Notes: R-G MARKETING CAMPAIGN

Sanjeev

RecruitGuru Marketing Campaign

Our main thrust is going to be email campaigns primarily because this is the cheapest medium.

We will use this method for both candidates & potential clients. Enclosed find suggested framework.

Also enclosed find drafts of 10 emails which you should send to candidates (21 lakh jobseekers whose email ID we have got).

Of course, these emails should be sent out ONLY AFTER our webservice is launched properly. Idea is that when a candidate submits his plain email resume online, he must, instantaneously, see his image builder. That instant impresses him! At same time a box message must appear asking him to EDIT & COMPLETE (especially missing info) CAREER-HISTORY section. This is VERY IMPORTANT for us – because only if the candidates (lacks of them) fill in their

CAREER HISTORY section,

then only we can capture 3 critical data:

→ Salary in each job

→ Average duration of Employment

→ Designation in each job

And only if we capture these fields can we create/generate graphical profiles (similar to Functional Exposure Profiles) of:

→ Designation Profile

→ Salary-progression Profile

→ Length-of-Employment Profile

In Management jargon, these are known as

PERSONAL ANALYTICS

(derived using Business Intelligence – BI)

In marketing, use these jargons frequently!

Thru repeated use of such jargon, we must establish that RecruitGuru is different – it is UNIQUE / it is unlike any other ordinary jobsite!

We must repeatedly drive home the point that RecruitGuru is NOT a jobsite, we are a category unto ourselves and we are THE ONLY SERVICE IN THIS CATEGORY.

Without using such exact words, we must convey this to candidates & corporates, not to compare us with other jobsites. That means, we ourselves MUST NEVER compare ourselves with Monster/Naukri etc!

Within 24 hours of your submitting your resume online on Recruitguru.com, we will email to you, at the email ID given in your resume:

► Your User ID & Password

(which you will need to access/use all future services available to individual members)

► A mailing list (Company Name & Email ID) of 30,000+ Biggest Recruiters of India including 1,000+ placement agencies

(which you could use to forward your resume).

Getting them to submit their plain/email resumes directly on RecruitGuru

Target Group:

# 21 Lakh Email IDs received from Mr. S. Lamba of Bangalore

# 80,000 Email IDs expected from Project Barter

List of Circulars

1. Fatalist Vs Catalyst

2. Roti-Kapada-Makan

3. End of Tunnel

4. Get Heard

5. New Social Practice

6. Taj Mahal

7. The Winning Number

8. E-Mailer of the Year?

9. The Smart Ones

10. Feeling Lucky?

11. Future-Tense?

12. Apply Apply No Reply?

13. The Hurdle Race

14. Aladdin’s Magic Lamp.

15. New Currency

16. Endangered Species

Dear friend,

Fatalist vs. Catalyst.

When it comes to getting your first job (or your next better job), do you resign yourself to fate? Whatever will be, will be?

Or, do you wish to carve out your own future? Shape your own destiny? If so, you need a catalyst in the form of an ImageBuilder version of your resume. To get one (free), click here

www.Recruitguru.com -> Submit Resume

and paste your resume.

Within 2 minutes your plain resume will get transformed into an ImageBuilder. Download and use it in future while applying for any job anywhere, as the ImageBuilder.

Then you will start getting the interview-calls because your image has undergone a sea-change.

Shake off that fatalist attitude.

Galvanise yourself.

Make future happen to you.

With regards,

Sanjeev Nair

Dear friend:

Roti-Kapada-Makan

These may not be a matter of concern for you.

You may want your children to have

Pizza – Benetton – Bungalow.

Either case, a well-paying job is at the core – made possible by using the ImageBuilder version of your resume. A plain email resume just won’t do.

To get your ImageBuilder (free), just click on

www.Recruitguru.com -> Submit Resume

and paste your resume.

Within 2 minutes your ImageBuilder will take shape. Download and use it everytime you apply for a job in future, and get an interview-call everytime you apply.

By getting the HR manager to notice your ImageBuilder (amongst thousands of plain email resumes), and compelling him to send you an interview-call, you have taken the first step on the Corporate ladder.

The rest will follow.

With regards,

Sanjeev Nair

Dear friend:

End of Tunnel?

Does life seem like an endless dark?

No light at the end of the tunnel?

No end in sight?

No job?

You will find your light, when you click on

www.Recruitguru.com -> Submit Resume

and paste your plain email resume.

Within 2 minutes, the ImageBuilder version of your resume will emerge. Simply download (it’s free) and use it everytime you apply for a job in future.

Recruiters love ImageBuilder because it helps them assess you better & faster & accurately.

Soon you will start getting interview calls.

Soon there will be light at the end of tunnel.

Soon there will be hope.

With regards

Sanjeev Tiwari

Dear friend:

Get Heard

When a thousand jobseekers are shouting for the attention of an HR manager, how can you make yourself heard – without shouting?

You can, if your resume is ImageBuilder.

To get one, click on

www.Recruitguru.com -> Submit Resume

and paste your plain email resume.

Then wait for 2 minutes for your ImageBuilder to emerge (– the sound of music to the recruiter’s ears). It is free too.

Now everytime you apply for a job, use your ImageBuilder – only the sound that recruiters love to hear.

Then, when you start getting interview calls, you know you have been heard – without having to shout.

Suddenly your life will resonate with a sweet melody.

With regards

Sanjeev Tiwari

Dear friend:

New Social Practice

In his latest book (Smart Mobs: The Next Social Revolution), Howard Rheingold writes:

“The killer application of tomorrow will not be hardware or software, but social practices.”

Use of ImageBuilders (in place of plain email resumes) by jobseekers is a “new social practice.”

To participate in this revolution, simply click on

www.Recruitguru.com -> Submit Resume

and paste your plain email resume.

Wait for 2 minutes for your ImageBuilder to take shape. Then download (it is free).

Now, everytime you apply for a job, use your ImageBuilder only.

If you don’t, you go unnoticed.

If you do, you stand out amongst the huge crowd of jobseekers. You are at the forefront of leveraging the killer application to your advantage.

Use ImageBuilder.

Start a New Social Practice.

With regards

Sanjeev Tiwari

Dear Friend:

Taj Mahal

That is the after-life address of Mumtaz Mahal. Quite famous too.

But you are more concerned whether the HR manager will notice your “current-life” address, when he gets your resume.

Not likely, if it is your plain email resume.

But almost certainly, if it is your ImageBuilder.

To get one, simply click on

www.Recruitguru.com -> Submit Resume

and paste your resume.

What happens next within 2 minutes, right in front of your eyes, is the one-and-only—

Taj Mahal of resume – The ImageBuilder

(Incidentally Taj Mahal took 30 years to build!)

Download (it is free) and everytime you apply for a job in future, use ImageBuilder only.

Not only will recruiters remember your current life address, they will remember your phone number – and may like to text you on your mobile.

Mumtaz would have liked to have one!

With regards

Sanjeev Tiwari

Dear Friend:

The Smart Ones

All the smart jobseekers have already converted their plain email resumes into the ImageBuilders.

And they have started getting interview-calls!

To find out what this is all about, click on

www.Recruitguru.com -> Submit Resume

and paste your plain email resume. Within next 2 minutes, watch your ImageBuilder taking shape, in front of your eyes (– quite like a butterfly emerging from a caterpillar).

Download the ImageBuilder – it is FREE.

Now everytime you apply for a job, only use the ImageBuilder.

Your friends & colleagues are already doing so.

And getting interview-calls.

With regards

Sanjeev Tiwari

Dear friend:

Feeling Lucky?

Do you get this feeling everytime you apply for a job?

Unlikely – unless of course, you are sending the ImageBuilder version of your resume. Then it is possible to feel lucky.

And it is quite simple too.

Just click on

www.Recruitguru.com -> Submit Resume

and paste your resume.

Then hold your breath, as our Artificial Intelligence software transforms your plain email resumes into an ImageBuilder.

Download (– it is FREE) and never use your plain resume again – never.

Then feel lucky – for ever!

With regards

Sanjeev Tiwari

Dear friend:

Future-Tense?

Do you get all tensed up whenever you apply for a job?

Not knowing what future holds for you could cause you a lot of tension.

But knowing that you will be called for an interview could inspire in you a lot of confidence.

To get such confidence, click on

www.Recruitguru.com -> Submit Resume

and paste your resume.

Within 2 minutes, even as you hum,

“Yeto humne lakh haseen dekha hai, Tumsa nahin dekha”

your plain email resume will get converted into your ImageBuilder.

Exactly. You have never seen anything so beautiful before! Just download – for FREE.

Now, whenever you apply for a job in future, do not get tense – just use ImageBuilder.

Recruiters simply love ImageBuilder. Why else would they sing – “Tumsa nahin dekha” whenever they see one?

With regards

Sanjeev Tiwari

Dear friend:

Apply Apply – No Reply?

Is this your experience when you apply for a job?

It is a small consolation for you to know that nearly 95% of the jobseekers have same experience. And there is no use just blaming the HR managers. They receive hundreds of email resumes everyday – most of these, unsolicited. It is practically impossible for them to reply to each & every job applicant.

There is a solution.

You can get an HR manager to reply if, instead of using your plain email resume, you send to him your ImageBuilder.

To convert your plain email resume into an ImageBuilder, click on

www.Recruitguru.com -> Submit Resume

and paste your resume.

Within 2 minutes as you watch your computer screen, our Artificial Intelligence Software will transform your plain email resume into an ImageBuilder.

Download.

Simultaneously we will email to you an Interactive Response Page.

Thereafter, whenever you apply for a job, send these TWO together – the ImageBuilder and the Interactive Response Page.

Now, everytime you will get a reply from the HR manager.

Apply Apply – Always Reply.

With regards

Sanjeev Tiwari

Dear friend:

The Hurdle Race

Even if you are not a sportsperson, you know what is a hurdle race – obstacles after obstacles.

Getting a job is no different. Here the hurdles are:

► Getting recruiter to notice your resume

► Getting a “good/high” rating from assessors

► Getting an Interview-call

► Impressing interviewers with your knowledge/expertise

► Bargaining/negotiating a salary

Most jobseekers flounder/fall out at the very first hurdle itself! Out of the race!

Because their plain/unstructured email resumes are so confusing to the recruiter that he is too happy to reject these at first glance.

But now you can ensure that your resume gets “accepted” at the first glance – and then get an “excellent” rating too.

Just click on

www.Recruitguru.com -> Submit Resume

and paste your resume.

Within 2 minutes right in front of your eyes, our Artificial Intelligence software will morph your plain email resume into ImageBuilder.

Download. Then use it everytime you apply for a job in future.

Now it is no more a hurdle race – it is a “smooth-sailing” – all the way to that coveted appointment letter.

And to you, our service is FREE.

With regards

Sanjeev Tiwari

Dear friend:

Alladin’s Magic Lamp.

In the childhood story, the old lamp was magical – new was a fake.

In the adult real life, where you are competing with thousands of jobseekers, it is the new lamp which is magical. And that new lamp is the ImageBuilder Resume.

To exchange your old lamp (the plain email resume) with the new lamp (the ImageBuilder), just click on

www.Recruitguru.com -> Submit Resume

and paste your resume. Then wait for 2 minutes for the “exchange” to happen. What you will see is sheer magic of our Artificial Intelligence software. Download the ImageBuilder. And for you, it is absolutely FREE.

From now on, only use the ImageBuilder while applying for a job. Its magic will cast a spell on the toughest recruiters!

Sanjeev Tiwari

Dear friend:

New Currency…

Your plain email resume is old/obsolete currency.

An ImageBuilder resume is the new currency of recruitment.

Very soon, recruiters will stop accepting old currency. They will only accept the new currency of ImageBuilder. To understand why, click on

www.Recruitguru.com -> Submit Resume

and paste your plain email resume. Within 2 minutes our Artificial Intelligence software will create/display your own ImageBuilder. Just download and forever use it while applying for a job.

Recruiters simply love ImageBuilder, because it is

► Structured

► Searchable

► Precise

► Applied

And for you, your ImageBuilder comes FREE with “good luck” built into it. Go, get it!

Sanjeev Tiwari

Dear friend:

Endangered Species

While applying for a job, if you are still using plain/unstructured/unsearchable email resumes, you may well belong to the endangered species.

In the “survival of the fittest,” your only hope is to convert your plain email resume into the ImageBuilder version.

And we will do it for you – FREE.