CYEBER

Title	Sent To	Date
Project Cyber	Kartavya	27-04-03
„ „	„ „	29-04-03
Peters to Parekh	„ „	02-05-03
Project Cyber	„ „	08-05-03

Project CYBER

Kartavya
cc: Abhij

Date: 08-05-03

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Successful implementation of Project CYBER requires:

1️⃣ Convincing Cybercafe owners that they will indeed make more money by displaying our daily emailed job-summaries prominently.

2️⃣ Getting our website ready in terms of:

• Uploading vast job-ad database & keeping it up-to-date (by daily additions/deletions).
• Making database searchable & creating shortlists of companies/job ads to whom jobseekers wish to send their resumes.
• Receiving/converting/uploading resumes & creating resume database on site.
• Blasting Butterfly versions of resumes to advertisers, as per “circles” of candidates.

But getting our website ready will take time — maybe 4 to 6 weeks. Sajida too has to go through to daily download 200 job-adverts (as per criteria given by us) from jobsite list given by Nis.

However, in Project CYBER, we can implement an intermediate/modified step to rake-in lots of resumes (that is our main objective).

As explained to you in person yesterday, this would consist of:

• Sending one standard Butterfly resume to 6800 (400 + 2800) cybercafes with a covering letter.
• Asking them to display the “Attachment” (to our covering letter) printout prominently near each PC.

Hope is that surfers who read this attachment will get motivated to email to us their unstructured resumes, in hope of getting back Butterfly versions.

So far so good.

But the question in the Cybercafe owner’s mind is:

“WHAT IS IN IT FOR ME?”

Why should I take the trouble of taking 8"×10" colour printouts of 3P’s “attachment” (with standard Butterfly resume) and display it all over?

How do I stand to gain?

Unless this (unasked) question is fully anticipated and properly answered by us in advance, in our covering letter —
no Cybercafe owner is going to even move a finger!

Our email will get simply deleted as junk/spam.

Unless the effort/trouble that we are asking him to take results in greater revenue for him — and immediately — the Cybercafe owner is going to do nothing.

So, the trick lies in creating a

NEW / ADDITIONAL REVENUE STREAM

for the Cybercafe at zero / no cost to him!

Then he would “bite.”

He must be made to see that he will earn more money, at OUR cost, using “free content” supplied by us.

This can only happen if we appoint him as our “Distributor” of Butterfly Versions.

Then, as a Distributor, he can charge the resume-owners whatever he likes while handing over the Butterfly Versions.

For this to happen, we have to ensure that for the email resumes emailed to us from his Cybercafe, the Butterfly Versions get emailed back to him only — and not directly to resume-owners.

That means 3P and Resume Owners just will not “bypass” him, shortcutting him.
In this transaction, he (the owner) becomes the node / the “clearing house.”

           3P

          /  \

 unstructured   converted

   email         Butterfly

   Resume         Version

      \            /

       \          /

        Cybercafe Owner

            |

        Jobseeker

 For this to happen, we have to modify both:

→ our covering letter to Cybercafe owners

→ attachment containing instructions for jobseekers

---

Covering letter should clearly stipulate:

• How, where & when the owner will make more money
• (“He fixes the tariff based on what the market can bear!”)
• How the process will ensure that he is NOT bypassed
• (technical proof will have to be provided, so that he is convinced)
• That he has to hand over the soft copy of the Butterfly version
• to the concerned resume-owner (of course, on payment),
• so that in future, anytime the resume-owner wants to apply for a job,
• he can use the soft copy again and again (without any further payments).

 Dear Jobseeker,

If you wish to have your plain / unstructured email resume converted to a

BUTTERFLY VERSION

as shown here, please follow instructions given below:

• Hand over a soft copy of your unstructured resume to the owner of this Cybercafe
  (on a floppy or by emailing it to the Cybercafe’s email ID).
• Ask the Cybercafe owner to forward your resume for conversion to 3P
• (He will tell you his “charges” for his service.)
• After 2 days, inquire with the Cybercafe owner if he has already received from us your Butterfly version resume, and collect it from him on payment of his service charges.
• Once you have a soft copy of the Butterfly version of your resume,
  you will be able to use it again and again every time you wish to apply against a job-advert.

 The Butterfly version carries your own unique

• Permanent Executive Number (PEN).
• Since we already have your own personal email ID (as given in your resume),
• in a few weeks we will send you your
• PASSWORD / USER ID.
• Using this password / user ID, you will be able to log into our website
• www.3PJobs.com
  and be able to edit your resume at any time in the future.
• And, having edited, you will also be able to download your revised Butterfly version of resume directly from our website, at any time in the future (free of cost).

With regards,

3P

 QUESTION

What prevents a surfer from reading the attachment/instructions,

readily displayed, then going to the nearest cybercafe and from there emailing his unstructured resume to us directly?

He may (rightly) believe that irrespective of source/method employed by him,

3P will convert and return the Butterfly version directly on his own/personal email ID.

This (he will think) will save him:

→ Some money (Rs. 10/15 which Cybercafe owner would charge him)

→ Trouble/hassle to inquire with Cybercafe owner after 2 days & then go there to make payment & collect it.

Theoretically, there is nothing to stop a surfer from doing what is outlined above.

A similar thought/possibility will also occur to the Cybercafe owner himself.

In the end, though, what a surfer will choose to do will be a trade-off between:

→ How reasonable is Cybercafe owner’s service charge?

→ What is the extra trouble required to go to the nearest Cybercafe, log in, email, pay at least something for use of Internet, etc.