GM MARKETING COMMUNICATION

Abhi / Raji / Rajeev

GR Marketing Communication

16/09/05

Assumptions:

• Placement Agencies are only interested to get/receive as many resumes as possible
• They don't want to spend any money for getting resumes. They want to get these FREE.
• They are NOT interested in giving away their resumes into a COMMON database, where everyone can "access" these. They don't want to "SHARE" their resumes with anyone else - especially with other Placement Agencies who they consider as COMPETITORS.

Allowing Competitors to "access" your resumes would be like "enabling/empowering" your own enemies! Like giving them a handle with which they can beat you!

• If a Placement Agency cannot get resumes for "FREE", it would, willy-nilly, subscribe (for a fee) to Monster/Naukri etc. Now they can download unlimited no. of resumes WITHOUT having to share own resumes with Monster/Naukri! (They do get a few dozen to a few hundred - daily - directly as emails)

• Because they want FREE resumes, they would constantly look-out for jobsites where resume-search is FREE.
• But most jobsites, do charge some amount for resume-search (quite often clubbed with job-posting).
• Since Placement Agencies are the biggest job-advertisers (almost 70%) on jobsites, they take this COMBINATION offer.
• From 49300, it is not difficult to separate out
• Ultimate employer Companies
• Placement agencies.

In any case, JobNet Directory lists some 1000 placement agencies.

So, what we will separate/segregate from 49300 will be same 1000 (or less).

But it is possible (though improbable) that, in this 49300, there are some placement agencies which are NOT included in JobNet Directory - Anyway, this can be found out.

• After sorting (from 49300), whatever placement agency names we come-up

with are those Placement-agencies, who regularly

advertise on Monster/Naukri

Search resumes on " "

So, they are, each paying, anywhere from Rs. 60,000/= to Rs. 100,000/= per year to Monster/Naukri.

• Can they SAVE this money? How?

a) by finding a friendly (but most likely a 3rd rate) jobsite which does not charge anything for job-posting & resume search

b) by becoming a partner website of Global Recruiter

(I presume that the owner/manager of a partner website, would be able to conduct resume-search free-of-cost).

Invitation Letter

While approaching potential partner (Placement agencies whose names we find out from 49300), we can use this argument:

"Look, currently you are paying anywhere between Rs. 60k-100k to Monster/Naukri for posting your jobs and conducting resume-search.

No need.

Save this amount by becoming a

partner website of Global Recruiter.

Obviously, you pay NOTHING to post jobs and search resumes on YOUR OWN website! You do it for FREE!

And by the time 1000 placement agencies (like yours) become partner of Global Recruiter, their COMBINED/COMMON resume database will exceed the database of MonsterIndia and Naukri combined!

And, as a partner website, you will be able to search this huge resume-database for FREE!

Not only that, when you post your job-advt (requirement given by your client) on YOUR OWN website, two things will happen

• #1 Jobseekers conducting jobsearch on any/all partner websites will be able to VIEW your job - and apply online
• #2 your job-advt. will get delivered to "matching" candidates, on their mobiles (as job-alert SMS), within minutes.

Even after paying Rs. 60K-100K to Monster/Naukri, you do NOT get these advantages.

Reasons are simple:

• Monster/Naukri are "stand-alone"/Isolated jobsites, whereas Global Recruiter is a CONSORTIUM/NETWORK of a large no. of jobsites, sharing a common database.
• Monster/Naukri have no tie-up with Mobile Service Providers (MSP) for delivering job-alert SMS to their (mobile-owning) jobseekers; whereas Global Recruiter will do this thru its SISTER-WEBSITE https://www.google.com/search?q=World-wide-Jobs.com.

But

you should not join Global Recruiter merely to save Rs. 60K-100K/year.

You should join Global Recruiter, so that, using that saving of Rs. 60K-100K, (for web-hosting charges/broadband charges), you can make/earn

Rs. 60 lakhs - Rs. 100 lakhs per year!

How?

On your own website (partner of Global Recruiter), offer to 1000 Corporate-Employers

• Job-Posting & Job-Alert Broadcast
• Resume Search & Resume Alert Broadcast

Currently, over 50,000 Corporate Employers are advertising their Vacancies on Monster/Naukri - each paying Rs. 60k-100k/year.

Surely, you can get 2% of these corporates to switch-over to your website, by offering them services/features which Monster/Naukri just cannot match VIZ:

• Within minutes of posting of their job-advt on your website,
• Their vacancies will get broadcast on the mobile-phones of hundreds of suitable/matching jobseekers. In turn, these jobseekers will start "applying Online" from their mobiles wherever they happen to be; and their resumes will start arriving, in the mailbox of the concerned Recruitment Manager, within minutes of posting the job-advt.

• Within minutes of posting their job-advt on your website,
• Concerned Recruitment Manager, will start receiving, on his mobile, Resume Alert Broadcast (CRAB)
• a 160 character SMS giving salient data of suitable/matching resumes getting posted on all Global Recruiter partner websites.

This Resume Alert will show:

Name of Candidate

His Permanent Executive No. (PEN)

Designation

Name of Current Employer

Edu. Qualifications

Age

Exp.

Mobile Phone No.

NOW your Corporate Subscriber (Recruitment Manager) can,

• Get the full resume emailed to him (within minutes), by sending a SMS as follows:

RAM < PEN > shortcode of MSP.

alternatively,

• Just dial the mobile no. of the concerned candidate, conduct an instant tele-interview \& and/or ask him to come over for a personal interview!

And all this, within minutes of posting his job-advt on YOUR website \text{ (but not on Monster/Naukri!)}

As Lalit Kanoria (Datamatics) once told me 30 years back,

• Do not use Computer for "Save Money" type of applications.

Use it to "Make Money" type of applications.

To paraphrase this wisdom,

Do not join Global Recruiter to Save Rs. 60000/= per year.

Join Global Recruiter to make Rs. 60 Lakhs per year.

Promotional E-mail to be sent to Placement Agencies (who do NOT have their own websites at present) - inviting them to join Global Recruiter

Dear Sir

Change The Rules

You can change the rules, e.g.:

• Change to making money without investing in office space/manpower etc.
• Change to "working smarter" instead of "working harder"
• Change to "Online source" of revenue instead of "Brick-and-mortar (offline)" sources
• Change to "Automated Business Processes" instead of "Manual business Processes".
• Change to "Business Process Outsourcing" instead of trying to do everything in house.
• Change to position yourself at the CENTER of local recruitment industry instead of passively/merely watching from a distance

But how?

Take a look at Attachment.

Where are you at present? \boxed{\text{Local Placement Agency}}

Corporates \text{ and } local jobseekers are talking to each other thru the medium of \text{local newspapers.}

Can't blame them. They have no other choice!

Now place yourself at \rightarrow \triangle Local Partner Website

and suddenly you are in the CENTER of local recruitment industry, replacing local newspapers as the media for exchange of job-related info. between local Corporates and local jobseekers.

To know how you can change the rules, carefully study www.GlobalRecruiter.net

Then register as a Partner Website - before others from your town does so.

Today is an auspicious day.

with regards

Heman Parekh

STAND-ALONE SCENARIO

Local Recruitment Systems are OFF-LINE/UN-CONNECTED.

Central Role is played by Local Newspapers.

• City = Jaipur
• Local Corporates Local Newspapers Jobseeker (Local)
• Local Corporates Local Placement Agency Jobseeker (Local)
• City = Coimbatore
• Local Corporates Local Newspapers Local Jobseekers
• Local Corporates Local Placement Agency Local Jobseekers
• City = Hyderabad
• Local Corporates Local Newspapers Local Jobseekers
• Local Corporates Local Placement Agency Local Jobseekers
• City = Rajkot
• Local Corporates Local Newspapers Local Jobseekers
• Local Corporates Local Placement Agency Local Jobseekers

NETWORKED SCENARIO

Local Recruitment Systems go ON-LINE/INTER-CONNECTED.

Thru Global Recruiter.

New Central role is played by Local Placement Agency by becoming a Partner Website of Global Recruiter. Newspapers play a Complementary Role.

• (Diagram shows a network connecting cities with "Local Jobseeker," "Local Papers," "Partner Website" (a triangle), and "Global Recruiter" (a circle). Arrows labeled "JAS" (Job Alert Service?) and "Search Jobs" indicate data flow.)
• Post job Local Corporates
• Local Placement Website Local Corporates
• Local Jobseekers Search Jobs Local Placement Partner Website
• Local Newspapers JAS
• Local Jobseekers JAS
• Global Recruiter \longleftrightarrow Partner Website

Invitation (Email 3) to portals. 09-09-05

Dear (for portals/Indian Search Engines etc., we must find name of person)

Content

If you are not interested in job-related content, please ignore this intrusion and accept my apology.

But if you do, may I request you to visit

• https://www.google.com/search?q=World-Wide-Jobs.com
• Global Recruiter.net

If you need any clarification (on how we can make available to your portals, job-related content), please feel free to phone me (93, 2450, 6715). I would be happy to come over for personal discussions.

With regards

Heman Parekh

Invitation E-Mail to \approx 200 websites whose URL, Tushar Compiled from a book (We need their email IDs) 09-09-05

Dear Sir

I presume your website gets visited by a wide cross-section of Society.

Some of your VISITORS may be interested in job-related info (job-adverts), either for themselves or for their friends/colleagues/relatives.

You could help them.

By placing a link on your homepage, which reads

Job Search

Clicking on this will take your Visitor to a list of our partner jobsites.

Of course, we will be happy to welcome your website as a partner of Global Recruiter.net

If you so desire.

Please feel free to phone my colleague Abhinandan (93, 2450, 5801) for help.

With regards

Heman Parekh

Invitation Email to some 300/400 Placement Agencies, who already have their own jobsites/URLs 09/09/05

Dear Sir

Co-creating Wealth

I invite you to join

GLOBAL RECRUITER.NET [GR]

In brief, GR is a network of jobsites which believe in

Co-Creation of Wealth by Co-sharing of Knowledge;

GR is a platform that enables you to (Start with what's best):

1. By allowing jobseekers to post resumes and HR managers to post job-adverts, from any partner website.
2. By creating a common/central database of job-adverts and resumes (posted on individual partner websites).
3. By enabling jobseekers and Corporate HR managers to access/search this common database (from any partner website).

double/triple your current revenue - without having to share any of it with anybody!

When you become a partner of GR, you will be able to offer the following:

To your Corporate subscribers:

Search Resumes [Current common database of _________ is growing at the rate of _________ per day]

Post Job Advt / Resume Preferences

When they do, HR managers will receive on their mobile-phone, a

Resume Alert Broadcast (RAB),

as soon as a "suitable/matching" resume gets posted on any partner website, within 10 minutes of posting!

Since RAB displays the Mobile no. of the concerned candidate, HR manager can be conducting a telephone interview, within 15 minutes of the resume getting posted!

Job Advt. Broadcast (JAB)

Within 10 minutes of a HR manager

...posting his job-advt on any partner website, it will get "broadcast" to hundreds of jobseekers suitable/matching jobseekers on their mobiles.

And Global Recruiter will enable these jobseekers to "Apply Online" against any such job-alert, with a single click from his mobile!

Now, a HR manager will start receiving hundreds of resumes (emails), within 30 minutes of posting his job-advt. \delta on any partner website.

Global Recruiter will restructure the online recruitment industry - by changing all the rules and setting new standards.

Choice is yours -

May be there is NO OPTION!

If you have questions, please feel free to phone me. (93, 2450, 6715) or my colleague Abhinandan (93, 2450, 5801).

With regards

Heman Parekh

Draft LETTER (to be sent to \approx 350 Placement Agencies - who do NOT have their own Website - at present)

Dear Sir

Your Choice

Some 480 placement agencies have their own websites. A great majority of these websites got launched during last 2 years. Obviously, Indian recruitment industry is going ON-LINE - in a hurry.

There is no reason, why your agency should remain OFF-LINE.

Welcome to 21st Century!

We welcome you as a partner of

Global Recruiter.net (GR)

• our ONLINE partner, with your own website!

Just visit GR and look-up YOUR URL under

GR Partner List

Then type this URL in the "Address" bar of your browser and see YOUR website emerge before your eyes.

• This should be changed to: When you see your name, click on it, to see YOUR website.

We have created this website for YOU and also hosted it on our server, for the next 3 months. That is more than enough time for you to modify its "look & feel" the way you want \underline{\text{select your own unique URL and}} \underline{\text{shift YOUR website to your YOUR server.}}

Unless you wish to "OPT-OUT"; in which case, simply go to UNSUBSCRIBE link on GR, and enter your

User ID [ ___________ ]

Password [ ___________ ]

Then click "SUBMIT". YOUR website will cease to exist and you have our apologies for any inconvenience caused.

We respect your decision either way:

• to continue to be a partner of GR and multiply your revenues many fold (without sharing any with us!)
• or to keep out.

My only request is: before you decide oneway or other, do visit

www.Global Recruiter.net No option?

With regards

Heman Parekh

hcp@recruitgurn.com

NO Option?

(The image shows a website wireframe/mockup with a main content area and sidebars for services.)

Dear Partner

You cannot opt-out of Future!

When future arrives, it does not care whether you are prepared or not (eg: death).

But it always helps to be prepared (-as Alvin Toffler repeatedly stresses in his seminal work- "The Future Shock").

Future cannot be predicted with certainty, but when you join Global Recruiters you are ready for

The Shape of Things To Come

choice is yours, Exercise it

Rajeev

Alvin

(The wireframe has boxes for "Register," "Tariff," and "No option?" on the left, and "GR Services For Jobseekers" and "For Employers" on the right.)

The Shape of Things To Come

Time Frame	Technologies Employed	Recruitment Processes & Structure	Service Network
2008	Interactive TV + DTH + Broadband	Conduct Video Interviews on TV [each having unique IP address]	TV Broadcasters Radio Broadcasters ISPs MSPs Newspapers
2006	Internet + SMS/MMS	Download Resume using Mobile RAB RAM JAB JAM Apply Online from Mobile-Phone	Mobile Service Providers https://www.google.com/search?q=World-Wide-Jobs.com Global Recruiter.net
2005	Internet + E-Mail	Download Resume using PC Post Jobs Search Resumes Search Jobs Post Resumes Apply online from PC	Internet service Providers Jobsites
1995	Printing Press + Typewriter	Employers Advertise in Print-Media PAPER-DATABASE Jobseekers Apply using Snail-Mail NO DATABASE	News papers Postal Service Fax
		[Pyramid structure with] Employers [at left base] and Jobseekers [at right base]