Abhi
CO-CREATING VALUE ON
"JOB-PREFERENCE" PAGE 20-09-04
Earlier, I have talked about
making a jobseeker’s life Simple by picking-up from his ImageBuilder &
transfering to his "job-preference" page, Values for
Preferred City (Same as his
current)
Function Keywords (Top 5 - Weightage
wise - from his primary-function - as determined by his FUNCTION PROFILE).
Designation keywords (Same as his
current actual designation - from "Exp." section).
Industry Keywords (As soon as you
load on my PC, ISYS indexed words from 50000 job-advts. and I am able to
separate them "Industry-wise").
In the meantime, we will display Names
of all the Employer-companies where he has worked in the past or working
currently - and ask HIM to pick the most appropriate "Industry-Name"
against each, from droplist of our 53 Industry standard list.
But we will go further than this,
in search of "Co-creation of Value" - by capturing the Wisdom
of thousands of jobseekers - who will, someday, fill up their job-pref. forms.
This is how we will do it.
Let us say, a jobseeker’s PRIMARY
function is ENGINEERING, as determined by ImageBuilder.
So, when he arrives on his
job-pref. page, he will find following:
- Function/Skill Related Keywords: (Max 3
words separated with comma. NO special character allowed!)
For your guidance, for this
function, the Keywords used by other jobseekers have been
|
Sl. |
Keyword (In Descending
order of Usage) |
No. of times chosen |
Select |
|
1 |
Application Engineering |
483 |
[ ] |
|
2 |
Basic Engineering |
364 |
[ ] |
|
3 |
Detailed Engineering |
282 |
[ ] |
|
4 |
Electrical Engineering |
265 |
[ ] |
|
5 |
Fabrication |
193 |
[ ] |
|
6 |
Machine Selection |
148 |
[ ] |
Taken from HELP
Type any other you wish,
How would this arrangement
help - us, as also the jobseeker?
HELP only shows some
words which we, believe/feel, belong to that function. No matter how
clever we may think we are, our knowledge at best will be "Infinitely
small as compared with the Collective knowledge of millions of executives,
spread all over the world.
Many of these executives will
use/select words which we have never heard of or imagined exist!
The arrangement shown by me, will
not only capture this collective wisdom but by showing "How Many Times"
that keyword got used, we (our software) automatically assigns it the "weightage"
(by way of most frequently used words at the top) - which all jobseekers can
transparently SEE. That would help them decide, whether they wish to
tick $[\sqrt{ }]$ same keyword.
And, of course, every keyword
(old or first time used) that any jobseeker uses gets automatically added to
the list (tabulation), even if used only ONCE, at the bottom of the
list.
Building-up such a fantastic
knowledge-base by capturing the - intelligence/wisdom/experience of
millions of executives, would place us, far ahead of any copy-cat competitor
who may appear on the scene, 3/6 months down the line. He would find it
extremely difficult to catch-up with us. In essence, thru this "Co-creation"
mechanism, we are raising the "ENTRY-BARRIER" for future
competitors!
Should any future competitor
still decide to enter this new market (of dely. of job-alerts on mobiles),
then, he would have to play the game by the RULES (of the game), which, we
would have already SET by that time. Our Rules.
Now, if he tries to imitate
WWJ as far as - display of keywords/weightages - no. of times used/capture
of collective wisdom etc. etc., then, $\rightarrow$
That would "brand"
him as a cheap "copy-cat", who is, unable to come-up with any
innovative idea on his own!
This very act of "copying/imitating"
would establish WWJ as THE leader whom every competitor is forced to
copy! (Play by our rules).
When introduced, this concept,
would help us in gradually building-up a database of "INDUSTRY SPECIFIC
keywords, where we have not made any headway so far.
Of course, we would need to
provide a few (15/20) keywords against each of the 53 industries in our list -
to get the process going. But I can quickly find these 15/20 keywords from your
list of ISYS indexed words found in 50,000 jobadvt.
Many jobseekers may take up this
as a kind of challenge (to their intelligence/knowledge) & find/add
scarce/rare keywords, just for the heck of it! - even if they are not
bothered/concerned with receiving of any job-advt! It is a good idea to challenge
the EGO of jobseekers.
Q: How can we give credit for
their contribution? How do we "recognise" their contribution?
Ans: Clicking on any keyword
would reveal the name of the executive who entered/typed that keyword for the
FIRST time. Just to be able to brag to the world - and friends too - that he
was the FIRST to think-up of this world, he will stretch his imagination! (Of
course, we reserve the right to delete any offensive/mischievous words used).
Pl. give a thought.
(Signature)
20/09/04
Abhi
SAMPLE JOBADVTS 20-09-04
Sometime back, I mentioned that
WWJ has very little to offer to a jobseeker by way of "Experience".
On all other job-sites, the
moment he enters "job-search criteria" and clicks, he is able
to SEE/EXPERIENCE, dozens or hundreds of job-advts.
So, he "Expects"
a similar experience on WWJ too.
But WWJ, kind of leaves him
"high & dry", since we do not show/display any job-advts!
When a person's (legitimate)
expectations are not met, he feels very frustrated - very cheated!
He feels, he has been taken for a ride!
The more I think about this, the
more I am convinced that, genuine job-seekers may be keeping away from WWJ
because of this feeling of NON-FULFILLMENT.
One way to overcome this feeling
of bewilderment (What next?), is to introduce a page as attached.
Such an arrangement would have
following advantages:
Now he can "see"
(experience), the actual job advts that he could expect to receive - if he
becomes a JAM subscriber. So here is VISUAL proof - not a mere
"CLAIM"!
This is further reinforced, by
display of "Job Alert SMS" right below - corresponding to that
job-advt.
We should seriously explore the
possibility of highlighting (in different colour), within the body of
the advt, those words, which he has picked/selected in his "job-preference".
So he is able to see our "match-making"
logic in a transparent manner. Here is the proof that matchmaker has
done a "good" job in picking that job-advt.
If he is not happy with the
job-advts displayed, he will go back & try another combination of
keywords (in job-preference form) - and then immediately SEE another
set of job-advts.
Now, he is able to immediately
see, how a particular keyword/s, affects the selection of advts. So this "instant-effect"
induces him to exper-iment again & again, till he reaches
the "Optimum"
mix of keywords. From our point of view, HIS "trial & error"
experimentation, has great value. This enables matchmaker to deliver "relevant"
jobs - which is our USP.
The jobseeker - thru his frequent
"experi-mentation", helps US achieve OUR USP!!
He spends his time/effort
to ensure that he gets most relevant job-alerts. We too benefit.
If we store all the keywords that
he experimented with before zeroing-in/finalizing on the final set, then,
someday, we may even be able to develop an "EXPERT SYSTEM",
which would be able to even suggest/recommend the keywords that any jobseeker
should select, based on his resume (the keywords contained in his resume).
Storing all earlier
keywords in the sequence in which they were picked/discarded/replaced,
will tell our Expert System, how human brain works!
Thus this page (Sample Job
Advts), we are adding "Interactivity". This element is
very important - because this is what he is used-to, on all jobsites. We
just cannot say/imply that
because we are NOT a
jobsite, therefore, we don't offer "Interactivity"! That would
be arrogant.
Whether it is WWJ or any other
site, a visitor expects Interactivity. No one wants to visit a "BROCHURE"
website!
Being able to view a job-advt and
its corresponding SMS alert simultaneously, has another advantage VIZ:
MANAGING CLIENT EXPECTATIONS.
Now we are CONDITIONING
him, by saying "Look, we have restriction of 160 characters so, what you
will get to see on your mobile, will be the SMS shown below. NO
more. But rest assured, this SMS is backed by a true, blue-blooded,
detailed job-advt, as you can see".
Of course, SAMPLE JOB ADVT.
page will require an ONLINE database of maybe 10K job-advts, all
the time, besides Matchmaker.
Next button will reveal
the next "matched" job-advt.
Please give this proposal a
serious thought, as soon as you are free from TATA trials.
(Signature)
20/09/04
SAMPLE JOB-ADVT
Dear [Name],
Thank you for indicating your
job-preferences which are:
City
Designation
Function
Industry
Using these, our Matchmaker
software has picked a few job-advts as shown below. Are these relevant to
your needs? If not, modify/edit your job-preference - then once
again check the SAMPLE JOB-ADVTS.
Although you may never achieve 100%
relevance, repeating the process 2/3 times should yield an optimum mix
of job-advts.
Job Advt Ref No: [Box]
(Large box for job advt details)
< Back Next >
Job Alert SMS on your Mobile will
look like following
VOLTAS / PUNE
Materials Manager
BE (M)
Age Max: 45 / Exp. Min: 15
(Details below)
Ref NO: [Box]
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