Abhi –
Rajeev
Communication Tool
Our “house
of success “following 4 walls.
à A large database (especially
Non-Member)
à A Pin-point search (Keyword project)
à Superfast Communication
(email/SMS/Voicemail/Phone)
à Flawless order Execution System
This
“House” would be incomplete if any one of the walls is missing ! Construction
of all 4 walls must progress simultaneously.
As far as
“Superfast Communication” is concerned, please read enclosed notes-and this
article.
As far as
shortlisted MEMBER candidates are concerned, CA (Consultant Assistant)
Tool has come built-in feature to send out emails (since all “members”
have email ID ) eg: Interest letters.
But
“Non-Members” do not have email-ID’s. They only have office/resi/mobile phone
no’s.
If our Consultant
wishes to talk to a very Senior Executive (non-member), of course, she will
phone & explain our “Assignment” & whether it interest him/her. But
such personal/individual phone-calls will be with only a few, very Senior
Executives. But, in case of a majority of our Search-assignments, our
consultant would like to send-out a SMS or Voicemail message (standardized)
to 50/100 middle level managers-rather
than phone & explain to each of them, one-by-one. She may talk on
phone with 10/15 who respond positively to our SMS. So we need a MESSAGING
TOOL (-and a Service Provider?) Coupled/integrated into our NON-MEMBER
database search. Please apply your mind on Constructing the 4th Wall
!
Communication Tool
The three
important dimensions of this tool are:
Ø Target Recipients
(To whom do you want
to send your message ?)
Ø Message
(what is the “Content” of your message ? Is it a STANDARD
PRE-COMPOSED message pick-up from a LIBRARY
of messages
OR
Is it a UNIQUE message, specially composed for the Target group,
for a “Specific” / one-time purpose ? )
Ø Mode
(How do you want the message to go)
-
Email
(with or without VIDEO-CLIP)
-
SMS
-
Voice
Mail
-
Fax
Etc.
This tool
will exclude one-to-one phone-calls, where we will have a Simple/bought-out
“DIALER SOFTWARE”.
Past
Clients
Current
Clients
EXECUTIVES
Potential
Clients
Members
(Industry
wise selection)
Appointed
by us in the Past
Interest Groups Franchisees Non-Members
Rest
(Webforms + email resumes)
Interview
Experts
Partner
websites
Colleges
Placement
Agencies
Computer
Institutes
To Clients (Past/Present)
·
Soliciting
further business
·
Requesting
feedback on recently completed “Search – Assignment”
·
Asking
for “Suggestions” on what can we do to improve our service
·
(Conducting
Market-Surveys) Asking what “new” Services they would like us to add.
·
Keeping
informed of new services added
To Corporate (Potential
Clients)
·
Soliciting
Business, enclosing
·
Our
past/current client list
·
Function/Designation
wise appointments made by us in recent past
·
Our
speciality/niche areas
·
Our
methodology
·
Our
resources
·
Quality/Quantity
of our databases (Member/Non-Members)
·
MEMBERS EXECUTIVES
Online assignment tracking
· Birthday Greeting (Automatic on
website)
· “Edit” Reminder ( “ “ )
· Broadcasting our Current “Search-Assignments”
(to select groups) - based on their “Interest-Criteria” known to us
· Broadcasting a specific “search-assignment”
to “Shortlisted” members (thru Module 1) to know their interest
· Interview schedule & Requesting
confirmation (thru OES)
Broadcasting our Current “Search-Assignments”
(thru Voice-Mails based on our “Assumptions” as to what kind of “positions”
would they be interested.
This “broadcasting” could also be
done thru
-
Email
(if we know email ID’s)
-
SMS
(if we know mobile no’s)
Asking
them to submit their resume online on our website
Of course, to all level of
“Non-Members”, we could send emails/SMS or
even
phone-calls, offering to find
(Vikram)
Our “in-Box email reader” application/feature,
must be able to differentiate a “Resume” from other emails & then forward
only the “Resume-emails” to GuruMine. That would greatly simplify a
subscriber’s life
“Spam
Genes”
We could make a list of keywords
that we expect to find only in “Resume-Emails” & in no other type of
emails. These would be our “Resume-Genes” ! If these “Genes” are present, then
we know it is a “Resume-email” ! This is like “Black or White” / present or
absent / 0 or 1 / yes or no. But such absolute/unique Keywords will be rare.
However, we
can always find several WORDS, whose, probability (frequency of
occurrence) is Very High (0.9) in an “ “Resume-Email” but very low (0.01) in
ordinary email, eg:
Ø Resi. Add (city Name)
Ø Edu. Quali. Have you ever seen these being used in
general email?
Ø Date of Birth
Hemen
Parekh
21/11/2003
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