SAVING TIME

MARRYING MAPS & DATA FOR A NEW WEB SERVICES

Left Page: TIMES TRENDS - Marrying Maps To Data For A New Web Service

Date: P. G. 20/07/05

The Times of India, Mumbai, Tuesday, July 19, 2005

For A New Web Service

The new applications represent a shift to what is being described as "Web 2.0", a new generation of internet software technologies that will seamlessly plug together, much like Lego blocks, in new and unexpected ways.

"We have to stop thinking of data and maps as separate things. Everything is going to be integrated," said David Geller, owner of a well-known web consultancy.

"It will be interesting to see what services and applications people come up with to bring all this data to life. Everything from driving directions to job search sites will be completely transformed," he added.

Google is the most aggressive in this area. It has made its Google Maps application available to anyone as application programming interface (API), which is a way for software to talk to other software. That means data that was once locked up inside Google's databases can now be integrated with other applications.

The popular Google Maps application, which first appeared in the US earlier this year, was extended to the UK and Europe recently. It has allowed millions of people to search the world's streets, zoom in on buildings and get directions between locations.

But what Google, and developers who are using its API, are doing is much more profound. Rather than just searching for information, we can now search for things that are related to specific locations.

TECH TALK

David Geller, a web consultant, believes that the ability to connect other people's data to Google's maps is a silver bullet that will change the way we interact with information.

Data will be diffused over the web and not confined to single sites. It will enable new ways of combining, visualizing, sorting, and analyzing information. Using this new technique, called 'mashup', data is taken from multiple sources, combined, and presented in a new form.

One example: combining Google Maps with crime statistics for a city to see crime hotspots. Another: combining Google Maps with classified ads for homes to see which ones are available in which neighborhoods.

It is likely that users will soon begin to combine these different types of data with their own personalized data, like address books or diaries.

"The web is getting smart. Sites like Google, Yahoo, Microsoft and others are all vying to become a focal point on one's desktop," said Chris Sacca, a consultant.

'Rue de Poppee' road information created by a user of the Google Earth service

Right Page: Handwritten Notes

How can we exploit this technology - maybe $2/3$ years from now, when it has matured?

Key words are:

• "Contextual adverts tied to specific locations, such adverts would be embedded in maps generated by a search query or run alongside 'them'."

Implications:

• At present, on all job sites, "Posting City" is an important criterion/parameter;
• When an Employer posts his "Job-ad"
• "Resume-Search"
• " a Jobseeker posts his "Resume"
• "Job-Search"

• A jobseeker's resume contains his residential address (street name/house name-no/PIN-zip). A day will come when MAPS of all cities are available on WWW. It will become possible to locate/pin-down a candidate on such a MAP. Now a Recruitment Manager can NARROW-DOWN his "Resume-Search" to any specific CITY-AREA, instead of entire CITY! Eg: show me only those candidates who live in Andheri!

• Such sharply defined "WORK LOCATIONS" would become increasingly important for
• Temps (Temporary staffing)
• Part-Time Workers
• People working from homes
• Housewives
• Students
• Knowledge-workers, and anybody who hates commuting on congested city-roads.

• In Job-Ad from, POSTING CITY could be further refined to "POSTING AREA" (eg: Posting in Byculla). Now candidate would zero-in on a specific working location, which is close to his residence - no more spending $3$ hours on road, everyday!

Founder's Day

April 15, 2008

"Google's Mobile Search Engine"

Google wants to move into the "Wireless Segment"

Reason?

• **..**Where hundreds of millions of phones are becoming internet enabled.

How do mobile users use this service?

Using SMS, where users could enter a subject, such as pizza, and a zip code and receive an SMS message back listing the nearest restaurants.

So, the user PULLS the info. thru a mobile originated (MO) SMS.

What info. gets delivered to the user?

Search-results show a zoomable map with 10 locations, a list of addresses and driving directions, and a click-to-call feature for contacting the business by phone.

How does Google make money from this service? What is its Revenue-Model?

The site does not carry advertising, but Google's Standard local Service raises revenues from businesses paying for prominent placement of their details on result-pages.

How do "businesses" (Corporates), get to list their data in Google's database?

"In March (2005), it added a new tool, that allowed businesses to Create, edit or delete their listings. The Google Local Business Centre, lets businesses change their address, phone no. and other descriptive details in a free service."

If Google makes no revenue (other than "sponsored" listing of search-results), then, What does Google gain?

"The new service had no revenue-model and was intended to reinforce people's association of Google with finding them information. Google has supplemented its webpage indexing with business listing databases."

My Observations:-

Google makes its money elsewhere (in online advertising), so it can afford to give-away mobile search services free to,

Corporates (who supply their DATA to create DATABASE)

Users (so that they remember Google & keep coming back for more. Of course, they might be paying their Mobile Service Provider, for the PULL (MO) SMS - I don't know).

What can we learn from Google? Can we use this idea in WWJ/JAM?

Possibly,

(a) We can let/enable Corporate HR mgrs to enter in their mobile-screen, an SMS, giving:

• Vacancy Name
• Posting location
• Edu.
• Age / Exp.
• Salary ?
• Company Name

Short Code of MSP concerned

OR

Indirectly

(by Sending to us a PUSH-MO-SMS

JAM <Vacancy Code> Shortcode of MSP

In this case, concerned jobseekers pay us - thru MSP - for PUSH SMS, so we can make this service FREE for Corporates!

This seems a better method, since we have an ongoing relationship / revenue-sharing arrangement with several MSPs.

Of course, if the "broadcast" SMS (PUSHED to jobseekers), is chargeable to the jobseekers then, we need their prior "agreement / permission" to BROADCAST such "matching-vacancies" to them - as & when each vacancy arises (i.e. gets posted by Corporates on their mobiles).

On the other hand, as in the case of Airtel, where Job-Alerts (PUSH SMS) are FREE to jobseekers, there may be no need to seek their PRIOR PERMISSION - since they don't PAY for such SMS. If anything, jobseekers

would be very happy that, now they get relevant job-alerts (from corporates) within MINUTES of the vacancy getting "posted" by an HR manager on his mobile - instead of having to wait till the next day!

So, where job-alert (PUSH) SMS are FREE, it becomes a WIN-WIN situation for both,

The jobseekers

because job-alert is FREE and he gets it immediately. He pays only if he "Applies Online"

The corporates

not because its broadcasting to thousands is FREE, but because, broadcasting their Vacancies to thousands is almost INSTANTANEOUS! within minutes.

Remember,

when a HR manager posts his job-advt. on ANY jobsite,

there is no INSTANT broadcasting

his job-advt must await to be

"DISCOVERED" by jobseekers, as & when they conduct a jobsearch and "chance" upon it!

Then, again, in order to give his job-advt. "maximum exposure / reach" the HR manager must post it on several jobsites.

On the other hand, when he posts his job-advt on his mobile, he need not visit / log-on any jobsite and fill up long FORMS.

For an HR manager, what could be even much more exciting would be, to get a message on his mobile screen, after 10 minutes:

Dear Mr. Mhatre:

Your Vacancy for "Materials Manager," just got delivered as SMS, to 15695 matching candidates.

For availing of this FANTASTIC, INSTANT BROADCASTING (Which we will call JAB - Job Alert Broadcast), corporates would need to register on WWJ, providing exhaustive/elaborate info. about their organizations.

And by incorporating a field for "Annual Salary offered" in the Vacancy broadcast FORM, we (Mandatory), we would succeed in compiling most valuable & fantastic data on SALARY-TRENDS (Salaries Being Offered)

Function wise

Company wise

Position wise

Age wise

Exp. wise

Posting City-wise

Then such "Salary Tabulations / Salary Graphs" can be SOLD at lucrative prices to individual jobseekers as also to corporates.

I feel, if Corporates get such INSTANT / FREE broadcasting of their Vacancies to thousands of Candidates, they may not hesitate to give "Salary Offered" info.

$\text{+}$ "Vacancy Preference" form calls for minimum data to be filled-in

$\text{+}$ Filling up data on mobile, frees you from PC / Internet / chair

Signature (Illegible)

1/11/05

BUSINESS STANDARD THURSDAY 14 APRIL, 2005 MUMBAI

Live prices

• Analysts said BHP's case had been undermined by the fact that Rio Tinto, which like BHP, had a JV with Western Australian's Pilbara region, exclusively sold to
• It had also given in to protests from the mainland, with Chinese buyers, they said. <text cut off>
• The Chinese issue will be solved ahead of Howard's visit. <text cut off>
• "I've made a call and had it intervened. No political pressure, but I am aware of, was brought to bear on BHP Billiton, we've always said it was a commercial decision," said Ian Macfarlane, the Industry Minister.

Livedoor, Fuji in talks for alliance

MICHIYO NAKAMOTO Tokyo, 13 April

Livedoor and Fuji TV are in negotiations over a capital and business tie-up that could lead to an amicable end to the month-old clash over Nippon Broadcasting System.

The pair did not disclose the details of the discussions. Japanese media have reported the discussions centre on a plan for Livedoor to swap some all of its NBS shares to Fuji TV and for Fuji TV to take a stake of about 15 per cent in Livedoor.

"We are discussing a capital and business tie-up and our own moves on NBS shares," an Livedoor representative said on Wednesday, adding "but no agreement has been reached yet."

The negotiations are the strongest indication yet that Japan's leading national television broadcaster and the internet start-up, which until only a few weeks ago were sworn enemies, could yet become business partners.

The news sent Livedoor shares soaring nearly 9 per cent to $931 on Wednesday, recovering sharply in the last 12-month low. NBS shares closed up more than 6 per cent at $6,080.

Google logs into mobile search engines

CHRIS NUTTALL San Francisco, 13 April

Google on Tuesday extended its efforts to use the internet to provide local information and maps on business, groceries and other services to Symbio mobile devices.

The move represents a log-ical step for Google in the wireless arena, where hundreds of millions of phones are shipped in the US and ab-road, and in the local adver-tising market.

US local businesses spend about $118 billion a year on ad-vertising in offline directories and this is a market we are now targeting that market.

Yahoo launched a mobile service that included local search last October and Ask Jeeves plans to do hit same this year.

Google launched a local version of its mobile search engine last October where users could enter a subject, such as pizza, and a zipcode and receive an SMS message back listing the nearest restaurants. The new service resembles this standard Google webpage with boxes for the user to fill in.

Search results show a zoomable map with pin loca-tions, a list of addresses and links to a business. A click-to-call feature for contacting the businesses is also offered.

The service is in a trial phase and only available for North America.

It does not carry any ad-vertising but Google's stan-dard local service raises rev-enue from businesses pay-ing for prominent placement in local search on results pages.

Georges Harik, Google's director of product manage-ment, said the new service had no revenue model and was lo-oking for deals with local associations of Google with firms to share information. Google has supplemented its web page indexing with busi-ness listing databases.

It is not advertising of the local service to the home page of Google, but will year to pro-mote the service.

Larry Page, Google co-founder, told analysts the com-pany was "very bullish" on lo-cal.

In March, it added a new tool that let local businesses to create, edit or delete their listings.

The Google Local Business Center allows contacts change their address, phone number and other descriptive details in a free service.

Google charges $9.95 for companies to add business de-scripti-ons, maps and promo-tional offers and images.

ADMIN TOOL

Variables

• 10 MSP (Mobile Service Provider)
• Function
• Data Mining Tool (Commercially available)
• 100 Jobsites
• Jobseeker
• Approaches
• 10 Million
• Advertiser
• Period
• City / Country

What are most probable "stats" that anyone would want to see?

(Ask $\to$ "Why would anyone want to see? How will he benefit from this 'stat'?")

Job Alert Mobile (JAM) Mobility Value Test

	Customer Expectations	Benefit offered by Mobile	Benefit offered by PC + Internet
A	CONVENIENCE / AVAILABILITY
	Anytime / Flexibility	High	Low
	Anyplace / Ubiquity	High	Low
	Availability at hand	High	Low
	Portability	High	Low
	"Personal / Individual" Element	High	Low

Source: Dr. Arvind Sahay, Asst. Professor of Mktg. & Intl. Business, London Business School

(Handwritten note on image: "Remove background")

Job Alert Mobile (JAM) Mobility Value Test

	Customer Expectations	Benefit offered by Mobile	Benefit offered by PC + Internet
B	PROCESS EFFICIENCY
	Process Automation, hence need for human intervention	HIGH	LOW
		Synergistic Combination of WWJ & Mobile Service Provider enables a JAM subscriber to apply against Job Adverts. across the country in matters of minutes and instantly	A Jobseeker needs to $\to$ "Access" email alerts on PC $\to$ Log into many jobsites one-at-a-time $\to$ Apply online on each jobsite, in sequence $\to$ Log out $\to$ Repeat entire process again and again, on each jobsite everyday
	Reduction in Process Delay	HIGH	LOW
	Action Inducement	HIGH	LOW
		Being able to "Apply Online" to dozens of IDEAL JOBS any time and from anywhere Induces repeated ACTION! Mobile requires low investment.	A process which "discourages" action (being slow/time consuming) No more than 5% of job seekers have PC/Internet at home. Cyber-cafes can be expensive @ Rs. 15/hour $\times$ 30 hours /month = Rs. 450

Job Alert Mobile (JAM) Mobility Value Test

	Customer Expectations	Benefit offered by Mobile	Benefit offered by PC + Internet
C	SECURITY
	Security of Communication	LOW	VARIABLE
D	DATA HANDLING
	Data throughput rate	LOW	HIGH
	Granularity	LOW	HIGH
	Data Integrity	VARIABLE	HIGH
	Range of data – services	VARIABLE	HIGH
	Audit Trails & Archiving	VARIABLE	HIGH

 

FREE TRIAL [PULL JAM] PROCESS

1. MSP sends out promo SMS to its Subscribers (Sub)
2. Sub Sends SMS "JAM/8282"
3. World-Wide-Jobs sends to Suby, SMS "JAM PULL-OPTIONS"
4. Sub selects option and sends SMS "JAM TR 1B/8282"
5. World-Wide-Jobs, Sends SMS to Sub, Containing 3 Job-alerts, as per ex. shown below:
• No 12345 General Mgr. / L&T
• No 23694 Senior Mgr / Voltas
• No 46382 Head / Godrej
6. View Job Details on https://www.google.com/search?q=World-Wide-Jobs.com entering Advt NOS.
7. Log into WWJ & click link on Homepage
• Result: WWJ Homepage $\to$ View Job Details $\to$ Free Trial
• Follow Advt. No: 12345, 23694, 46382 $\to$ VIEW
• Result: View Job Details $\to$ Next $\to$ View
8. Subscriber:
• JAM SUB 8282 (Box with mobile device drawing) $\to$ Log-Out
• Sub repeats process by selecting another option & sending SMS "JAM TR 1C" / 8282
9. WWJ Server
• Commences JAM service to Sub by sending daily Job Alerts SMS
• Instruction $\to$ TATA Server Authenticates subscriber & instructs WWJ to commence service Starts Billing Cycle
10. Register (FORM)
• Contact Info
• Job-Preference
• Job/Paste Resume
• Register (Button)
• Instructions for TARIFFS $\to$ To activate JAM SMS JAM SUB 8282 $\to$ REGISTER
11. View Job Details (Box)
• Full Advt
• Be able to apply online from Mobile
• REGISTER
• Notification? Logout & try same more

Job Alert Mobile (JAM) System Diagram

• JOBSEEKERS (Mobile Owners)
• Sends Resumes + Job Preferences to WORLD-WIDE-JOBS.
• Receives JAM Job Alert on Mobile from WORLD-WIDE-JOBS.
• Can "Apply online against a Job-Alert [ JAM $\to$ Job code $\mid$ short code ]" $\to$ sends instruction to MOBILE SERVICE PROVIDERS.
• JOB-SITES [ Jobs posted during last 24 hours only ]
• Sends Advts Downloading to WORLD-WIDE-JOBS.
• Role of WORLD-WIDE-JOBS
• Aggregator / Matchmaker
• JAM Generator
• Resume Forwarder
• Sends JAM to MOBILE SERVICE PROVIDERS.
• Receives JAM (Apply online instruction) from MOBILE SERVICE PROVIDERS.
• Receives Resumes + Job Preferences from JOBSEEKERS.
• MOBILE SERVICE PROVIDERS
• Receives JAM (Job Alert) from WORLD-WIDE-JOBS.
• Receives Apply online instruction from JOBSEEKERS.
• Sends resume (via JAM) to WORLD-WIDE-JOBS.
• JOB ADVERTISERS
• Receives RESUMES DELIVERED THRU E-MAIL from WORLD-WIDE-JOBS.

A WIN-WIN CO-OPERATIVE NETWORK

The diagram shows a quadrilateral of benefits for four stakeholders: EMPLOYERS, MOBILE SERVICE PROVIDERS, JOBSEEKERS, and JOB SITES.

EMPLOYERS (Top Quadrant)

• Their job-ads reach millions of jobseekers (PUSHED within hours) at no extra cost.
• No need for hours of "Resume Search" on many jobsites.
• Door-delivery of relevant ImageBuilders (function-profile ranking) within hours $\to$ reducing Recruitment cycle-time.

MOBILE SERVICE PROVIDERS (Right Quadrant)

• Function-Profile Ranking (Forceville) eliminates Wading thru thousands of resumes.
• Additional revenue from a non-voice data based application.
• A "Universal-Interest" value-added service.
• Increased ARPU.
• Increased Subscriber-base – especially from smaller towns.

JOBSEEKERS (Bottom Quadrant)

• Image Builder / Function-Profile
• Most relevant jobs only.
• Door Delivery on Mobile – Daily.
• No fear of missing-out any job from any jobsite / No duplicate application ever.
• No need for PC/Internet to "Apply Online – instantly."
• No visiting ANY jobsite / No Job Search / Resume Privacy / Feedback.

JOB SITES (Left Quadrant)

• Additional revenue (for no extra work).
• Brand Image / Brand Recall.
• No threat from WWJ.com as far as Business Model / Revenue Model is concerned.

Job Alert Mobile (JAM) System Flow with Examples

• JOB-SITES: (Monster, Jobstreet, Naukri, Timesjobs)
• Send Adv (Advertisements) to World-Wide-Jobs.
• World-Wide-Jobs (Aggregator, Matchmaker, Alert Generator, Resume forwarder)
• Receives Adv from Job-Sites.
• Sends Alert (via send) to MOBILE SERVICE PROVIDERS.
• Receives Resume from JOBSEEKERS.
• Sends Resume to JOB-ADVERTISERS.
• JOBSEEKERS: (Govind, Patel, Venkat, Mhatre)
• Receive Alert from MOBILE SERVICE PROVIDERS.
• Send Resume to World-Wide-Jobs.
• MOBILE SERVICE PROVIDERS: (TATA, MTNL, Airtel, Idea)
• Receive Alert (via send) from World-Wide-Jobs.
• Send Alert to JOBSEEKERS.
• JOB-ADVERTISERS: (L&T, Wipro, Infosys, Voltas)
• Receive Resume from World-Wide-Jobs.

Job Preference Categorization

Function

1. Sales
2. Finance
3. HR
4. IT / ITES / BPO
5. Mktg. (Marketing)

Desig. Level (Designation Level)

A. Top Mgmt (GM & Above)

B. Mid. Mgmt (Ast Mgr $\to$ DGM)

C. Executive ($\ge 3$ yr Up to Asst. Mgr)

D. Trainee / Fresher ($0 \to \le 1$ yrs.)

City

1. Mumbai
2. Delhi
3. Bangalore
4. Chennai
5. Hyderabad
6. Kolkatta.

JAM Subscriber Data and Distribution

Overall Distribution (Implied Number of Subscribers)

Function	Sales	Fin (Finance)	HR	IT	Mktg (Marketing)
Count	10,000	7,000	14,000	2,000	8,000

Sales (Function 1 - 10,000) Breakdown

Desig. Level	Top	Mgr	Exec	Tr.	Total
Count	1,000	2,000	4,000	3,000	10,000

City Breakdown (For Mumbai - 1, and Sales)

• Mumbai
• Delhi
• B'lore (Bangalore)
• Chennai
• Hyd. (Hyderabad)
• Kolkatta

Fin (Finance) Breakdown

• Top
• Mgr
• Exec
• Tr.

Alert Distribution Curve

A bell-shaped curve is drawn with the x-axis representing the number of alerts and the y-axis representing percentage (%).

• The curve is centered around 20 alerts.
• Points on the x-axis are 5, 20, 40, and an unlabeled point.
• Decided after no. of alert (Handwritten note below the curve).

 

(Hand-drawn Graph/Chart)

• Date: 19-10-04
• Title/Concept: Corporate's Pressure on Job Seekers to embrace WWJ/JAM
• Y-Axis Label: (Vertical Axis, unclear numbers/units: $\pm 1, \pm 2, \pm 3, \pm 4$ )
• Also noted: 10, Lakhs; 3 Per; 30 Lakhs
• X-Axis Label: Corporate's Attitude towards Image Builder ($\pm 1, \pm 2, \pm 3, \pm 4$)
• Left side: "Nuisance"
• Right side: "Fantastic And $\wedge$ 4"
• Annotations:
• "If I get opportunity I will spread bad word"
• "1 year"
• "FREE"
• "X"
• "In $\text{san} [ ] [ ]$ 10 10" (Unclear symbol/word)

MATRIMONY - ALERTS As SMS.

- a Case study "BharatMatrimony.com"

(Source: Business Standard / Nov. 20, 2003)

• Aptly called Fifty Fifty Service (5050 on your mobile-phone number pad), the matrimonial service provider promises a choice of FOUR promising contacts on your messaging inbox for just Rs. 10.
• ( Rs. 10/4 = Rs. 2.5 per SMS alert)
• Send the word REGISTER to 5050 and in three simple steps, you are on Bharatmatrimony's database of 8.5 LAKH registered stags looking for a partner in life.
• ( 8.5 Lakh registered "Marriage-Seekers").
• Bharatmatrimony's "DELIVERY-CHANNELS"
• Mobile Phone Service Providers (AIRTEL/HUTCH/IDEA, giving "access/reach" to 14 million mobile phone users-NOV. 2003)
• TV / FM Radio
• Website / own magazine

 

• The top brass at Bharatmatrimony are however visibly excited about its latest offering – SMS based matrimonial services. The Company has tied-up with leading cellular operators like AirTel, Hutch, Idea, enabling access to over 14 million mobile telephony users.
• "This is likely to bulge to (20 million) in the next 2/3 months, thanks to growing mobile user base in India and our efforts in adding more service-providers across the country"
• says, J. Murugavel, CEO, BharatMatrimony.
• The tie-up with cellular operators also fetches an impressive share on the one rupee charge on every SMS sent. The Rs. 10 charge for every FOUR Contacts provided by SMS is also expected to bring home rich dividends.
• The company has also tied-up with https://www.google.com/search?q=Sify.com and https://www.google.com/search?q=MSNIndia.com as Content partners. Apart from 150 franchise outlets, the company employs 150 people. Their annual online advertising budget is around $ 1 million.

PRICING OF SHAADI.COM

• Rs. 1500 / 60 = Rs. 25 / contact ( 3 months)
• Rs. 2500 / 120 Rs. 20 / contact ( 6 months)
• Rs. 3250 / 180 Rs. 18 / contact ( 12 months)

 

Zooming In

(Newspaper clipping, Source: BS 24-07-04)

Getting hitched

YOU COULD call it the 'bricks-and-mortar' model for online service provider Shaadi.com. The marriage-maker is creating an all-India presence with the introduction of matrimonial centres across the country. It plans to have around 50 such matrimonial centres operational by year end.

The fees are currently around Rs 950 for three months, Rs 1,500 for six months and Rs 1,950 for one year. For Shaadi Point, the charges range from Rs 1,500 for three months and 60 contacts, Rs 2,500 for six months and 120 contacts and Rs 3,250 for 12 months and 180 contacts.

https://www.google.com/search?q=...Shaadi.com is hoping that Shaadi.com and Shaadi Point can gain a commanding position in the rapidly growing matrimonial business. He says the site has 2 million registered members and hopes to step-up the number to 10 million couples. He also reckons that about 10 million couples will register on the portal and the growth prospects are almost infinite.

The shaadi.com website

The first Shaadi Point, or the new centres with an online connection, opened in Dadar, Mumbai and it's already getting a steady stream of people who are keen to get married to get hitched. The company is hoping to find partners to open up the Points in other metros and has already advertised for franchisees in Ahmedabad, Chennai, Hyderabad, Delhi and Goa who will be ready to open in coming months.

Franchisees will need about 400 sq ft to set up the centres, a computer, a phone and will also need to invest Rs 4 lakh to Rs 10 lakh. Every centre will be out fitted to a couple of rooms for prospective brides and grooms and should be able to provide allied services such as astrology, catering or wedding planning.

Branded beauty

IF YOU'VE ever sat up nights worrying about those laugh lines, don't fret for you. Kaya Skin Clinic has launched a new service that promises to reduce laugh lines by 80 per cent...

PRICING

Shaadi.com

• Rs. 18 / contact ( for a 12 month subscription)
• Rs. 25 / contact ( " 3 " ")

BharatMatrimony.com

Rs. 2.50 per SMS Alert + share of Push SMS.

Tied-up with AirTel / Hutch / Idea $$

Expect a Subscriber-base of 20 million by March 2004.

Naukri

( E-mailing of job-alerts)

• Rs. 4.40 / alert ( 12 weeks $\times$ 10 alerts/week)
• Rs. 3.00 / alert ( 24 weeks $\times$ 10 alerts/week),

(Hand-drawn Flow Diagram)

• Date: 05-08-04
• Overall Structure: SUPPLY CHAIN $\longleftrightarrow$ DISTRIBUTION CHANNELS

SUPPLY CHAIN (Left side)	MIDDLE PROCESS	DISTRIBUTION CHANNELS (Right side)
4000 CORPORATES	50 JOBSITES	11 MOBILE SERVICE PROVIDERS
Voltas Job	Monster	Reliance Job Alert
L&T Job	Naukri	AirTel (Bharti) Job Alert
Godrej Job	JobsAhead	BSNL Job Alert
Wipro Job	Jobstreet	Hutch Job Alert
Infosys Job	JobsDB	IDEA Job Alert
GE Job	Timesjobs	BPL Job Alert
HLL Job	Placement-India	Spice Job Alert
P&G Job	Bharat-Career	AirCell Job Alert
Adani Job	Talentscout-India	Escotel Job Alert
ICICI Job	Ctrljobs	Tata Job Alert
Oracle Job	Jobnetonline	MTNL Job Alert

• Central Daily Process Box:
• DAILY "PROCESS" 5000 JOB-ALERTS
• World Wide Jobs.
• Job Compiler
• Job Miner
• Match Maker
• Extractor
• Forwarder

(Hand-drawn Flow Diagram)

Text: Abhi	Date: 15-09-04	Page: 1 / 5

CONTENT IS THE KING.

SECTION	ROLE
Cricket Match Content Creators (Sachin, Dravid, Ganguly, Sehwag etc.)	Supply Content
BCCI	Sole Content Owner (Sells Exclusive "Rights" for Rs. 1400 crores)
Zee TV	Sole Content Distributor (Delivery Channel)
MSO (Multi-System Operator) / IN / Raheja etc. (Also, Local cable operators)	Delivers Content to Viewers
Viewers	Consume Content

• Annotation: If you ever wondered, why Subhash Chandra (of ZEE TV) agreed to pay Dalmia (of BCCI), Rs. 1400 crores for "exclusive rights to broadcast next cricket-match series, then above diagram will help.
• In fact, after paying Rs. 1400 crores to...

BCCI, Zee had anticipated to earn Rs. 400 crores, by way of profits!

In a similar way, today's newspapers have reported that SONY is purchasing MGM for $4.85 billion. I believe TIME-WARNER had offered to buy MGM for $3.8 billion.

Q: Why?

Ans:

MGM "owns" 4100 past Hollywood films (exclusive intellectual property rights). -and SONY/TIMES WARNER, are after this CONTENT.

They believe, in course of time, when Interactive TV becomes common all over the world, they will be able to "SELL" this "CONTENT" (pay-per-use), for, may be, $10 billion!

Of course, a long-shot gamble. You may call it, SONY'S VISION OF THE FUTURE!

BCCI could have granted to Zee "Non-Exclusive" rights, while simultaneously granting such "non-exclusive" rights to STAR / ESPN / NDTV / SUN TV etc. etc., also. But then, total may not add up to Rs. 400 cr. So, BCCI figured, it was better to grant exclusive rights to ONE party.

On the other side, Zee could NOT have got the broadcasting rights from anyone else!

BCCI has the MONOPOLY on Indian Cricket - the matches, the player selection, everything - including broadcasting of CONTENT.

So, BCCI was able to dictate/extracts its "price", from this POSITION OF STRENGTH (The strength of Monopoly. Supplier).

Same with MGM.

It had created these 4100 films, over last 70 years - and owned them.

When MGM started making films - around the time I was born - TV did not even exist!

So, for MGM, (or for anyone else at that time), there was no way to "FORESEE" the potential lying hidden/trapped, inside these films.

But MGM held onto these films.

Of course Storing 4100 films on celluloid tapes (later on plastic tapes), would have required a very large air-conditioned, humidity controlled Warehouse & lots of people.

But, for SONY, it would be very different story.

I am sure, they will digitize these films and store these on 4100 MASTER-COPIES of DVDs, needing a small cabin! + back-up copies on 2/3 strategically located servers (one each in Japan, USA, Europe etc) in different geographic locations, to insure against fire, theft, virus, earthquake, riots etc. etc.

What has all of these, got to do with our new venture WWJ?

Plenty.

WWJ is also an AGGREGATOR of job-advt CONTENT

[ - and, although we ourselves, do not create this content, nor do the jobsites.

Jobsites do NOT think that they OWN this content (good for us).

Even, corporates, who post these job-advs on jobsites, do not think they OWN these job-advs.

Neither jobsites, nor advertisers take any effort to store/preserve this content]

So what would it mean to us, if we were to aggregate & store 10 MILLION job-advts in next 2 years? or 100 MILLION job-advts in next 5 years?

Like an owner of MGM might have said in 1933, I would say, "I DONT KNOW!"

But, I can assure you of one thing.

If 2/5/10 years from now, if anyone has any need - what so ever, any reason what-so-ever, to refer/find/look-up/study any of these job-advts, WWJ would be sitting on a goldmine of data, whose (the then) value, is difficult to visualize.

If we succeed in building up such a massive database ($terabytes$ / $petabytes$), we would be MONOPOLY OWNER of ONE CONTENT in the world - whose intrinsic value, only TIME will tell.