We booked this URL today.
Genesis:
▶ I have come across a no. of websites which allow you to send out an inquiry or send a proposal to a “business”.
There could be several reasons for this:
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Because the service is FREE
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Because of load (emailing) that may get imposed on the Server if thousands of messages (emails) have to be pushed out every hour – especially, if the messages are very long.
Is this what you are thinking?
▶ “Sure, it is great to be able to blast my marketing message to 700,000+ companies in India, but can I use your service to email my message to my own private mailing list which I have painstakingly compiled over a long period?”
Our answer:
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Executive Name
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Designation
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Company Name
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Industry Name
Upload File here [__________] Browse
▶ (Feature note: “Decided to drop this feature.”)
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Verification / Certification
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Displaying website URL etc.
Some websites display ads (AdWord/AdSense) from which they make money.
I have not carefully studied their revenue-models.
Now, it would be reasonable to ask:
“If several such sites are existing, where is the need for one more?
What can we offer that would be better than what these sites offer?
What is our USP?
How will we make money (revenue-model) to sustain / grow the site?”
I do not have perfectly satisfactory answers to all of these questions, but following are some of the considerations, which may indicate a “scope” for one more, such site:
# Difference
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We will enable registered users (Companies) to:
→ “Create / Save / Edit” several “Marketing Messages”, in advance
→ “Create / Save / Edit” several “TARGET LISTS” of recipient Companies, in advance.These could be a few hundred to a few thousand companies, configured based on:-
Industries
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Cities
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Countries (someday, later on)
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→ Simply select
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any given “Mktg. Message” and blast it, with one click to
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any given “Target List”
Existing websites are geared towards a single / individual, sending out “Inquiries” / “Proposals” to select Companies, One at a time.
Consumers 2 Businesses.
I believe, this (Mass Marketing thru Website) is a huge, untapped area.
Today, marketing managers have to depend upon:
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Print Media
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TV
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Hoardings etc.
for mass marketing.
Of course, a company can also use Google Adwords, to display their ads on specific websites (even in specific geographical locations).
Or InMobi / Yahoo and similar Ad Networks can deliver a company’s advt. on millions of mobile phones / tablets etc.
But, these are VERY EXPENSIVE & BROADCASTS.
...“read” the advt (marketing message) on Print media / TV / Hoarding!
If mobile-ads are CTR based, yes, the advertising company will come to know, how many people clicked / opened it.
Once again, most such ads are targeted to “End-Consumers”, and only occasionally to “Other Businesses”.
And then, there are severe limitations as far as “targetting” of such messages is concerned, except for geographical or language-based targetting.
And then, there is no feedback from those who may have read/viewed such ads.
As opposed to this, B2BMessageBlaster.com,
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To be used by Mktg. Mgrs, not any individual
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Meant for Businesses – not end Consumers
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Targeted by Industry / City / Company Name
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Messages delivered from emails to Corporate email IDs(of course, in most cases, the email IDs that we have (in our Company Databases), are of “Recruiting people”).
[Handwritten note: “Only 1 lakh ids: Other 6 lakh could well be corp email IDs”]
This could be:
Any company, blasting a message, would consider a 5% response, as FABULOUS!!
If the “Blasting Company” is aware of this FORM / FEEDBACK, in advance; it would be very tempted to use our service.
And, as mentioned earlier, if the feedback is 1%–5%, it would use our service, again & again!
We have no clue as to the “worth” of our USP, to a Mktg. Mgr.
For some big companies, or even some small companies desperately trying to promote their product / service to some “Niche” target, even Rs. 1.0 could be cheap.
For some others, Rs. 1.0 may be “unaffordable”.
Of course, whatever we charge, must recover our cost of sending out that email.
How do you get them to “trust” you?
We don’t want to say that we are associated with 3P, which enjoys a solid reputation amongst Corporate India.
One way out is to offer our services, for FREE, for:
I prefer the second option.
After first 100,000 emails (marketing messages), a registered corporate subscriber would need to pay, at the rate of:
Rs. 100 for every 1,000 messages.
This is cheap enough for a subscriber to continue to patronize us, especially if he has received some positive feedback / response from the initial 100,000 messages.
It is also possible that, by the time he completes his FREE quota of 100,000 messages, he has:
# COST
Even though the points I listed under #DIFFERENCE (i.e. differentiation), are our USP, our online service must be highly cost-effective in relation to current marketing-channel costs (Newspapers / TV / Hoarding etc.).
Only problem is:
Every marketing manager knows the cost of a newspaper ad or a TV spot of 10 seconds, or a hoarding for one month.
But he does not know:
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how many of the “target viewers” will read it
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how many “target viewers” will “act upon” it
Even in case of B2BMessageBlaster.com, we cannot guarantee how many will read the message (and how many will delete it without reading).
Nor can we guarantee how many recipients will fill in the FEED-BACK form.
Hence, B2BMessageBlaster.com is NOT at any particular “dis-advantage” vis-à-vis traditional marketing channels, as far as “COST” is concerned.
So, he has “invested” heavily in B2BMessageBlaster, which will all go waste if he discontinues, especially if he has got some feedback/response from his earlier campaigns.
As marketing “Gurus” would advise, we have got to first “hook” the prospect!
Another thing:
Their commission (10%–15% of Ad spend) depends upon this.
They might even “advise” big companies not to “fall for” B2BMessageBlaster!
UI Sketch
Date: 14-12-12
Business Owners / Executives:
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Use this App absolutely FREE
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From this App, send your marketing communications to 700,000 businesses in 2000+ cities, free of cost
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To get your User Name / Password, REGISTER NOW
Statistics – All Users
Logins
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Total so far: [____]
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Today: [____]
Messages Sent
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Total so far: [____]
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Today: [____]
RecruitGuru / 6 – Get Next Page
If you change over to another Industry, you need to logout and login afresh on Page 1.
ADVERTISEMENT (Placeholder)
Bottom Buttons (visible only after ad is viewed):
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Close Advt (reloads Page 4)
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Show Responses to my Messages (loads RESPONSE PAGE)
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Log Out (reloads Page 1)
Side Note (Right Margin):
Since we have decided today to integrate our future Apps with www.Airpush.com,this page will only contain an Interstitial Ad from Airpush.(Dated: 12/04/2013)
RecruitGuru / 7 – Response List
Response List:
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ABC
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XYZ
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LM
Options:
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☐ Do not contact again
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☐ Send more details (Email)
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☐ Phone now
Response Details:
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Company Name: __________
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Respondent: __________
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Email: __________
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Mobile: __________
Just press on Mobile No. to dial or Email to open Outlook.
Parameter | Online on Website | Thru Mobile App | ||||||||||||||||||
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1. No. of Messages | Many | Only One | ||||||||||||||||||
2. Saving of messages | Yes | Yes – only one | ||||||||||||||||||
3. Creation of multiple “Target Mailing Lists” | Yes | NO | ||||||||||||||||||
4. Sending saved message to stored mailing list | Yes | NO | ||||||||||||||||||
5. Revenue Model | FREE / ₹1 per target (via PayPal) | Ad-Supported | ||||||||||||||||||
6. Blast to any list with one click | YES | Can send to only 50/100 companies at a time (defined), Must VIEW ad to load more | ||||||||||||||||||
7. Edit Message | YES | YES | ||||||||||||||||||
8. Edit Mailing List | YES | NO | ||||||||||||||||||
9. Registration | YES | YES | ||||||||||||||||||
10. Proof of delivery | Desirable | NO – but desirable
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Some of these will be shown as “Counters” on relevant pages and some in ADMIN PAGE.
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No. of Subscribers
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No. of Companies
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No. of Visitors
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Online Visitors
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No. of Messages Sent
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No. of Feedback Responses → { 6% / 5% }
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No. of “Private Mailing Lists” uploaded → ?
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No. of Email IDs in “Pvt. Mailing Lists” → Ave. No. / List
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Ave. No. of Companies / Message sent
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Companies arranged in descending order of messages received
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Ave No. of messages sent per Subscriber
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Max No. of messages sent by a Subscriber
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Min No. of messages sent by a Subscriber
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“Normal Distribution Curve” for (11) / (12) / (13)(i.e., No. Messages Sent Vs. Companies)
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No. of Messages sent thru Mobile App
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No. of Mobile Apps downloaded
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No. of Seconds taken to send One message ORNo. of messages being sent every hour
(SPEED of DELIVERY)
Terms and Conditions (Page T/1)
I agree to the following terms and conditions:
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I use this website entirely at my own risk.
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I certify that I am authorised/empowered to register on this website on behalf of my company/organisation and provide any/all data/information required by this website.
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If the use of this website leads to any real or alleged damage to my reputation/well-being or to the reputation/well-being of my organisation, I shall not hold this website and/or its owners responsible for the same.
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I explicitly understand that the services rendered by this website are in good faith and that this website and/or its owners are not liable for any hurt/grievance caused to me or my organisation.
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I understand that the data about myself and/or my organisation furnished by me to this website are purely on a self-volition/voluntary basis and that I have furnished the same without any coercion on the part of this website.
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I understand that the website and its associates are free to use the data...
DECIDED TO DROP
What are the advantages of enabling subscribers to upload their PRIVATE MAILING LISTS (of email IDs)?
1. Since blasting of messages to such private lists is FREE, we expect this to act as an incentive for lots of companies to sign-up as subscribers.
2. Besides keeping separate Private Lists, subscriber-wise,
we will also club these up together into a combined MASTER PRIVATE LIST, separately.
Then use this MASTER LIST for sending out our own, independent PROMO EMAILS to promote our various websites and apps.
...furnished by me here, for sharing/viewing by their clients/subscribers/members etc. and without any reference to me.
If there is any misuse of this data shared by this website to its clients/subscribers/members etc., I will not hold liable this website and/or its owners for the same and I explicitly absolve this website and/or its owners from any/all responsibility for such misuse.
I understand and authorise this website to use my personal data and data of my organisation in what-so-ever manner it wishes to use.
I agree and accept that, in return for usage of this website or usage of any mobile-based app/widget associated with this website, whether downloaded from this website or from anywhere else or pre-installed on my mobile device, I am obliged to accept any accompanying cookies which may promote the use of such widgets/apps amongst my contacts/mailing lists etc. thru SMS/email etc., even if I cease to be a member/subscriber of this website.
Just as this website enables me to send out marketing messages to other organisations, whether or not registered on this website, in the same way, I agree to receive/accept similar marketing messages from others and...
...shall not lodge complaints about such messages to any authorities, whether a professional body or a government body such as DO NOT CALL registry (DND) etc. I further understand that any such complaint on my part will result in immediate cancellation of my membership/subscription of this site.
I am fully aware of and accept that this website has no direct/indirect control and/or custody of my personal data or the data of my organisation and shall not hold it responsible for any theft/deletion/distortion/misrepresentation etc. of such data at any time, even if/when I cease to remain a member/subscriber of this site.
I understand that this website will try to ensure that it remains free of virus/spyware/malware/trojans and such other malicious software. However, if the use of this website results into any damage to my computer network, I shall not hold this website responsible for the same.
I agree to receive any type of promotional/marketing communication by way of SMS/email/banner advt. etc. on my email ID and/or on my mobile phone/tablet etc. from this website or from any user/associate/partner of this website.
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