COUNTERS FOR ADUTS

05-05-04

Deepa Vikram Abhi

Establishing Credibility

(How to make jobseekers to register on WWJ.com)

Hopefully, one day soon, a counter on WWJ's homepage will read,

No. of Job-Adverts

on this Website

[Box containing the number 2,456,398]

May look impressive—but doubtful as well!

Since we do not intend to permit jobseekers to conduct a "JOB-SEARCH" on WWJ, we may not "succeed in removing their "doubt/suspicion" altogether (i.e. 100%)

But, there is a way to "reduce" this doubt—and increase credibility of our claim.

This can be done by providing a webpage called

"LIST OF JOBS".

On this page, will be following links:

No. of job-adverts on this site:

Industry-Wise

Function-Wise ($\checkmark$)

Designation-Level wise

\left\}\begin{array}{l}\text{we had such} \\ \text{links on} \\ \text{3pjobs.com}\end{array}\right.

Actual Designation-wise (?)

(May be for "Entry-level Jobs Only)

Country-wise ($\checkmark$)

(& within each country, CITY-WISE?)

Source-Wise

• Corporate Job Websites
• Jobsites

\left\}\begin{array}{l}\text{I am not sure} \\ \text{whether we should} \\ \text{show these too!}\end{array}\right.

Company Name-Wise (?)

Time-Wise (?)

Last 7 days

15 "

30 "

60 "

Clicking on each of these links, will produce a list/statement, where the break-up of the TOTAL NO. OF JOBS, will be shown.

But the interactivity (clickability) will stop here. No further drilling-down. Since, no "job-search"/no "short-listing"/no "apply online", from WWJ.com.

This (observation) is Important -

Because,

Jobsearch / Shortlisting / Apply Online (Call three activities), go hand-in-hand!

Permitting only "Job Search", without a facility to

Short list select Apply Online

is meaningless! In fact, it would be outright "Frustrating"!!

So, if we permit "Job-Search" on WWJ.com, then the candidates will legitimately "expect" to be able to "Apply Online" as well.

That would be very dangerous!

In that case, the jobseekers will

never register for JAM

never agree to pay to Mobile Service Providers

At least, a large majority of them.

By directly "Applying Online" from WWJ, they would "bypass" the mobile service provider!

So, WWJ.com, instead of merely remaining a "CONTENT-PROVIDER" to the mobile-phone companies, now becomes a direct "COMPETITOR" of phone cos. !

So, we start Competing with our own "Delivery channel / Distribution channel"!

This is unthinkable!

Then no mobile-service-provider will tie-up with us.

Can we think of a "Manufacturer" directly selling its product to ultimate end-users (Customers) and also trying to sell it thru

Distributors Dealers Stockists?

If that happens, no distributor/dealer/

stockist will ever put-in any serious effort to "promote/sell" that product.

Therefore, it is VERY IMPORTANT that in whatever we do, we keep the interest (i.e. revenue-earning potential) of

MOBILE SERVICE PROVIDERS

uppermost in our minds.

We must NEVER do anything that will "Undercut" them / "Bypass" them.

We must continuously find new methods/ways by which our DELIVERY CHANNEL PARTNERS, make MORE money!

And then insist on our "Share"!

But,

by showing the "break-up" of job-adverts in so many different ways, we are actually tempting the job-seekers to "register" for JAM.

Each jobseeker would have his own UNIQUE job-requirement.

Someone is looking for a job in a particular CITY/COUNTRY

Whereas, someone else, is looking

for a job in a specific (given) Industry/ or Function or Designation-Level or even a job in a specific COMPANY.

Unless, he is convinced that WWJ has plenty of jobs of the kind that he is interested in, he is unlikely to register.

No consumer/customer ever walks into a "Saree" shop, when he is looking for PANTS/SHIRTS for MEN!!

That is why we have mannequins (statues) in shop-windows, so that you, as a customer, get a clear idea of what you can expect to find, if you were to enter that shop.

Those little WINDOW-DISPLAYS, serve 2 purposes:

Like a "movie-trailer" tell you what to expect when you get in

avoid disappointment/frustration for you to walk-in and then discover that the shop does not stock/sell, what you want to buy.

Hence, our JOB-LISTS (with actual $\text{No}^\text{s}$ of job-adverts against each category) are our

WINDOW-DISPLAYS.

These WINDOW-DISPLAYS, are of greatest interest/utility to Fresh Graduates/College Students who are looking for ENTRY-LEVEL JOBS.

As I mentioned in my yesterday's note, these millions are desperate for jobs/any job.

So, we must modify their JOB-PREFERENCE Form, as follows:

ENTRY LEVEL JOBS / JUNIOR LEVEL JOBS
These jobs, usually call for "NIL" or very little experience are meant for "Fresh Graduates" / College Students.
So, if you are a Fresh Graduate/College Student, tick $\checkmark$ the check-boxes against "Vacancies/Positions", for which you would like to receive job-alerts on your mobile-phone. Please fill-in following details.
My details are
User ID [Box]
Password [Box]
PEN [Box]
Mobile NO [Box]
Undertaking:

Please send me job-alerts for following positions/vacancies

Position	No. of Adverts	Select ✓
Apprentice	4396
Accounts Assistant	(2365)
Admin Assistant	1963
Attendant	463

 

So, what are we trying to achieve by adding a Column "No. of Adverts"?

Convincing the Fresh Graduate/College Student that we do, indeed, have plenty of job-adverts of the type he is interested in, for which we can send him job-alerts.

If a Fresh Graduate notices

Position/Vacancy	No. of Adverts	Select ✓
Accounts Assistant	3

is he, likely to register for JAM, if that is the only position for which either he is qualified or he is interested?

Obviously not.

But, on the other hand, if he sees the figure of (2365), he is tempted to tick $\checkmark$, believing that, with so many job-openings, his chance of landing some job somewhere, are, indeed bright!

Larger the "no. of Advert" the higher the "hope"!

you will recall, what I have said earlier, VIZ:

JAM - Selling Hopes!

Convincing Fresh Graduate (and even College-Students, who may not "qualify" for some of these jobs) to select/tick $\checkmark$ dozens of Vacancies/positions, thereby, once again increasing the "probability" of landing some job/somewhere.

You may ask,

If a million Fresh graduates, each ticks 20 positions/vacancies, which between them, have 23496 job-adverts listed, then, what would it do to my servers/softwares/communications?

Would not everything come crashing down?

20 \frac{\text{positions}}{\text{selected}} \times 10 \frac{\text{alerts}}{\text{position}/\text{day}} \times 1 \text{ million jobseekers} = 200 \text{ million job-alerts}/\text{day} !

Whereas, these logistics may look "frightening", if this scenario really takes place, then the "brighter" side could well be

200 \text{ million "Apply Online" clicks}/\text{day} !!

As Kartaaya used to say, that would be a "WELCOME-TYPE" of problem—nice to have!

[Signature]

05/05/04.