Monday, 24 January 2022
job- alert on Moblie 1
Revathi
cc: Shuklendu
Sept. 01, 2011
Sub: Android Widget
Your email is very encouraging. I wait impatiently.
I suppose, we will need to make some changes in our site to make this work.
I suppose you/Shuklendu will know what, and share your thoughts with each other, for smooth implementation.
Only 2 days back, I sent to both of you an email, saying, we need to show a
DUMMY / SAMPLE “Job Detail Page” to those who are NOT registered on our site, but who download/install “Jobs” app on their smartphones.
Enclosed find:
▶ Revised page write-up for
“Job Alerts on Mobile” {ANNEX: A}
Page write-up for a NEW page
“Free App For Smart Phone” {ANNEX: B}
(Duplication of info with JAM page is intentional)
▶ Write-up (draft) for {ANNEX: C}
“Publisher’s Comments”
for whichever websites Revathi decides to upload this App – so that users have many sources for downloading.
I am sure Revathi would want this draft vetted by HP’s legal dept.
▶ A list of websites from where our “Resume Rater” s/w tool can be freely downloaded (we uploaded on only 2 – rest have copied!) {ANNEX: D}
(Draft icon design: “Jobs” logo sketched)
with regards
Hemen Parekh
jobs for all – peace on earth
Publisher’s Comments:
▶ HP Labs (India) is a research arm of Hewlett Packard (HP).
▶ Amongst other things, HP Labs (India) is engaged in developing software applications for mobile phones and other mobile devices.
▶ “Jobs” is a mobile app developed by HP Labs (India), thru its website
This app is developed in collaboration with
▶ By downloading/installing this app on an Android-based smartphone, a user will get to see job alerts matching his/her resume on the screen.
▶ All the user has to do is to touch/tap on the “Jobs” icon on the mobile screen.
▶ If the user likes the job and wishes to “Apply”, all he/she has to do, is to touch/tap on the “APPLY” button/link within the job advt. His/her resume will get emailed to the concerned job-advertiser.
▶ Touching/tapping on the “NEXT” link within the screen will reveal the next matching job advertisement.
▶ Before long, this app will be available for Apple operating system as well.
▶ This app is the Intellectual Property of HP Labs (India), thru its website
from where too, it can be downloaded.
▶ This app can also be downloaded from www.CustomizeResume.com, as also many other websites.
▶ This is a FreeWare
▶ Neither HP Labs (India), nor RecruitGuru (owner of www.CustomizeResume.com) take any responsibility.
Persons downloading this app / installing it on their mobile devices and registering on www.CustomizeResume.com, and using it, do so at their own risk, irrespective of the source/website from which they download the app.
▶ Neither HP Labs (India), nor RecruitGuru (owners of www.CustomizeResume.com),
assume any responsibility / liability, even if the user's mobile device comes pre-installed with the app at the time of purchase or offered by concerned Mobile Service Provider (MSP).
▶ If manufacturers of mobile devices or the Mobile Service Providers offer this app to promote their product/service, they are not acting as “Agents / Dealers / Distributors / Representatives” of either HP Labs (India) or of RecruitGuru.
Sites from where "Resume Rater" can be downloaded
(As on Sept. 01, 2011)
| Sl. No | Site | No. Downloaded | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | download.zdnet | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 | download.cnet | 2,565 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3 | IndiaRecruiter.net (defunct) | ≈ 2,000 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4 | downv.com | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5 | medownloads | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 6 | exe4.com | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7 | simtel.net | 516 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8 | newsoftware.us | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9 | freewarepicker | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10 | appsblog.CreativeResources.com | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11 | Topdownloads.net | 10 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12 | files43 | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 13 | pcworld.com/downloads | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 14 | democity-drn.digitalriver.com | 499 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 15 | srelease | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 16 | downloadsnet.com | 14 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 17 | 209.85.120.67/index/- | 15 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 18 | tweakpc.com | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 19 | aol-soft.com (5 star rating) | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 20 | cdrom.com | 516 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 21 | Wareseeker | 1,018 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 22 | renasoft.downloads.com | - | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 23 | baixar7.com
|
SHULENDU MY JOBS AD NETWORK
Shuklendu / Abhi
Which Ad Network to choose for displaying Ads on our “My Jobs” widget?
➤ In response to my inquiry, on Nov. 17, Siddarth (InMobi) replied as follows:
“To start off with, you would receive a revenue-share of 60% of net revenues in your favour.Our average android CPCs are about $0.03-4 for India, while the network average CTRs would be around 0.5%.Based on the CTR that you achieve, your app will earn revenue.”
➤ As against this, when we met Suneet Tuli on 16th Nov, he indicated that the Ad Network which he plans to tie-up with (Zedo.com), pays to the publisher, a flat amount of Rs. 24 per 1000 Ad-Impressions published.
That means, Zedo (or its Advertisers) just don’t bother about how many of those Ads get clicked!
Page 2/3
Zedo.com claim to have tied up with an Indian job portal, www.taaza.com.
On Zedo.com website, I could not find any mention of:
➤ CPC
➤ CTR
➤ Ad Revenue Share (publisher)
➤ Anyway, assuming what Suneet said as true picture, I have made some comparison of Ad Revenue that we (thru widget) might expect to receive from both of these Ad Networks. See enclosed graph.
➤ If my assumptions are correct, you will find that even at the CTR of 0.5%, revenue from InMobi is Rs. 10 vs. Rs. 24 from Zedo.
➤ But the "break-even / Take-over" CTR is approx. 1.1, i.e.
At CTR of 1.1%, revenues from both equal.
And beyond that, revenues from InMobi rapidly overtake Zedo, and keep climbing.
➤ As suggested in my yesterday’s email, if we can "motivate" jobseekers to frequently click on InMobi’s ads, thereby pushing-up CTR to 2% to 3%, we will gain enormously to tie-up with InMobi.
Any comments/suggestions? Regards
Page 3/3 — Graph Summary: "Ad Revenue Comparative Chart"
Dated: 21 Nov. 2011
Y-axis: Rs / 1000 Impressions
X-axis: CTR % (Click-Through Rate)
Line 1 (Zedo.com):
Flat Rate of Rs. 24 / 1000 Impressions (horizontal line at Y = 24)
Line 2 (InMobi Revenue Model):
CTR-linked variable, Rate of Rs. 2 ($0.04) per clicked ad
(Line rising diagonally from bottom left)
As per Siddarth Srinivasan (InMobi):
-
InMobi’s Network’s average CTR = 0.5%i.e. for every 100 ads delivered, ½ ad gets clicked.→ For 200 ads, 1 ad gets clicked.→ For 1000 ads, 5 ads get clicked.
-
So, a CTR of 0.5% translates into 5 ads (out of 1000) getting clicked→ Yields Rs. 7.5 / 1000 (5 × Rs. 1.5, based on revenue share)
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