“E-Mail
Marketing”
Sanjeev
09-10-03
(1/5)
E-Mail
Marketing
➤ By now, we have downloaded 2
lakh job-ads.
➤ Assume that, on an average,
each ad got 100 email resumes.
➤ That is 200 lakh email
resumes = 2 crore resumes.
➤ @ ₹5 per resume extraction,
that is ₹10 crore business.
Q: How
much of this potential business can we turn into actual money?
➤ Deepa has found out that
these 2 lakh job-ads were released by 30,000 companies — i.e., an
average of 7 ads per advertiser company.
➤ By the 20:80 rule,
20%
of 30,000 companies = 6,000 companies
must
have, between them, released 80% of 2 lakh ads = 1,60,000 ads.
➤ That gives an average of 25
ads per advertiser.
➤ By the 10:60 rule, …
3,000
companies must have (between them) released 1,20,000 job-ads,
i.e., average of 40 ads per advertiser.
➤ In fact, I believe Deepa
has already arranged all 30,000 companies in the descending order
of the number of job-ads released by them — as follows:
|
Sl.
No. |
Company
Name |
No.
of Advt Released |
×100 |
×₹5 |
|
1 |
ABG |
693 |
69,300 |
₹3,46,500 |
|
2 |
XYZ |
544 |
54,400 |
₹2,72,000 |
|
3 |
LMN |
396 |
39,600 |
₹1,98,000 |
|
… |
HJK |
2 |
200 |
₹1,000 |
|
Total |
30,000 |
2,00,000 |
2
crore |
₹10
crore |
➤ But last time she prepared
this tabulation, it took us 8–10 working days! — this was about a month
back.
➤ If Vrital is going
to download 5,000 job-ads daily, then it is high time we develop
software which prepares the above tabulation automatically every night —
without human intervention. We must automate this business process.
➤ Now you may consider
sending out a (promotional) email to each of these 30,000 companies as follows:
Dear
Sir,
We
find that, during the past few months you released many job-ads on different
job boards such as MonsterIndia / Naukri / JobsAhead / JobStreet etc.
(see
attachment)
No
doubt you must have received thousands of email resumes. But these resumes are
unstructured (not in the form of a database) and therefore impossible to search
in a matter of a few seconds.
So,
even as you are sitting on top of a goldmine, you end up advertising again and
again! More time, more effort, more cost — the endless repetition!
Frustrated?
No
more.
We
will convert your email resumes into a structured / searchable database — FREE!
And
we will do this conversion (free), in a matter of hours!
To
find out how, click here:
www.Recruitgum.com/FreeTrial
For
any clarification, feel free to phone me on (Mobile) 3-850-5802 (Mumbai)
With
regards,
Sanjeev
Tiwari
Manager
– Marketing
Recruitgum.com
Attachment:
List of job-ads released by you.
Sanjeev
— now you may ask:
“Why
send such an email to all 30,000 advertisers? Why not to the top 10% (i.e.,
3,000) or top 20% (6,000)?”
Reason
is simple:
It
costs same & takes same time to send email to 30,000 companies.
as
it takes to send to 3,000 companies!
(i.e.,
your time — computer may take a few more hours at night – that is all.)
We
know that, as far as actually hooking is concerned, our target group is
top 10% (3,000 companies).
But,
we
still want to create a BRAND-AWARENESS of Recruitgum amongst all
30,000 companies, irrespective of:
➤ Whether these are employees
of placement agencies
➤ Big companies or small
companies
➤ Big advertisers or
occasional advertisers
➤ Have large database or
small database
Remember
that the BRAND exists in the minds of people / humans — whatever
may be his designation or wherever he may be currently working.
The
BRAND travels with him wherever he goes — whenever he works in
future. Like a blood cell that carries a virus, all types and
kinds of each executive must be made a carrier of our BRAND!
Wherever
he goes (other companies), he must infect other executives surrounding
him with our BRAND!
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