26
Aug 2003
Sanjeev/Raju.Abhi/Kartavya,
MKTG.
STRATEGIES – PRICING
In today’s
“Strategies”, Mukesh Ambani is quoted as , I would rather have 10 million subscribers
paying me a small amount daily than own 3 power plants.
To “
book” a fixed land line, even today, you need to deposit Rs. 3000/- with BSNL.
It is
any surprise that their profit is down by 75% (This used to be Rs. 15000/-
once)
Within
next 6/8 months (Mar 2004) same BSNL will be “Feed” to route their
international calls thru “any service provider” – breaking VSNL’s monopoly of
50 years.
So
next, VSNL market shave , (Of ILD), Which has come down from 100% to 60-70%
will drop to 10% More trouble.
When
mobiles got introduced in India, about 4
years ago, rate was Rs. 15/- per minute (send or receive). Now it is 40 Rs per
minute with incoming FREE.
Same
fate awaits TV channels.
What “CAS/Set-top-box
will do to Zee/Sony/Star, our “Pay-per-use” web service will do to Monster.
Naukri/Job
Ahead!
Will
broadcasters announce a market-friendly bouquet and individual pay channel rates?
The industry soon expects a price war as rival broadcasters fight to grab a
share of the country’s real pay TV viewers.
But
the competition from within pay-and from free-to-air channels like Sahara and
SABe TV will see prices drop.
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