Revathi /job Alert on Moblie

Revathi (HP Labs)

cc: Shuklendu

Aug. 07, 2011

1/3

Job Alerts on Mobile

During the last 30 days, we had approx. 9000 visits to our site.

But only 4/5 "Jam alert" SMS.

I am unable to figure out why jobseekers are not using this excellent (and FREE) service, which eliminates their dependence on PC/Internet connection.

All the jobseekers have mobiles – and I am sure all of them send many other SMS everyday.

And I have only ONE instance of a candidate phoning for explanation of how JAM works. Unfortunately, in his case, there were NO MATCHING JOBS!

Maybe, we will get some more feedback when we put our phone no. and email ID below EACH page.

But instead of trying to decipher why jobseekers are NOT sending JAM alert SMS, we should ask ourselves...

"What can WE do to simplify JAM?

What can WE do to make it very easy for jobseekers to use JAM?

How can WE eliminate the 'friction' (in the process) of JAM?"

Maybe the answer is:

▶ Eliminate SMS

▶ Introduce a simple icon ![Job Alerts]

Which can be installed on any smartphone thru a small downloadable s/w application

▶ Touching the icon straightaway loads the candidate's “Job Details on Mobile” screen

(– not the “Matching Jobs” screen)

▶ If he is not a registered candidate, touching “Job Alert” icon will flash a message:

"To see your matching job-alerts, first register on www.CustomizeResume.com – and enter this mobile number."

▶ “Job Details” display on Smartphone will have [Apply] button at the —

bottom, touching which will email that candidate’s resume to the job-advertiser.

Touching on [NEXT] button will reveal the next matched job.

Maybe I have OVERSIMPLIFIED the entire process (– my advantage is my computer illiteracy!).

But then, why are smartphones getting so popular – and set to eliminate plain phones within 2 years?

Reason:

Smartphones are as easy to operate as switching on a light bulb or clicking on a TV remote – (both of which are context that even villages understand & regularly interact with).

I have tried to explain my idea in the enclosed diagram.

I hope, between them, HP Labs and Sentient Systems, can bring about a revolution of a “level playing field” for millions of jobseekers.

JOB DETAILS ON MOBILE

Field	Value
Job ID	848531
Company	Arjan Impex Pvt. Ltd
City	Delhi
Design.	Receptionist
Exp.	1 – 2 years
Edu.	UG – Any Graduate – Any Specialization
	PG – Post Graduation not required. Job Details Field Value Job ID 848531 Company Arjan Impex Pvt. Ltd City Delhi Design. Receptionist Exp. 1 – 2 yrs Edu. UG – Any Graduate – Any Specialization PG – Post Graduation not required.