BRANDING OF RECRUIT GURU

12/09/03
Sanjeev
cc: Nirmit

cc: Kartavya – Abhi

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Branding / Positioning of Recruitfirm

The overall / main slogan of IndusInd Bank is

“CARE AT EVERY STAGE OF LIFE”

Obviously, they want to hook a person for entire life – birth to death!
Perhaps they have realised that it’s much cheaper / easier to “hold on” to an existing customer than to replace him with a new one.

In enclosed page, I have written down their numerous “punchlines” for each of their products / services.
They want these punchlines to convey, in brief words, what the bank “stands for.”
Through these, they want to create an image or impression in the mind of their readers.
This is a part (and not the whole) of their “Branding / Positioning” exercise.

Now, as regards Branding / Positioning of Recruitfirm, I have suggested similar punchlines for our various services.
These should (prominently) display these punchlines both on our website and on our printed literature / brochure (including our letterheads / visiting cards etc).

 INDUSIND BANK

Product / Service	Punchline
▶ Fast Cash	Leverage our Network for your Convenience. Operate your account from any IndusInd Bank branch, with the Fast Cash facility.
▶ Indus Senior Citizen	Higher interest rates and extra “CARE”.
▶ Debit Cards	Convenience in life comes in various forms. One of them is — The IndusInd Bank International Debit Card.
▶ IndusNet	Bank through the net at your convenience. Online personal assistance available at www.indusind.com.
▶ IndusComfort	Multiple benefits for corporates and employees.
▶ IndusLoans	Hassle-free Personal Loans in flat 16 working hours. Also on offer are Car Loans, Home Loans, and Loans against shares etc.