26/05/03
Project PINCER
I have explained this to you / Deepa last week. Here is in writing.
To convince Recruitment Managers to subscribe to our Global Recruiter webservices we must attack them from two sides (- hence PINCER).
The first side is Project EGO.
Under this we will start emailing Butterfly versions of resumes to 100,000 jobseekers (- hopefully early August).
The covering letter will hold-out following promise:
“Your chance of getting an interview-call next time you apply, is much better, if you use the Butterfly version.”
We hope/assume that many will heed our advice & start using Butterfly only. When that happens, a no. of recruitment managers will start receiving Butterflies. Hopefully, this will arouse their curiosity, and they will get in touch with us, to find out what all this is about. That would give us a chance to convince them about the benefits of Global Recruiter.
All of this has been explained in detail in my note on Project EGO.
The second attack-side is Project PINCER.
Here, we plan to attack the Recruitment Managers, directly.
We want to write to them (email of course) and say,
“Hey, why don't you become a subscriber of our Global Recruiter Webservice? Here is what it can do for you.”
But, a “picture” is worth a thousand words!
An example / an illustration, is the best / easiest way to convince an HR manager to subscribe to Global Recruiter.
Here is, how we should go about convincing him.
Under Project Manhattan, we have been downloading / uploading job-adverts for over 6 months now. We will continue doing so, at least till end July.
And we have received - and will continue to receive - resumes against these job-adverts.
Using all job-adverts downloaded / uploaded till end July,
and
Using all resumes received (from any / all job-sites) against each of those job-adverts till end July,
let us construct following “tables”:
(A)
| Srl. No | Advertiser Company Name | No. of Adverts Uploaded | Total No. of resumes recd (till July end) |
|---|---|---|---|
| 1 | ABC | 10 | 1984 |
| 2 | [another company] | 15 | 1632 |
| 3 | … | 2 | 1402 etc |
| … | … | … | … |
| Total | 3000 | 7000 | 72000 |
Company Name: ABC
| Srl. No | Advert No | Advert Date | Advert Source (from where found) | Position Name | No. of Resumes in “OUR” database suitable |
In fact these are the resumes which we received by uploading! But we don’t say that! We simply say
“We found so many ‘suitable’ resumes in OUR database.”
And then we say,
“When you agree to become an EARLY ADOPTER of our Global Recruiter, we give you this resume-database FREE!”
And, all these resumes are the Butterfly versions — completely “structured” & made “searchable”, like sample attached at (A)!
Sure, we have made available to you, a “starting” database of resumes, which you can search for your requirements. But, it is possible that, over the years, you have accumulated, 5000 / 50,000 or even 500,000 UNSTRUCTURED email resumes, none of which are “searchable” (because none are “structured”!).
When you choose to become an EARLY ADOPTER of our Global Recruiter Webservice, you can convert all of these resumes to look like sample (A) attached.
As many as you wish to convert during one month FREE trial period — at the rate of 1000 per hour and without human intervention!
In the next one year alone, you will save LAKHS of RUPEES, by not having to advertise, whenever a vacancy arises in your organization. Just search your own resume database first.
We will not send above-mentioned email (along with 2 tabulations) to all the advertisers.
We will restrict this (mailing) campaign to only those companies, where the total no. of resumes received (for all of its adverts put together) is at least 500.
You would have also noticed that I have not placed any limit on the no. of email resumes that an early adopter can “convert” during one month free trial period. Let him convert 200,000 if he can.
But, we will restrict “ResSearch” to only 50 searches during one month. That would be enough to “hook” them!
We should be ready to start this email campaign in the first week of Aug.
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