LEVERAGING JAM

🗺️ Leveraging JAM (Job Adverts/Application Management)

• Diagram: A mind map centered on WWJ (likely "World Wide Jobs") connected to four entities: Mobile Service Providers (MSP), Corporates, Jobsites, and Candidates.
• Date: 18-07-04 (19-07-04)
• (First Agreement I Signed today with BPL) - then held up by BPL since they are not ready for 3/4 months!
• By and large, WWJ will keep away from "Content-creation" on its own.
• "Content-creation" is an expensive process and we don't have that kind of money.
• But, WWJ will have 4 "partners" as shown above. We will try to get each of these partners to give us some "Content".
• From each (partner), we will try to get some such content, which will be of great use/benefit to some other partner - after, maybe, some "processing".

• We will do this "processing / Value Addition" as far as possible, automated!
• After that (Value-addition), we will
• either try to "sell" such processed content to one-or-more of the other partners (or, even to altogether third parties)
• OR, we will "exchange" such content with some other content from one/more of the other parties/partners.

Idhar ka Maal Udhar

Udhar ka Maal Idhar ! HERA-PHERI !!

• This is how we will GROW the content (databases) without having to Invest.
• Let us now examine, what Content, we can manage to get (for free, of course) from each partner and which other partner would be interested in it (for money or in exchange for some other content).
• JobSites
• We are spidering job-adverts from jobsites and processing thru JOB-MINER to create a JOBS DATABASE.
• In course of time, our attempt would be for jobsites to give us JOBS-DATABASE on their own/willingly/daily, in a directly "usable" manner. If we can succeed

• in this, we don't need to spider! - and get into possible conflict.
• The "carrot" that we will offer to the jobsites will be/can be:
• We "deliver" their job-ads to millions of mobile-phone owners for free. As a result jobsites will get a lot of free publicity. It will help building their "brand".
• We will offer them free use of "GumAd" software. This will help them attract many more Corporate advertisers
• We will share with them, say, 10% of whatever revenue-share that we get from different MSPs, whenever, a jobseeker clicks "Apply Online" against one of the job-adverts, received from a given jobsite. This is a new "revenue-stream" which they have not ever thought of!
• Considering that, they (Jobsites) cannot, in any case, stop us from spidering/downloading job-ads, these carrots should do the trick.
• How can we leverage the jobs database?
• To deliver job-alerts to candidates on their mobiles as SMS.
• Create a "CORPORATE DATABASE" (extracted from job-adverts) and "SELL" it to
• Candidates
• Corporates
• MSPs
• (Of course, online & automated money collection).

• Create "JOB MARKET ANALYTICS (GRAPHS)" and "sell" (online) to Newspapers / TV channels etc.
• Create "Job Descriptions" (for thousands of actual job-titles / vacancy-names / positions, and "sell" these (online on https://www.google.com/search?q=Recruitguru.com) to Corporate HR managers.
• Send job-alerts to candidates (according to their job-preferences, of course) directly on their "Interactive TV" sets (e.g.: BSNL/ ATLAS Interactive TV, due to be launched by Dec 2004 in Gurgaon and may be to Reliance Broadband (Netway) interactive TV sets, in 2005).
• Wherever possible, we will partner with a "Delivery / Distribution Channel" as "money-collection agency". We must not get into the "messy" affair of collection.
• Job Advts database, will also help us in perfecting our "GumAd" software
• From Job-Advts Database, someday, we may succeed in constructing CORPORATE ORGANISATION CHARTS.
• Another content that we may someday consider to download from JOBSITES, is RESUMES
• (For this, we will need to subscribe and pay to jobsites)

• How can we "leverage" resume-content?
• Who will want to "Buy"?
• How can we make money out of this?
• Hopefully, JAM itself may succeed in building-up a sizable database of Resumes.
• But it may take a few years to build-up a resume database of 100 million, only thru JAM!
• We can't wait so long.
• So, as soon as we can afford, we will "subscribe" to as many jobsites (around the World) as we can, and then get our Spider to download all the resumes, from all those jobsites, in 2/3 months (for each site). No need for more than One Quarter's subscription.
• This way, we can build-up a resume database of 100 million resumes, may be within ONE year, at, may be, a total cost of Rs. 50 lakhs / 100 lakhs!
• Next, we will process these 100 million resumes thru our 'GuruMine' and create a structured database (on https://www.google.com/search?q=Recruitguru.com).
• Next, we will invite all these resume owners to log-in and "edit"

• their own resumes (Image Builder versions). In exchange, we promise
• Function Profile
• Salary Profile
• Tenure Profile
• Designation Level Profile
• Inclusion of their resume, for "Search / Select / Job-advt blasting" by our Corporate clients
• This last feature "Job Advt blasting" to niche / target jobseekers Group, is where we will make money, by making available to Corporate Job Advertisers, this HUGE database for blasting / forwarding their job-advts (for say, Rs. 1/- each).
• So, now, a Corporate Employer can, (on https://www.google.com/search?q=RecruitGuru.com),
• Compose a Job Advt
• Then search / select NICHE / TARGET group of resume-owners, based on search-parameters, such as:
• Industry
• Function
• City / Country
• Designation Level
• (Max) Age
• (Min) Exp
• (Min) Edu. Quali
• (Min) / (Max) Salary etc.

• Then click button BLAST
• and, in matter of hours, that job-advt will get delivered to the TARGET group as an email (Rs. 1/- per jobseeker)
• (Who will collect money & how?)
• OR
• as a 160 character SMS on their mobile (in addition to email) (Rs. 5/- per jobseeker)
• OR
• as full email job-alert on their home Interactive TV (Rs. 10/- per jobseeker)
• Possibly all these "options" will be PREPAID / ADVANCE / PAY-PER-USE, on https://www.google.com/search?q=Recruitguru.com
• We will "debit" the Corporate employer member's ACCOUNT with the usage.
• In turn, we will pay
• to MSPs - where job-alert (full advt) has to be delivered on mobile phones (SMS)
• to Broadband Suppliers (or even Dish TV of ZEE TV - DTH) who will deliver job-alerts (as full advt) on the interactive TV sets of TARGET jobseekers.

💼 LEVERAGING JAM // CONTENT PROVIDER = CANDIDATES

CONTENT	USER CORPORATES	USER JOBSITES	USER MSPS	USER TELEMARKETERS / AD. AGENCIES
Resumes	$\mathbb{1}$ From JAM Receive (via WWJ) upload on Recruitguru (create Private Database) $\mathbb{2}$ We direct Resume-Search on WWJ	$\mathbb{1}$ Setup a Resume exchange program? (of only Unique resumes, available with a given jobsite)		WE WILL NOT SELL our database but the users can compose any message / communication online on https://www.google.com/search?q=Recruitguru.com. Then search / shortlist a target group of Jobseekers and click BLAST. Message can/will be delivered as EMAIL or SMS (Using our own Server) PREPAID / Pay-Per-Use / available to "Members" of https://www.google.com/search?q=Recruitguru.com
	$\mathbb{2}$ Job Advt Blasting (upon Recruitguru) to Target group of Jobseekers
	$\mathbb{3}$ Any Promotional Mktg. Message blasting to Target Group (from Recruitguru)
Salary Profiles Function Profiles Design Profiles Tenure Profiles Population Profiles Edu. Profiles Job Profs. Profiles Edu. Insti. Profiles Corporate Profiles	These profiles will be generated online (on-the-fly) on https://www.google.com/search?q=Recruitguru.com and made available to MEMBERS on a Prepaid / Pay-Per-Use basis.	$\mathbb{2}$ on a pure BARTER basis (no money payment basis), we may also consider to make avail. these profiles to JOBSITES who agree, in return, to give us (Free) their Job Advt. Database In turn, they can "SELL" these profiles to their Corporate-clients as 'Hiring Profile Data' (in addition to the Resume-stream for jobsites)
Job Description Profiles	'Salary Profile' (limited) will also be made avail. as a PULL SERVICE (from MSPS?) to registered Jobseekers WAP (GAL SMS 2580) (GAL MMS 2580)

• Date: 19-07-2004

💻 LEVERAGING JAM // CONTENT PROVIDER = JOBSITES

CONTENT	USER CANDIDATES	USER CORPORATES	USER MSPS	USER OTHERS
Job Advts	Job Alerts SMS on Mobiles emails on PCs emails on Interactive TV SMS on Fixed Phones (35 million with BSNL)
Job Advt-Tabulation (Summary)				$\mathbb{1}$ Newspapers will configure online & receive as email & print for jobseekers (Like TV/Radio Guide / Train timings). $\mathbb{2}$ TV Channels (ZEE has started) - could become a full time Job Channel
Job Market Analysis (Graphical - Ind/Function/Desig/City-wise)		From https://www.google.com/search?q=Recruitguru.com		Newspapers / TV channels (online configure/download) from https://www.google.com/search?q=Recruitguru.com
Corporate Database (extracted from Job Advts)	Thru ISP's (BSNL/MTNL VENL/SIFY/REDIF) Portals - which will receive "changes" from us (database) & share with us)		Thru Broadband providers - Reliance/ Tata/Bharti etc Who will receive "changes" from their Corporate Subscribers & share with us.	160 character (any) Corporate's SMS profile (Add / Phone / Fax / email / Products) Offered as PULL SERVICE CORP. PRO 2580. (Rs. 10 per Company With 50% share for us)
"Job Descriptions" Database		For HR Mgrs-online from https://www.google.com/search?q=Recruitguru.com (Pay Per Use)
Resumes Database		Job-Advt Blasting to Target group (from https://www.google.com/search?q=Recruitguru.com) Pay-Per-Use / Prepaid (Email and/or SMS our own SMS server)

• Date: 19-07-2004