Notes: V2.0 RESUME CUSTOMIZATION

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Date: 02/06/09

Subject: V 2.0 Feature Brief

Personnel: Shalaka $\rightarrow$ Rahul $\rightarrow$ Alex - Shubhangi $\rightarrow$ Poonam

Key Feature: "RESUME CUSTOMIZATION" is the priority for V 2.0.
Problem Statement: Current job portals use the term for simple re-writing or re-arranging. The author calls this "pedestrian" stuff.
Vision: Visitors must "experience" customization and feel its visual impact.
Functionality:

Sample profiles will be loaded for users to shuffle/move (literally thousands of permutations).
No login required for experimentation.
"SAVE" Counter: A counter increments every time someone clicks SAVE.
Visuals: Ability to change background color of a saved profile via a palette.
Touch Screen Support: Users with touch monitors should be able to move profiles with fingers instead of drag-and-drop.

Closing: JAI HO! (Signature)

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Date: 02/06/09

Subject: Website Wireframe – "Customize Your Resume - Free Trial"

Intro Text: Explains that while other portals charge for customization, this site offers it for free.
Logic: If a resume contains 10 profiles (frames), there are $10! = 3,628,800$ unique combinations.
UI Components:

Left Column: "Sample Profiles" or "My Own Profiles" (Radio buttons). Contains draggable boxes: Title Bar, Text Resume, and several empty slots.
Center: Arrows indicating "Non-changeable" vs "changeable" sections.
Right Column: "Your Customized Profile Here (Drag & Drop from left box)."
Footer: [SAVE] and [APPLY COLOUR] buttons.
Counter: "No. of Resumes Customized: [______]"

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Date: 20-07-09

Subject: PENDING ASSIGNMENTS DISTRIBUTION

Maintenance of IndiaRecruiter V 1.0 (Alex)	Website V 2.0 (Shalaka)	S/W Tools & Support (Rahul)
• Working of all features	• Team: Punam, HCP, Shubhangi	• Parsing Text Resumes (Target: 20/08/09)
• Tweaking for performance	• Page Write-ups / UI	• GuruMine Tool (downloadable)
• Enlarge Email Databases	• Functionalities	• Reliance Server issues
• Daily download of Job-Advts	• Masters (Industry, Function, etc.)	• Weekly backups
• Upload "Resume Rater" videos	• Promo emails to Corporates	• Revival of https://www.google.com/search?q=RecruitGuru.com
• Redesign Homepage (July 25)	• Target Date: 20/10/09	• Local hardware/URL renewals

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Date: March 25, 2009 (Page 1)

Personnel: Rahul $\rightarrow$ Alex | Shalaka $\rightarrow$ Poonam $\rightarrow$ Shubhangi

New Avatar of IndiaRecruiter.net:

Introducing GlobalRecruiter.net.
GlobalRecruiter (GR) will be a "stripped down" version with bare minimum/essential features.
GR will offer "ONE function/skill profile" initially from a drop-list.
Additional graphs/profiles will generate as the candidate submits more data.

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Date: March 25, 2009 (Page 2)

Resume Blast: Profiles will be emailed to the extent they are generated during "Apply Online."
Resume Parser (GuruMine): Goal is to auto-parse text resumes to auto-fill forms.
Search Logic: Candidates must select Primary Function/Skill, Industry, and Designation Level.
Magic Cube Search (For Corporates):

Ind vs. Function
Ind vs. Designation Level
Func. vs. Desig. Level

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Date: March 25, 2009 (Page 3)

IndiaRecruiter Changes:

NO "job-post" feature; only AGGREGATED JOBS.
NO "Resume Blast."
JAS (Job Advt. Summary): A downloadable summary with Job IDs.
Distribution via Newspapers, Cyber Cafes, Airlines, etc.
No login/registration required for downloads, but includes counters to record usage.

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Date: 25/03/09

Subject: IndiaRecruiter.net Site Map Diagram

For Corporates: Tools (Resume Rater, Interviewer, Parser), Utilities (IQ & Ans, Keywords, JD Composer), Resume Search (Textwise).
For Candidates: Submit Resume, Job Aggregator, Resume Courier, Start your own Business.
JAS: Deliverable as "PAGE SUMMARY" to various outlets.

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Date: 25/03/09

Subject: GlobalRecruiter.net Site Map Diagram

For Corporates: Registration, Post Jobs, Resume Search, Pay Per Use, Admin Info (Clickstream analysis/Recommendation system).
For Jobseekers: Submit Resume (Basic & Comp), Edit Resume, Job Search, Resume Blast.
Common Links: Our Subscribers, Site Map, Contact, Blogs.

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Date: 31/08/09

To: Rajiv (cc: Abhi)

From: Rahul R. Deodhar

Subject: Request for Technical Guidance

Problem: Lack of expert guidance in website development.
Architecture Discussion:

Selection of 5-Layer / ORM / MVC.
Implementation in .NET 3.5 (LINQ vs. Custom Classes).
Presentation Layer: AJAX, Web services, XML files.

Database: Handling massive data, replicable databases, and concurrency control.

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Subject: Technical Guidance (Continued)

Database Standards: Table creation, Relationships, Indexing, SPs, UDFs, Triggers.
General Tips: SEO, Page Layout, Performance, Documentation techniques.
Closing: Asks Rajiv to review the write-up by "HCP sir" to finalize the plan.

Scan_0011.jpg: Individual Copies - Observations (Page 1)

Date: 19/07/09

Naukri Analysis

Entire focus is on "Jobseekers".
As far as Employers are concerned, the entire page contains only 2 (small print) links:

Employers: Login | Buy Online

Home page lists "jobs" in many different ways:

Jobs By Category
Jobs By Company / Browse All Jobs By Companies
Top Employers / Best Places To Work (Note: We will work out a proposal for this once we have uploaded V2.0 by 20/10/09)
Job Gallery
Hot Vacancies
Job Locations
Jobs in Print
Naukri Channels
Job Messenger
Resume Services

Search Job Bar:

Fields: Keywords | Exp | Location | Func. Area | [Search Button]

Scan_0012.jpg: Observation on Naukri (Cont.) (Page 2)

Could this (emphasis on Jobseekers) be the reason why Naukri has managed to get millions of jobseekers to register?
Has Naukri rightly "figured out" that getting jobseekers to "register/submit Resume" is the "starting point"? And if they succeed in doing this, Employers will follow?
Could they have also figured out—rightly—that different kinds of jobseekers have different kinds of job-needs? Therefore, providing a large number of "WAYS IN WHICH TO DIRECTLY ZERO-IN ON THE DESIRED JOBS" would attract more jobseekers?
Key Realization: We were focused on "simplifying the life of recruiters by making IndiaRecruiter a Recruitment Process Platform"—whereas Naukri focused on "simplifying the life of Jobseekers—by making it extremely EASY for them to zero-in on the right jobs fast."

Scan_0013.jpg: Observation on Naukri (Cont.) (Page 3)

Now that we are in a position to offer OVER 2 LAKH JOBS via Job Aggregator, should we consider "copying" Naukri's strategy of offering "umpteen options" to jobseekers?
We are currently parsing and creating a detailed database of all downloaded jobs and making them searchable via "Conventional Job Search."
The Problem: Our "Conventional Job Search" is crammed with too many "Search Criteria"—whereas Naukri’s search bar has only 4 criteria:

Keywords
Exp
Location
Functional Area

Scan_0014.jpg: Apply Online / Job Search (Page 4)

I have taken the same "Search Criteria" but rearranged them so ONLY ONE may be selected at a time to display results.
Question: Will this simplify things? Or do jobseekers want to apply MULTIPLE criteria simultaneously to drill down to a short-list?
Proposed Ideal Solution: A jobseeker starts with ONE/TOPMOST criteria and then gradually narrows down results by applying SUCCESSIVE FILTERS.
What about MAGIC CUBE SEARCH?

Scan_0015.jpg: Matrices (Page 5)

Proposed Matrices:

Industry vs. Function/Skill
Industry vs. Designation-Level
Function vs. Designation-Level

IT Professionals Note: For IT, "Desig. Level" doesn't work; it should be "Role" or "actual Designation". We need to deviate from the "MAGIC CUBE" concept and present a "MAGIC SPREADSHEET" concept:

"Skill" vs. "Role" (or Actual Designation)
Table Sketch: Columns for Skills (Java, ASP, VB) vs. Rows for Act. Desig.

Scan_0016.jpg: Home Page Strategy (Page 6)

Main Thrust:

Eliminating many links
Simplicity / Visual appeal
Non-cluttered look
Provision for Google Ads
"Customize Resume - Free Trial" as the default homepage.

Current Shortcomings:

Hardly anyone clicks the "Sample Profile" link.
There is no "interactivity" or "playing around" with shown profiles.
Goal: Motivate jobseekers to Submit Resume.

Scan_0017.jpg: Wireframe - OPTION A

Header: GlobalRecruiter.net | "Jobs for All = Peace on Earth"
Login Bars: Separate rows for Employers and JobSeekers.
Prominent Feature: "Customize Your Resume - Free Trial (Default Home Page)"
Layout: "Master" and "Customize" columns on the left; large "VIEW PANEL" in the center.

Scan_0018.jpg: Wireframe - OPTION B

Header: Similar to Option A, but includes "No. of Online Users" counter.
Layout: Cleaner center area.
Footer Navigation: 3x5 grid of links including:

Jobseekers / Submit Resume / Apply Online / Resume Blast / My Page
Employers / Register / Post Jobs / Search Resume / Recruiter's Admin
Site Map / Contact Us / Online Chat / Customize Resume / Our Subscribers

Visual: Bell curve graph in the bottom right corner.

Scan_0019.jpg: Wireframe - APPLY ONLINE / JOB SEARCH

Instructions: To search jobs, first select Job Type: [ ] IT Jobs or [ ] Non-IT Jobs.
Narrow Down Options (Select one):

Function/Skill
Industry
Company Name
Job Location
Keyword [Input Box]

Scan_0020.jpg: Taglines / Slogans

Website: www.Customize-Resume.com

Where you Customize your Resume.
Where no two Resumes look alike.
Customize Your Resume > Get Noticed / Impress/Amaze Interviewers > Get Interview-Calls / Get Job.
Customized Resumes get Interview-calls / Others get "Thank You" mails.
Where You Customize Your Resume to get Interview-calls.
Get noticed > Get Interview-calls.
If You are Unique, Your Resume has to be Unique!
When you want to be sure, send Customized Resume.
Customized Resumes get Noticed—and Fast.
We invite competing job-portals to copy us!

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Title: Project Alpha - Initial Brainstorming

Key Points:

Need to define the scope by Q1.
Stakeholder meeting scheduled for March 12th.
Budget constraints: approximately $50,000 for phase one.

Notes: Focus on user experience (UX) and mobile-first design.

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Title: Technical Requirements

Infrastructure: * AWS or Azure? (Leaning towards AWS for scalability).

Database: PostgreSQL for relational data.

Security:

End-to-end encryption is a must.
2FA implementation for all admin accounts.

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Title: Marketing Strategy

Channels:

LinkedIn (Organic & Paid).
Email newsletters (bi-weekly).
Webinars with industry experts.

Goal: 500 sign-ups in the first month.

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Title: Design Sketches (Description)

This page contains rough wireframes for the dashboard.
Sidebar navigation with icons for "Home," "Analytics," and "Settings."
Main content area shows a "Quick Stats" widget.

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Title: Meeting Notes - Jan 28

Attendees: Sarah, Mike, Jenny, and Dave.
Discussion: Jenny suggested moving the launch date to late April to allow for more QA testing.
Action Items: Mike to follow up with the dev team on the API integration issue.

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Title: Content Calendar - Feb