Abhijt
cc:
Kartavya
Date: 27-05-03
Project
EGO
Under
this project, we are to send out the Butterfly Versions of resumes to
those who have sent us their plain email resumes under Project Manhattan.
Hopefully,
by July end, we should have received 100,000 email resumes — and since
we are converting these daily (batch processing), all of these 100,000 should
be available in their Butterfly version on Aug. 1, 2003.
This
is the date we have fixed for launching Project EGO.
On
this date, we will also stop Project Manhattan (at least temporarily).
During
Aug/Sept, we want to observe whether the following happens (as anticipated):
#1
Those
who receive the Butterfly Version —
do
they start spreading the message, by word-of-mouth amongst their colleagues and
friends, and encourage them to get their own Butterfly from 3P by rushing their
email resumes?
Since
Project Manhattan would have stopped by then (may be we can stop it on 20th
July even), we can safely assume that whatever email resumes we are getting
from Aug 1 onwards are purely due to this “word-of-mouth” effect.
The
daily / monthly cumulative resume-arrival graphs will tell us whether our
assumption is correct or not.
Of
course, in order to get the Multiplier Effect, whatever resumes we get
after Aug 1 must be converted to Butterfly same night and pushed back to the
concerned jobseeker (with Project EGO covering letter format) on the very
next day.
If
our assumption is correct, this should build up the momentum like an Avalanche
— and become UNSTOPPABLE!
The
second assumption concerns the use of Butterfly version by the jobseekers
whenever they apply in future.
There
is no direct way to know that jobseekers are actually doing so or not.
But
—
if those recruitment managers who start receiving the Butterfly resumes
against their job-ads (print media or job sites) get curious or phone us (we
must maintain their details for follow-up), then indirectly we can come to know
that the jobseekers have started using the Butterfly version.
That
brings me to the purpose behind the enclosed “PRIORITY CHART.”
If
we want to start an avalanche, we must first target the “soft snow” — the most susceptible
group of jobseekers.
According
to my perception, these are:
→
Jobless
They
are willing to try anything at all which has the slightest chance of
succeeding.
And if they can see this chance in our Butterfly, they would want to try it
immediately.
It
is like a sinking man clutching onto a piece of straw!
It
is these desperate jobless candidates who must be our first targets.
And
should they succeed in actually getting an interview call (after using our
Butterfly version), then there is a very strong possibility that they would swear
by the Butterfly version only and talk about this “miracle” to all and
sundry!
→
IT Professionals
This
group is computer/internet savvy.
They
would be highly impressed by:
→
Extraction logic
→
Function profile graph
→
Keywords
→
Interactive Response Page of Butterfly
They
would appreciate that this is no ordinary resume-construction software.
By their very nature and professional discipline, these guys are innovators and
early adopters.
They like to experiment with any new technology.
They
might even send us some suggestions on how we can further improve the
Butterfly.
And,
somewhere on the Butterfly version, we must incorporate these few sweetest
words of English language, viz.:
“We
would appreciate receiving your opinion — and especially your suggestions — re:
this Butterfly version.”
→
Youngsters
Youngsters
are more willing to take risks and therefore willing to try anything new.
They are deeply influenced by peer groups, whether in college or in a
company, or even across oceans (like Hollywood).
They
never want to be “left out” of any new fashion or trend.
They
want to move with the crowd.
They
want to be considered mod / cool / hip / whatever!
They
want to remain in the forefront — to be setting new trends for others to
follow.
So,
if this group takes a fancy to the Butterfly version, it could become a cult!
We
must figure out how we should package the Butterfly which would make it
irresistible to the youngsters.
There has to be something in the Butterfly which they can SMS / MMS to their
friends (girlfriends or boyfriends).
Can
you think up of something?
One
wild idea:
4
lines (≤160 characters) of daily Horoscope (career, business, love) which can
be daily downloaded — like a “Horoscope to send as SMS for
girlfriend/boyfriend.”
Download
from 3PJobs.com only — FREE if you are a member! (Very simple to link-up.)
I
suppose 100,000 Butterflies can be dispatched/emailed in 10 days
(@10,000 per day).
So one can wonder whether all this prioritizing really makes any sense!
Even
if we dispatch on alternate days, it would get spread over 20 days — or we can
give 2-day gaps and stretch it to 30 days.
Also,
does our structured database permit us to differentiate between:
→
Jobless vs. Having Jobs (Current Company)
→
IT vs. Non-IT
→
Up to 25 yrs vs. Above 25 yrs
I
suppose it is not too difficult to break up 100,000 resumes into the 8
subgroups shown in the chart.
Let us try in any case.
Most
Important
- I
would like to see / approve Butterfly forms incorporating my latest
suggestions.
- Software
would have to be ready for Interactive Response Page.
- Our
website would have to be ready for Edit of Butterfly Resume, along
with extra “screens” for Salary & Designation data entry.
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