Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Monday, 6 February 2023

www.B2CmessageBlaster.com

 

INDEX

File Name-www.B2CmessageBlaster.com(213)

 

Sr No

Date of Notes

Title /Subject

Addresses to whom

File No

 

 

 

 

 

1

22-04-2013

General Comments

Prof Damahe

213

 

 

 

 

 

2

 

User Interfaces

 

213

 

 

 

 

 

3

 

Draft of email message

 

213

 

 

 

 

 

4

 

Notes on Search Parameters

 

213

 

 

 

 

 

 

 

 

 

 

 

April 22, 2013

 

Prof. Damahe (LTIT) Shuklendu (Sentient Systems)

 Www. B2C messageBlaster.com

 

Ø  Enclosed pl. find write-ups / U-I / Logic for this proposed website, to be developed. By the 7th semester students. 7 LTIT

 

*      Obviously, these notes may not answer All the questions that may Come up as the students start working on the project. They (or their Guide) should feel free to phone-up Shuklendu for Clarifications.

For all issues, Shuklendu will take a final call. Of course, on any policy- related matter, I am always available for consultation, at any time. Neither guide any nor the students, Should hesitate to raise issues.

 

If the guide / students, wish to appraise Shuklendu /myself with monthly progress, I would be happy to come over to LTIT

 

I hope the schedule proposed by me in my email of 18th can be maintained Regards

 

 

 

General Comments.

 

Our primary databases of

Corporates / Companies / Employers, and

Candidates/ Consumers

Would need to be SAME across all of our websites, Viz,

 

*      Customize Resume.com.

*      B2BmessageBlaster.com

*      B2C messageBlaster.com

 

Hence,

 

Ø  “REGISTER” from on B2B and B2C

Ø  EMPLOYER REGISTRATION” form on Customize

 

Will need to be SAME IDENTICAL, so that data captured on all the 3 sites, get into the SAME / COMMON database.

 

This COMMON form will be what I have designed for B2C Website.

 

Which means that the existing form on Customize will need to change/ align with B2C form.

 

 

Ø  Submit Resume (Candidate Registration) Form

 

This is not required on B2B or B2C Websites

 

Nevertheless, I feel we should modify it on Customize Website, in order to capture. Additional data (demographic info) about each candidate, so that, in B2C Website, we can provide to SUBSCRIBERS”, ability to zero-in, target Consumers, with greater precision.

 

Then only we Can Call it

AdSharp

 

Eg:

 

# Edu Quali – Search by “Degree Diploma Name instead of just “Undergrad / Grad”

# Employment Search by “Years of Exp” instead of just “Employed / Not Employed”

#Age Search by any specific “Age Group”Instead of “Below 25 Above 25”

 

I believe, our Current Resume Form does provide these details but our Database of 47 lakh Candidates (consumers) does NOT provide these details.

 

This need carefully studying the fields of that 47 lakh database – then decide Whether, in SEARCH PARAMETERS, we can provide more precision

 

Look & Feel B2B of This I feel of B2C Websites

This should be Similar to the look CustomizeResume.com

 

Except for:

 

Ø  “Credits” at the bottom of pages will need to be configured differently.

 

Ø  On the right-hand side of each & every page, we must leave a 2” wide (?) vertical band, BLANK, to accommodate Google Ads.

 

Ø   We need a very Comprehensive ADMIN page ( accessible to us only) Where, we can see, comprehensive list of

STATISTICAL COUNTERS

Thru these STATISTICAL COUNTERS, We should be able to View the ACTIVITY LEVELS of everything that is happening site on our site

 

Most of Such COUNTERS will be similar To the list provided in my earlier note on B2B website.

 

Some May Need to be different.

 

PAGE LOADING.

It should not take more than 3 Seconds to load any page – including SEARCH RESULT pages. This is a CRITICAL REQUIREMENT.

 

FREE HIT COUNTER

 

Pl. do incorporate this.

 

Hi-Stat Counter

 

Due to some problem, we removed This from Customize Resume Website. This should be considered.

SITE MAP

A page should be created for this Google can do this (create this page) for us. In a minute !

 

FAQ.

 I will send this page Later on

 

 

 

TERMS & CONDITIONS

These will be same as for B2B website

 

FREE VISIT /ACCESS TO ALL PAGES

 

We want ALL Visitors to be alle to access/ visit all pages Without any Hindrance.

 

They should be able to check-out the Functionalities” ་་ on various pages, (eg: Create Marketing Messages, Create Mailing List, Create Mail Merge etc.)

 

WITHOUT having to register Login.

 

and of Course unless they are Registered. Logged in”, they cannot

 

SAVE /FREEZE /STORE/EDIT.

 

And therefore, they cannot Create BLASTING SCHEDULE

 

7But, even Unregistered /unlogged Visitors should be able to see “WATCH MY OWN BLAST ?” page.

 

And even to be able to click on any balloon View the resume of the Concerned “CONSUMER..

 

In a Nutshell We want the site Itself to, Do the SELLING!

 

COLOUR SCHEME / FONTS / FONT SIZES etc.

Keep same as Customize Resume

 

Log In

 

As with Customize Resume, provide. On all pages.

 

 

A90/7

 

4

 

"OUR SUBSCRIBERS" Page

 

Maintain same arrangement (of display) as with Customize Resume.

 

However, we will upload this page ( make it visible), only when we have 50+ registrations...

 

‘’Contact us" Page

Can we also display Google Map?

 

B2C message Blaster User Interfaces.

Home Page

For whom

Register

Compose Messages

 Create Mailing Lists

Mail Merge

 Create Blasting Scheduler

 

Watch my Own Blast

 Who is Blasting

 Marketing is Cheap.

B2C message Blaster Home Page

 

 

 

17 April 2013

B2Cmessage Blaster

Home Page

Home Page                                                          Delivering Your Message Millions

 

Dear Business Owner/Marketing Executive

If you need to market your products/services to millions of Consumers, this is the place.

Ø  Why

We enable you to send your bulk marketing messages to your potential customers, in a way no other website does.

 

Ø  How

You can compose any number of marketing messages Then create any number of mailing lists from our database of millions of potential consumers

Then the Mail-Merge, generate any number of Combinations of Marketing Message, with Mailing List

Then Create Campaign Schedule and click (BLAST AWAY)

 

Ø  Cost

None. Our Service is absolutely FREE!

 

Ø  Reach

Our Consumer Database of approx. 47 Lakh (4.7 million) people living in over 1000+ cities/towns of India.

 

 

 

 

 

 

 

 

 

HOME PAGE (cont) HP/2.

 

Is this true ?- à

Ø  Speed

 

Time to deliver your messages (as Emails) will depend upon the total number of messages in the queue and the size of each mailing list. We do, however expect a message to get delivered within 24 hours

 

Ø  Control

At will start/stop/pause the blasting of any message, any time.

 

Ø  DIY (Do It Yourself)

 No need for a Publicity / Advertising Agency

 

 

For Whom

Delivering Your Message to Millions

 

Dear Business Owner / Campaign Manager You can use our FREE services, whether yours is a

 

#Political Party.

To canvas for Votes in forthcoming 2014 National Election or state Elections [Apart from your High Command/Head Quarters, all of your state-level units can register independently and Conduct campaigns)

 

# NGO / Trust

• To seek donations

 

# Educational Institution

 To enlighten parents about your Courses / Fees etc

 

# Government Departments

 To create awareness about your Welfare schemes / Achievements/Targets

 

#Celebrity (Sports - Films-Music etc.))

To create a fan-following

 

# Self Employed Persons To promote your products/services in your own town or across the country

 

# Business / Industry / Retail Shop

 

• I bet your Sales / Marketing Managers want to reach out to millions with your product / service announcements.

 

 

# Recruiters who cannot afford to advertise on Job Portals.

Just Compose your Job Advt and blast it to most desirable candidates!

 

 

 

Register

 

 

Your registration on this site enables you to use our free services on the following sites as well using SAME User ID/Password:

 

-          www.B2Bmessageblaster.com

-          www.Customizeresume.com

 

(Employer Login)

Register

 

Delivering Your Message to Millions

 

Dear Subscriber

 

-Please Submit data about your Company /Business / Organisation Institution in the form below

 

Data must be as comprehensive as possible-Most of the fields are mandatory.

 

 

• Upon registering, you will receive an ACTIVATION LINK in your email.

 

This site is meant for sending out genuine business-related messages to our database of consumers. Any mis-use will result in cancellation of your subscription without any notice. We monitor each message.

 

 

Keep away if you are a hate spreading / criminal/terrorist / pornographic or any such anti-social organisation, engaged in any illegal activities or Spamming-We do NOT tolerate spam.

 

Although more than one person from your Organisation can use our services after proper login, the person whose name / Email ID / Mobile Number, appears in the Registration Form, will need to verify / certify each & every marketing message composed / saved, by clicking on a CERTIFICATION link emailed.

 

Our FREE service is open to Celebrity Individuals and other self employed individuals.

 

We encourage SMALL businesses/Retailers to use our service.

 

 

A Lakh Company’s Database

3.99L ( from Naukri)

 

 

 

 


                                                      29 L registered                                                                                         promo

 

 

 

 

Cos

Job Seeker

 

 

 


                                                                                                                                                Customise  Resume

 


                                                                                                                                    ResumeExchange.com

             B2B

                                          B2C               Onlinejobfair.com                                Recruitguru.com

 

 

 

 

 


 

The same form will also be used in B2B and customize resume.

RESGISTRATION FORM

·         Organisation Name

 

·         Country                  

 

·         City         

 

·         Pin

 

·         Street Address 1           

 

                                          2      

 

 

 

 

ADDITIONAL INFORMATION

http://www.

                         Website    

 

 

 

                       Year established

 

                        No of Employees

 

                        Industry Sector

 

 

 

 

CONTACT DETAILS

Name of Executive Registering                                First                                              Second

 


                                                                        

 


Designation/Title

 


Landline No

 


Mobile No

 


Email

 


User Name( Always Email) 

 

Password         

 

 


Confirm Password

 


PON (Permanent Organisation No-Auto Alloted)  

 

 

Your Organisation’s Activated Related Keywords Listed Below ( Comma Separated) words with which your organisation likes to be identified/associated:

 

Xxx,yyyy,

 

 

 

 

 

 

 


Logo/Photo/Video(to be sent with message)

Upload

Logo

 

 


Photo

 

 


Video

To get our verification code  ( as sms on your mobile) click

 


Got SMS? Enter code here

SUBMIT

 

 

 


Space for flashing

Successfully registered congratulation message

 

 

 

 

 

 

 

 

 


Delivering your message to millions

 

 

Compose Message

 

 

Dear Subscriber,

 

Here is where you compose your marketing message and save. From here, you can also EDIT/DELETE old messages. A composed message will be saved/stored only after you click CERTIFICATION link sent to email entered in your REGISTERATION FORM.

COMPOSE WINDOW (Max 5000 characters)

EXISTING SAVED MESSAGES ( Click to view-edit-delete)

View-Edit-Delete-Window

Type Below

 

 

 

 

 

 


No Date Message Name

View Message Here

Composer name

 

Designation

 


Email Id

 


Mobile No

 

SAVE

Message Name (Examples)

 

 

 

 


Auto Generated

 


Message No

 


Date 

 

Clear for next message

 

 

 

 

 

At our sole discretion, a message will be deleted if found to be offensive.

Save

Clear

Delete

Edit

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


CREATE MAILING LISTS

 

Delivering Your Message to Millions

 

 

Dear Subscriber,

 

It is quite possible that, over a period of time, you want to send different messages to different groups of consumers, as you come out with new products/services/offerings. So, you want to create different Mailing Lists (groups of consumers) and store these for future use.

 

You create/save/store your Mailing Lists here.

 

 There is no restrictions on the no. of lists that you can create/save/store.

 

 And you can keep creating / saving over a period of time.

 

You don't have to create all lists at one go.

 

This painstaking - but one time - effort of creation, will speed-up your subsequent blasting in matter of minutes.

 

 Our Consumer Database is Searchable on following "Search Parameters":"

 

Gender

 

City location.

 

Experience(years)

 

Age


Employment status

 

Designation Level

 

Edu Level

 

By selecting "Search Parameters" which are appropriate/relevant to your Marketing Message, you can zero-in on those individuals who are most likely to read your message and act upon it. You are creating a demographic profile of consumers who you wish to target.

 

Once you are satisfied with a profile that you have created, you should:

 

 Assign to it, a meaningful "NAME/TITLE"

 

click on FREEZE to save /store.

 

 

 

 

 

 

 

A)      CREATE DEMOGRAPHIC PROFILES ( MAILING LISTS)

 

Instructions:

 

-          It is mandatory to select all search parameters, in order to create /save

A list

-          While selecting, you must follow the same order/sequence as shown below:

Gender-> Employment Status->Designation Level-> Edu Level->Exp          ->Age->Cities

 

-          Click on Gender block above to reveal gender wise population in a PIE chart. Then choose your option clicking on the desired segment. It will get saved and automatically display the next PIE CHART of Employment status. Just continue clicking on desired segments, till the table below gets filled up.

 

 

 

 

 

 

 

 

 

Step 1: GENDER

 

 

 

 

 

Step 2: EMPLOYMENT STATUS

 

 

To select, click on desired segment

 

Clicking will display a counter as follows:

 

Filtered Population=

 

 

 

 

 

STEP 3

 

 

 

 

STEP 4

 

 

 

STEP 5

 

 

EXPERIENCE LEVEL

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


STEP 6

 

AGE GROUP

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


SUBMIT

Now you must select the cities where your targeted potential customers live. Here, you have a choice of hundreds of cities. You may want to send your marketing message to potential customers in more than one city. From the following drop list, just make multiple selections( by check boxes)- them click

 

At the  bottom.

 

STEP 7

SELECT CITIES

TYPE

Abohar

Abidabad

SUBMIT

 

 

 

 

 

 

                            STEP 8

 Happy with this demographic profile ( Mailing List) ? If so, you must give it a relevant /meaningful

Name, before you can save it.

OK

Name

 

 

 

 


SAVE THIS LIST

Here is the auto allotted List NO

 

 

RESET TO START NEXT LIST

 



EDIT- DELETE,SAVED/STORED MAILING LISTS:

Here is a tabulation of mailing list created by you so far. You can edit or delete

Mailing List No

List Name

Search Parameters

Filtered Target Population

Edit

Delete

Gender/Empl Sts

Design Lvl

Edu Level/Exp Level

Age Group

No of Cities

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note

If you select (

Delete) profile mailing list will be removed from tabulation.

If you select(

Edit) you will get to see your original selection in A, where you can reselect/modify search parameters, find a new filtered population,allot a new name /title and save. The edited profile ( with new name and different mailing no, will get entered in the tabulation above.

 

Mail Merge

Delivering your message to Millions

Mail Merge

Dear Subscriber:

Over a period of time, you have created many Mailing Lists (Demographic Profiles) and Composed many marketing messages. But which message should go to which mailing list? You don’t have to ask yourself that question again and again, every time, you wish to blast. As shown below, just create several “PAIRS” (of messages and mailing lists) and SAVE. Of course, nothing stops you from pairing same message with several different mailing lists. Once paired and saved, these pairs become visible in the

CREATE BLASTING SCHEDULE page.

 

 

 

 

 


Compose Messages

Pair No

To Pair/Drop from side lists

Created Mailing Lists

Message Name

Mailing List Name

 

 

1

 

 

 

 

2

 

 

 

 

3

 

 

 

 

4

 

 

 

 

5

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SAVE

 

 

 

 


Create Blasting Schedule

 

Having created “PAIRS” (of marketing messages with mailing lists), it is best to create a blasting schedule, activate the blast and then forget! Do it here. Of course, we cannot guarantee that your blast will start at a particular time, Since many Schedules of many other Subscribers, could have queued up before Yours. But when it starts, you will get an email intimation, so that you may Login and “Watch My Own Blast”.

 


Pair No

Message

Mailing List

Drop List

Copy Paste

Sequence No

No

Name

Name

No

1

 

 

 

 

1

2

3

4

5

6

 

2

 

 

 

 

 

3

 

 

 

 

 

4

 

 

 

 

 

5

 

 

 

 

 

                           FREEZE SCHEDULE            ACTIVATE BLAST               EDIT SCHEDULE

NOTE

Ø  Once a message has been blasted , it will turn red in above tabulation

Ø  An already  blasted message cannot be rescheduled or re-blasted

Ø  Ofcourse you can compose a fresh message and pair it with same mailing list

 

 

Watch My  Own Blast

Watch my Own Blast

Dear Marketer,

Here is a blast in progress. Is it Yours? Easy to find out.Just Login. Your campaign details will appear belowis it yours

 

 

Data for your own current campaign under progress

Combine data of all users

Company Name_____

 

Message Name______

 

 

Mailing List Name_____

 

 

 

Message Delivered

 

This Blast________

 

 

 

Cumulative_______

Total Campaigns_____

 

Total Messages Delivered_________

 

 

Avc No/Campaign____

 

 

As each email gets sent an arrow/balloon appears, with the name of recipient /city name appearing inside,on relevant spots on the following map of India.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ajay Mhatre-Kanpur

 


Ramaswamy-Chennai

 

 

 

 

 

 


Clicking on these balloons will display concerned person’s resume in a separate window. That would require balloons to stay visible for 5 secs atleast.

 

This facility to circle balloons and view full resume of person will reassure the marketer(subscriber) that emails (messages) are being delivered to real persons.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Who is Blasting?

 

Dear Marketer:

 

If our value proposition in this website is valid,then several subscribers should be in queue with their marketing campaigns. Here is their list/position in queue. As soon as you click ACTIVATE BLAST button on CREATE BLASTING SCHEDULE page, your campaign details will be added below. When your turn comes and delivery of your message begin,you will get an email notification. This is when you may want to return and watch  my own BLAST

 

QUEUE OF MARKETING CAMPAIGNS

Position In Queue

Subscriber Name

Campaign Details

Delivered So Far

Message Name

Mailing List Name

Target Population No

 

 

 

 

Note: We may shuffle /reschedule campaigns based on no of messages in your campaign and no of targeted population for each. So stop checking here frequently.

Marketing is cheap

 

This page will be almost similar page on B2B with small changes eg:

 

Ø  ‘’47 lakh consumers’’ in place of 7 lakh companies.

 

 

 

 

 

DRAFT OF MESSAGE EMAIL (B2C)

SUBJECT LINE: MESSAGE NAME

ATTACHMENTS:

Dear Friend:

 

 

 

 

MESSAGE

Thank you for reading this message. If you have any questions/suggestions,

Do not hesitate to contact me.

With regards,

Ø  Name of Organisation                       

Ø  Name of registering executive

Ø  Designation ‘’              ‘’

Ø  Email ID         ‘’             ‘’

Ø  Mobile No    ‘’               ‘’

Ø  City                 ‘’               ‘’

Ø  Country          ‘’               ‘’

 

 

What ‘’Search Parameters’’ can  a subscriber of www.B2cmessageblaster.com

Use for creating ‘’Mailing Lists/Demo Profiles’’ from our database of 47 lakh Candidates?

 

I feel following search parameters can be used considering that relevant ‘’FIELDS/COLUMNS’’ are available in the Excel sheets( database of 47 lakh).

I presume, ALL the fields listed below are available /accessible on our customiseresume’s JOBSEEKER DATABASE:

 

Ø  Age : this will need to be calculated (on the fly) from DOB (Date of Birth) column, since value in age column is absolute.

Ø  Gender: is clearly given as Male/Female hence no problem here.

Ø  Experience(years)-> clearly mentioned as 1,2,3 etc( No of years)

Wherever it lists ‘’6 months’’ or any no of ‘’months’’ treat it as 1 year.

Ø  Level-Designation level

Nomenclature in Database

 

 

Entry Lever/ Fresher….

 

Junior Executive,Assistant

 

Middle Manager/Asst Mgr

Senior,Sr Mgr/General Manager

 

Others

 

 

 

 

 

 

 

 

Nomenclature to be adopted in B2C search Parameters

 

Entry Level

 

Mid Career

 

Manager

Senior Management

 

?

 

 

 

 

 


These Levels are as per our Submit Resume form for Experienced professionals.

 

 

Ø  Course { Highest Education}

 

Nomenclature in 47L Database

 

 

 

 

 

12th std

 

Diploma

 

BA/Bcom//BSc/BE/BTech/LLB/BCA/BPharm

 

 

MBA/Mcom/MA/Msc/Med

 

 

CA/CS

 

PGDCA/PGDM

(Equivalent in Customize)

 

Nomenclature, that we should adopt/show in B2C search parameters

 

 

HSc/12th Std

 

Diploma Course

 

Graduate(Bachelor’s Degree)

 

 

Post Graduate(Masters Degree)

 

 

Professional Qualifications

 

Post Graduate Diploma

 

Ø  City ( Current Location)…… City Name

Ø  Employment Status                                                            Our B2C Search Parameters

47 Lakh Database

(excel sheet) has no column

For employment status                                                      

i.e Employed                                                                                  - Employed

   or Unemployed                                                                           -Unemployed

Therefore we will derive this status indirectly from work experience.

 

We will treat,

# Zero(0) Work Exp= Unemployed

#1 or more than 1 year of work exp= Employed

 

By this mapping with excel sheet we have succeeded in establishing 7 search parameters for B2C as follows:

 

1.       Age (9options)

2.       Gender(Male or Female) (2options)

3.       Experience(8/10 options)

4.       Level/Designation Level (4 option)

5.       Educational Qualification (6 option)

6.       City ( Large No)

7.       Employment status(Employed or unemployed) (2option)

 

We will use these 7 to enable subscribers of B2 C to generate

Mailing Lists=Demographic Profiles.

 

                                                  How to go about selecting a SEARCH PARAMETER?

 

#1 AGE

 Obviously, no subscriber of B2C , would want to ever target persons of a specific AGE.

He would always want all persons belonging to an AGE GROUP.

 There are 2 methods of creating an AGE GROUP.

A  From ____ years-> to _____years

This gives total flexibility but a little difficult from coding angle.

B We ourselves pre define various “Age groups” and display as follows.

These can be pre-calculated for

·         Male

·         Female

·         All persons

And stored.

 

Select any one group

16-20yrs

21-25’’

26-30 ‘’

31-35 ‘’

36-40 ‘’

41-45 ‘’

 

 

#2 GENDER

With just 2 alternatives, this selection is simple as

·         Male

·         Female

·         Both

 

#3 EXPERIENCE (YEARS)

Problems & Solutions for this are similar to “AGE”

#4 LEVEL/DESIGNATION LEVEL

Here a subscriber of (B2C) may want to target,

# a one/specific level of consumers or

#more than 1 level of consumers

We may need to offer check boxes. More than one box can be selected at a time.

 

Design

Edu Level

Select

 

Entry/Fresher

Mid Career

Manager

Senior Management

 

 

#EDUCATIONAL QUALIFICATION

Here too it is quiet possible that a subscriber of B2C may want to target either just one level or more than one level.

So, the solution will be to offer selection of multiple check boxes as in the case of Designation Level:

 

Edu Level

Select

12th Std/HSC

Diploma Course

Graduate(Bachelor Degree)

Post Graduate(Masters Degree)

Professional Qualification

Post Graduate Diploma

 

#6 CITY

To begin with we will confine ourselves to (country=India) only and arrange a droplist of all Indian cities alphabetically, with a search bar at the top, similar to RESUME BLASTER.

#7 EMPLOYMENT STATUS

This is simple selection , having just 3 options viz:

·         Employed

·         Unemployed

·         All persons

Having got our logic in place, we are now ready to design different alternative user interfaces for

“create mailing list/demographicprofiles”

 

 

 

 

 

 

 

 

Search Parameters

Gender

 

Employment Status

 

Edu Qualification

 

 

 

 

 

 

 

Experience ( Years)

 

 

 

 

 

 

 

 

 

Age

 

 

 

 

 

 

 

 

 

 

 

City

Male                         Female                           

 

Employed                 Unemployed

 


12th Std/HSC

Diploma Course

Graduate(Bachelor Degree)

Post Graduate(Masters Degree)

Professional Qualification

Post Graduate Diploma

 

 

0-

1-5

6-10

11-15

16-20

21-25

26-30

31-35

36-40

 

16-20yrs

21-25’’

26-30 ‘’

31-35 ‘’

36-40 ‘’

41-45 ‘’

46-50’’

51-55’’

 

 

 

 

Search

ABOHAR

ABIDNAGAR

 

 

 

 

 

 

On Second thought, I don’t think it is a good idea (from our view point), to Provide following options for Search parameters.

Ø  Option,”both” , in case of Gender

Ø  Option ‘’all”,       ‘’     ‘’    ‘’Employ. Status

Ø 

Multiple selection check boxes-Design Level, Edu Quali.

Such a facility would tempt Subscribers to try/select ENTIRE CONSUMER POPULATION of 47 lakh, for all of their messages, thereby, imposing a huge load on our server.

 

The Subscriber mentality will be:

 

When blasting is FREE and when it is So very easy to target the ENTIRE POPULATION, then why take the trouble to Segment it? “

 

This (ease) will prompt all & sundry to Subscribe

But if we make it so that A Subscriber can only target a (relatively) Small portion of population,

 

then only SERIOUS subscribers would engage and take trouble to repeat the "Search" exercise, again & again, in order to generate a large no of UNIQUE mailing lists.

 

He may even pay Close attention to the selection process to ensure that there is no duplication of target groups.

He may frequently came back and EDIT the existing Mailing Lists, to generate differing target groups.

 

He will also "Vary" the marketing, message (from one list to another list), to ensure that it is much more relevant to the target group.

 

( Eg: No marketer would want to. Send a promo for lipsticks to a group of young males!)

 

We will "store" each & every marketing message (of each & every subscriberr) against each & every Mailing List,

 

So that, When a next Subscribe selects, an ‘’ IDENTICAL MAILING LIST’’ ( Identical to what some other subscribers have created/saved/used,in the past), our s/w will flash a message as follows:

Dear __________

You just created/saved a Demographic Profile/Mailing List, containing following search parameters,

 

Age                                                                                    ___________

Gender                                                                              ___________

Experience                                                                       ___________

Level/Designation Level (4 option)                             ___________

Educational Qualification                                              ___________

City ( maybe we should ignore this)                            ___________

Employment status                                                         ___________

 

Here is a list of Marketing Messages sent out by some other subscribers, to the very same target group.

Total No of messages sent so far to this group.

Sr No

Subscriber Name

Message Title

Date Sent

 

Voltas

Most efficient split Air conditioner

 

Click to see

23rd Aug 2013

 

SP/14

 

Flashing of Such a list of messages, has following advantages

Ø  Out of Curiosity, Subscribers will click/open/ read other’s messages, thereby staying longer on our site

 

Ø  They will Leam (from each other’s Messages), How to Write better more Relevant messages ( PITCH).

 

Ø  Political parties will be very Keen to know, how other parties are Projecting their image / achievements. It will help them write “Rebuttal Messages”.

 

Ø  Corporate Marketing Managers will leam about Competitors Strategy in respect of a particular product / Service. This will help them develop Counter-strategies.

 

Ø  It will give them ideas about new products services

 

 












































No comments:

Post a Comment