Regi
/ Ansu
cc:
Kartavya → Abhi → Sanjeev → Raju
Redesign
of Homepage & Inner Pages
- The
existing pages appear as shown in ANNEX.
- Apart
from the links already provided on homepage, we need to make provision for
following links on the homepage itself:
- Flight
Deck
- Guest
Trial
- Compare
Contract
- DOs
& DON’Ts
- Press
- Registration
List
- Case
Studies
- Accuracy
/ Speed Graphs
- Candidate
Validation Counter
- Summarized
Grid
- In
enclosed notes, I have mentioned the rationale behind each link & why
it has to be on homepage.
- Adding
these links would require redesign of not only the homepage but all inner
pages also.
- Although
we may add the new/proposed links over a period of next 6 months (in
stages), what is important is to develop FINAL LAYOUT (both
homepage as well as inner pages) ready for those additions.
- Layout
does not have to be changed every time.
- This
is not a ‘high priority’ item.
(Signed)
18-10-03
REGI
18-10-03
When
you redesign homepage, you should make provision for following links on
homepage:
a.
Flight Deck
When
someone clicks on this, he will be taken to a page which contains:
- 8/10
links of Subscriber’s Admin Tool
- A
write-up
When
he clicks on each of these 8/10 links, he will be taken to respective pages (STATIC
pages) which will tell him (instruct, show, display by columns/tables) what
kind of data is being stored, what one can do, and what kind of STATISTICS
can he see if he were to become a 30-day free trial-walla (3) OR a
regular subscriber (after 30-day trial).
These
8/10 STATIC pages will tell a potential subscriber how Recruitguru:
- gives
him OPTIONS (Activity selection / undo)
- has
TOTAL CONTROL POWER (Monitoring)
- is
completely TRANSPARENT (No hidden agenda)
- is
a truly SELF-SERVICE WEBSERVICE (where incidentally we have our own
tech/customer support load)
I
believe these STATIC pages to act as a very powerful marketing tool.
b.
Guest Trial
This
link on the homepage will permit any stray/casual visitor/surfer to be able to:
- Convert
5 resumes (one at a time)
- Conduct
5 searches
- Compose
5 job-ads (when Job-Ad is ready)
A
visitor will be able to do this without registering for 30-day FREE
TRIAL — no questions asked!
Of
course, the resumes which he processes should get added to our DEMO DATABASE.
As
far as 5 searches are concerned, the RESULTS-DISPLAY will only show 5
results — although a message may flash that “231 resumes found; however
only top 5 being displayed. To see all, register for 30-day Free Trial.”
Obviously,
the visitor will have no private/personal resume database. So by default,
several visitors will be conducting on DEMO database only.
Similarly,
anything he may somehow do — converting, job-ads, etc. — will NOT get
broadcast! This I will explain in person.
The
whole idea behind Guest Trial link is as follows:
We,
ourselves, would want some eminent / opinion-makers to conduct trials &
then give their opinions / feedback.
These
persons will be very senior / influential — and quite tricky “ego-ists”!
We
cannot possibly ask them to register — they would consider that as some
sort of insult!
Such
persons could be:
- Authors
who write books on e-recruitment (e.g., Michael Foster of Recruiting on
Internet)
- Journalists
/ Editors of technical / internet-related newspapers / magazines — HR /
Personnel-related magazines / journals. (We can request them to review our
web service & publish articles — e.g., Mr. Malhotra, Chief Editor
“Human Capital,” is writing about e-recruitment in Jan.)
- Senior
HR Consultants (Dr. Om Kaul.)
- Senior
HR Executives (e.g., Dr. Santhip Misra.)
- Senior
Company Executives (V.P., H.R.D. / Adm. etc.)
- Office
bearers of professional institutions such as CII / PCCI / ASSOCHAM / DSCCI
/ NIPM / National HRD Network / Mgmt. Associations etc.
- Executives
of MEDIA CHANNELS such as TV / Mobile Phone Service Providers.
- Principals
/ Professors of Institutes teaching MBA in HR discipline (IIMs / SPJain
etc.)
Once
any person can process a resume on Recruitguru WITHOUT having to register,
we can expect even persuade by mass emailing to 2.1 lakh jobseekers
whose email IDs we have — to click on GUEST TRIAL link on homepage and
then process his OWN resume.
And
if he also adds/completes it 100% online, we will INSTANTANEOUSLY
(on-the-spot) show him his:
- Salary
Profiles
- (e.g.
Age vs. Salary)
- (e.g.
Experience vs. Salary)
- (e.g.
Designation Level vs. Salary)
If
this promise/carrot persuades many thousands of jobseekers to come forward and
“process” their CVs on Recruitguru as GUESTS, our demo database will
grow dramatically!
It will even be more accurate — because people will be online, and graphs will not
be displayed unless editing (especially Career History Section) is
completed.
We
want ImageBuilder to be the “NEW CURRENCY” of recruitment, with
which we want to withdraw completely from the market the existing old currency,
viz.
Plain
/ E-mail Resume.
A
time must come when Corporate HR managers refuse to accept plain/email resumes
— and insist on ImageBuilder version only!
c.
Compare & Contrast
This
is the third link I want on homepage.
Sanjeev
has already prepared this tabulation.
Through
this link, we wish to position Recruitguru as a “Recruitment Process
Platform”, and to ensure that Recruitguru does not get perceived/seen by
Corporates & Candidates as just another jobsite.
Of
course, I am acutely aware that:
- A
candidate can post his resume in our DEMO database as a GUEST, and
- A
casual/stray HR manager can search such DEMO database also as a GUEST.
Hence,
to some extent, Recruitguru does start resembling a little bit like another
jobsite.
But
—
on Recruitguru, there are NO job-ads for search by the candidates!
d.
DOs & DON’Ts
This
is the fourth link I want on the homepage.
Sanjeev
is supposed to prepare this.
By
now, Sanjeev / Abhi know what mistakes potential clients are making (and
of course, what mistakes we ourselves made — as 3P!).
Although
Webservice is a rather new concept in India, there is no need to let each
potential subscriber make the same mistakes — again & again — everybody “rediscovering
the internet” the hard way!
Not
every subscriber is determined to succeed — not everyone has patience &
perseverance!
So,
if they fail to use the Recruitguru smoothly or successfully — even due to
their own ignorance — they will blame Recruitguru as being “too complicated”
& “user-unfriendly”!
A
few such failures and the (bad) reputation of Recruitguru will spread
like wildfire!
Then it will be impossible to prove our innocence!
The
damage would be far-reaching!
Please
help Sanjeev to compile this.
Besides,
the sharply-worded DOs & DON’Ts — each of these items must also
appear as FAQ.
e.
PRESS
As
mentioned earlier, Human Capital (Jan 2004) will carry a write-up about
Recruitguru.
Hopefully, in course of time, more newspapers/magazines will carry similar
write-ups.
It
is very important that we display & publicize these on our websites.
We
can get a lot of mileage from such free publicity.
f.
FREE TRIAL REGISTRATION LIST
Today,
there is no such link on homepage.
This
link is on FREE TRIAL page — and there too, very inconspicuous!
There
itself, we must make it very conspicuous / visible, so that people are tempted
to click.
But
apart from the free trial page, I strongly feel that this link should also
appear on the homepage.
Over a period of time, this list will carry the names of some large corporates.
These company names are our “References” and become a strong marketing aid.
By
making available this link in a bold / beautiful / inviting manner on the
homepage, we would tempt visitors to click / see these names.
That
would convince him to become a paid subscriber.
From
this “List” page, we should enable a visitor to click & go to → Registration
Page.
g.
CLIENT OPINIONS / CASE STUDIES
I
have found such a link on many websites.
At
the moment, we have nothing to report here, but someday we would — and
therefore, we should reserve some space for this on our homepage.
h.
No. of Resumes Processed so far on Recruitguru
The
current counter on our homepage is not very impressive.
We
must make it large / attractively displayed.
In
fact, the moment our homepage opens in the browser, this counter is the very
first thing the visitor should notice.
I
consider this counter to be our most powerful marketing tool
(“Subscription List” is next).
i.
Accuracy / Speed Graphs
Clicking
on this link on homepage would take the visitor to these graphs.
On
these, a detailed note is sent to Kartavya / Abhi / Sanjeev.
j.
Candidate Validation
We
are planning to send out an email message to each & every candidate, whose
resume gets processed on Recruitguru, to log-in and:
“Edit
/ Complete” his ImageBuilder online.
This
way, we hope to achieve:
- 100%
accuracy of data
- Salary
Profiles generation
I
suppose this auto-generated email to each candidate will contain this link (Candidate
Validation).
When he clicks on this link, he will be straight taken to a page titled:
CANDIDATE
VALIDATION
By
entering your User ID / Password below, you will be able to view your
extended resume.
Kindly edit the same online by:
- editing
/ updating extracted fields
- entering
missing data (especially in Career History Section)
Once
you have completed editing, click on View Salary Profile, which will
show your standing vis-à-vis professionals who are of same Age /
Experience / Designation Level as yourself.
User
ID: ____________________
Password:
____________________
PEN: ____________________
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