Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Sunday, 23 February 2003

INDIA MARKETER

Kartavya
23-02-2003

India-Marketer

“India-Marketer” could be one of our web-service modules.

It would allow marketing managers (or even purchase managers, strategic alliance managers & a host of other line managers) to search/locate Indian companies and be able to communicate with them (– thru phone/fax/email).

I believe, we are now in a position to construct/launch “India-Marketer” module, having cracked the DCA database of 5.3 lakh Indian companies.

I believe, this database consists of:

  • Name of Company

  • Parent Group

  • Product/Services (i.e., Industry)

  • Address (i.e., City/State)

  • Contact Info (Phone/Fax/Email – in rare case, email) (i.e., Communication)

  • Name of Chairman/MD (i.e., Personalization)

  • What else?


If our “cracking” effort has been successful (you have to confirm this to me), then I will immediately order Mar. 2002 CD which contains data on 6.8 lakh companies.

Our software should have following features:

▶ Search a company by “Name”
▶ Search a company by “Parent Group”
▶ Search a company by “Industry”
▶ Search a company by “Products/Services”
▶ Search a company by “City/State”

▶ Given an “Industry Name”, list all companies belonging to that industry.

▶ Given a “Company Name”, list all “Industry-sectors” in which it is engaged. (Many diversified companies are active in a host of “Industry-Sectors.”)

▶ Given a “Product Name”, list all companies manufacturing/selling that product.

▶ Given a “City/State Name”, list all companies located in that city/state.


Using “India-Marketer” webservice, a Marketing Manager should be able to prepare unique “mailing-lists” to send his marketing message.

These lists could be:

  • Any one company

  • Any select group of companies belonging to same “Industry-Sector”

  • All companies belonging to an Industry-Sector

  • A set of companies, drawn from different “Industry-Sectors”

  • A set of companies manufacturing/selling same/similar products

  • A set of companies located in some city/state

  • A set of companies belonging to same parent group


Who will want to use “India-Marketer” & why?

Potential UserProbable Use/Reason
1. Mktg. Mgr.Product/Service Marketing
2. Sales Mgr.Sales
3. Purchase Mgr.To source “Suppliers” of a product
4. Strategic Alliance Mgr.To tie-up/enter into alliances
5. Finance Mgr.To find “sources” of funds (e.g., banks/FIs/mutual funds, etc.)
6. Personnel Mgr.To provide list to “headhunters” to locate executives from certain companies
7. Foreign CompaniesTo tie-up/appoint Indian Cos. for mktg/selling their products or select Indian Cos. for collaborations/joint ventures, etc.
8. Telemarketing/Advertising Cos.For niche-marketing their own clients’ “products/services”

This is NOT a comprehensive list of “uses.”


Before we start on this project, you should take a close look at other websites (Indian websites) which offer same/similar services, and ask:

  • What do we have that they don’t have?

  • What can we (i.e., our webservice) do that they cannot?

  • What could be our competitive advantage – if any?

→ What time/money/effort would we have to spend to keep our “content” growing AND remain up-to-date?

Could we build-in a “mechanism” by which the concerned companies (in our database) themselves will spend their own time/effort to update info/data about themselves on a regular basis, so that, for us, there is no time/effort/cost in creating & maintaining content?

If this objective (of self-generation/maintenance of content) has to be achieved, what “carrot” would we have to offer to these corporates, which would encourage them to take this trouble? – “What is in it for me?”


If we have succeeded in “cracking” the CD, we have spent very little time/effort/money in FIRST-TIME creation of content. Buying latest CD & updating the content once in a year would cost negligible amount/time/effort.

Only if we wish to update content on an ongoing basis, then we need to do some serious thinking.

Examples:

① Could we offer free “Exclusive Page” to each corporate on our website who updates his own data once-a-year?

② Or we offer free “use” of India-Marketer webservice to those corporates who:

  • Update their own data once-a-year

  • Agree/accept to receive incoming email messages from other “MEMBERS” (– so that no allegation of “spamming” & no danger of legal action).

③ We offer free use of “India-Marketer” module to those subscribers who subscribe to our “Global Recruiter / RESUMINE” module.


Under last option (③), it is quite possible that even such a company which hardly gets 5 email resumes in a month, may still become our subscriber of RESUMINE, primarily to take advantage of INDIAN-MARKETER – to leverage its own marketing capabilities at our cost (– since our server will get loaded).

But, to be able to claim that 50,000 companies are our RESUMINE subscribers, can have a FANTASTIC impact on the entire industrial world – across the globe – and especially if some of these 50,000 subscribers happen to be FORTUNE 500 Companies!

The idea is to use INDIAN-MARKETER to propel RESUMINE / GLOBAL RECRUITER & 3P itself onto the GLOBAL STAGE. It is the ultimate weapon in BRAND-BUILDING!
It is VIRAL-MARKETING (riding piggy-back on the shoulder of “Indian-Marketer”!).

Pl. give a serious thought & also lookup www.bwolves.com (Hugh Francis) for which we have subscription.

(Signature)
23/02/03












No comments:

Post a Comment