Notes: FLIGHT

Abhij

Date: 09-08-03

cc:

Kartavya
Sanjeev (to handle follow-up)
Nomit

Subject: Launch of Recruitguru

Now less than 2 weeks are left. So, it is about time Marketing of Reemitguru gets into second gear.

In the first gear, we sent out emails / faxes / printed letters (60,000 candidates?) to some 1500 placement agencies.
This has so far resulted in only 39 registrations and 4 complete (ImageBuilder + Database)!
This is quite disappointing.

There is still no “rush” despite your email reminder to these agencies.

Next step would be to follow-up by phoning instead — Sanjeev will do.

In the meantime, we must target / focus on “Ultimate Corporate Employers.”

To send to them (as an email artists’ enclosure), find my draft email:

“Flight No: 23/08 : Now Boarding”

Starting Monday (Aug 11), we must send out these messages to at least 1000 corporates every day.

Remember, we are NOT about to launch a physical product like a soap or TV. In that case, we would need to ensure that the entire distribution chain is filled with our products before launch-adverts appear on the newspapers or TV.

Every distributor / dealer / stockist / agent / retailer would need to have the shelves full of physical products when the announcement is made, so that no customer goes back without buying the product!
Otherwise, it would be a disaster — all advert expense would be wasted.

But with digital products that can be downloaded online from www…, it is a totally different story.

Our web service falls into this category.

First, there are no dealers / agents / stockists — i.e., no distribution channels to be filled up.

Every potential customer will log into our central server and get his service online directly.
There are no middlemen.

And he can (will) see not only all the products (i.e., transactions possible to be carried out by clicking on buttons), but through his Admin Tool he can see: → What he bought
→ When

→ How much

→ At what price

→ Total value of his purchases

→ How much balance in his account

So, this is a SELF-SERVICE WITHOUT A MIDDLEMAN.

And what is more, we are telling the customer that the

STORE WILL OPEN AT 9 A.M. ON AUG. 23

—and where exactly the store is located (URL) on the Web.

Even though the store is empty now, he can visit and read the labels on the (empty?) shelves!

By visiting and registering, he will know what will be stored & where — kind of a guided tour.

So when he returns on 23rd Aug, he knows what to look for & where.

We must create this buzz, this excitement, this anticipation — with bated breath.

And we have just 10 days to do this!

I have, about a month ago, already sent a draft of an email (titled “Launch Reminder”) that should be sent to our packet (current clients).

You have also given me printouts containing 2307 HR professionals (Name / Designation / Company but no email IDs!) from Non-Member database.

I will hand this over to Sanjeev.

Draft Email for Sending to Corporates

Date: 09-08-03

Dear Sir / Madam,

Flight No. 23/08 : Now Boarding.

Reemitguru.com is happy to announce the departure of its Flight 23/08 to

Recruit–Nirvana.

The expected time of departure (ETD) is

9 a.m. on Aug. 23, 2003.

You are requested to proceed for check-in at the gate:

www.Reemitguru.com → Free Trial

The estimated flight-time to Recruit–Nirvana is 30 days, during which you will be served with the following in-flight food & entertainment, absolutely free and without any obligation:

Using Reemitguru’s Artificial Intelligence System, combine & convert all your plain / unstructured email resumes lying on your hard disk to a
Structured / Searchable Database.

(Who knows — if you manage to convert 50,000 email resumes which you have accumulated over the years, you may never need to advertise again!)

Using Reemitguru’s powerful Search Engine, quickly conduct searches on the database created and shortlist candidates based on:

• Function

• Designation Level

• Educational Qualification

• Experience

• Keywords

• City

• Company (Employer)

• Age, etc.

Send out Interview-call emails to the shortlisted candidates online, in a matter of minutes.
Ask multiple experts/interviewers to... (continues — possibly next page of the original memo)

…rating of applicants online, enter their comments, and create a permanent history file of every candidate — viewable by all authorized executives across your entire organization.

With this, even before you start your next interview, you can see the complete history of that candidate’s past interactions with your company — so no fooling around anymore.
Now the left hand will always know what the right hand has done!

Apart from creating & searching your own private / secure resume database created by Reemitguru (and which absolutely no one can access — not even us):

You may also conduct searches on Reemitguru’s public resume database (of more than 60,000 resumes) and download as many as you wish — absolutely free.

During your initial period of usage, while full contact details are coded, you may contact the candidates directly, without any obligation to us.

With its powerful .NET Webservice,

can Reemitguru take you safely, securely, effortlessly, and enjoyably to

Recruit–Nirvana?

To find out how many Corporate HR Managers feel so, just click here:

Companies Registered for Free Trial

They have already checked in for Flight 23/08,

and we are getting worried about “overbooking”!

But you are most welcome!!

With regards,

[Signature Placeholder]

#	Field	Notes
1	Name of Company
2	Address
3	Email
4	Phone No.
5	City
6	PIN
7	State
8	Country
9	Website
10	Nature of Company	(To help target different messages depending on company industry) → Corporate Employer → Placement Agency → Jobsite → HR Consultancy
11	Name of Contact Person
12	Designation
13	Personal Phone
14	Personal Email
15	Mobile

At the bare minimum, we need these two values — Company Name and Email ID — to add a company to this database.

Rest can be added as and when available.

Step 2: From where can we find (i.e. SOURCE) the minimum fields of Company Name and Email IDs?

Our Own Internal Sources:

Our current / past clients
(List being compiled by Akila — offline headhunting)
Corporates who have in the past posted online job-ads on 3PJobs.com
Corporates who have in the past submitted “Shopping Carts” on 3PJobs.com
Corporates who have sent us emails on different email IDs

External Sources

DCA CD
(We will be getting the 2003 version in 2/3 months. Reena estimates this.)
We have the 2000 version — it has been cracked/decrypted.
NASSCOM CD
(We have a 2-year-old CD — Reena getting a new one in 1 month.)
Explore India CD
(We have a 2-year-old one, but it mostly contains small partnership companies.)
Indian News Agency CD
(Reena getting it in 2/3 days.)
Email IDs Database supplied by Ravinder Singh
(Got 3 years back — contains some 3000 corporate email IDs.)
Email ID Database CD from @Sourcemultinovations (Mr. Sivaram – Bangalore)
(After getting this by 12/08, supposed to contain 30,000 corporate email IDs.)
JobNet Directory – Edition 4
(From this, we have already created a database of some 1500 placement agencies.)