MARKET DATA

Rajeev / Raji /Abhi

06-09-05

Market Data ( to market Global Recruiter)

• WWJ will make money (JAM-JAB-RAB-RAB) if partner websites of Global Recruiter make money
• ( They will become partners and continue to remain partners, only if they make money).
• They can make money ONLY if they can convince Corporate clients to become their "subscribers"
• In the first place, for them to decide (whether to become a partner of GR or not), they must know that there is a HUGE/LUCRATIVE market
• for online Job-posting
• & Resume search
• So, the questions going through the minds of (would-be / potential) partners are:
• How many competing jobsites are there? (COMPETITORS)

• How many job-advertisers are there? (CUSTOMERS).
• Where (Which cities) are these customers located? Are they located in my city-region, so that I can go talk to them? (GEOGRAPHIC REACH).
• How often do they advertise? (REPEAT BUSINESS/MAJOR CUSTOMERS).
• Where do they advertise? (Major COMPETITORS)
• What do they pay for advertising? (TARIFF/COMPETITOR'S PRICING)

If would-be partners do not get/find satisfactory answers to these questions, then, they are unlikely to join. But, on the other hand, they find encouraging answers – and that too, immediately, then they will join quickly – and in large numbers.

But, answers to these questions are difficult to find.

Almost impossible to find.

Neither Monster, nor Naukri nor any market-research firm can find these answers without spending many months of effort and many lakhs of rupees!

Monster/Naukri will never give-out their confidential/private (financial) data to any third party (NO-of customers/tariff/no-of advts posted in any given period etc).

And trying to compile such data from thousands of Corporate job-advertisers – spread all over the country – is impossible.

But,

We have most of this data – and therefore– most of the answers!

See Annex A.

We have been downloading job-advts from 3 jobsites (only) for last 6/8 months.

So, we already know

WHO is advertising (Company)

WHERE (which jobsite)

HOW often (frequency of posting jobsite-wise)

As far as PRICE/TARIFF (both for job-posting & for resume search) is concerned, we can request Mr. Thakur to send out emails to some 20/25 major Indian jobsites, requesting them to email their "OFFERS/PRICES".

Then tabulate these.

We have already planned to provide such a "TARIFF" tabulation on GR under link "COMPETITION PRICING"

Now, we have to add one more page (Static or dynamic?) on GR called

"YOUR MARKET SIZE"

Which will be Annex A.

This will give, a would-be partner, a clear idea of ONLINE RECRUITMENT MARKET.

Now, he knows that, he can go out and sell "Subscriptions" to corporates (in his city/region) who are currently advertising on Monster/Naukri etc. If he puts in effort, now, he can make money! We have already planned a "Marketing Tool" on GR. With this "Market Size" & "Tariff", we must ensure a large no. of partners.

[Signature]

06-09-05

YOUR MARKET-SIZE. $\fbox{Annex A}$

WHICH INDIAN COMPANY IS ADVERTISING WHERE & HOW OFTEN?

Srl. No.	Company Name	City	Total Job-Ads Downloaded	How Many were posted on
				Monster	Naukri
1
2	$\rightarrow$ arrange in descending order
3
49300

$\leftarrow$ Over a period of time we will download jobs from many jobsites or even receive jobs from many partner websites.

UNIQUE JOB-ADVTS DOWNLOADED.

Jan	30,478/-
Feb	1,01,327
Mar	78,048
April	72,579
May	18,360
June	50,764
July	46,829
Aug	46,934
Sept	10,559
Jan - May	Distinct Emails are: 35,867
Jun - till date	" " 22,773