Recruitguru Annexure A
JOB ALERT MOBILE (J A M)
- Where Jobs come searching for
YOU.
THE PROBLEM
- In this jet - set age, where there is a tremendous
premium on "time" [ the irreplaceable resource ],
JOB SEARCHING ON YOUR OWN IS
IMPOSSIBLE !
INDIAN SCENARIO
- No. of Jobsites 30+
- New Jobs posted daily 7,000+
- Total Online job-posting 150,000+
[on any given day]
WORLD SCENARIO
- No. of Jobsites 40,000+
- Total Online job-posting 2,000,000+
[on any given day]
Recruitguru Annexure A
Even to search for jobs within
India, a candidate would need to spend 3/4 hours daily on his personal
PC at home or at a cyber café. It also costs a lot of money.
And, at the end of numerous
logging in and out, you are not sure that you have gone through all the 7000+
new job adverts posted during the past 24 hours ! In fact, there is
no way of ensuring that you have not missed - out on those few "relevant/interesting"
jobs !
This is quite like trying to find
the needle in the haystack !
And all this while, you have been
"immobilized" - glued to your chair.
Surfing of jobsites during office
hours is, in any case, out of question, since nearly all companies prevent "access"
to jobsites to their employees.
Recruitguru Annexure A
THE SOLUTION
- What is therefore urgently required is a "solution"
whereby, some 10/20 most "interesting / relevant" jobs
(out of over 7000+ posted every 24 hours), are presented to a jobseeker,
in a concise form ( -150 character SMS), once - a - day, on his
handset as
Job Alert Mobile - JAM
Now the jobseeker is truly
"mobile".
Now "jobs come searching for
him"
However, our JAM solution does
not stop there.
By enabling the candidate to
click "Apply Online" on his handset, when he receives a Job Alert
SMS, transforms his handset into, a "Transaction Tool" ! Our server
will pick up his resume (where he has "pasted" it earlier) and
forward it to the concerned job - advertiser.
As simple as that !
This is the ultimate
- interactivity.
- mass - customization.
- convenience.
Recruitguru Annexure A
THE PROCESS
- Our "spider" will daily download
thousands of job - advertisements, from dozens of job sites from all over
the world.
- Our "Miner" will convert these job
- advertisements into a structured database.
- Our "Matchmaker" will match each
of these job advertisements with the "Job Preferences"
prescribed by the candidate and shortlist 10/20 most relevant /
matching job advertisements, each as a 150 character SMS.
- Once candidate clicks "Apply Online"
on his handset, our "Forwarder" will forward the
candidate's resume to the concerned advertiser.
- These software's are under testing and ready for
deployment on any mobile network within 6 / 8 weeks.
Recruitguru Annexure B
JOB ALERT MOBILE (JAM)
- The Harbinger Of Hope
EMPLOYMENT EXCHANGE SCENARIO
- No. of Employment Exchanges 939
- No. of persons registered (till date) 420
lakhs
IN 2002
- Fresh registration 60 lakhs
- No. of vacancies notified 3 lakhs
- No. of placement Effected 1.5 lakhs
CONCLUSION
A fresh graduate registering with
an employment exchange today must wait for 333 years before being offered a job
!
For 3 lakh fresh graduates
entering the job market every year, getting daily job - alerts on their
mobile phones, offers the only hope of getting a job within a year.
Recruitguru Annexure B
WHERE ARE JOBSEEKERS LOCATED?
|
TOWN - TYPE |
POPULATION |
No. of Towns |
|
Class I |
> 1 lakh |
309 |
|
Class II |
(50K - 100K) |
358 |
|
Class III |
(20K - 50K) |
969 |
|
Class IV |
(10K - 20K) |
1184 |
|
TOTAL |
2820 |
- Out of a total of 420 lakh persons
registered with employment exchanges, some 400 lakh (95%) live in
these towns.
When these jobseekers are
enabled/empowered to "apply online" at the mere click on their
mobile handset, the new mobile subscriptions will jump from current 20 lakhs
/ month to 60 lakhs / month !
Recruitguru Annexure B
WHERE ARE THE JOBS IN INDIA ?
- Online on jobsites 21 lakh / year
(@ 7000/day)
- Print media job adverts. 5 lakh/year
|
Total |
26 lakhs/year |
WHERE ARE THE RESUMES ?
Between all major jobsites of
India, it is estimated that there are approx.: 20 lakh "unique"
resumes (discounting duplicate / multiple postings).
Considering that on an average,
an online job advertisement receives 125 email resumes, the total no. of
email resumes being received by Corporate job - advertisers is 21 lakh X 125
= 2625 lakh (mostly through clicking on jobsites)
Recruitguru Annexure B
WHAT IS THE ANNUAL REVENUE -
GENERATION POTENTIAL OF JAM?
Q. Can JAM motivate a jobseeker
to spend Rs. 1/ day to "apply online" against just 1 job -
alert SMS, out of 10 SMS received daily?
|
ITEM |
VALUE |
|
KNOWN (FACTS) |
|
|
A > Online job
- advts./year |
2.1 million |
|
B > Registered
jobseekers |
42 million |
|
C > Mobile -
Phone Subscribers (March 2004) |
33 million |
|
PROJECTION |
|
|
D > No. of
mobile subscribers (Dec. 2006) [@ 2 million additions/ month] |
100 million |
Recruitguru Annexure B
ASSUMPTIONS
|
E |
> "Self -
Employed" subscribers (@ 60% X D) |
60 million |
|
F |
>
"Job-seeking" subscribers (@ 40% X D) |
40 million |
|
G |
> JAM service
Subscribers - base (@ 80% X F) |
32 million |
|
H |
> No. of days/year of
"Job Alerts" |
365 days |
|
I |
> No. of "Apply
Online" SMS click (per JAM Service Subscriber) |
1/day |
|
J |
> Total "Apply
Online" click/year / JAM Subscriber (H X I) |
365 |
|
K |
> Total clicks (G X
J) |
32 million X 365 = 11680
million |
|
L |
> JAM's Revenue
Generation/year |
Rs. 1168 Cr. |
Recruitguru Annexure B
WHAT IS HOLDING BACK ?
- Corporate advertisers do not KNOW, who / where
are the "right" candidates.
- At least 400 lakh jobseekers (out of 420 lakh) do
not KNOW, which / where are the "right" jobs.
There exists an enormous
"Info - Chasm" between the two sides.
JAM IS THE BRIDGE !
It stands to reason that,
- Aggregating those 21 lakh job - advts. (and
someday 200 lakhs from all over the world).
- Delivering these as "Job Alert SMS" to
420 lakh jobseekers on their mobile handsets, is the only practical /
feasible way to "bridge" the "Info - Chasm" between
the two sides.
Recruitguru Annexure B
THE PROMISE OF JAM
JAM will ensure that those
normally 'unfilled' jobs get filled.
When Corporate's find that they
are now able to fill almost any vacancy quickly - and with the most suitable
candidates -, they will be encouraged to advertise more often. This
"rub-on" phenomenon itself will create many more jobs which, otherwise
go "unpublicized".
JAM will provide a level -
playing field to the rural/ small - town unemployed (- but highly
"employable") young people, who were, till now, "Information -
Deprived". Till now, expensive newspapers and jobsites are
"accessible" to only the rich/ privileged/ urban youth.
JAM will enable highly skilled
professionals to cross national boundary.
Recruitguru Annexure B
JAM will generate unprecedented
mobility / migration of jobseekers from any part of the country to any other
part of the country and thereby, bring about a true "National / emotional
integration" of Indian Society. JAM will help in fulfilling a citizen's
fundamental right to locate and work in any part of the country!
JAM will cut down, "vacancy
- filling" time from weeks to days, because of the unbelievable speed with
which job - alerts will reach the right candidates and the speed with which,
those right candidates will submit their resumes, through a simple click on
their mobile phones.
JAM will dramatically cut down
the total cost of hiring.
JAM - in its future versions will
transform the e - recruitment scenario beyond recognition, and will become a
Virtual Employment Exchange (V
E E)
(E-RECRUITMENT INDUSTRY)
|
Current Industry structure |
Redefined Industry
Structure |
|
|
Character |
Job boards / Jobsites
(stand-Alone) |
Alliances / Coalition / Network
/ Aggregation "VIRTUAL EMPLOYMENT EXCHANGE" |
|
Customer-Groups |
||
|
- Corporates |
{ Common platform for }
both client Groups |
Www.
https://www.google.com/search?q=Recruitguru.com { Clientwise } only
for corporates |
|
- Jobseekers |
Www.
https://www.google.com/search?q=World-Wide-Jobs.com { Separation }
only for jobseekers |
|
|
Online |
yes |
yes |
|
Business Model |
Corporates post job advts &
conduct Resume - searches |
https://www.google.com/search?q=Recruitguru.com:
Post JobAdvt \checkmark, Resume Search |
|
WWJ.com: Post JobAdvt , Job
Search \checkmark |
||
|
Jobseekers post Resumes &
conduct Job Searches |
https://www.google.com/search?q=Recruitguru.com:
Job search , Post Resumes |
|
|
WWJ.com: Jobsearch \checkmark,
Post Resumes \checkmark |
||
|
Resume Blasting |
Most jobsites do this for a
small fee-but to a predetermined/fixed no. of: - Placement Agencies -
Corporates |
WWJ shall not engage in omnibus
resume-blasting-but to begin with, will encourage candidates to email their
Presentation to thousands of corporates, directly on their own to ensure that
"Image Builder" becomes THE INDUSTRY STANDARD. |
|
Resume Alert |
I don't think, today, any
jobsite offers a feature whereby Corporates receive an ALERT (email or SMS)
when a new candidate registering, matches a Company's "CANDIDATE
PREFERENCE". |
Just like "Job
Preference" on WWJ (for candidates), on Recruitguru, We will introduce "Candidate
Preference" for Corporates, who will receive CAM (Candidate Alert
Mobile) as SMS, once a day, for all new candidates, matching their
"Candidate Preferences". |
|
Current Industry Structure |
Redefined Industry
Structure |
|
|
Job Alert |
Most jobsites send job alerts
as emails. Half-loop-no interactivity. Need PC/Internet to receive in
Mailbox. |
WWJ will send job alerts on
mobiles (JAM) - as SMS, once-a-day / PUSH. No need for PC/ Internet/wherever
you go. |
|
Apply Online |
Possible on most jobsites - but
after getting job alert email, jobseeker would need to log into concerned
jobsite, locate that particular job and then click "Apply Online".
This is a clumsy process. Also needs posting resume on several jobsites. |
"Apply Online"
directly from a candidate's mobile handset - while on the go. No login to any
jobsite. Resume need to be posted on only one site Viz. WWJ.com. |
|
Job Blasting |
To my best knowledge, no
jobsite offers this feature to Employers. |
By Dec 2004, Recruitguru (after
relaunch) will offer this feature to Corporate "Subscribers/Members".
Using (modified) GuruSearch, employer-members, would zero-in a sharply
targeted "Candidate - Profile Group" (City wise/agency/ function
wise/designation wise etc). Then the employer will instruct/command
Recruitguru to email its requirement (job-advt) to this target group as "email".
Recruitguru will charge the Member/Employer, Rs. 5/ email per
candidate for this, "JOB BLASTING" to the sharply targeted
group. |
|
Current Industry Scenario |
Redefined Industry
Structure |
|
|
Formation of like minded/
co-professionals' Communities for online Chatting-for common
problem-solving/help/ guidance |
I am not aware of any jobsite
which permits/enables registered jobseekers (Members) to form "ONLINE
COMMON-CAUSE / COMMON-INTEREST" Communities, amongst willing
Members, on a pure "OPT-IN" basis. |
As soon as, we have 1 million
registered Members, we will enable them to OPT-IN to such communities, based
on predefined grouping-Criteria: eg: - Persons belonging to same CITY -
"FUNCTION - "INDUSTRY - "DESIGNATION etc. etc |
|
Alliances/ Coalitions/
Networking/ Aggregation |
Currently most jobsites are
"stand-alone with no exchange of Content - nor any attempt to
"leverage" each others' "strengths". Each jobsite's
"sphere of influence" is limited by its own "REACH" (No.
of Visitors/No. of Members). There are a few exceptions (like: - Flipside -
acting as - Employment 9-11 - "aggregators" (some - Direct
employers - with permission/some - Grassroot level - without). |
On "Content-Supply"
side, we will either spider (download) job advts. from various
jobsites or get them to send us their DAILY NEW POSTINGS, as email database,
in return for "free" licensing of: - GuruAd - GuruMine (May
be pulled as XML from WWJ/Recruitguru). On "Content- Delivery"
side, we will enter into agreements with all kinds of DELIVERY CHANNELS
(only DISTRIBUTION NETWORK) such as: - Mobile Service Providers - DTH TV
Channels (to create a Job Channel) - Interactive TV Channels (to apply online
thru remote) etc. |
|
Rewriting Industry Rules |
Rules on traditional Jobsites
are: |
|
|
Corporates |
Resume Search Again &
Again? Job Advt Post & Wait & Wait |
Replace Resume Search with "Job
Broadcasting" to a sharply targetted Group. Let Candidates come
searching for You! Replace Job Search with onetime submitting (on one
site) - Resume - Job Preferences } on WWJ. Let jobs come searching
for you! |
|
Jobseekers |
Resume Post on many jobsites
Jobs Search on many jobsites |
|
Current Industry Scenario |
Redefined Industry
Structure |
|
|
Discontinuities |
Following technologies, already
Stabilized: - Online (Internet) - E-mails (for Job alerts) - |
On the horizon: - SMS Job alert
(partial introduction by Naukri but no tie-up with mobile service provider -
Takes 4 SMS to complete "Apply Online") - SMS "Apply
online" (use of Mobile Devices) - MMS - Photo of candidate/Small
video clip - Full Interviewing thru Mobile Handset/PDA - Full Interviewing
thru Interactive TV - In India Video Interviewing at Cybercafes - CAM -
Candidate Alert Mobile - Interview-call SMS - Remote working from home (Free
Agents) - Temporary staffing (instead of own employees) - Outsourcing
(instead of people moving, jobs will move to where people are) - Broadband Reaching
all homes & offices - Software Agents Each employer & each
jobseeker will create an "online" alter-ego of himself, with
decision-rules/business-rules/bargaining & negotiating rules embedded
into these Agents. These Agents will "negotiate" amongst themselves
and keep ready CONTRACTS which will get "activated"
as & when desired by both the parties. These (Firms) which cannot/will
not create such new form of "Intermediation" will not
survive! They will, themselves stand "DISINTERMEDIATED". |
|
Current Industry structure |
Redefined Industry
structure |
|
|
Revenue Model |
All jobsites, derive almost all
of their revenues from Corporate - clients. 90% from Resume Search, 10% from
Job Advt- Posting. |
WWJ will completely turn the
existing revenue-model (of jobsites) upside down! WWJ will derive all of its
revenue from jobseekers only & Nil from corporates. |
|
There is practically NIL
revenue from jobseekers. Jobseekers are encouraged to post their resumes (to
enlarge resume database) - Which, in turn, attracts employers to "Subscribe"
for resume-search. Corporates also "Subscribe" for job-adv
posting. Both types of subscriptions are time-based
(Monthly/Quarterly/Annual) with unlimited usage. |
And the model will be "Pay-per-use"
( for every incoming & outgoing SMS) instead of "Time-related".
Basis: - Jobseekers will always outnumber the available jobs, 1000:1
(Hence our revenue-model has a One thousand times leverage-competitive
advantage). - For a jobseeker, getting (or not getting) a job, is a
matter of LIFE (or of death). For a recruitment manager, filling or
not filling a vacancy, does not have the same connotations. - When
there are less/few jobs, many more jobseekers will apply against each. If no.
of available jobs go up, even then no. of "Apply Online" clicks go
up! - Corporates could affect a particular jobsite's revenues if they switch
over to another jobsite. In case of WWJ, as long as we remain the only
content-provider, It does not matter, If a jobseeker dumps BPL and switches
over to TATA, as long as he continues using JAM! |
|
Current Industry Structure |
Redefined Industry
Structure |
|
|
Revenue Model |
Once a Corporate has filled-up
a vacancy, he is not going to re-advertise same vacancy against again! - as
long as that post remains filled. |
Even after getting a job, a
jobseeker will continue his search for a "better" job -
during his entire career. He may even keep "applying" to
find out what is his current "market-value", so that he can
renegotiate his salary! And every 2/3 years, he will genuinely Wish to
make a move. Hence a Jobseeker is a permanent, life-time "customer"
& therefore a better source of "sustained" revenue.
Problem (faced by all jobsites) Was "How to collect hundreds of
micro-payments from each jobseeker, on a "Pay-per-use"
basis, especially in India, where even Credit-cards are rare?" We are
solving this problem by tying-up with mobile-service providers, who will
collect the payments and pass on our share to us. BUT, we will also
make money from Corporates! - we will relaunch
https://www.google.com/search?q=Recruitguru.com (may be by Dec. 2004). - Then
write to Corporates that, they can upload their Image Builder resumes
(received thru JAM) on Recruitguru, FREE-OF-COST. - But, having
created their own/private/secure resume databases on Recruitguru, they will
need to pay us for conducting Resume Search using Guru Search. On
Recruitguru, we will also introduce following "Pay-Per-Use"
services for Corporates: Send out Interview-calls (Email or SMS) Broadcast
their JOBS to target-jobseekers (Job Blasting) Create Job Advts. thru
GuruAd View "Salary Profiles" / Designation Profile / Tenure
Profiles / Population Profiles of millions of JAM Subscribers (Rs.
100/profile) Receive CAM - Candidate Alert Mobiles. |
|
Current Industry Structure |
Redefined Industry
Structure |
|
|
Telemarketing |
Despite having sizable
databases of resumes (Candidates), no jobsite, currently allows marketers to
use this database, for sending promotional emails/SMS, to "Target/Niche"
groups. |
Our "Terms"
(to jobseekers registering for JAM), says that the job-seekers agree to
receive promotional emails/SMS, from us or from our "Associates".
We will permit/enable, any Corporate (or any other political/social/business
organisation or professional body or a trade body), to: Frame/Formulate an
email/SMS message on WWJ. Thru "Search", create a "Demographic
Profile" of candidates in our JAM database. Then "Blast/Broadcast"
their promotional message to this target group, using our email server/SMS
server, and pay us Re. 10/ per message. For them this will be - for
cheaper than any other media - since the recipients are sharply "targetted".
And, for this, we don't need any Mobile-Service Provider! We will ask
the concerned marketer, to first deposit the amount on WWJ thru e-payment
process and then only render the service. |
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