INSTANT GRATIFICATION

10-12-05

Abhi

Instant Gratification

I think, sometime back, I made a suggestion that, as soon as a jobseeker submits his resume & fills up his "job-preferences" & submits, we deliver on his mobile 5 job-alert SMS within 60 seconds!¹²

Since WWJ does not have a regular typical⁴ jobsearch feature - like all other jobsites, my suggestion has a merit in that

Registering jobseeker gets assured that WWJ actually does have a large database of fresh job-alerts

He is convinced that our "Match-making" software does actually work & give relevant results

Our tie-up with Airtel/MTNL is for "REAL" (as claimed by us) and that the "delivery" does take place on his handset, as promised and that he can look forward a regular daily delivery from next day.

A message should flash on his PC⁷ screen (as soon as he clicks "Submit"), as follows:

Dear Jobseeker

Thank you for registering.

In the next 60 seconds, you will receive, on your mobile, 5 JAM alerts.

These are jobs downloaded from various jobsites 2 days back

Check these SMS alerts against your job-preferences - then, if need be, edit your job-preferences

(To edit, you need to login with your User ID / Password).

These first 5 JAM SMS is only a demo.

Your regular service, starting tomorrow, can only be activated after you send SMS

JAM SUB on

Alternatively, can we show him these 5 Demo alert SMS on his PC screen, immediately?

Abhi $\to$ Rejji

25/09/05

Instant Everything

This is an age of "instant everything". Nobody has patience of anything that takes time - unless your immediate/clear purpose is to "pass time/kill time (eg: a game of solitaire).

We must take advantage of this desire/human weakness of impatience.

When a jobseeker searches for jobs on jobsites, after entering his "search-criteria", he clicks SUBMIT.

After that does he shut-down PC/log-off, go home and then return after one hour to see the sear¹⁸ch-result di¹⁹splay?

No!

He expects to see the display in next 5/10 seconds.

And he also gets to see in 5/10 seconds!

Even if the result-display takes 30/40 seconds, he will never return to that website!

I have no doubt that you have kept this (human impatience) in mind, when designing Global Recruiter.

Now turn to World-Wide-Jobs.

Here we are telling the candidates,

"Please fill-up job-preferences (which is same as search-criter²³ia) - then wait for 24 hours! You will start getting job-alerts from TOMORROW!"

This is a huge contrast from a jobseeker's past experience of searching jobs on jobsites.

This feels almost like a "let down"!

Despite the fact that, by now, that jobseeker knows that

WWJ is NOT a jobsite

There is NO jobsearch on WWJ

This disappointment [frustration (of not being able to "see" the search-results immediately)], will turn into permanently getting rid of jobsearching on jobsites

Despite this knowledge, the comparison (of course, sub-conscious) with his past experience of many years of searching for jobs on jobsites, makes him feel disappointed.

It is human nature.

Every new experience is (sub-consciously) compared by the mind, with past experiences and sorted into 3 compartments, viz:

GOOD experience (Compares well/favourably with PAST experience)

BAD " (Worse than past comparable experiences)

EXCELLENT " (exceeds "expectations" which are framed by PAST experiences).

NOW imagine a situation as follows:

A candidate fills in "job-preference" form, posts his resume and clicks SUBMIT

A message flashes on his PC screen,

"Switch on your mobile (if not already on). A job-alert SMS (JAM)

matching your just-entered "job-preferences" will appear on your mobile within next 10/15 seconds! - and thereafter everyday*. This is not a SAMPLE! It is REAL, and you can apply online instantly, by sending following SMS from your mobile:

(MENU) JAM $<$ Job Code $>$ on $\begin{vmatrix} \\ \end{vmatrix}$

By the time, that jobseeker finishes reading this message on his PC screen, the JAM appears on his mobile!²⁴

(With the new arrangement with Airtel, the activation thru JAM SUB is already eliminated)²⁵

If we can incorporate ²⁶this INSTANTNESS in JAM,

Jobseeker's experience will be EXCELLENT as compared to his past experiences.

He gets INSTANT-PROOF of JAM.

He is convinced of the CONVENIENCE

He is AMAZED at the speed & response

He will talk to 10 friends to try-out (WORD-OF-MOUTH publicity).

I strongly recommend we aim for this - and as soon as possible.

"KNOWLEDGE-PROFILE"

In Global Recruiter, you have provided that a candidate can EDIT the Keywords (Add / Delete / Modify) in the knowledge-profile box.²⁷

I think this is a great idea.²⁸

Why not extend this feature to WWJ also?²⁹

I think we shou³⁰ld.

[Signature]

25/09/05