Notes: RAVATHI SMART PHONES

Thursday, 20 January 2022

RAVATHI SMART PHONES

Revathi (HP Labs)
CC: Shuklendu (Sentient)
Sept 02, 2011

Usage of Smart Phones in India

Enclosed find:

Relevant newspaper cutting
Summarized findings tabulation

This has relevance to our efforts to develop an Android Widget
(should we call it a “Tool”?) for JOBS ALERTS.

By now, you must have received my earlier handwritten note, enclosing UI for 2 pages on CustomizeResume.

Is that a feasible / correct approach?
By this, I mean:

Can people download tool from our site and then install on their smart phones?
I don’t know technicalities involved.

I suppose, most users may prefer to go to the ANDROID MARKETPLACE from their smartphones and download JOBS APP directly.

Then, there are many other websites offering ANDROID-based apps.

Page 2 of 4

We should upload “JOBS APP” on these websites as well, so people have a wide option from where to download.

Users of Android phones are always searching such websites for “What is New”.

However,

If downloading App from CustomizeResume on their PC and then installing on their smart phones (by SYNCING) is NOT feasible, then,

We may modify my write-ups (for 2 pages) and instead of Download button,

Provide a few links from where they can download.

But our page write-ups must remain in modified form.

Will JOBS APP work on any touchscreen device, like TABLETS?

Regards,
H. Parekh

Page 3 of 4

Usage of Smart Phones in India

Nielsen – Informate Mobile Insights
Nielsen – Informate Mobile Intelligence Survey

Source: Economic Times | Sept 06, 2011

Usage Metrics (by Age Group)

Parameter	15–24 yrs	>31 yrs
Time spent on smart phones	3 hrs/day	2 hrs/day
Time spent on browsing / entertainment	2 hrs/day	1 hr/day
Time spent on SMS	31 min/day	15 min/day
Time spent on contact search / alarms etc.	30 min/day	45 min/day
% who used a chat app last month	68%	42%

General Observations (For Both Groups)

A. Overall Usage %

On gaming, entertainment, apps, internet-related content → 72% of time
On voice calls, text messaging → 28%

B. Data Usage

3G user / 2G user → 144 / 100

C. No. of Apps Installed / Month

Android users → 19 apps
Symbian users → 10 apps

Page 4 of 4 (Newspaper Cutting – Economic Times)

Smartphones Used More for ‘Entertainment’

Users spend 72% of their time on gaming and internet-related activities: Survey.

An average Indian smartphone user spends about three hours a day on entertainment and internet activities but little time on voice calls and text messaging.

According to Nielsen Informate Mobile Intelligence, smartphone users spend 68% of their time on entertainment apps.

The remaining 28% of the time is used for voice calls and text messaging.

Younger users (15–24 yrs) spend more time on chat, social networking and internet browsing.

The survey also indicates that Android users download significantly more apps per month compared to other platforms.

🔑 Why This Document Is Important (Contextual Insight)

Hemen, this 2011 note shows that you were already: