This is further to my note of 21/02.
Yesterday, I discussed this concept with Raju/SriRam – especially the UI of proposed search-screen & the idea of recruiter clicking on one/more “keywords” appearing in the bottom-boxes of the screen.
Whereas Raju has some doubt as to what extent we will benefit in the long-run by building up a
PARALLEL KNOWLEDGE BASE
From keywords clicked by recruiters, both he & SriRam strongly feel that if the “clicked-on” keywords are also used for finding relevant resumes (from the database) then this could be a very good feature. It is kind of combining the “text-based refine-search” with the main search.
If the recruiter finds that the resumes shortlisted by the search-engine actually do contain those keywords that he had “clicked”, then his confidence in the search-engine’s capability would dramatically go up!
I tend to agree. It gives a serious thought.
Of course, we may also provide space at the bottom for recruiter to “type-in” any keyword not found in the list presented to him when he selects “Ind/function.”
And, of course, we can still go on aggregating all the keywords ever clicked by all the recruiters to build a frequency-distribution knowledge-base. This process can go on parallel in the background.
This is as far as “capturing” the brain-power of the recruiters is concerned.
Now, I turn to:
“Capturing the brain-power of Jobseekers.”
Whereas, at any point of time, there will be a few hundred recruiters, as far as “jobseekers” are concerned, the figure will run into lakhs!
And it is important to remember that these lakhs of jobseekers are also “executives.”
…maybe even recruiters! – in their professional lives! It just so happens that, at a given point of time, they assume the role of jobseekers.
So, we must find a way to capture the brain-power of these lakhs of “executive-jobseekers.” And if we succeed in doing so, then we can gain an unparalleled
COMPETITIVE EDGE.
It is similar to harnessing the computing power of millions of distributed computers under a parallel-processing project such as SETI (Search for Extra-Terrestrial Intelligence).
Except that, in our case, we wish to:
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harness/harvest the knowledge/intelligence of very much terrestrial human beings
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use millions of “brains” as distributed computers
If we succeed in this, no competitor can even approach anywhere near us!
The question is: HOW?
Here is my proposal.
Look at enclosed screens A & B.
Screen A is our RESUMINE interface – with some changes from what we discussed on Friday.
Read the instruction to jobseeker in the right-hand bottom corner. Of course, the word “Online” used, is in the context of those jobseekers who log into “Submit Resume” page of any website or any jobsite (e.g., Jobsahead, Jobstreet, Naukri etc.) which subscribes to our web service.
This word (“Online”) & the instructions will be suitably changed for the UI screens of our corporate subscribers who are daily receiving email resumes. Since this screen is only “seen” by them & no jobseeker is, at that moment, able to see this screen.
So, if the recruiter/subscriber decides to “email” this screen A to concerned jobseeker, then the INSTRUCTIONS will be different.
But this is a minor issue.
When, after reading the instructions, the jobseeker clicks on
[Click to Modify]
screen B opens up.
Most of screen B is same as screen A, except:
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Title of Centre-Column changes from “Keywords Found” to → “Keywords Delete” & check-boxes ☐ get added against each keyword.
The idea behind adding/displaying the check-boxes ☐ at this stage is that we do not want to confuse the jobseeker by showing the check-boxes in Screen A.
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The left-hand bottom corner, which in screen A displayed RESUMINE DATABASE, disappears (– the Indian Vanishing Rope Trick).
It gets replaced by the keywords database (80% at max) of functions,
These keywords will get displayed in the descending order of their occurrence (frequency-distribution) in the database (which database itself is continuously getting updated by daily addition of thousands of resumes & millions of words).
Now, what will the jobseeker find from such a display?
He will find that the display contains:
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some keywords which are also in his resume (the central-column),
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some keywords which are not in his resume.
Now, if he thinks/believes that his competence profile should look like:
What would he/should he do?
“SALES” ORIENTED / “SALES”-FOCUSED.
Through such deletion, he is decreasing the “weightage” of “SALES” words, making his SALES profile / SALES-bar to shrink.
Once he has completed these 2 steps (of deletion/addition), then he clicks on button:
[Show New Profile]
→ PRESTO!
Right before his eyes, he sees the “SALES” bar shrinking & the “MARKETING” bar expanding!
The effect is nothing less than DEVASTATING,
in those cases where the new/revised COMPETENCE-PROFILE precisely reflects his expectations!
And then there will be cases, where the new/revised profile somewhat falls short of his “expectation” / his “self-perception.”
He can now click:
[Not Good Enough / Add more words]
& find a further “set” of words (those with lower frequencies – and …)
…which we could not display first time). He will now repeat the process until he is satisfied with the final profile that emerges. At that stage, he clicks on
[That Looks Good / Submit]
Interactivity is the name of the game. That is what separates excellent websites from poor/mediocre websites. Interactivity is all about placing the “CONTROL” / the “MANIPULATIVE ABILITY” in the hands of the surfer. Interactivity is all about putting the POWER in the hands of the surfer. Interactivity is what makes websites “sticky” & attracts advertisers/customers/content providers/bandwidth providers/devices-manufacturers etc.
If we pull this off, we might find all the jobsites (including Monster-USA – with its 20 million resume database) beating a path to our Mumbai office. The top 200 jobsites, between them, must have 50 million resumes. At $1 per resume conversion, we are talking of $50 million! – a goal worth pursuing – VIGOROUSLY / RELENTLESSLY!!
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