CONTENT IS KING

Sunday, November 6, 2005

Newspaper Clipping: Microsoft to Digitise 1,00,000 Books

(Article snippet about Microsoft signing a deal to scan and put online 1,00,000 books from the British Library, competing with Google's efforts to digitise books.)

Abhi

Content is King.

If not, why would Microsoft spend $2.5 million to scan (and OCR, of course!) 1 lakh books?

out of 130 lakh books in British library.

Microsoft knows that

• After 10 years, there will be no landline phones (at least in USA). Only Mobiles.
• Bandwidth (especially thru the Air) will be so abundant that telecommunications delivery will be almost FREE (Both George Gilder & Nicholas Negroponte says so!)
• Hence, the only way Telecom Service Providers & Internet Service Providers & TV Service Providers etc. can make money is from delivering COMPELLING CONTENT. In future, Consumers/Customers will be willing to only pay for "CONTENT-VALUE", not delivery-value.
• This is why building up a database of 10 million job-advts and archiving it - and rendering it SEARCHABLE - and being able to DATAMINE & detect PATTERNS/TRENDS/FREQUENCIES/PROBABILITIES, is very IMPORTANT.

09-11-05

The Financial Express, Mumbai/Kochi, Tuesday, November 8, 2005

Newspaper Clipping 1: Yahoo, Google to launch wireless services

(Article summary about Yahoo and Google planning to roll out new wireless services, offering users access to their personal networks and cell-phone content, similar to those available on computers. Yahoo will sell a cellphone; it will sell email, contacts, etc. SBC Communications, co-owner of Cingular, is participating. The phone will take Yahoo's application software, offering photos and email with contacts, addresses, books, and calendars. Google is tailoring some Internet services for use on wireless devices.)

Newspaper Clipping 2: Ryanair posts record Q3 profit on higher fares

(Article summary about Ryanair Holdings Plc reporting a record third-quarter airline profit due to higher fares, and the stock fell.)

Abhi

As cellphones gradually acquire more and more capabilities of a computer, it is possible that in 3/4 years,

• HR mgrs. would "Post Job Advt" from their cellphones.
• Candidates would "Post Resume" from their cellphones.

We have to be ready with required Software.

¾ days back, I sent you a note, suggesting that a HR Mgr, instead of "posting job-advt" from a computer, could simply enter "Search Parameters (Reverse of JAM)" from his mobile and then - within 90 seconds - get RAM on his screen! HR mgrs. would love to "get liberated" from PC. This FREEDOM will encourage them to conduct far more "Resume-Searches".

09-11-05

R-evolution of the

(Newspaper image: A grid of 9 photos of Saif Ali Khan from 1992, 1994, 1998, 1999 (2), 2001, 2003, 2004, 2005)

Rajeev Rejji Abhi.

Same person/9 profiles in 13 years

In Global Recruiter (v 3.0) or on https://www.google.com/search?q=Recruitguru.com (when launched), we too will develop/store a person's Function Profiles over a no. of years. We will encourage a jobseeker to come back & EDIT his resume, at least once-a-year.

Everytime, he comes back & EDITS, we will

P.T.O

show, year-wise, all of his previous/past profiles as follows

Mr. PEN ---

Function-Profile Album

Year	Primary	Secondary	Tertiary
1999
2002

Concerned executive will be most certainly interested to Watch, how, he progressed in his professional career (in terms of changing functions & changing percentile scores)

But,

the person most interested in seeing this "progression" would be

• Recruitment Mgr (for hiring decisions)
• HR Manager (for increment/promotion decisions).

They would be willing to pay for these profile - Viewing/downloading on https://www.google.com/search?q=Recruitguru.com or - Viewing/downloading from MMS mobilephone

31-08-05

 

Abhi Rajeev Rejji

24/08/05

Universal Acceptance

• Some years back, Microsoft came out with "Passport" which would be accepted by many websites - contained personal data of the passport-holder, which would get uploaded on any website needing such data for "registration".
• At millions of shops & restaurants, we see a board, "We accept MASTER-CARD/VISA CARD etc."
• Many Indian Banks are forming a "consortium", whereby ONE/SAME ATM card can be used to withdraw cash from the ATM machine of "ANY" partner bank.
• Someday, we should strive for a scenario, when, on the homepages, many/many websites, will say,

"We accept User ID/Password, issued by Global Recruiter"

[Signature]

Abhi Rajeev Rejji

$24-08-05$

How many job-advts are needed to send 1 job-alert?

For Aug. 2005, see enclosed tabulation and corresponding graph. We could not download any jobs on $5^{th}$ & again today. Readings for $17^{th}$ & $18^{th}$ are FREAK - obviously something terribly went wrong! (also no record for $1^{st}$ Aug!).

One can easily calculate $\sigma$ (standard deviation) for the remaining 20 readings and then plot a normal curve, with

\text{+3}\sigma \text{ = Upper Control Limit}$

\text{-3}\sigma \text{ = Lower " "}$

If the process is statistically stable, then each day's RATIO, should fall, somewhere between UCL & LCL.

I am sure STANDARD statistical s/w packages (to calculate Mean/Std. deviation of a given set of "Numbers") are available FREE from Net. Such a package can generate the CONTROL CHART automatically and display in our ADMIN TOOL.

As more & more "readings/records" (of ratio) accumulates, the software will also automatically revise the Mean (upward or downward) – and also continuously/dynamically re-calculate the standard deviations. These are all, very established techniques. Someday (when we are a little free from other priorities), we should implement this.

But this ratio does not depend upon "No. of jobs downloaded" only. It equally depends upon "No. of Active Registrations".

So, instead of just 306 registrations, if this no. goes upto 3060, then even with daily download of 2000 job-adverts, we may be able to generate/send out 2000 job-alerts, giving us a ratio of $\frac{2000}{2000}=1.0$

To bring in the effect (impact of "No. of subscribers, maybe, we ought to calculate/plot:

$$\frac{\text{No. of subscribers} \times B}{A} = \text{[ ]}$$

Date	A No. of Job Advt	B No. of Alerts	A/B	Subscribers	AC​
Aug. 2005
1	763
2	1084	178	6	305	50.8
3	2334	280	8.3
4	2704	245	11.0	305	27.7
5	--	--	--
6	2721	151	8.8
7	1351	243	11.4	305	26.8
8	483	129	3.7
9	1102	197	5.6
10	912	165	5.5	305	55.5
11	2779	278	10.0
12	2375	277	8.6
13	2389	287	8.8	305	34.7
14	2006	266	7.5
15	279	69	4.0
16	277	108	2.6	305	117
17	1977	13	152.0
18	2698	83	32.4
19	2628	295	8.9
20	2100	251	8.4	305	36.3
21	279	43	6.5
22	670	151	4.4
23	818	192	4.3	305	70.9
24	--
25	--
26
27
28
29
30
31

 

Graph titled AUGUST 2005 - How Many Job-Advts Are Needed To send 1 Job Alert?

• X-axis (DATE $\rightarrow$) shows dates from 1 to 25.
• Y-axis (Ratio = Job Advt / Job Alerts) shows values from 0 to 15.
• The plotted line connects the following approximate data points (Date, Ratio):
• (2, 6)
• (3, 8.3)
• (4, 11)
• (6, 8.8)
• (7, 11.4)
• (8, 3.7)
• (9, 5.6)
• (10, 5.5)
• (11, 10)
• (12, 8.6)
• (13, 8.8)
• (14, 7.5)
• (15, 4)
• (16, 2.6)
• (19, 8.9)
• (20, 8.4)
• (21, 6.5)
• (22, 4.4)
• (23, 4.3)

Global Recruiter

Network of Websites/ Co-creating Wealth by Co-sharing Knowledge.

Dear Partner

Many Jobsites have a feature whereby, they will email the resume of a Jobseeker to 500/1000/1500 Placement Agencies – for a hefty fee, ranging between Rs. 500/1500.

But worse, they won't reveal the identities of these Agencies to the hapless Jobseeker! Nor will they allow a jobseeker to decide/select the Agencies or the Employers of his interest. Take it or leave it! Terrible arrogance!

But Global Recruiter respects a jobseeker.

As a partner of Global Recruiter, you will tell a jobseeker, "Sir, Here is a list of Placement Agencies. Tick  those to whom you want us to email your resume – along with your KNOWLEDGE-PROFILE. It will get emailed in the next 10 minutes – and absolutely FREE too! Good luck."

Rajeev.

Sample User Interface

(The page layout shows a typical Microsoft Internet Explorer window with the "Global Recruiter" header and a navigation panel on the left.)

Global Recruiter

Network of Websites/ Co-creating Wealth by Co-sharing Knowledge.

Dear Partner

For emailing his resume to a number of Placement Agencies a jobseeker will be presented with the following interface (from your jobsite-of course)

Resume Blast User Interface

LOG-IN
USER ID:	$\Box\text{...}$
Pass Word:	$\Box\text{...}$

Step #1

Select first any one city

city	No. of Agencies	Select
Mumbai	343
Bangalore	145
Delhi	96
Kolkata	84
	Submit

Step #2

Select Agencies (as many as you can!)

Name of Agency	Select
	Submit

(The page layout is a drawing mimicking a Microsoft Internet Explorer window with the "Global Recruiter" branding and navigation.)

PAGE AS IT WOULD APPEAR ON WEBSITE OF "STRATEGIC HR PARTNERS"

Of course, pulled from Global Recruiter

(The image is a hand-drawn sketch mimicking the "Global Recruiter" website interface in an Internet Explorer window.)

Dear Jobseeker:

Having posted your resume here, how soon do you expect it to be "discovered" by a Recruitment Manager, conducting a Resume Search? Remember, there are over  resumes in our database!

But if you do not wish to "wait to be discovered - by chance", and want to be "pro-active", we will email your resume (with your KNOWLEDGE-PROFILE) to Placement Agencies of your choice – in CITIES of your choice; and absolutely FREE too! Decide your destiny yourself – ACT NOW!

	LOG-IN		STEP #1		STEP #2
User ID			City	Select	Name of Agency	Select
Password
Submit			SUBMIT.		SUBMIT.

 

Global Recruiter

Network of Websites/ Co-creating Wealth by Co-sharing Knowledge.

Recruitment Managers

Fill in this form to receive Resume Alerts on your Mobile (SMS)

FREE too! - for subscribers of AIRTEL/MTNL(D)/MTNL(M)

RESUME PREFERENCE FORM

SUBSCRIBER DETAILS	VACANCY DETAILS (For which Resumes are required)
User ID	Designation/Position
Password	Vacancy/Title
MobileNo	Posting City
Source:
Provider
DELIVERY INSTRUCTIONS	Function Background
Aggregate Alerts	$\bigcirc$
and deliver once-a-day	$\bigcirc$
SMS alert as soon as a matching resume gets posted, at any time
DEACTIVATION INSTRUCTIONS
Deactivate after 7 days	$\bigcirc$
Deactivate after 25 alerts	$\bigcirc$

(This is a sketch mimicking the "Global Recruiter" website interface.)

Global Recruiter

Network of Websites/ Co-creating Wealth by Co-sharing Knowledge.

Dear Partner

Using this marketing tool, email your marketing message to thousands of Corporates who regularly post their jobs on major jobsites.

Marketing Tool.

Log In
User ID
Password
Submit

Type Your Marketing Message (1000 Characters)  (text area)

Points To Remember

• Make sure your message contains your USP (Unique Selling Proposition)
• Ensure to mention your PRICE$/TARIFF for
• Job Posting
• Resume Search
• Without fail, talk about your unique Resume Alert Services (RAM - RAB)

Next Select "CITIES" targeted (Max. 2)

CITY	No. of Corpo-Advertisers	Select
Mumbai	2364
Delhi	1495
Bangalore	953

Next Select "CORPORATE" (by sending message) (Max. 50)

Name of Advertiser	No. of Advts. Posted in last 6 months	Select
Wipro	4364
Infosys	2985
Submit

Rajeev

(This is a sketch mimicking the "Global Recruiter" website interface.)

Dear Partner

In RAM (Resume Alert Mobile), Resume Alerts get delivered to a Recruitment Manager, ONCE-A-DAY, could be $2/5/10$, depending upon how many "matching" resumes got posted on all partner websites during the preceding 24 hours). All of those alerts are aggregated and delivered, at a fixed time of the day.

But what about a Recruitment Manager who was supposed to fill that vacancy yesterday? He wants his resumes NOW - within minutes of candidates posting resumes on any/all partner websites! Like "Early Bird gets the worm"? He is not bothered about the time of the day - or the night!

No problem. All he has to do while filling in his "RESUME PREFERENCE" form, is to simply tick RAB.

Now, as soon as a suitable resume gets posted on any partner website, a resume alert SMS will get delivered on his mobile. NO aggregation/no waiting.

Like in RAM, he can SMS to get full resume delivered to him by email - or dial the candidate's mobile no (appearing in the SMS) - and Conduct a telephonic interview, within a few minutes!

Rajeev.

PROCESS FLOW CHART

Dear Partner

In JAM (Job Alert Mobile), job-alert SMS get delivered to a Jobseeker, ONCE-A-DAY, could be two/five or even ten - depending upon how many "matching" job-alerts got posted on all partner websites, during the preceding 24 hours). All of these alerts are aggregated and delivered, at a fixed time of the day.

But what about a jobseeker, who does not want to wait for 24 hours? - who wants to receive an alert within minutes of a suitable job-alert getting posted on any partner website?

Here is a person who wants to be the first to "Apply online".

No Problem!

While submitting his resume, he has to simply tick JAB $\boxtimes$.

Now he will receive job-alert SMS on his mobile, all throughout the day!

Rajeev.

PROCESS FLOW CHART

Dear Partner

This service is for the benefit of your Corporate Subscribers (= Job-Advertisers).

Only those websites which become partners of Global Recruiter, can offer this service. It is this USP, which will make Corporates to "abandon" other (non-partner) jobsites and subscribe to yours.

Recruitment Managers who are interested in daily receiving on their mobiles, suitable-matching-relevant Resume Alerts (as SMS), need to fill-in a "RESUME PREFERENCE" form, while posting their job-adverts [Post Job Advt].

Once filled-in, Global Recruiter will match these "Resume Preferences", with each & every resume getting posted on ALL partner websites.

Those resumes which are found to be perfect "Match", are short-listed delivered once-a-day, as Resume Alert SMS (RAM) to the mobile phone of Concerned Recruitment Manager.

When a Recruitment Manager likes a particular RAM, and wants to get the full resume thru email, all he does is to send from his mobile, a SMS

RAM $<PEN>$ Shortcode of Mobile Service Provider (PEN = Resume NO. in Alert).

Within minutes, Global Recruiter will deliver the resume to his mailbox!

Rajeev.

PROCESS FLOW CHART

Dear Partner

Nearly all jobsites offer identical - traditional - standard - commodity services such as:

• Job Post/Resume Search (For Corporates)
• Resume Post/Jobsearch (For Jobseekers)

If you restrict yourself to these, you are just one more amongst 500 Indian jobsites - nothing to distinguish you from the rest.

But when you join Global Recruiter, everything changes. Your website becomes different because you also deliver following Value-Added-Services:

• Resume Alert Mobile [RAM]
• Resume Alert Broadcast [RAB] $\} \quad$ To your Corporate Clients
• Job Alert Mobile [JAM]
• Job Alert Broadcast [JAB] $\} \quad$ To your Jobseekers

Make sure you have a "Competitive Advantage" over your Competitors, By joining Global Recruiter.

Rajeev. Your Competitive Advantage

Dear Partner

Here is Your Competitive Advantage:

Service	Partners of Global Recruiter	Traditional/Stand Alone NON-PARTNERS
To Corporates
Online
Job Posting
Resume search
Offline
Resume Alert Mobile		$\times$
Resume Alert Broadcast		$\times$
To Jobseekers
Online
Resume Posting
Job Search
Offline
Job Alert Mobile		$\times$
Job Alert Broadcast		$\times$

 

Dear Partner

This is service is for the benefit of Jobseekers.

Only websites which become partners of Global Recruiter can offer this service to their Jobseekers.

Jobseekers who are interested in daily receiving on their mobiles, suitable-matching-relevant job alerts (as SMS), need to fill-in a "Job Preference" form, while posting their resume on your website (Submit Resume).

Once filled-in, Global Recruiter will match these "Job Preferences" with each & every job-advt. getting posted on all partner websites.

Those job-advts which are found to be perfect "Match" are short-listed delivered once-a-day, as Job Alert SMS (JAM) to the mobile phone of Concerned Jobseeker.

But the real beauty is:

When a jobseeker likes a job-alert on his mobile, he can "APPLY ONLINE" from his mobile! For details, visit our sister website, World-Wide-Jobs.

Rajeev.

PROCESS FLOW CHART

Dear Partner

You will find this feature on all jobsites, so that their Corporate Subscribers can search this Resume Database, by entering some "Search-Criteria".

Then, when a Recruitment Manager likes a particular resume, he would click and download.

Jobsite acts as a "passive depository and acts like a postman. No "Value Addition" whatsoever, merely a delivery conduit."

This is where Global Recruiter differs - and dramatically.

As soon as a jobseeker posts his resume, Global Recruiter's Artificial Intelligence Software

"reads" the resume

"understands" the context of each keyword

"extracts" skills/knowledge/expertise related keywords

"creates & displays" a KNOWLEDGE-PROFILE

"delivers" knowledge-profile (along with resume) to Recruitment Manager

"enables" Recruitment Manager to evaluate resume in 10 seconds!

Rajeev.

SAMPLE

Image contains a newspaper clipping titled "Web map will track demand for major news" and two flow charts/diagrams with handwritten notes.

Newspaper Clipping (Headline/Summary):

Web map will track demand for major news

An Index For Warning Earlier and Researching later

The visible text discusses how a system (Akamai) determines demand for major news stories, monitors clicks on headlines, and calculates a percentage of total demand over time across 100 major news sites. It also mentions analyzing click demand for stories on politics, technology, sports, etc.

Handwritten Notes Below Newspaper Clipping:

ABH Rajeev REJI

1. What Others have chosen? (Note dt. 10/08/05)
2. "Buying What Others have bought?" (Note dt. 10/08/05)

In above-mentioned notes, I have suggested exactly what AKAMAI is doing VIZ: "Count the sum of page-requests across 100 major news sites & fluxes," "to rank interest in major events".

For Global Recruiter, these "major events" are:

Job Advt. Page Request?

Resume Request?

21/08/05

Flow Chart/Diagrams:

AKAMAI Diagram (Top Right):

• Viewer (F) Political Link
• Viewer (G) Business Link
• Viewer (H) News-Site
• Viewer (H) Wall Street Journal
• Viewer (A) Political Link
• Viewer (B) Business Link
• Viewer (C)

News AKAMAI

Paper Aggregates

Site & Clicks New York Times

News News Partner Site (B)

Review Review Paper Site

Site

AKAMAI Aggregates & Clicks Net News Interest Ranking

• Political Link Clicks $\sum$(A/D)
• Sports Link Clicks $\sum$(D/E)
• Business Link Clicks $\sum$(C/G)

GLOBAL RECRUITER Diagram (Bottom Right):

• Corporates doing BharatJobs.com Jobseekers doing
• Resume Search Partner Website A Job Search &
• & Clicking on Clicking on
• PEN $1/5/3 \quad Global Recruiter JOB CODE X/Y/Z
• Partner Mobile (D) $\quad \leftarrow \quad$ Aggregates/
• Jobseeker (D) $\quad \leftarrow \quad$ Aggregates/ $\quad \leftarrow \quad$ Partner Website
• Partner Website 3
• Demand/Supply \quad \leftarrow \quad$ 123Jobs.com Demand/Supply
• RESUMES $\quad \rightarrow \quad$ JOB-ADVTS

Penetration Numbers:

• PEN 1 = 463
• PEN 2 = 886
• PEN $\sum$ = 356
• JOB X = 12
• JOB Y = 254
• JOB Z = 589