Notes: Ad Sharp Eco-System

8/11/2011

Ad Sharp Eco-System

Advertizers

L&T

Reliance

Unilever

Wipro

Birlas

Tatas

Ad Networks

InMobi

Datawind

Komli

Tyroo

Paypad

IndiAds

Nextzenpro

Ad Sharp platform Aggregator

Generation of demographic profile for targeting Advts.

WWW.CustomizeResume.com

Gender	Marital Status	Age Group	Edu. Level	Employ. Status	Location
Compilation of “Ads Viewed” Histories for “Recommendations”

Target Customers

Mobile Devices

47 Lakh Candidates

Olive

iball

Lava

Videocon

Spice

Micromax

Aakash

“My Jobs” Widget

Nov. 6, 2011

Job for All = Peace on Earth.

Ad Sharp

Employer Register Post Job Resume Search AdSharp

Dear Employer:

· What is AdSharp ?

AdSharp enables employers to deliver their Corporate Advertisements (Products/Services/Brand-building, etc) to our millions of registered Candidates.

· Why should I use AdSharp ?

Because it is better than Google’s Adwords !

It enables you to target your Ad-Viewers very sharply, by selecting your target demographic profile by Gender/Marital status/Age Group/Education Level/ City/ Employment Status.

· Where will my Advt appear ?

Your targeted advts. will appear on

Ø All jobseeker related pages of this website

Ø Screens of smart phones of registered candidates

· When will my Advt appear ?

Your advt will appear whenever a “targeted” candidate logs in, either online or thru his smartphone.

Even a “non-targetted” candidate will get to see your advt whenever your Company’s “Job Advt” shows up during online jobsearch !

· How long will my advts appear ?

For 30 days from uploading your advt and creating a target demographic profile. Of course, you can renew it as often as you wish

· What will AdSharp cost me ?

Currently our AdSharp service is absolutely FREE to you. All you need to do is to Register as an Employer and log in. That will also enable you to Post Jobs / Conduct Resume Search.

· Who can create demographic profile on this site ?

Yourself/ your Marketing Manager/Anyone from your organization

· What is the process of creating an Advt-Campaign ?

Just login and start filling up the form below

AdSharp Capaign.

A. Upload

Browse

Advt. Text -----

Browse

Photo/Logo ---

Browse

Video -----------

B. Create Demographic Profile of Targetted AD-Viewers

Parameter	Select any one option			Population found
Gender	Both	Male	Female	25,312,40
Marital Status	Both	Married	Sigle	10,205,32
Age Group	Both	Below 25 yrs	Above 25 yrs	6,463,89
Edu. Level	Both	Undergrad	Graduate	4,102,63
Employment status	Both	Employed	Unemployed	2,468,95
City	All	Metros	Small Town	1,355,42

Freeze

Reset

C. AdSharp Campaigns Log

(Data to be filled in / Shown, only if Employer logged in)

Srl. No.	Gender	Marital status	Age Group	Edu. Level	Employ. Status	No. of Cities covered	Target Population	Advt. Expiry Date	Please Renew
1	Male	Married	>25 yrs	Grad	Employed	236	1,355,42	06, Nov 2011

Nov. 06, 2011

Job for All = Peace on Earth

Employer Register Post Job Advt Resume Search

Post Product/Service Advt.

Post Product/Service Advertisement

Dear Employer:

This website is a great place for your Recruitment Manager to find competent candidates.

But it is even better place for your Marketing Manager to find potential customers for your product/services/e-commerce etc.

Using this website, your Marketing Manager can deliver such Advts to millions of candidates registered on this site.

Not randomly but targeted sharply.

He can preselect his target Ad-Viewing customers, by

Ø Gender

Ø Age Group

Ø City Location

Ø Marital status

Ø Edu – Level

Ø Employment status

Etc. etc.

What is more, your Marketing Manager can create separate demographic profiles for different Advts.

Then whenever, any Candidate belonging to any such profile, logs in, We will display your Advt, on whichever page he is visiting – as long as he is logged in.

Here is how you select a demographic profile:

Profile No. Selection

Ø	Gender	o Male Femail
Ø	Marital status	o Married Unmarried
Ø	Age Group	o Below 25 yrs of age o 26 – 50 yrs o 51 – 75 yrs
Ø	Edu-Levelü	o Under Graduate o Graduate o Post Graduate
Ø	Employment status	o Employed o Unemployed
Ø	City	- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Upload Video/Photo

Upload your Advt

Gender Male

Marital status Married

Age Group 26-50 yrs

Edu-Level Graduate

Employment status Employed

No. of Cities selected 236

Submit

4284

Submit

No. of Ad Recipients found:

Unless renewed, your Product/Service Advt will be displayed for 30 days from date of uploading. Every renewal will be far 30 days.

Here is a list of your Current Ad-Campaigns:

(Data to be filled in only if employer is logged in)

Profile No.

Gender

Marital status

Age Group

Edu-Level

Employ. Status

No. of cities covered

No. of Ad Recipients

Expiry Date

Please renew

Male

Married

26-50 yrs

Grad.

Employed

236

4284

07 Nov 2011

Now for the best news.

Even if one of our registered candidate is NOT covered under any of the “profiles” created by you, he will still see your Advts (all of them), on the “Job Search/Job Suggest” page, if your “Job Advt” gets listed in the job search results !!

So, make sure that you are posting many Job Advts as well.

Currently this service is FREE to you.

With Regards,

Hemen Parekh