GLOBAL RECRUITER FILE -DON’T WASTE YOUR TIME

cc: Rajeev / Abhi

Rahul:
29-01-06

Don’t Waste Your Time

During last one year, we must have downloaded close to 60,000 / 1,00,000 job-adverts. From each, we have also extracted

▶ Job Advertiser’s name

▶ City (which is not to be confused with “Posting City”)

▶ E-mail ID

It is a simple process to arrange all of these job-advertisers (ultimate employers or placement agencies) in the

→ “Descending order of the no. of job-adverts.”

Once upon a time, Abhi had done this and found 49,800 job-advertisers. Beyond this, this figure could have reached 50,000.

If we carry out an ABC Analysis of this database, we will find that:

10% of top advertisers must have contributed to 80% of the job-adverts.

i.e.,
5,000 advertisers must have contributed close to 5 lakh / 6 lakh ads.

These are the MOST FREQUENT advertisers.

Therefore, these 5,000 will contribute maximum revenue for the entire Global Recruiter network.

For us, at RecruITfinium, it does not matter whether a major job-advertiser registers with partner website A or partner website B.

In either case, our revenue (20% share) will remain same.

But, it makes a big difference to the concerned partner himself. His revenue gets decided by which advertiser he manages to rope in as a subscriber.

So, all partners can be expected to put up a fierce fight to capture major advertisers.

Now imagine 15 / 20 / 30 partner websites, all chasing WIPRO / L&T / VOLTAS / RELIANCE, etc. to register on their respective websites.

All offering identical services / identical prices.

Nothing to differentiate one from another.

(Since our webservices remain the same to subscribers of all partners.)

But the result would be great ANNOYANCE / IRRITATION on part of these major advertisers to be chased by 20 websites offering identical service for identical price — no more!

We must find a way to “minimize” this annoyance / irritation — although, we cannot eliminate it altogether.

With this in mind, I have devised enclosed webpage, which partners can access through login.

Of course, “would-be” partners could also see / view this tabulation — except for the last column, viz:

• Name of Partner Website, where registered as subscriber.

This column can only be viewed by existing partners when they login.

The idea behind showing the rest of the database to “would-be” partners is to attract them / motivate them to become partners.

This database gives them a clear idea of the MARKET SIZE of online recruitment business. If they are made to realize that there is a HUGE online recruitment market, they would feel like joining GR.

On the other hand, an actual / existing partner would, hopefully, stop chasing an advertiser, if he finds that this party has already been “booked” — so why waste time?

Initially, of course, all partners can be expected to chase all major advertisers.
Let this happen.

Amongst the major advertisers, such multiple approaches / offers would create a strong BRAND-AWARENESS of Global Recruiter.

In effect, the partners would be “marketing” Global Recruiter — which is good for us.

But once any one partner succeeds in booking a major advertiser as his subscriber, two things should happen immediately and automatically, viz:

1. An email goes out to all partners that
2. “Partner XYZ has booked corporate ABC as a subscriber.”
3. This is, therefore, to request you all to stop chasing this corporate for subscription.
4. On our “Don’t Waste Your Time” webpage,
5. the database gets automatically updated — insertion of that partner’s name in the last column, against the name of that advertiser.

 

Now, even if a partner does not remember / recall that email (or if it never reached), even then any partner can log in to this page at any time and find out:

▶ Which corporates are already “booked”

▶ Which corporates are still “available”

This knowledge will help them focus their attention / effort on “available / free” corporates.

Even if they have sent a proposal / offer to that corporate, they will stop chasing him in future — based on this knowledge.

The data in the “No. of Jobs in our Database” (for each & every advertiser — whether he is already ‘booked’ or he is ‘free’) must still get updated every day on a continuous basis, whether the jobs:

▶ were downloaded by our spider, or

▶ were posted on GR network directly by a subscriber / advertiser.

Considering that Rajeev is developing

(1) Jobsearch – Archival way

(2) Job Post –

Such ongoing / daily updation of jobs database should not be a problem.

(Signature)

Email Column & Name of Partner column

Following message to appear when these columns are blank:

“Data will be displayed when you login.”

Once a genuine partner logs in, these messages will get replaced by actual data.

▶ How can we possibly populate the screen with 50,000 records — all at one go?

Scrolling such a huge droplist may pose severe problems.

Shall we display as:

1–5000 | 5001–10000 | 10001–15000 | ...

Sr	Job Advertiser	City	Email	No. of Ads

Since each subset database is also arranged in descending order of “No. of Jobs in our database,” chances are most partners would not go beyond the first list of 5,000.

▶ Clicking on an email ID should open Outlook Express from where a partner may send promotional / marketing email messages to that corporate. “To” & “From” should get filled up automatically.