Googlejobs.in
RecruitGuru
The Future of Recruitment
Web-Services
CONTENT
- “Classified For Million”
- Value Proposition
- The Virtual Employment Exchange
- The Shape Of Things To Come
- How Does Global Recruiter Help HR Manager
- Changing Rules Of Online Recruitment Game
H. C. Parekh
RecruitGuru
A-4, 515 Lok Bharati Complex,
Marol Maroshi Road, Andheri (East),
Mumbai – 400 059, India
Phone : 022 – 5697 0856 / 5698
1554
Fax : 5507 0399
Email : hcp@recruitguru.com
(Page 2)
RecruitGuru
The Future of Recruitment
Web-Services
Date: December 21, 2005
Mr. Ashish Kashyap
Country Manager
India Sales & Operations
Google Online India Pvt. Ltd.
Off No. 211, Level 2, Raheja Centre Point
294 CST Road, Near Mumbai University
Off Bandra Kurla Complex, Kalina, Santacruz (East)
Mumbai – 400 098
Dear Mr. Kashyap,
Classifieds for Millions
I refer to my earlier emails (Dec.
20/13).
Indian “Online Recruitment”
industry is approx. Rs. 300 crores, with MonsterIndia and Naukri
expected to contribute Rs. 100 cr. and Rs. 90 cr. respectively during
2005–06.
Altogether, there are about 500+
job sites in India (most operated by brick-and-mortar placement
agencies, for the purpose of collecting resumes).
Should Google decide to offer “classified”
jobseeker / resume search, it is possible for you to corner a market
share of:
- 50% by end of first year → Rs. 150 cr.
- 80% by end of second year → Rs. 250 cr.
From an Indian context, that
is a lot of money!
More importantly (from
Google’s viewpoint), getting 44.5 million unemployed (registered
with some 939 employment exchanges around the country) to visit and conduct
job searches on Google, can be even much more valuable.
H. C. Parekh
A-4, 515 Lok Bharati Complex,
Marol Maroshi Road, Andheri (East),
Mumbai – 400 059, India
Tel : 022-5698 1554
www.world-jobs.com
Where you apply online with a single click on your mobile
Why this document is
historically important (brief context)
This is a 2005 proposal to
Google India that clearly anticipates:
- Google Jobs / Google for Jobs
- Resume & job search aggregation
- Massive traffic leverage from employment searches
- The collapse of traditional job portals’ monopoly
- Mobile-first “single-click apply” vision (years
ahead of its time)
It directly connects to your
later work:
- OnlineJobsFair
- ResumesExchange
- IndiaAGI job-matching philosophy
- “Recruiters threatened by AI?” (2018 blog)
RecruitGuru
The Future of Recruitment
Web-Services
You are aware that Yahoo!
already offers “Jobsearch” to its visitors, by partnering with timesjobs.com.
I invite you to overtake
Yahoo! India, by partnering with
GlobalRecruiter.net
through your own career-website,
www.Googlejobs.in
I have created this website for
your exclusive use.
I have no intention to use it
myself nor will I allow anyone else to use it.
You can log into www.Googlejobs.in
and experience how it gets powered by the web-services of GlobalRecruiter.net.
After you had an opportunity to
go through enclosed folder, I would like to meet you personally to further
discuss my proposal.
Please feel free to phone me on (M) 98 6755 0808.
With regards,
Hemen Parekh
A-4, 515 Lok Bharati Complex,
Marol Maroshi Road, Andheri (E), Mumbai – 400 059, INDIA
Tel.: 022-5698 1554
www.world-wide-jobs.com
Where you apply online with a single click on your mobile
“Value Propositions” (XYZ
Jobsite vs. Global Recruiter Network)
|
Parameter |
What is XYZ’s Value
Proposition? |
What is Global Recruiter’s
Value Proposition? |
|
Job Advt. Database
(Aggregation) |
Can offer to Google only those
jobs which corporates post on XYZ. (No aggregation) |
Can offer jobs posted by
corporates on multiple sites – everyday. Hence latest / fastest jobs become
available / accessible to jobseekers searching for jobs on www.Googlejobs.in |
|
Job Advt. Posting (By
Corporates) |
XYZ would not want corporates
to post their job-advs directly on Google website (by passing XYZ) – approx 95%
of XYZ’s revenue comes from corporate subscribers |
Corporates would be able to
post their jobs on www.Googlejobs.in (which would become a partner
website). Corporates would become subscribers of www.Googlejobs.in |
|
Job Search (By Jobseekers) |
Simply handing-over to Google
its own database of jobs. This cannot help Google visitors since “Single box
Search” based on Google keywords is inappropriate for job searching. If a
jobseeker types “Java” in Google Search bar, he may be presented with 2000
job adverts! |
By integration of Google jobs
into Global Recruiter, visitors (jobseekers) could do a pin-point
jobsearch, based on comprehensive set of Search-Criteria (e.g. Industry –
Function – Designation – Level – Job Location – Experience). This will narrow
down to 20–30 most relevant jobs |
|
Apply Online |
Will XYZ give to Google its
full resume database as well, so that a Google visitor can apply online
against any job-advt? — Unlikely |
Any jobseeker can submit his
resume on www.Googlejobs.in and then apply online against any job |
“Value Propositions” (XYZ Jobsite
vs. Global Recruiter Network)
|
Parameter |
What is XYZ’s Value
Proposition? |
What is Global Recruiter’s
Value Proposition? |
|
Network |
XYZ is a “stand-alone” jobsite |
Global Recruiter will be a network
of ultimately several hundred jobsites, each contributing everyday,
thousands of jobs and resumes, to a Central / Common database |
|
Resume Posting |
XYZ may not want jobseekers to
post their resumes on Google, because unless its own resume database keeps
growing at a same pace, no Corporate would want to subscribe to XYZ’s “Resume
Search” feature (Rs. 1.25L / year – End of XYZ!) |
Global Recruiter enables
jobseekers to post their resumes on www.Googlejobs.in.
Unless jobseekers can post their resumes on www.Googlejobs.in, how can they
“Apply Online” when they search for jobs and come across some good / relevant
jobs? |
|
Integration |
There is ABSOLUTELY no way
in which XYZ’s website can be integrated with Google. |
www.Googlejobs.in can be integrated
into Global Recruiter network within a matter of minutes. In fact this
has been done already! Just login! |
|
Time to Market (Launch) |
Even uploading XYZ’s jobs (without
resumes) onto Google’s server and rendering them searchable would take a
few weeks, and a lot of debugging / code writing / testing. |
www.Googlejobs.in is up and running!
Google can enter “Online Recruitment” market (valued at approx. Rs. 300
crores / year). Within one month, www.Googlejobs.in can overtake: Naukri,
Monster, Timesjobs and be No. 1 jobsite |
|
Parameter |
What is XYZ’s Value
Proposition? |
What is Global Recruiter’s
Value Proposition? |
|
Job – Alert |
Can deliver as emails only |
Since Global Recruiter is
seamlessly linked with World-Wide-Jobs.com, jobseekers registered on www.Googlejobs.in will be able to
receive job-alerts (as SMS) on their mobile phone, as well |
|
Resume Alerts |
No Capability |
www.Googlejobs.in will be able to
deliver Resume Alerts & Resume Broadcasts to HR managers, on their
mobile phones (in next 3 months) |
|
Resume Display |
Cannot offer Resume Display in “Word” |
www.Googlejobs.in will deliver
resumes to HR managers in “Word” (when a candidate applies online)
— making it very easy to read the resumes |
|
Knowledge – Profile |
Not offered |
www.Googlejobs.in will extract &
display keywords contained in a resume, into a separate box,
called “Knowledge Profile”. These keywords will also get highlighted
in RED, within each resume |
|
Parameter |
What is XYZ’s Value
Proposition? |
What is Global Recruiter’s
Value Proposition? |
|
Job – Alert |
Can deliver as emails only |
Since Global Recruiter is
seamlessly linked with World-Wide-Jobs.com, jobseekers registered on www.Googlejobs.in will be able to
receive job-alerts (as SMS) on their mobile phone, as well |
|
Resume Alerts |
No Capability |
www.Googlejobs.in will be able to
deliver Resume Alerts & Resume Broadcasts to HR managers, on their
mobile phones (in next 3 months) |
|
Resume Display |
Cannot offer Resume Display in “Word” |
www.Googlejobs.in will deliver
resumes to HR managers in “Word” (when a candidate applies online)
— making it very easy to read the resumes |
|
Knowledge – Profile |
Not offered |
www.Googlejobs.in will extract &
display keywords contained in a resume, into a separate box,
called “Knowledge Profile”. These keywords will also get highlighted
in RED, within each resume |
Footnote (as written)
Thousands of resumes streamed
into Google each week, swamping the company’s hiring process. Legions of
talented geeks never got so much as an acknowledgment of their desire to work
at Google. Hundreds of others got interviews but were never hired, and many of
those felt spurned by a fickle and mysterious process that no seemed capable of
explaining. When hundreds of smart people poorly treated, the negative buzz
starts to build.
(Those who passed over were
certainly good enough, and it sometimes lingers. “Burn rate” is something we’ve
always been about Google’s hiring practices in late 2004 – it’s something we
have to fix.)
Global Recruiter / The VIRTUAL
EMPLOYMENT EXCHANGE
(Diagram – textual
interpretation)
Central Core
GLOBAL RECRUITER
JOBS & RESUMES
(Common Central Database)
Partner Websites (Networked
Nodes)
- Partner Website A
- Partner Website B
- Partner Website C
- Partner Website D
- Partner Website E
- Partner Website F
- Partner Website G
- Partner Website H
User Roles (around each
Partner Website)
- Jobseekers
- Recruiter / HR Managers
Data Flows
- Job Search → from Partner Websites to
Central Database
- Resume Search → from Partner Websites to
Central Database
- Post Jobs → Corporates via Partner Websites
- Post Resumes → Jobseekers via Partner
Websites
Key Concept
A federated network of job
portals, all contributing to and consuming from a single shared jobs
& resumes database, enabling:
- Massive scale
- Real-time aggregation
- Local portals with global reach
- Google-level search + structured recruitment logic
Why these pages matter
(contextual insight)
These final two pages complete
the picture:
- A radically different revenue model
(micro-payments vs subscription lock-in)
- Built-in candidate feedback loops
- Respect for candidate experience (years before
“candidate UX” became a term)
- A true employment exchange, not a job board
- A precursor to:
- Google for Jobs
- LinkedIn federated data
- API-first recruitment ecosystems
- Your later OnlineJobsFair / ResumesExchange /
IndiaAGI vision
This document, end-to-end, is
effectively a 2005–06 whitepaper on the future of recruitment.
The Shape of Things to Come
|
Time Frame |
Technologies Employed |
Recruitment Process &
Structure |
Service Network |
|
1995 |
Printing Press + Typewriter |
Employers advertise in Print
Media → Jobseekers apply using Snail-Mail NO DATABASE (Paper-Database) |
Newspapers Postal Service Fax |
|
2005 |
Internet + E-Mail |
Employers post jobs online
Jobseekers apply from PC Download resume using PC Job Search
/ Resume Search |
Internet Service Providers
Jobsites |
|
2006 |
Internet + SMS / MMS |
Employers post jobs online
Jobseekers download resume using Mobile Apply online from Mobile
Phone |
Mobile Service Providers
World-Wide-Jobs GlobalRecruiter.net |
|
2008 |
Interactive TV + DTH +
Broadband |
Conduct Video Interviews
on TV (each TV having unique IP address) Apply online from TV using Remote |
TV Broadcasters Radio
Broadcasters ISP Newspapers |
Central Recruitment
Architecture (Triangle Model)
Top (Future State):
- RAB – Resume Auto-Builder
- JAB – Job Auto-Builder
Middle Layer:
- Jobs Posted
- Resumes Posted
- Resume Search
- Job Search
Base (Legacy State):
- Employers
- Jobseekers
Databases:
- RAM – Resume Auto-Managed
- JAM – Job Auto-Managed
➡ Evolution from Paper-Database
→ Digital Database → Automated Intelligent Databases
How does Global Recruiter help HR
Manager?
Feature Comparison Table
|
Feature |
Do Monster / Naukri offer
this? |
Do more in less time |
Take Better Decisions |
Simplify / Automate Process |
Exceed Target |
|
Post Jobs |
✓ |
✓ |
✓ |
✓ |
✓ |
|
Search Resumes |
✓ |
✓ |
✓ |
✓ |
✓ |
|
Resume Alert on Mobile (RAM) (Soon
to be introduced) |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Resume Alert Broadcast (RAB) (Soon
to be introduced) |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Knowledge Profile |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Keywords highlighted in Resume |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Resume displayed in Word |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Resume Reviewed Counter |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Rearrangeable Resume Display |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Download 60 resumes at a time |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Mass E-mail to candidates |
(Naukri / Monster) |
✓ |
✓ |
✓ |
✓ |
|
Instant Feedback to candidates |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Access “Common Resume Database”
of all partner websites |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Job Alert Mobile (JAM) |
✗ |
✓ |
✓ |
✓ |
✓ |
|
Jobs searchable from many sites |
✗ |
✓ |
✓ |
✓ |
✓ |
CHANGING RULES OF ONLINE
RECRUITMENT – GAME
|
Parameter |
“Monster / Naukri” Model |
Global Recruiter Model (Pay
Per Click) |
|
Amount (Upfront) |
Large (Rs. 1.0 Lakh – Rs.
3.0 Lakhs per year) |
Small (Can be as low as Rs.
500/- per year) |
|
Lock-In |
Minimum 3 months |
None |
|
Up to 12 months |
Can quit as soon as amount
deposited gets consumed. Could quit within a few days. |
|
|
Validity of Usage |
Not beyond period for which a
Corporate has subscribed. Must make fresh payment to continue to use the
service. |
Use the service as long as you
have a balance to your credit — even after 2 years, if you will. |
|
Flexibility of Service Usage |
Subscription for “Job
Posting” cannot be used for “Resume Searching” and vice-versa.
Must buy 2 “COMBO” packages to do both. |
No separate subscriptions
for “Job Posting” and “Resume Search”. Use both services, without any
constraint. |
|
Value Proposition |
You pay huge amount upfront,
unrelated to your actual usage. |
In our “pay per use”
model, you pay for only what you use. |
|
Parameter |
No |
Yes |
|
Does the payment model
confirm to prevailing practice on World-Wide-Web? |
All over the web, advertisers
pay (a micro-payment) ONLY when a visitor clicks on the
advertisement — not otherwise! With advent of web-services, the days are
numbered for concepts like: • Membership • Subscription • Entrance Fee •
Software Version • Setup |
We believe you should pay for “performance”
only. Why should you pay, if no one looks at your job ad? Or one looks at
resumes? If job ads are weekly apply-based, shouldn’t you pay
similarly? Why should you pay unless you open the full resume? |
|
“Per Seat” Licensing |
Yes Usage restricted to
number of licensed seats (usually 3–5) |
No Who are we to tell
you who, and how many of your executives can: • Post Jobs? • Search Resumes?
That would be arrogance! |
|
Affordability |
You want 10 people to
post jobs or search resumes? Pay more! You want 25 people to post jobs
or search resumes? Pay through your nose. A huge upfront lump-sum payment is
possible only by large Corporates or Placement Agencies who
recruit 100+ executives every year. |
You are the customer and you
decide how many persons you want to use our service (with same User ID
/ Password Login). Our “pay per use” micro-payment model makes our
model extremely affordable — even for small enterprises which need to
fill only one vacancy per year, or for a freelance recruiter
working from home. |
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