Notes: RESTRUCTURING RECRUITMENT

Sept 07, 2005

Abhi Rajeev Rajji

Restructuring Recruitment

We have to be clear about what exactly we are trying to achieve thru creation of

World-Wide Jobs (WWJ)

Global Recruiter (GR)

If there were to be just two more online recruitment related websites, then we have no chance - even to survive, let alone succeed.

We have seen this happen to 3pjobs.com. It will happen to many more jobsites.

On WWJ, we have said

"We are not a jobsite"

On GR, we are saying

"We are a NETWORK of many jobsites".

On both, we will need to state explicitly, "We are tightly integrated for delivering seamless service to jobseekers & corporates".

Please see Annex A - then Annex B.

Annex A Interpretation:

700 newspapers were the "fathers" & TMP/Monster USA was the child. When newspapers got together, the child was born.

In India, we are starting with WWJ and then trying to rope-in 500 newspapers to receive / print job-advts.

In USA, 700 newspapers we are daily sending their print-media job-advts to Monster, for aggregating & uploading, for pulling millions of jobseekers.

In India, we have reversed the process. WWJ is daily sending JAS so that papers can print it. We are giving them CONTENT. If we can get them to accept JAS, someday, we hope, we will persuade them to give us their content (job-advts) - in a reciprocal manner. If this reverse-flow starts, it will help us reduce our dependence on downloading from Monster / Naukri / Jobs Ahead.

But that is a side issue.

We hope to reduce this dependence, also when we start getting job-advts from GR partner websites.

Coming back to Monster.

Monster stopped at getting (and uploading) jobs received from 700 parent newspapers.

Why did not Monster think of creating a network of jobsites?

Forget about "network", but why did not Monster think of downloading job-advts from hundreds - or thousands of American jobsites? - in addition to whatever jobs it was getting daily from 700 parents?

If it had done that, then https://www.google.com/search?q=employment11.com / https://www.google.com/search?q=thejobfactory.com / grassisgreener etc. would not have been born! If Monster was to get into "aggregation-business" first, then others had no chance!

I suspect the answer lies in the "parentage" of Monster i.e. TMP Worldwide Inc.

700 parent newspapers had only ONE objective.

viz:

Their child - Monster - should provide, online visibility to their print media job-advts. Probably they did not allow Monster to accept and upload print-media advts from any newspaper which was not a member of TMP!

So, it was understandable that, on Monster, they simply did not want any "competition" (for jobseekers eyeballs) from any other job-advts!

Especially job-advts hosted on other jobsites!

They (the 700 parents) must have felt

threatened! Suppose jobseekers STOP looking at their job-advts and START looking at job-advts downloaded from other jobsites!

That would be like inviting competitors and welcoming them on a red-carpet!

And, then, what could they tell / boast to their Corporate (print-media) job-advertisers?

They can't say

"Two for the price of one."

When you give us job-advts for printing in 700 newspapers, (of course-paid), we upload it FREE on Monster. No extra cost. And it will be seen by millions.

So, for 700 newspapers, Monster became their CAPTIVE website - which will NOT aggregate / download jobs from other jobsites.

Of course, if a corporate wanted to post a job-advt. directly on Monster - no issue. Please feel free - Welcome (for a FEE!).

Since Monster could not break free from this (self-imposed) constraint, it left the (aggregation) field open for

grass is Greener

employment 911

the jobfactory.

These aggregators are doing a marvellous job of aggregating from thousands of jobsites

BUT,

they cannot get any of those 700 newspapers to agree to give them, their print-media job advts!

Simple

because, for these 700, their first-and only obligation was towards their own child - Monster. To none else.

Especially - and certainly - no obligation to provide CONTENT to a Competing jobsite - Which may "Kill" Monster! Unthinkable - suicidal!

So, this COMPETITIVE situation/scenario/ attitude and an obvious CONFLICT OF INTERESTS resulted in,

$\triangleright$ Monster unable to aggregate jobsites

$\triangleright$ Aggregators unable to partner with "parents"

Each having shut itself "out" from others.

This argument explains why the TWO WORLDS, shown in Annex: A are unlikely to merge / unify / co-operate, and thereby creating UNBEATABLE CONTENT.

$\triangleright$ ANNEX: B / INTERPRETATION

Current Indian Scenario is

Monster / Naukri / JobsAhead etc. are NOT aggregators of jobs

, either from jobsites,

, or from newspapers

There is no consortium of 500 Indian newspapers (similar to TMP Worldwide).

So, we, in India, have UNIQUE opportunity.

And we must exploit it aggressively-NOW!

Thru creation of WWJ & GR.

Then integrating both, so seamlessly that, like in case of USA, in India

there is NO CHASM/WALL, separating

$\triangleright$ Newspapers and

$\triangleright$ Jobsites.

WWJ/GR become the bridge connecting these two worlds.

WWJ/GR will UNIFY the content being generated by both sides - by allowing such content (job-advts) to flow, seamlessly

from Newspapers

$\downarrow$ WWJ

$\downarrow$ GR

$\downarrow$ to Websites

from Jobsites

$\downarrow$ GR

$\downarrow$ WWJ

$\downarrow$ to Newspapers

Of course, what can stop/foil our game-plan is,

(1) should one of the leading jobsite decide to become an "aggregator" itself.

(2) should 500 Indian newspapers decide to get together and launch their own Captive jobsite.

Whereas (1) cannot be ruled out altogether, (2) seems quite unlikely at the moment.

We have the "first mover" advantage, having already launched WWJ.

We will strengthen that advantage, when we launch GR.

And we have no historical baggage / no ego / no constraints imposed by any "parent" or "child".

And, since our Business Model/Revenue Model poses, absolutely no threat, either to Newspapers or to Jobsites or to Placement Agencies, we should have little problem, convincing them to join WWJ/GR.

All that we need to do - and soon - is to create on WWJ, an interactive page / a User Interface, where,

480 newspapers can

(We have already alloted to them User ID / Password)

Fill in a "Post Job" form.

Let us offer this facility / feature even to those newspapers who do NOT wish to receive / print JAS. No entry restriction.

And this ("Post Job") feature will be FREE for the newspapers. Unlimited too. For 30 days of "Ad-life".

Of course, this form will need slight changes / explanatory notes below some fields, since the Newspapers will be entering the job-details, on behalf of their print-media clients (and not for themselves).

Hence Company Name / Email ID / Contact Executive / Mobile No. etc. will be that of the Client. By carefully studying a few print-media advts, you will be able to reach conclusion, as to what info. can newspaper give and what it cannot. After all, it can give only those details which its corpo. client has provided in print advt.

Let us do.

01-09-05

As far as India is concerned, WNJ will take on the role of MonsterUSA, by partnering with 500 Newspapers.

In USA, 700 News Papers joined hands to create TMP/Monster.

In India, we will REVERSE the process.

Diagram: Monster USA / TMP Worldwide

News paper $\xrightarrow{\text{Jobs}}$ Monster USA/TMP Worldwide $\xrightarrow{\text{Jobs}}$ News Paper
News paper $\xrightarrow{\text{Jobs}}$ Monster USA/TMP Worldwide $\xrightarrow{\text{Jobs}}$ News Paper
News paper $\xrightarrow{\text{Jobs}}$ Monster USA/TMP Worldwide $\xrightarrow{\text{Jobs}}$ News Paper

Question/Answer - Left

Q: Who are CONTENT PROVIDERS of Monster USA?

Consortium of 700 Newspapers called “TMP Worldwide Inc”

Center Vertical Line

Q: Between these two “worlds” Why is there

DISCONNECT ?
VACCUM ?
CHASM ?
WALL ?

Why can’t they shake hands? / Why don’t they co-operate/co-share /co-exist?

ANS:

Ego Issues
Attitude of “competition” instead of “co-operation”
Identical Business Model
Revenue Model
Historical baggage

Diagram: Employment Sites (The "Two Worlds")

Jobsite (I) $\xrightarrow{\text{Job}}$ Employment $\frac{\text{360.com}}{\text{350 Jobsites}}$ $\xrightarrow{\text{Job site}}$ Corporate/Jobseeker
Jobsite (II) $\xrightarrow{\text{Job}}$ https://www.google.com/search?q=Thejobfactory.com $\frac{\text{20000 Jobsites}}{\text{Thousands}}$ $\xrightarrow{\text{Job site}}$ Corporate/Jobseeker
Jobsite (III) $\xrightarrow{\text{Job}}$ https://www.google.com/search?q=Grassigreener.com $\frac{\text{1,00,000 Jobsites}}{\text{Jobsite}}$ $\xrightarrow{\text{Job site}}$ Corporate/Jobseeker