Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

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Monday, 23 February 2004

MOU

MEMORANDUM OF UNDERSTANDING (MOU)

This MOU has been entered into, on __________________________________________

between

Reliance Infocomm

address

hereinafter referred to as RIM

and

3P Consultants (P) Ltd.

address B 1, Lok Bharati Complex, Marol Maroshi Road, Andheri (E), Mumbai- 400059

hereinafter referred to as GURU

RIM is India's foremost provider of mobile phone services. RIM has aggressive plans to provide a convergent Voice-Data-Text-Image communication to million of Individual and lakhs of Corporate subscribers, thru its Wireline and Wireless broadband network, covering the entire country.

GURU is India's leading executive search firm with a track record of headhunting and selecting hundreds of Senior-level executives for its corporate clients, during the last 14 years. Thru its websites 3pjobs.com / https://www.google.com/search?q=Recruitguru.com, it has pioneered the launch of e-recruitment business in India in 1997. GURU has the largest database of active and passive jobseekers of India.

OBJECTIVE / GOAL

The main purpose of this MOU is to make available to millions of jobseekers, job-related information (content) on their mobile phones, once-a-day, as an SMS alert.

An equally important objective is to enable these jobseekers to "APPLY ONLINE" (i.e. forward their resumes) to job advts of their choice, thru a simple click of their mobile-phones.

This is the immediate objective of this MOU, hereinafter described as JAM ( Job Alert Mobile ).

The long-term objective of this strategic alliance between RIM and GURU is to change the very fundamental character of recruitment process, first in India and next in the World. To bring this about, RIM and GURU will jointly develop and launch following services for jobseekers and employers:

Launch of https://www.google.com/search?q=World-Wide-Jobs.com (WWJ)

Job Alert Mobile (JAM)

Resume Received Acknowledgment ( RRA )

Interview-Call Intimation (ICI)

Candidate Alert Mobile ( For employers ) (CAM)

Video-Interview thru Reliance Webworlds / PCO booths

Video – Interview thru IPTV ( at homes )

Launch of Job – Channel ( TV )

Job-feeds to Edu. Institutes / Cybercafes

JAM (JOB ALERT MOBILE) PROCESS

Enclosed flow-chart describes the process to be followed by RIM and GURU, in delivering

"Job Alerts" to RIM subscribers (as a daily SMS)

"Resumes" to Corporate job advertisers (as "commanded" by jobseekers)

Thru this interactivity, the idea is to convert a mobile handset into a true "transaction tool".

RESPONSIBILITIES / OBLIGATIONS

GURU’s responsibilities will consist of developing necessary softwares / Website (WWJ) for

Downloading job-advts from various jobsites (Guru-spider)

Aggregating these job-advts and creating a structured / searchable database (Job Miner)

Allowing jobseekers to post their resumes on WWJ.COM and converting the same automatically (without human intervention) into structured / searchable database

Match-making the resumes of RIM subscribers with the job-advts uploaded during last 24 hours and automatically shortlisting a predetermined number of job-advts which best “match” the search-preferences prescribed by each RIM subscriber. (Guru Match)

Forwarding these “short-lists” to RIM for onward delivery, to concerned mobile-owners as SMS. (Guru Match)

Delivering to the concerned employers (job-advertisers), the resumes of RIM Subscribers (as an email), depending upon the “APPLY ONLINE” clicks carried out by RIM subscribers on their mobile-phones. This will be done only after online confirmation / authentication by RIM and after online crediting of GURU’s account with the money-value of GURU’s revenue-share. (Forwarder)

RIM’s responsibility will consist of,

Providing / making available to GURU, free-of-cost, the hardware / proprietary software that may be required for implementation of JAM. This may consist of ( but not be limited to ),

Servers for hosting of WWJ.COM

Servers for hosting of GURU’s proprietary softwares such as ( for offline / online processing )

* GURU-SPIDER

* JOB-GURU-MINER

* GURU-MATCH

* GURUMINE ( to convert a resume into a structured database)

* GURU AD

Networking equipments (such as Routers / Switches / Hubs / UPS etc.)

Proprietary third party softwares, such as

* Operating Systems

* Databases

* E-mail / Communications Softwares

* Firewalls / Spam Filters

* Browsers

These will be upgraded for higher versions, from time-to-time. RIM will upgrade these

Developing / Installing synchronised softwares for delivery of JAM as SMS and for billing / accounting / revenue-sharing.

PRICING / PAYMENTS / REVENUE-SHARING

There are, basically 2 content-deliveries which will be “priced” and be “payable” by RIM subscribers. These are:

Daily delivery of 10/20 job-alerts to each opting RIM subscriber of JAM, as an SMS on his mobile, once-a-day.

Delivery (as email) of resumes of RIM Subscribers to Employers (Corporate Advertisers) whenever an opting RIM Subscriber clicks “APPLY ONLINE” against a given JAM message.

In order to popularize the JAM service, it is decided, not to charge anything initially for A.

However, it is agreed to charge the RIM subscriber, Rs. 1/- ( Rupees One ), for forwarding his resume ( as email ), everytime he clicks “APPLY ONLINE” (i.e. for each job advt, which he selects to “apply”).

It is further agreed that JAM service ( content- delivery ) will be made available only to the PRE-PAID subscribers of RIM. This will encourage most of the existing POST-PAID subscribers to switchover to PREPAID mode, in order to avail of this killer application based on Mass-customization and ultimate portability convenience.

Restricting this content delivery only to the PRE-PAID subscribers, will

  • Eliminate subscriber – defaults on payments
  • Enable “Billing” software to compute and credit GURU’s account instantly / simultaneously with Guru’s revenue share.

It is further agreed that, in case of JAM application, the revenue earned by RIM, will be shared as follows with GURU

Quarter

GURU gets

1^{\text{st}} Quarter

40\% of revenue earned by RIM

2^{\text{nd}} Quarter

50\%

3^{\text{rd}} Quarter

60\%

4^{\text{th}} Quarter onwards

70\%

 

MARKETING

RIM agree to aggressively market JAM service amongst its mobile phone subscribers thru print and other electronic media such as TV / Internet etc.

ADVANCE

In order to speed-up the development and launch of JAM service to its mobile phone subscribers, RIM agrees to advance a sum of Rs. _______________ lakhs to GURU. GURU will use this amount to add resources to its development / testing team, so that the service could be launched as per timeframe laid down elsewhere in this MOU.

Although the amount advanced by RIM for this developmental effort is non-refundable, it will be adjusted from revenue share payments due to GURU at the rate of Rs. ________ per month.

TIME FRAME

RIM and GURU agree to collaborate towards development / testing / installation of JAM service so that the same can be commercially launched within 3 months of

date of signing of this MOU

or

date of payment of advance amount to GURU ,

whichever is later.

INTELLECTUAL PROPERTY RIGHTS

The proprietary softwares and content developed by GURU and deployed on the RIM hardware / network are the sole and exclusive intellectual property of GURU, to which RIM has no property rights.

In the event of expiry of this MOU / agreement in natural course or thru termination, RIM undertakes to cease and desist from using these softwares / databases / contents immediately upon such expiry / termination. RIM further undertakes, not to allow / grant / permit any third party to use GURU’s intellectual properties, either during the course of this MOU or after its expiry.

EXCLUSIVITY

This MOU / agreement between RIM and GURU is exclusive.

GURU undertakes not to enter into similar MOU / agreement with any other mobile-phone service provider in India. In turn, RIM undertakes not to enter into similar MOU / agreement with any other content-provider in India.

Residual Liabilities

RIM absolves GURU from liabilities arising out of any loss / damage suffered by itself or by its subscribers, as a result of JAM service or as a result of discontinuation of JAM service for whatsoever reason.

Dues to GURU, if any will be settled by RIM, within 30 days of this MOU’s natural expiry or its termination.

JURISDICTION

In case of any dispute between the parties concerned, the matter will be resolved under the jurisdiction of the Mumbai High Courts.

 
















RIM PREPAID OFFER

RIM's Pre-Paid Offer

  • Entry price  Rs. 3500/-
  • What customer gets
    • Motorola Mobile handset - C131
    • 10  Vouchers Worth Rs.  3240/- (= talktime of Rs.  2000).
    • Coupons must be used in 6 months.
    • A 6  month  "grace  period" (after expiry of original 6 month period), during which customers continue to receive
      • SMS
      • Incoming calls

WITHOUT recharging their account.

(NO GSM operator offers this facility).

  • At present 7  lakh  -  8  lakh prepaid card users get introduced to the all-India mobile network every month. There is also a 7 -8%  growth in the total user-base on a month-on-month basis* (Source: ET - 09-03-2004)

Reasons to move full force into Prepaid Market

  • Cash is collected beforehand
  • "NIL" cost of collecting bills (Currently 1%  =  3% of revenues)
  • Drop in ARPU will be neutralized by the larger subscriber-base and ease of collecting money.
  • As many as 13% of existing POSTPAID subscribers are NOT paying their bills - may be more!
  • NO  (or  reduced)  Churn, since (prepaid) customer gets locked-in for 12 months.

RIM's Assumptions/Game-Plan

  • To rope-in 4 million new Customers in the next 2/3  months thru the prepaid offer
  • To shift (to Prepaid mode), 30/40% of Its existing postpaid Customers.
  • To ramp-up customer-base to 17/18 million by March 2005 (from existing sim 6  million).

Postpaid Customers

Prepaid Customers

March 2004

6 million (100%)

- (0%)

March 2005

14  million (80%)

3.5  million (20%)

 

RIM's ARPU

  • March 2004  mathbfRs.  1000  /  month
  • March 2005  mathbfRs.  750  /  800  per  month
  • Offering "FREE" handset with PREPAID offer, will attract large numbers.
  • left. beginarrayl Airtime rates  of RIM's  CDMA  Prepaid endarray right approx left beginarrayl Airtime rates  of other GSM  Operators'  Prepaid. endarray right.

Continuation

  • Pass-on the "risk" (of non-payment by subscribers) to the retailers by forcing him to buy  all  10  Coupon - set, along with handset  right  upfront! Let him hold/carry  the  "unsold"  inventory  at  his  cost! So,  inventory  (of  unsold  sets)  remains  with  the  distribution - channel,  instead  of  with  RIM.
    • (Downside: Retailers may not hold large inventory and place orders on RIM only, as & when, customers demand. This may "starve the market").
  • Advt/Promotion Budget  mathbfRs.  60  Crores in 2/3  months
    • 5000  spots in 40  TV  channels
    • 1  million  Sq.  ft  of  hoarding - space
    • Advts in 70  publications
    • 600  exclusive  distributors who will only sell "prepaid"

RIM Mobile Applications

  • Information
  • Entertainment
  • Communications
  • Commerce
  • Enterprise Applications

 






IPR

23/02/04 | IPR/1

INTELLECTUAL PROPERTY RIGHTS (IPR)

ISSUES:

  • Public Domain

Job-Advts posted on jobsites come under "Public Domain". Corporate (Advertisers) posting these job-advts, want these to be seen/viewed by as large a no. of persons as possible and as freely & easily as possible. This is the very concept behind "Advertising".

By downloading/aggregating and then delivering these job-advts to millions of jobseekers, WWJ is fulfilling this avowed/proclaimed objective of these advertisers. And WWJ is doing this highly laudable service — absolutely FREE — both to the jobseekers (i.e. if WWJ/RIM agree not to charge anything for the JAM – Job Alert Mobile SMS, and only charge Rs. 1/- per "Apply Online" click towards its RESUME FORWARDING SERVICE).

IPR/2

  • CREATIVE CONTENT/ORIGINALITY

A published job-advt does NOT come under the category of "Creative Content" as defined in Indian Patent Act. Examples of such creative content are

    • Music Score
    • A Novel/Poem/literary work
    • An analytical essay
    • A painting
    • Any other piece of "artistic expression"
    • A mathematical formula
    • A scientific postulation

There is hardly anything "ORIGINAL" about a job-advt (—if we leave out the graphics). Most job-advts follow a very predictable pattern in their "construction". Almost all job-advts employ similar/identical keywords/phrases/sentences/paragraphs, while describing their "requirements"

IPR/3

  • PLAGIARISM

(Passing off or trying to pass-off, Somebody else's Creative/original work as your own)

Although WWJ will download & aggregate Job Advts from many jobsites (including, may be, corporate jobsites), while displaying the same as an SMS on the mobile's screen, there will be clear indication of the "SOURCE" from which, each job-advt has been picked-up. In fact, original Job ID No. will also be displayed, to enable a jobseeker, if he so chooses, to log-into the concerned/relevant jobsite and View the original/full job-advt. in complete detail.

There will be no attempt to "hide or camouflage" the sources of the advts.

By crediting each & every advt. with its Original Source, WWJ will try to raise its own CREDIBILITY amongst millions of mobile subscribers. By revealing the source of the advt, WWJ assures the jobseeker re: the Authenticity of each advt.

IPR/4

  • DISTORTION/MISREPRESENTATION

Although our SMS will truncate the full job-advt and re-present it in 150 characters, there is no misrepresentation or any distortion of the facts. All that we are doing thru the SMS is to highlight the KEY/ESSENTIAL data contained in each job-advt, which would enable a jobseeker to decide whether a particular job is of interest to him or not.

  • "COMMERCIAL GAINS" by selling someone else's Intellectual Property
    • In the First case, a job-advt, being a PUBLIC DOMAIN Knowledge, does not fall under the category of "Intellectual Property".
    • Next, all that we are doing is to distribute it/disseminate it/broadcast it to job-seekers who have specifically requested us for this service.
    • Delivering of SMS (Job-Alert) will be FREE. NO money is made from SMS delivery of the PUBLIC DOMAIN info. We will charge subscribers only for Resume Forwarding Service (i.e. Apply Online).

 






ADVANTAGES TO SUBSCRIBERS






Sunday, 22 February 2004

WHY ADVERTISERS LOVE JAM

HOW DO CORPORATE JOB-ADVERTISERS STAND TO GAIN FROM JAM? What IS in it for them?

  • Thru joint-effort, WN*/RIM are delivering the job-advts to interested jobseekers without charging anything to the advertisers. They are getting this service, absolutely free-of-cost!
  • As opposed to conventional media (such as Newspapers/Magazines/ TV Channels/ hoardings etc), a job-alert SMS, gets delivered to a "targeted" audience in a "pin-point" fashion.
  • This is MASS-CUSTOMIZATION at its very best, which establishes a one-to-one relationship between an advertiser and a jobseeker.
  • As opposed to conventional broadcasting in JAM, there is no wasted energy/effort.
  • JAM enables an advertiser to receive immediate/Instant response thru "APPLY ONLINE" feature. The response-time is less than one day.
  • JAM enables a job-advertiser to build a strong BRAND for his Company, thru repeated SMS job-alerts to highly educated professional executives.



WHY SHOULD RIM LOVE JAM

HO HUM

Your Subscriber-base is going up:

But, your ARPU/month is going down:

WHAT YOU WOULD LIKE TO HAPPEN?

ARPU

and [17 million subscribers] below the respective dates.]

This translates into following REVENUE-SCENARIO.

REVENUE

and [17 million subscribers] below the respective dates.]

HOW (FROM WHERE?) DO YOU EXPECT ADDITIONAL REVENUE TO COME?

By Sales

VOLUME (increased subscriber-base)

17 { million} \times {Rs. } 750 { (ARPU)} = {Rs. } 1275 { cr.}

(i.e. a gain of {Rs. } 675 { cr.})

VALUE (by offering JAM)

17 { million} \times {Rs. } 1500 { (ARPU)} = {Rs. } 2550 { cr.}

(i.e. a further gain of {Rs. } 1275 { cr.})

HOW WILL JAM contribute those additional Rs. 1275 crores?

Assumptions

17 { million Subscribers by March } 2005.

25\% of these will subscribe to JAM (i.e. 4.25 { million Subscribers})

Each JAM Subscribers will "make" 10 ONLINE APPLICATIONS (FOR JOBS) per working day

i.e. @ {Rs. } 1/{ per "**APPLY ONLINE**"},

(Clicks) there will be 42.5 { million resumes being forwarded to job-advertisers EVERY DAY}

i.e. a daily revenue of {Rs. } 42.5 { million}

OR

an annual revenue of

{Rs. } 12750 { million} { [300 Working Days]}

{ (Rs. } 1275 { crores)}

[Of course, this position will be reached only by end March 2005 and not at the beginning of 2004/2005.]

 






JOB MINER

[A] How to figure-out, the "INDUSTRY" of the advertising company? Job Advts do not mention this!

This is a critical issue - since all job-seekers are keen on working in 3/4 specific "Industries" of their choice. So they wish to look-up "interesting" job-advts from those "Industries" only - so, figuring-out the advertiser-company's INDUSTRY is a MUST, for purpose of match-making.

This can be done in following ways:

# Link each "Company Name" with one/more "Industry-Names".

We have already developed such linkages for over 20,000 Companies.

DCA \oplus contains names of 6 Lakh companies - along with their "product/service" categories (similar to Industries). There are only a few hundred UNIQUE categories which can, in turn, be linked with our own 52 INDUSTRY-NAMES (may be Inder Sethi, already did this!).

The only hitch is that many job-advts are released by Placement Agencies - who, do not reveal the names of their Client-companies!

In respect of resumes, such a Software Tool was developed Some 8/10 months ago. Using this tool, Mr. Anjaria had "categorised" some 1000+ resumes, as belonging to different Industries. In the tool, there was a drop-list of 52 industries. After reading the resume, Anjaria concluded that the Resume belonged to a particular "Industry" - which he clicked. Then, below the drop-box, there was another box, which said,

"Why I think this resume belongs to this Industry - which keywords in the resume lead me to conclude this?"

Of course, processing of 1000 resumes, may not have resulted in a sufficiently large enough knowledge-base! May be we need a human expert to process 10,000 resumes like this before we manage to build a respectable Knowledge-Base for 52 different industries.

However, there are \mathbf{2} problems:

(1) Can we safely assume that

\left\{\begin{array}{c}\text { Industry-specific } { KEYWORDS } { of a Resume }\end{array}\right\}=\left\{\begin{array}{c}\text { Industry-specific } { KEYWORDS } { of a Job-Advt }\end{array}\right\} ?

If we have slightest doubt, this is not a big issue. In the very same tool which Anjaria used, instead of loading/processing "Resumes" we could, simply load/process "Job Advts"! The process remains Same - only the document being processed changes! This is fairly simple.

For processing 1000 resumes, Anjaria took nearly a month! He could barely read/interpret & highlight some 30/40 resumes per day.

Capturing human knowledge and embedding it in a software is a slow process! To some extent, this process can be speeded-up, if, instead of loading the full/entire JOB ADVT into the tool, we were to Index (thru IS4S) the "Words" contained in each job-advt and then Only load these words into the tool. Then perhaps, a human-expert can categorise 200 job advts in a day, thru highlighting of Keywords! So, one expert, can, perhaps assign INDUSTRY-NAME to, may be 5000 job-advts in a month (- along with its highlighted Keywords).

A still (much) faster method of developing KNOWLEDGE-BASE OF INDUSTRY-SPECIFIC KEYWORDS,

So, it is obvious that, when a Company posts its job-advt on any of these sites, it has to select a given INDUSTRY-NAME (possibly from a dropdown list).

This means, all Job-advts posted on these \mathbf{3} sites are tagged with an Industry-Name. And this tagging is done by a human expert! (- the recruitment manager who filled-up the job-advt form online).

When human-experts have already categorized thousands of job-advts into different INDUSTRY-CATEGORIES, then why re-invent the wheel?

We have already downloaded thousands of job-advts from these jobsites. We can further download many more thousands. Probably, we already have more than 100,000 job-advts from these \mathbf{3} jobsites - each one duly allotted an Industry-Name by a human expert.

All we have to do is to "group"

NOW, for each INDUSTRY-NAME-GROUP, create a separate folder & then Index thru IS4S. Then arrange all the words found, in descending order of occurrence, and compute \rightarrow their "probabilities" of occurrence.

Perhaps, in each INDUSTRY-NAME-GROUP, the top 50 keywords, would add-up to, may be 90\% of all occurrences.

PRESTO!

What a human-expert, using the highlighting tool described earlier, would have taken months to do, the SORT/INDEX/EXTRACT/ARRANGE/COMPUTE PROBABILITY would take one/two days at most!

Remember, several hundred human-experts (HR Mgts) have embedded/captured their knowledge in \mathbf{1} LAKH job-advts, while drafting (composing the same & then allotting INDUSTRY-NAME to each.

Why re-invent the wheel?

Therefore, in order to do an accurate job, we need to separate-out the "Industry keywords" from "Function keywords".

And this separation must be carried out BEFORE we calculate their "occurrence-frequency" - and the probabilities.

Reason is obvious.

The "Function"-related keywords are "polluting" the Industry-related keywords!

What we need is a population of "pure" industry-related keywords only. And then, we need such populations, Industry-wise.

One population for each "Industry".

To do this separation, we would need

\text{SEPERATOR OF KEYWORDS}

Advt. Source:

Advt. No:

 










RIM EXECUTIVES

Senior RIM Executives

  • Naveen Pasricha - Head of Sales
  • Mahesh Prasad - President, Applications & Solutions Group, Reliance Infocomm.
  • Anurag Khurana, CEO, Paradox Studios Pvt Ltd (a subsidiary of Reliance - team of 52 people).


CURRENT SCENARIO

 

Job Alert E-mails (22/02/04)

Job-site

Search-Criteria

MonsterIndia

"location" & "industry" (need to create "My Monster Account" to activate Job Search Agent)

JobsAhead

Job Messenger

Form to be filled in

* Personal Details : First Name/ Last Name/ Email/ Preferred Job-location multiple choice (NOT Mandatory - so may not be match-criteria).

* Professional Details

ALL 3 mandatory

 Exp (in years)   Job-category (about 23 categories, which is a mix of "functions" & "industries"). Max \uparrow \downarrow 2 categories  Key skills  Free-Text.

NOT mandatory

* Edu. Details {  Highest Degree Held   Specialization/Major

 

Naukri

Job Mail

get all relevant jobs on naukri.com by email.

Jobs shortlisted based on "keywords" provided by candidate.

"Search keywords" are:

Edu. Quali (B.Com, MBA, M.Tech etc.)

Field of expertise (such as Marketing, Finance etc) (FUNCTION)

Years of exp (No of years of past work exp).

Industry (industry that you would like to join such as Power, Telecom, FMCG etc)

Post (designation specified in Vacancy)

Then MANUAL SCAN?

Frequency of Job Mail  Once-a-week (for \frac{3}{6} months) are \sim 10 jobs/week.

3 month \times 4 = 12 weeks \times \text{10 jobs/week} = \text{120 jobs for Rs. 525} i.e. Rs. 4 per job

6 month \times 4 = 24 wks \times \text{10 jobs/week} = \text{240 jobs for Rs. 720} i.e. Rs. 3 per job

only relevant 10 jobs/wk

"Job Mail" is different from "Job Alert/s" ! - a few important jobs sent FREE

 

JobsDB (India)

claims to have a "Job Alert" feature but no link/explanation of how it works!

 





Saturday, 21 February 2004

NO. OF EXECUTIVES PLACED” REPORT.

21 Feb 2004

To,

All Consultants

“NO. OF EXECUTIVES PLACED” REPORT.

·     In my note dt. 17th, I had pointed out that names of only 8 executives appear in this report ((For 01/04/2003 to 17/02/2004), as against 51 names that I sent with this note. You were to eater the details of the balance executives in to OES by today evening.

·     On checking this statement this morning, I find that the position remains unchanged! Beyond 8, no new has been added!!

·     You have today and tomorrow to complete this task. On Monday morning, 8 expect you to show me in this statements/report, all the executives, whose “Net collection” amount, you wish to be credited against your name.

·     On 18th, I sent you another list of 19 Executives who have joined but in whose case, final payment cheque is yet to come. I have told Asutosh not to credit these cheques into Bank, unless, he first sees this name in “Executive Placed” report.

Hemen Parekh