Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

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Tuesday, 22 January 2013

OUR WEBSITE RANK



Search Term Our Rank

Total Results



Jobs Archive 4 1.2 Billion
My Jobs Widget 1 77.9 Million
Job Alerts on Smartphone 9 11.5 Million
Job Alerts on Tablets
→ AppsZoom.com 1 49.3 Million
→ Play.Google.com 5
→ Udm4.com 12
Job Suggest 2 374 Million
Resume Archive 32 152 Million








FUNCTIONAL SPECS & PRIORITIES

My Job Alerts (IIT-B version of My Jobs)

Points for consideration

  1. Name of App

  2. All screens to read:

    • At the top: “Developed by IIT-Bombay”

    • At the bottom: “Powered by RecruitGuru”

  3. To be made downloadable from IIT-B website
    What about websites of other IITs / Colleges?

  4. To be made downloadable from Google Play / Android Zoom / GetJar

  5. “Submit Resume” Forms


Submit Resume Forms (Technical Details)

  • In order not to reveal any link with www.CustomizeResume.com,
    “Submit Resume” forms will need to be displayed on the IIT website.

  • What about “Submit Resume” form for Experienced Professionals?
    This form is in 5 stages and leads to:

    • Generation of graphs

    • Customization of graphs (see “Live Demo” link)

    • Saving/storing of 3 versions online

    • Downloading by candidate

I recollect Prof Rahul Deshmukh suggesting:

“This (generation/customization of graphs) is a very interesting/unique feature. We may enable a candidate to generate/customize/download any number of “Customized Versions” on-the-fly, without saving/storing on our server. Candidate may download and save on his PC/tablet. When a candidate “applies” thru widget, our server will email to the concerned employer only the text resume.”


Optional Fields and Ad Mechanism

While on the subject of “Submit Resume” forms, shall we add following OPTIONAL fields?

  • Aadhar Card Number

  • Permission to “access” Facebook Profile

  • Reference of 2 College Professors

  • Uploading of Mark-Sheets (year-wise)

  • Photo

6
Being a “Non-Commercial” version, there will be no integration with InMobi Advt Network
What mechanism shall we provide to deliver 5 additional “matched” jobs?

Suggestion:
How about just replacing the InMobi Ad with several “Adverts” from IIT-B itself? E.g.:

  • Admission Procedures

  • Fees

  • Disciplines

  • Hostel Facilities


Promotional Content for IITs via My Job Alerts Widget

  • Distance Education Programs

  • Research Programs / Fellowships

  • Entrepreneurial Development Programs

  • Mood Indigo / Tech Fest

  • 600 hours of Course Videos … etc.

Even other IITs / IIMs / Colleges can be invited to place their ads on “My Job Alerts” widget.
Clicking / watching / closing these IIT-generated ads by students will create huge awareness about IIT’s activities, not only amongst engineering students but among all 3.5 million students graduating each year from all Indian colleges.


Point 7: Removing Applied / Not Applied Tabs

What about “Applied” / “Not Applied” tabs?
Can we eliminate these altogether?

On the Jobs Displayed screen, when a candidate touches either APPLY or EXIT buttons, shall we automatically delete the already displayed jobs?


Scan 6

Point 8: Device Compatibility

A non-commercial version of “My Job Alerts” should be developed for both tablets and smartphones.

Point 9: Full Job Advertisement

IIT version should show FULL job advertisement upon long press.

Point 10: EDIT RESUME Feature

Users of the IIT version would most certainly expect this feature because:

  • After a few months, a student will pass final year exams and want to update their resume.

  • After a couple of years, they will no longer be “Fresh Graduates” and will become “Experienced Professionals.”


Scan 7

Point 10 continued: Resume Updates

The user will want to EDIT their resume so that “Matched and Delivered” jobs reflect newly acquired skills.

Point 11: No Employer Features on IIT Website

  • Post Jobs

  • Search Resumes

Point 12: Not a Job Portal
Despite displaying “Submit Resume” forms (including EDIT), the IIT website is not a job portal and shall not have other candidate-related features, such as:

  • Job Search and Apply Online

  • Blast Your Resume

  • Job Alert Summary / Details

Point 13: Bilingual Interface

English / Hindi Languages


Scan 8

If not all major Indian languages, “My Job Alerts” should at least render screens in English and Hindi.
If this requires changes in CustomizeResume.com, we should make them.

Reason:
Over the next 5 years, the Government of India (and State Governments) plan to distribute free:

  • 220 million tablets

  • 400 million smartphones (Aadhar linked)

We should enable ALL these users to download/use “My Job Alerts”!


Point 14: Viral Marketing by Users

Getting Users to market “My Job Alerts”

No amount of marketing by IIT / RecruitGuru can match the publicity/promotion that the users themselves can create.

Examples:

The world’s most famous/popular web services (Google, Yahoo, Amazon, Facebook, YouTube, Hotmail, Skype, TrueCaller, etc.) hardly spent any time or money on marketing.


Would you like this information arranged into a formal document or table format for sharing or publishing?


Almost all of them took advantage of the “Law of Network Externalities”

The more people joined / used, the more these services became “Useful”

They managed “Viral Marketing” thru “Word of Mouth” buzz on part of users

While being acutely conscious that “My Job Alerts” has a limited appeal (viz; Jobseekers), I suggest we seriously consider incorporating following features in “My Job Alerts”:

  • ➤ A cookie that will pick-up the CONTACTS details from the user’s smart phone / tablet and then display the NAMES in a separate screen of the widget. Shuklendu is planning to incorporate such a Cookie in our next app RESUME BLASTER

  • ➤ On this screen (to be titled, “Your Contacts”), the “No of Jobs Applied” will be shown against the names, if those contacts are also users of My Job Alerts

  • ➤ The names will be arranged in the descending order of the “No of Jobs Applied” counter

  • ➤ Touching any NAME on this screen will dial that person’s mobile no

  • ➤ Against each name, there will also be a symbol of an envelope for sending SMS


  • ➤ Any time one of my contacts logs in thru his widget, a message will flash on my widget-screen, if I too am using the widget at the same time

  • ➤ As soon as I login thru widget, a screen will show me which of my contacts are ONLINE at that very moment

  • ➤ As a user, I should be able to share “My Job Alerts” APK file with my contacts, using “MyAppSharer”, from within the widget

  • ➤ If I see some job-advt on my screen which, I think, my contact AJAY could be interested in, I should be able to “Select” such job (or jobs), then select AJAY from my “Your Contacts” screen and touch a FORWARD button. These jobs will get displayed on AJAY’s widget screen.

  • This ability to “Exchange” jobs amongst contacts, will motivate all of my friends to download / install, “My Job Alerts” — in the same way Skype / WhatsApp work


These are some of my initial thoughts.

I am sure you will come up with even far more “radical / innovative” ideas when we sit down to discuss.

















Monday, 21 January 2013

INTEGRATING WITH SOCIAL MEDIA

Let your apps socialise!

Making your apps ‘social’ can enhance their capabilities at multiple levels. Well tell you why and how you could tap into your users’ social context to build a better user experience

By Ketan Singh

The social networking sites are the most popular areas on the internet today. Their massive popularity has meant that not only are they used by people for personal communication, but also as platforms that developers can use to build applications.

Now you can port a good part of your most-used social networking features and interconnections into your apps. When the application can tap into users’ social networks, it can significantly enhance the user experience.

Why socialisation matters

The reason social networks are powerful is that they represent relationships between people. When an app understands who a user knows, how they interact, and what they care about, it can offer more relevant and personalised experiences.

A social context allows applications to:

  • Provide richer interactions
  • Encourage collaboration
  • Increase user engagement
  • Improve discovery of content and services

Making apps ‘social’

To start with, applications need access to social data. Many platforms provide APIs that allow developers to:

  • Authenticate users using social login
  • Access friends lists (with permission)
  • Share content across social networks
  • Enable messaging, likes, comments, and activity feeds

However, developers must be careful to respect privacy and ensure transparency about what data is being accessed and how it is used.

Social features that add value

Some commonly used social features include:

  • Sharing: Allow users to share achievements, content, or updates with their networks
  • Recommendations: Suggest content or actions based on what friends like or use
  • Collaboration: Enable users to work together or interact in real time
  • Reputation systems: Ratings, reviews, and social proof

These features can transform a standalone app into a connected experience.

Challenges to watch out for

While socialisation can enhance apps, it also introduces challenges:

  • Data privacy and security
  • Dependency on third-party platforms
  • Changing APIs and platform policies
  • Over-socialisation that may distract users

Developers must strike a balance between usefulness and intrusion.

Getting started

To build social apps, developers can explore:

  • Mobile web developer platforms
  • HTML5-based social integrations
  • Social SDKs from major platforms
  • Developer programmes from companies like Adobe and others

Becoming a developer in this space requires understanding both technical integration and human behaviour.

The bottom line

You can build creative apps, even games, inside social platforms while offering full-fledged standalone functionality. Social networking applications are redefining how people interact with software, and tapping into that context can greatly enhance user experience.