HELPING PARTNER WEBSITES TO MARKET THEIR SERVICES TO HR MANAGER

Abhi Reggi Rajeev 11-09-05

How Can We Help?

How can we help potential partners to make up their mind to join Global Recruiter?

In my earlier notes, I have suggested creation/hosting of

Tariff Charged by various Jobsites – a tabulation of 20/30 leading jobsites.

I have requested CMT to compile this data by next weekend.

This will be a static page

This tabulation will guide the GR partners in fixing their own tariff – to remain competitive.

Who is advertising where and how much?

This will be a tabulation of 49300 Corporates (including placement agencies) who have advertised on Monster/Naukri/JobsAhead, during last 6 months.

Obviously we cannot have one long droplist of 49300 companies (advertisers).

My suggestion is to display it as follows:

Step #1

GR partner will click and select ONE city from a droplist (Only one city at a time).

But it is possible that Metros like Mumbai/Bangalore/Chennai/Delhi, may have 2000/5000 job-advertisers. It is not possible to have a long droplist of 5000!

Step #2

Now, partner will select an "alphabet"

A – B – C – D – ... X – Y – Z.

and click.

This will display those advertiser-names starting with that alphabet.

Suppose, even this list is too long (for quick loading)?

Step #3

Display 50 advertiser-names at a time, with Next button or 1, 2, 3, Next at the bottom.

The company-names must be arranged in the descending order of the "No. of Job-Aduts posted during last 6 months"

Earlier note, shows display as

Sr. No	Name of Advertiser	Total Job Aduts	Hosted On
			Monster	Naukri

 

Idea behind arranging CITY-WISE display is simple.

Each GR partner operates from a given city.

He has influence/reach with local companies, if it is an existing website.

If he is a New Entrant in online recruitment, he has no clue as to who (which local companies) he should target for subscriptions.

If he knows such local (advertising) companies, he can go and meet them and convince them to change-over from Monster/Naukri to GR.

Armed with

data about how often that company has advertised in the past 6 month and on which jobsites

data about what tariff are being charged by 20/30 leading jobsites,

arguments as to how/why advertising on his website is a far superior (Costwise/Timewise/Fantastic Feature-wise) than advertising on Monster/Naukri etc,

he has a much better chance to win-over local clients.

Since this tabulation is arranged in "descending-order" of job-aduts. released, GR partner will also get to know, Who/Which companies

( Rarely advertise (lowest no. of ads) ($\rightarrow$ poor consumers) )

Obviously, Monster/Naukri are not much interested in such companies. For them, these "occasional" advertisers are "C" category (Least paying clients).

Hence, GR partner can target such companies – by offering them FREE job-adut. posting for 3 months!

Such a FREE "Introductory Offer" may prompt these companies to at least, TRY-OUT GR! Compared to heavy advertisers, such "Light" advertisers, are much more likely to "experiment" – by even posting some "Trial Balloon (fake) aduts, without real vacancies!

And if this "gambit" succeeds ($\rightarrow$ they have nothing to lose and everything to "gain"), they will become permanent "converts" to GR!

We must get this "Sales-pitch" message to all partners.

In course of time, from DCA (Dept. of Company Affairs) CD of 630,000 company-database, we will even provide to each GR partner a list of companies located in his town/region as follows

Sr. No	City =	Region =
	Name of Company	Postal Address	Industry	email	Phone
	Data available in DCA CD
			We have already mapped		GR partner will try to get this (once not available in DCA CD.)
			DCA Ind =
			BP Ind. Name

Most of these companies, are likely to be Small businesses/traders/shops etc.

Most of these small businesses

• do not know existence of jobsites
• do not know that they can advertise their vacancies on such jobsites
• do not (may not have internet connection) (even if they have a PC)
• may have occasionally advertised in local newspapers.

One of our (GR) goals is to reach-out to such 500,000 small companies. To get them to start advertising ON-LINE.

These companies are currently "NON-CONSUMERS" (as far as online adut. is concerned).

Monster/Naukri do not care for these BOTTOM OF PYRAMID customers – and do not try to reach them. It is expensive to reach them directly.

But, GR can reach them easily – and without incurring any marketing effort/cost of its own, If GR has 200 local jobsites/placement agencies as its partners.

The third page (interactive) to be prepared/uploaded is

MARKETING TOOL

I have already earlier, sent to you a concept-note on this.

Thru this tool, we want to go beyond merely making available DATA, to our partners. Thru this tool, we want to take-away any "excuse" that a partner might have. We want him to start marketing himself proactively and NOW – and help him do that.

Of course, not all (100? 200? 50?) partners may send

E-MAIL PROPOSALS

to all (49300) job-advertisers, using our Marketing Tool.

But even 50 partners, each, send email proposal to 5000 corporates, that makes

250,000 proposals!

Enough for these 5000 companies to become curious/interested enough to look-up a GR partner website and discover the unique features of RAM/RAB.

So, before launch, these 3 pages are a must.