PROJECT HOPE

30 Aug 2003

Kartvya/Abhi,

PROJECT HOPE

·     Objective:- the objective of this project is to deliver meaningful/useful “content” to users/subscribers of Recruitguru.com

·     Priorities:

Sr. No.	Content To be delivered	To whom	Over which devices/dely channels
1	Job Alert	Job Seekers	PC/internet/email alert
2	Job Alert	Job Seekers	Cell Phone/SMS alert
3	Job Alert	Job Seekers	Cell Phone MMS
4	Match maker Graph	Job Seekers	Cell Phone MMS
5	Match maker Graph	Job Seekers	PDA/Lap top (wireless) MMS
6	Match maker Graph	Job Seekers	Cell Phone MMS

Our main trust is on Srl#2 but I suppose we should go step by step. 

Srl#1 is what we have already done for lst several years on 3P jobs.com and therefore quite easy to replicate in .NET on recruitguru.

·     Server     -      Recruitguru.com

·     Platform  -      NET /JAVA/Jzee

·     Devices   -      cell phones/PDA/wireless computers /Ordinary computers/TV’s

·     Telecom Technologies:-

GSM/GPRS/CDMA (WLL)

·     Content to be delivered as:-

SMS/MMS/email-on PC/strikers-on Tv

·     Databases:

SQL for Net

Oracle for J2EE

·     Service providers (Cell Phones)

BSNL/MTNL

Reliance (3 million+)

Tata

Hutch/Orange

Airtel (Bharti)

Escotel (Essar)

+ Any other service provider for mobiles. Now SMS can even be received on Reliance Fixed line (cordless) phones, just released.

·     Service Provider (TV Channel Broadcasters)

SONY /STAR/ZEE/Doordarshan/SAB+ Any regional TV Channel Broadcasters who wants to provide a “Streaker can configure what job-advt. it wants to show to its viewers”.

·     Service Providers (cable TV Aggregators )-MSO

-    IN Cable ( Hinduja)

   -    SITI cable (Raheja) – They may want streakers to provide to provide job-related info to their viewers. “Configurable” job advts.

·     Content Pricing:-

We may give away the content “Free” to some of these service-providers and to some others we will charge a free. (So, this is first flexibility required).

NEXT: Even to those, whom we charge something, we would need to have following flexible options.

a)  Fixed lump sum fee-Time based (M/Q/Yearly)

b)  Fixed charge “Per delivery”

Eg:-    Rs. 0.25 for each email job alert

          Rs. 0.50 for each SMS job alert

          Rs. 1.00 for each MMS graph

          Rs. 2.00 for each Most WANTED graph etc.

These are what we charge the Service Provider. He, in turn can

-    Give away free content, or

-    Charge any amount to his subscribers.

We are least concerned with what “revenue” he earns from these service. Charges can be refixed periodically & can be totally different from one provider to another provider (total flexibility). Most service providers will prefer this method.

c)  Variable charge – Percentage Based

In this pricing model, we charge a service provider, a “percentage” of what he charges his subscribe.

Eg:

If reliance charges Rs. 1.00 for delivering a job Alert to its subscriber, Reliance pays us 20% (i.e. Rs. 0.20) for each job alert delivered by our server.

So, for each type of service (i.e. each type of job alert such as SMS/MMS etc.) our agreement with reliance to specify the “Percentage share” only. Reliance would be free to fix/re-fix its own tariff at anytime (-as long as it is not “ZERO?)

Of course, in this case, Reliance, would need to reveal to us, exactly HOW MUCH, it earned from each of these service! Then only “Our share” can be computed, using the “Percentage”.

I feel, most service-providers would be reluctant to reveal their “Earnings” to us!

In any case, our “Delivery & Accounting” software should provide for al 3 options for each type of “content-delivery” on internet, the mane of the (selling) GAME, is

MASS-CUSTOMIZATION

You must be ready to offer what a customer wants!

And should a customer realize after a few weeks/moths that he made a wrong choice, we (i.e our software) must be ready to allow him to switch over to a different “Tariff-plan”, at a short notice.

·     PREPAID Vs. POSTPAID

On recruitguru, our services, GuruMine & Gurusearch are both PREPAID. Model, if possible.

But, big question is:

-    Will reliance/Tata/Bharti, pay us in advance?

I doubt very much

Even though they are desperately searching for “Revenue generating content” they will be most unwilling to pay us in advance for X or Y number of “Job alerts” to be delivered (-even though, 70% of mobile subscribers in India are on PREPAID mode vs 20% elsewhere in the world!)

So, our software has to have flexibility for both PREPAID as well as POSTPAID.

There is a possibility that some of the smaller/regional service-providers may be willing to pay in advance especially if they feel that offering “Job alert” as an SMS/MMS could help them increase their subscriber-base. With over 50 million unemployed graduates in the country, this could be a reasonable assumption! Especially, if rural/hinterland subscribers (who don’t have access to Times of India.

Hindu or even internet connection get to know, what kind of jobs are available in big cities, then there is a very good chance that they would WANT such not have much use of a cell-phone, as far as voice talk is concerned, but they would become a subscriber of that particular service provider who sends him a

DAILY JOB ALERT!

Hence service-provider which does not offer our content will lose out. It will lose “market-share” to competitors! Terrible thought!!

Mobile point-of sale terminals power travel lotteries.

We are looking at electronic meter readings, travel bookings and purchase of lottery tickets.

“Reliance CDMA technology connects 673 cities huge reach.

A credit or debit card holder can order from the Pizza Hut menu at home paying by card from the comfort of his residence. In the first year after its launch in June 01.Movies, classified ads, music, a lot of content on demand.