JAS CAMPAIGN

Melissa
cc: Rahul / Reema / Vithal / Parekh

27-01-06

JAS: Job Advt. Summary

(for printing by Newspapers)

Since you have managed to

1️⃣ follow-up this matter with the editors meticulously and

2️⃣ establish a personal “rapport” with these (very) senior persons through your persuasive style,

I would like you to continue with this good work in future.

The newspapers/publications should be segregated into following separate files/folders:

#1
Those who have already “registered” (online or offline – team FAX) and to whom we are already sending daily email (LEXCEU) JAS.

As soon as each offline “fax” registration is received, same should be handed over to Rahul to take following action:

a) to upload registration details from the backend and start daily emails

b) to upload name of publication on our FREE CONTENT page (WWW) under link “Already Publishing”

You should check with Rahul that the JAS emails have started going. Then check (by phoning) with publication contact persons whether he has started receiving regularly. If he faces any problems, get Rahul to speak to him over phone & sort out the problem.

Find out (gently insist) as to whether they expect to start printing.

I forgot one VERY IMPORTANT step!!

As soon as you receive a faxed registration (or even an online reg.), you must fax/courier (both) our STANDARD TEMPLATE, according to which the newspaper should carry-out actual printing.

The reason this (step) is important is —

hat many newspapers are NOT giving/providing enough space at the bottom for

(a small hand-drawn box illustration appears here showing the layout)

---------------------------------------

|                                     |

|                                     |

|  Instructions                       |

|                      www.World-Wide-Jobs.com  ← "credit/source"

---------------------------------------

This defeats our sole purpose behind giving daily FREE content, viz:

Free Publicity for WWJ.

Instructions must be readable, and our Website URL must be in as large fonts as possible — so that it gets noticed by jobseekers and so that at least some jobseekers are tempted to log in to WWJ & find out more — and hopefully register as well!

This is our ultimate goal/objective in trying to get 400 newspapers around the country to start printing JAS every day.

Viz:

→ 200 million readers (of these 400 newspapers) must get to see, day after day — after day — our brand

World-Wide-Jobs.com

so that, someday, our brand becomes even more well-known than Coca-Cola!

This is why we must repeatedly (but gently) persuade newspapers to use a larger font. They will resist our “request” — but we have to persevere.

Every month, we should phone/email and ask them to send us (through courier) latest printing of JAS, so that we can monitor/keep track of the font-size being used.

This is also the reason why the sentence highlighted in the enclosed page should be in larger fonts & made bold.

By couriering them our TEMPLATE, we can insist that they religiously follow the same. We should point out any deviation made to save space.

#3
Those newspapers to whom we are about to fax our proposal

Based on Vithal/Pande’s database, Reena has planned to send out emails + to fax to some 500 newspapers — most likely on Monday (30th Jan).

All of these will require phoning, 3/4 days after fax is sent. Besides trying to find out whether they have received our fax or not, you should also use this opportunity to systematically compile following info during your phone call:

• What are correct phone no. / fax no.
• What is correct email ID
• Who is the “Contact Person” & his/her designation
• What is the direct no. / mobile no. of the contact person / his email ID / his personal fax no.

• Correct postal address etc.

Maybe you can write down these info into a photocopied FORM (with name of publication in bold at the top), even as you are talking/asking questions.

Of course, if you order some good quality headphone (ask Reena) and have MASTER PUBLICATION DATABASE on your PC, you may be able to enter such details/corrections directly into the database, without having to write each one.

But, for some reason, if you cannot help writing down on a form, then after your phone call, you can handover the forms to Pande to edit the database immediately.

In the enclosed file, you’ll find that I was making/entering my “remarks” (after each telephonic attempt to contact) on a piece of paper, mentioning date etc.

I was forced to follow this 50-year-old method because I don’t know how to use a computer!

But I am sure this cannot be the case with you. I believe you are well-versed with the use of computers and you should avoid all these laborious/manual entries on pieces of paper.

You should use one of the simpler “Project Management Softwares” — (I am told MS Office already has such a software built in) or what they call

PIM = Personal Information Management Software

or a Contact Mgmt Software.

Any one of which Reena/Rajita can find for you.

With your dedication — and help from Reena, Vithal, Pande, Rajita, Rahul —

I have no doubt you would convince 400 newspapers to start printing JAS by end of 2006!

Good Luck!

27-01-06