This news item appeared in today’s paper.
NAPSTER | APPLE
Only yesterday, I sent to you a note about NAPSTER. Then I saw this news-item in today’s Econ-Times. There are important lessons to be learned, as far as our Webservice vs. job-sites who are bound to look upon us as a serious threat.
Subject: Learning from Others
In yesterday’s Fin. Exp., an article by S. Sadagopan (Director – IIT Bangalore) compares Napster with Apple’s “iMusicStore” service.
If we are wise, we must learn from the mistakes made by others (– and it is so very easy to make “mistakes” on internet!).
Obviously, Apple has learned from the mistakes made by Napster. In turn, we must closely watch the Apple experiment & make “course correction” along the way of implementing our webservice.
A subscriber’s own “private” database.
3P’s common/central database (built-up through projects Manhattan / Ego / Cyber / JAWS / resumes deposited by jobseekers to avail of our “free resume-blasting service” / resumes submitted on our website to download Butterfly version, etc.)
▶ A subscriber can access both databases freely. However, downloading from his own private database will be free, whereas he will pay Rs. 10/resume to download from 3P central database (unless the resume happens to be one which was originally donated/deposited by him).
▶ Same fee/tariff for download/email/print?
Apple brought practical viability to the service. By taking the key stakeholders—recorded music bigwigs, music authors, and even the stores—into confidence, Apple has brought pragmatism to online music delivery.
Stakeholders Affected:
Newspapers (Loss of Advt. Revenue)
Jobsites (Loss of Corp. Subscribers)
Placement Agencies (Loss of Revenue)
Postal Dept (Loss of Revenue)
Courier Companies (Loss of Revenue)
Ad/HR Agencies (Loss of Revenue)
[Blank Placeholder]
TV Channels (JAWS)
Mobile Phone Operators (MMS Job-Alerts)
What it does
HOW it does
Why it does
Newspapers (Loss of Advt. revenue)
Jobsites (Loss of Corporate Subscribers)
Placement Agencies (Loss of Revenue)
Postal Dept (Loss of revenue)
Courier Companies (Loss of revenue)
Advt. Agencies (Loss of revenue)
?
Job Seekers ⇄ Employers / Corporates
APPLE’S iMUSIC
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What it does
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How
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Why
Apple has worked out arrangements with several recorded music players.
In our own WebService (Global Recruiter) VIRTUAL EMPLOYMENT EXCHANGE, what shall we do? Why? How?
We too, must convince the jobsites to become our “Licensees” (of our Webservice). To succeed in our efforts to rope in jobsites, we would
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→ first need to build-up a resume database of a million resumes (3P central database)
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→ get a few large, respectable Corporates to subscribe to our Webservice (even if we have to agree to very low “Transaction fees”)
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→ need to rope-in some reasonably well-known “NON-JOBSITES (PORTALS)” as our licensee (e.g. Rediff, which, in last quarter earned Rs.15 crores & lost Rs.30 crs!).
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→ need to start our “Licensing Campaign” with smaller jobsites. Presumably, currently they have very few corporate clients because their resume-database is so small. We must convince them that by becoming our licensee, they would be able to sign-up many many Corporate-clients, since, now, their Corporate-clients would have “access” to 3P’s central database of 1 million resumes! And they can sign-up such (new) Corporate clients for a “sign-up” amount of as low as Rs.500/-! Since a licensee’s long-term/continuous revenues are linked to the “Transaction-Fees”.
APPLE’S iMUSIC
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What it does
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How
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Why
Apple provides freedom to do whatever you want with the downloaded Songs (such as sharing with your buddies).
In our own WebService (Global Recruiter) VIRTUAL EMPLOYMENT EXCHANGE, what shall we do? Why? How?
Our Webservice too, revolves around the concept of “selling” of resumes (Rs.10/resume).
Any Corporate Subscriber of our webservice can (upon appropriate/advance payment) download any no. of resumes and do whatever he wants to do with it! (– including resell, if he wants!). He can give it away free to anyone, if he wants to.
By giving/selling a resume, it does not disappear from our database and we can “sell” it again & again, indefinitely. Our online “Disclaimer” will say that, we take no responsibility re: its genuineness/ up-to-dateness/accuracy etc.
APPLE’S iMUSIC
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What it does
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How
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Why
Apple permits up to three copies for downloaded songs.
In our own WebService (Global Recruiter) VIRTUAL EMPLOYMENT EXCHANGE, what shall we do? Why? How?
In our Webservice, it is possible for a subscriber to download one resume (by paying Rs.10/- to click on download button) and then make 100 copies – and may “resell” each copy for Rs.1/- only!
Although, theoretically, this is possible, the question is,
Corporates are highly unlikely to “buy” resumes unless this “buying process” is integral part of a Webservice – where, you can, FIRST, search the resume database (of millions) – narrow down to a few & then “buy.”
But,
WE MUST FIND A SOLUTION TO SUCH PIRACY! HOW?
APPLE’S iMUSIC
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What it does
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How
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Why
Apple also allows download to any standard device.
It is a compelling idea that has the potential to rewrite the rules of the digital music industry. Watch as the drama unfolds over the next couple of quarters.
In our own WebService (Global Recruiter) VIRTUAL EMPLOYMENT EXCHANGE, what shall we do? Why? How?
I do not think, at this stage, we need to work on this. I expect Corporate HR managers to download on their office PC (or home PC).
Virtual Employment Exchange (VEE) is an equally compelling idea where, the “Exchange Owner” gets his “cut” (X% commission as transaction-fees), no matter,
You can only “imagine” a scenario where thousands of Subscribers (Corporates), are annually recruiting Lakhs of executives, by conducting millions of “transactions” on our Webservice! – and, we are getting paid (that too in advance) for each mouse-click.
(E.g.: Last month 40 million subscribers of NTT Do-Co-Mo, received 950 SMS messages EVERYDAY! No wonder DOCOMO is literally minting money!)
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