DATA VS. APPLICATIONS MATRIX

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11-01-04

Job Mining Application

What is the purpose of downloading lakhs of job-advts and then processing these (i.e. "mining" these) to create a structured JOB-ADVT DATABASE?

I can immediately think of following applications (although, more could emerge in future):

A For Jobseekers

• Traditional job-search similar to what we find on nearly all jobsites (incl. on 3pjobs).

In this case, we are on same ground/territory as all other jobsites and we may have to follow their "rules of the game" VIZ:

• Jobsearch will be "free" for candidates.
• We may insist on some "Registration"
• "Apply Online" facility may have to be provided. In fact, if we wish them (The candidates) to deposit their resumes on WWJ (https://www.google.com/search?q=World-Wide-Jobs.com), then providing "Apply Online" feature is must.

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• Traditional Job Alerts as emails

Even this may be inevitable if we wish to compete with jobsites. In that case, even this service will need to be "free"!

• Job Alerts as SMS on Mobiles

No jobsite is doing this so far, and we can score over them here, if we are able to introduce this feature fast enough. For this, we will need to tie-up with Mobile phone service providers and reach a "Revenue-sharing" arrangement. All service-providers are badly searching for "killer content" and job-alerts could be such content. This application has potential for Service-providers to vastly expand their subscriber-base. I have prepared a detailed FOLDER on this application. Here, we have a lot of revenue-generation potential.

• Pin-point MATCH-MAKING

Here the application is envisaged as follows:

The moment a Candidate submits his plain/email resume ONLINE on WWJ AND edits/validates/completes, on-the-spot (especially the CAREER HISTORY section), then, right in front of his eyes a JOB-ADVT FUNCTION

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PROFILE GRAPH emerges.

By moving cursor & clicking on any Match-Index No., candidate will get to see all those job-advts which "match" with his resume (say) 90% or above.

This will dramatically cut-down the time & effort that a candidate needs to zero-in on those job-advts only which match his own experience/knowledge/skill/background!

And since job-advt. database will consist of jobs downloaded from 6 major Indian jobsites, the database would, more or less, cover all jobs available in India! So, for Candidate, this makes a ONE-STOP SHOPPING & what is equally important a RAPID-FIRE/PIN-POINT SHOPPING!

Technically it is also possible to deliver this graph as MMS on mobile-phone (of course, for a fee!).

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Once again, I consider, PIN-POINT MATCH MAKING as a tremendous Revenue Generating feature.

Of course, It would be possible for the candidate to click on any one/more job advts appearing in the SHORTLIST DISPLAY TABLE

And be able to click to "APPLY ONLINE" In this case, we will charge Rs. 5/= for every "Apply Online" click, since the amount of TIME/EFFORT/MONEY that a candidate will save him such PIN-POINT MATCHING would be enormous/phenomenal!

In fact, if this picks-up as envisages, No candidate would ever want to

• Conduct "traditional" job-searches on 6 major job-sites, again & again (at least 1 hour/day), and everyday.
• receive "job-alerts" as emails over his PC

PROJECT JAWS

Project JAWS is also meant for job-seekers. Only, in this case, the media of delivery (delivery-channel) will be

NEWSPAPERS & MAGAZINES (print-media).

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In order to increase their Subscriber-base (readers), print-media is also desperately looking for "killer content" - especially small town/vernacular newspapers.

By Subscribing to WWJ, they will be able to "configure" (customize) the exact types of job-advt. SUMMARY they wish to print & show to their readers. They will also decide the "frequency-of-delivery".

We may -or may not- make this a PAID/CHARGEABLE service/content. Initially, we may keep it "free" to get publicity/mileage for WWJ.

Under Project JAWS,

• Ultimate job-advertisers would get a fantastic "reach" for their jobs, which can now be seen by professionals/jobseekers in small towns.
• would provide a "level-playing" field for small town executives, who have, otherwise, no "access" to dozens of newspapers/jobsites.

In course of time, JAWS can be extended to other "Delivery-Channels" such as,

• Cyber-cafes
• TV channels
• Radio
• ISPs
• etc. etc.

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B For CORPORATES

• Job Market Analysis - Graphs

Industry wise/Function wise/Desig. level wise/Edu. wise/City wise/Country wise, DEMAND-PROFILES can be constructed & delivered (as configured/customised) - for a fee, to subscribers. Of course, such Graphs can also be made available to Print/TV media/HR Consultants or even Jobseekers.

• Guru Ad - Composing of Job-Advts

A massive database of job-advts (especially, job-descriptions/Man-Specs/Keywords/Skills/Edu. Institutions/Edu. Quali. etc.) is absolutely essential for launch of GuruAd.

When a Subscriber-Company (of Recruit-guru) composes, a job-advt. using GuruAd, once again a FUNCTION-PROFILE graph will tell/show the Subscriber where exactly, his newly-composed job-advt. stand in relation to ALL same function job-advts. in the database of WWJ.

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when, with each revised "draft" of job-advt, (with suggested/recommended keywords keyphrases key sentences) the RAW-SCORE/PERCENTILE-SCORE will change, and 63 may shift to 73 or 83.

OR

If, as drafted/composed, the newly composed job-advt shows a percentile of say, 97 on the profile-graph, then the recruitment manager may conclude that his draft is so "TIGHT/RARE/SPECIFIC", that, with such a job-advt, very few jobseekers may consider themselves QUALIFIED/COMPETENT enough to apply & the response would be very poor!

He may, then, feel like revising (Watering down) the draft advt. by deleting some keywords, so that percentile score comes down to 64 (say).

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C For 3P

Apart from the foregoing applications (which we can launch using job-advt. database), 3P can use such a database for many purposes, as explained in my enclosed chart dt. 14-12-2002.

WHAT FIELDS/DATA WILL BE REQUIRED FOR WHICH "APPLICATIONS"? DATE 13-1-04

FIELDS/DATA TO BE CAPTURED	Applications for JOB-SEEKERS					Placement Agencies	Corporates	For 3P
	Traditional Job-Search	Job Alerts (email)	Job Alerts (SMS)	Pin-point MATCH-MAKING	Broadcast JAWS	Job Market Analysis	Guru Ad (Advt. Compose)	Knowledge Base Creation	Pro-active Marketing
A. Advertiser Company Info.
- Name
- Contact Info.
- Co. Profile
- Industry/Products
- Ultimate Employer
B. Job Related Info
- Position/Desig. Lev.
- Salary offered
- Posting Location (City-Country)
- Ref. Source
- Advt. Date
- Position Type
- Instructions
- Media/Jobsite
C. Job Description
- Job Rle/Respon.
- Keywords
- Function
- Reports to
D. Man-Specifications
- Age (Min/Max)
- Exp (Min-Max)
- Edu. Quali/Degree
- Skills
- Edu. Inst/Profess.
E. Original/Full Job Advt. Text.