SAMPLE JOBADVTS
20-09-04
Abhi
Sometime back I mentioned that WWJ has very little to offer
to a jobseeker by way of experience.
On all other job sites the moment he enters job search
criteria and clicks please able to see experience dozens or 100 of job
advertisement.
So he expects a similar experience on WWJ too
but WWJ kind of leaves him high dry scenes we do not show
display any job advt.
veena personal expectations are not made he feels very
frustrated very cheated he feels he has been taken for a ride!
the more I think about this the more I am convinced that
genuine jobseeker may be keeping away from wwj because of this feeling off
NON-FULFILLMENT
One way to overcome this feeling of levy demand what next is
the introduce the page as attached
search an arrangement would have following advantages:
Now he can see experience the actual job advertised that he
could expect to receive if he becomes a jam subscriber so here is visual proof
not a mere claim!
This is further informed by display of job alert SMS right
below corresponding to dad job advt.
we should seriously explorer the possibility of highlighting
in different colour within the body of the adverts remind those words which he
has picked selected in his job preference.
so is the able to see your matchmaking logic in a
transparent manner here is the proof that matchmaker has done a good job in
picking that job advertisement.
if he is not happy with the job advertisement displayed, he
will go back and try another combination of keywords in job preference form and
then immediately see another set of job advertisement.
now he is able to immediately see how the particular
keywords affects the selection of advertisement so he instant effect induce him
to experiment again and again till he reduced the optimal mix of keywords from
power point of view his trial and error experimentation has great value this
involves matchmaker to deliver relevant job which is our USP.
The jobseeker through his frequent experimentation helps our
USP!!
He spends his time efforts to ensure that he gets most
prevalent job alert we too benefit.
If we store all the keywords that he experimented with
before zeroing in finalising on the final set then somebody we may even be able
to develop on expert system which would be able to even suggest renewed the
keyword that any job seekers should Select based on his resume the keywords
contained in his resume.
Storing or earlier keywords in the sequence in which they
were picked discarded replaced wheel tail or expert system how human brain
works!
through this page we are adding interactivity this element
is very important because this is what he is used to on all jobs sites.
we just cannot say imply that because we are not a job side
there fare feed don't offer interactivity that would be arrogant.
weather if its WWJ or any other site a visitor expects
interactivity no one wants to visit a brochure website!
Bing after 2 view a job advertise and its corresponding SMS
alerts simultaneously has another advertise VIZ.
MANAGING
CLIENT EXPECTATIONS
Navy we are conditioning him by saying look we have
restriction of 160 characters so that you will get to see on your mobile we be
the SMS shown below no more but rest assured this SMS is backed by true blue
blooded detailed job alert advertised as you can see.
of course, sample job adv advertisement page will require an
online database of maybe 10,000 job advertised all the time besides matchmaker.
Next another wheel review the next match job advertise.
please give this proposed a serious through as soon as you
are free from Tata trials.
SAMPLE JOB ADVERTISE
Dear ------------------
Thank You for indicating your job preferences which are:
CITY
--------------------------------
DESIGNATION
-------------------------------------
FUNCTION
------------------------------------------
INDUTRY
-------------------------------------------
Using this are matchmaker software has picked a few job
advertised as shown below are these relevant to your needs? If not modify edit
your job reference than once again check the sample job advertisement
although you may never achieve 100% prevalence repeating
these process to 3 times should yelled and optimum mix of job advertise.
JOB ADVT REF NO--------------------------------------------------------------------------------------------
<
BACK NEXT >
Job alert SMS on your mobile will look like following
VOLTAS / PUNE
material manager
BE (M)
Age Max 45 / Exp Min 15
Monster India
Ref No -------------------
Abhi 31-08-04
Creating a buzz
Ref- My yesterday’s Note Happy Birthday
Some more Points:
Maybe love thinking we enough to have a provision where the
sender can enter hurt his own birthdate in my details block as below.
MY DETAILS
Name = --------------------------
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D |
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M |
M |
Y |
Y |
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Birthday :
Email:
Mobile No Submit
The moment he click submit the names of selling ties for his
own birthdate will pop up in a window.
this is the proof that the software works only if the sender
gets convenient that the software works should be feel like an evening names of
his friend.
provision for add condition celebrity details
we would need to provide into parts
A PRIVATE LIST BOX
this is the where the sender or the recipient could add
names data which belongs to friends relatives sweethearts EC which they do not
wish to share with general public they want these to be their own personal
private secret this is a very common oh click subgroups amongst collegians.
hence we need to assure the sender and recipient that any
names details added into this private box will not be shared with anyone else
and that will not add these names to common public database.
A COMMON PUBLIC LIST BOX
This is a box in which sender recipient could add data names
of public celebrities EC film stars sports James models extra which entire word
nose WSJ would be free to add this into our common public database birthday
twice so that these database keeps growing to continuation of all people using
these feature everyday benefits by everybody contribution.
RECOGNITION
Why would shoot any centers when take the trouble to
contribute new names data to the public box? The free riders would want to
enjoy the benefit of this service without having to contribute anything!
and we can neither have any rule which says
you can use this service only if you add 5 new names data to
the public box
to bypass search rules people may enter junk data and we
have no one to monitor validate any data entered by any one the public box
so obviously search for negative incentive will not work.
but what might work is a positive incentive we may be able
to motivate people to add new data to public works if we give them credit for
their contribution.
incidentally as far as public books is concerned we cannot
have a field for email ID shown in may yesterday's note
it would be virtually impossible for anyone to get hold of
private email IDs of shahrukh Khan, Ratan Tata , Sachin Tendulkar etc.
add in any case they are unlikely to be looking for job so
we have no use for their email IDs
free service
somewhere we must mention that this happy birthday service
is free 31-08-04
CREATING A BUZZ
Creating smart moods
creating online communities
If WWJ / JAM has to succeed really take off in a big way we
must succeed in generating a buzz around WWJ especially amongst young
generation (16 -25_
We must get them to,
-Visit WWJ
-use WWJ
-talk to friends about WWJ (on mobile)
-To give us email IDs of friends
-To use PULL sms / push sms services from WWJ.
They won’t to do any of the above unless they feel it is fun
and then want to share this fun with their friends.
Most of them are not looking for a job and are not
interested in job alerts.
but some day they will weigh don't have to tell them that!
in the meantime how do we make them visit WWJ? and get some fun?
As Follows:
Dear young friends:
Amaze your friends with your knowledge.
tell them the names of celebrities who share their birthday
beside wishing your friends
VERY HAPPY BIRTHDAY!
All you do is to fill up the form below we will do the rest
automatically sending out birthday greeting to those friends whose email IDs
you enter below along with the names of celebrities born a same day as your
friend
Sample: -of course we will mark to you a copy of each happy
birthday email that we send out on your behalf so you can also call up your
friend is more you can add to the list prepared by us detailed on any other
celebrities or even common friend that you may remember have fun love life and
keep away from drugs.
FORM TO BE FILLED
HAPPY BIRTHADY
Dear
Young Friend: ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
My Details: --------------------------------------------------
Name: FIRST LAST
Email ID : ------------------------------------
Mobile No: -----------------------------------
Please regularly send Birthday Greetings on my behalf to
following of my friends:
|
Sr No |
Name of Friend |
Email ID |
Birth Date DD/MM/YYYY |
Click to View & Edit |
|
1 |
Anju |
01-01-1986 |
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2 |
Priya |
01-01-1984 |
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SAMPLE
Dear Anju
A Very happy birthday.
Do you remember that you were born on TUESDAY of course not!
I forget you could not read the calender then or now!
Anyway
you had good company on your birthday Apart from the other grate people who
were also born on
Were
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|
Celebrity |
Period |
Celebrated
for |
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1 |
Joseph
Frances Duplex |
1967-1765 |
Gon gen |
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2 |
Count Baron |
1863-1937 |
French
Sportman |
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Celebrity |
Email ID |
Birthday |
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1 |
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2 |
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If I missed out any lesser mortals, who are currently masquerading
as film stars / sport champs / fashion model etc. enter their names below and
bounce back this email to me.
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Celebrity
/ Friend |
Email ID |
Birthday(DD/MM/YY) |
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1 |
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2 |
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Hey WHERE/ WHEN is the party?
Love
Priya
Abhi
The following have to be important features of HAPPY
BIRTHDAY
It has to be FUN / MOD
sender should be able to edit the message
every relationship between any 2 persons in unique and
therefore sender wants his her own unique message in own unique style language
to go to other person.
again a person certainly does not want to say him message to
go out here after your instead of fun it will become boring.
Sender would also like to vary the message from person to
person.
add name details of other celebrities born on same date to the
list.
I have a feeling that youngsters would want to show off
their knowledge of film stars models other celebrities EC to their friends in
other 2 impress them we have to turn this happy birthday feature into some kind
of an ego trip!
similarly even the recipient should also be able to add
details of celebrities or even common friend born on same day and the bounce
back the email to sender.
of course recipient also want to show off his hers current
up to date knowledge!
in this process back and forth bouncing we want to capture
as many new names and email IDs as we can that really is our goal for this
reason we must automatically receive a copy of beach greetings that guide
bounce back with addition of new names and we should automatically update our database
so that the list of date wise celebrities keeps going for every without any
efforts on our part.
so users create their database and they also consume / use
their database! Everybody contributes his/her own knowledge, whereby everybody
benefits/gains.
This feature will build powerful community.
YOU
SHARE YOUR BIRTHDAY WITH…..
|
Celebrity |
Period |
Celebrated
For |
|
Joseph Francois
Duplex Count Baron
Pierre de Coubertin Edward Morgan
Foster SatyendraNath
Bose J.Edgar
Hoover |
1697-1765 1863-1937 1879-1970 1894-1974 1895-1972 |
Governor General
of French Terri tons in India French
sportsman English
Novelist Mathematician
and Physicist Director of
FBI |
|
Celebrity |
Period |
Celebrated
For |
|
General James
Wolfe Johana Daniel
Titius Rudolf
Clausius Henry
Morrison Flagler Arthur
William Charles Gore Louis Charles
Breguet Sir Michael Tippet
Issac Asimove Roger Miller Kirti Bhagwat
Jha Azad Cula Gooding
Jr |
1727-1759 1729-1796 1822-1888 1830-1913 1868-1928 1880-1955 1905-1998 1920-1992 1936 1959 1968 |
Hero of the
battle of Queuee Astronomer
& Physicist German
Physicist American
Financier English
Tennis Player French
Airplane Builder English Composer Author & Scientist American
Singer Indian
Cricketer American
Actor |
Abhi
25-08-04
JOB Alert on WWJ
Effects of Quality (Relevance)
VS
Efforts of Quality (Sheer number)
There is no denying the fact that to an individual jobseeker
who registers quality / relevance of job alerts is quite important. For him it
is this quality relevance which would differentiate JAM from conducting dozens
of jobserches on jobsites which throw up hundreds of irrelevant jobadvt on his
screen.
But that is provided he registers! But how do we get him to
register in the first place?
How do we get thousands to registers in the first place?
That is where the QUANTITY (no) of job alart, comes into
picture.
Before a person registers, the first thought that crosses
his mind is, Will I get ANY jobalarts at all? How do I know? What is the
guarantee?
So far, we have nothing on our website, that would remove
this doubt from the mind of a potential jobseeker!
Remember, what is his experience so far?
He goes to any jobsite, entershis “Search-Critria” and
clicks SEARCH and Voila!
He sees, dozens of job-advts in front of his eyes within
seconds (relevant or otherwise!)
But here is an undeniable proof of the sites ability to
throw-up deliver jobs! He is convinced jobsites do not have to bend backwards
to prove this point.
But, on WWJ there is no job search there is no way for him to
know that there will be any jobalerts atall!
It is, as if , WWj is telling him, You have got to believe me
because I AM SAYING SO! When I say, you trust me?
This is in sharp contrast to what he is used to Hear from
other job sites, which proclaim from roof-top,
come One! Come All!
Job search is free.
We have millions of Jobs.
Test & find out it all we charge you nothing to apply
online.
This competition means we will need to convince potential
JAM member, that when they registers thay WILL / SHALL get many Job alerts.
And I feel the only way to convince them is to host a page
like enclosed. Each frame will change once in 10 seconds enough for him to read
the SMS and the fig.
Obviously we will show / display only those jobs where both
nos are respectable.
And these alerts need not be yesterday’s only. Initially
these could cover last 10/15 days if we do not have enough showing big no when
we have plenty we can reduce to yesterday’s alert only.
And to begin with you may even fictitions / cooked up figs!
Remember that what we are attempting is to create.
A SELF-FULFILLING
PROPHESY!
Once jobseekers see such respectable / large no and get
impressed, they will start registering in thousands! By that time you would
have also relaxed some of your match-critenas so that would actually start
generating large no of job-alart! That is what we want. Then there will be no
need to enter / display fictious figures!
Pl. Remember at this stage Quality of job alerts is not
critical it is the QUALITY which is critical inn order to convince the job
seekers to register in the first match -criteria later.
We have to somehow, convince the potentials that, already a
large no. are benefitting and if they don’t join they will get “Left Out”!
25/08/04
To
All Consultants
Useful Information
One, of my advantage is that I get plenty of time to read
newspaper / magazines and dig-up information which could be useful to our
business.
I recently came across some such useful info which Deepa has
converted into graphs and will soon install icons on your desktop to access
these are.
IT Jobs who is hiring how many? And
Eighth annual india salary increase survey by HEWITT
ASSOCIATES.
As far as the salary survey graph is concerned it should
help help you in properly advising it clients / candidates during salary negotitions
if you feel advisable, you may even email this graph to your clients.
CC: Deepa (to do needful)
CC: Nirmit CC: Raju
IT Jobs – Who is Hiring How Many?
Source To I / 15-03-2004
Company HCL
DEEPA
There are 6
Companies listed in the news cutting. Can you plot separate graphs fore Company
& put-up an icon on all Consulta desktop? Icon title IT Jobs.
16/05/04
Deepa
Pl. plot enclosed graph & install on
consultants' desktop an icon titled
All India
Salary Survey...
To years make
graph very legible, drop 97 & 98
only keep years
99 them 2004.but spread-out horizontally on X axis so that lines get separated
a little more
Plat 3 lines in
3 different Colours if possible. If not, make dotted as shown
Ensure to type
[NOTE] on graph
Pl. show me before
installing.
16/03/04
Abhi / Deepa/ Vittal
12/09/03
Downloading
& Creating a structured database of Job Advts..
During last 2
months, Samata had been. Downloading from Naukri. I believe about 120,000
downloading from been downloaded so far. ( we also have. 30,000. earlier sent
by Sajida),
Ocassionally
Inder / myself helped download ads. from Monster India, whenever we found time.
Altogether, Aug in Sep, we probably managed to download. 3000 job adit day. -
no more.
There were problems
of
Internet
Connection bad / not at all.
Samata had.
some other urgent work..
Now that we
have Settled down Comfortably new office, with a 512 kb line, we must take up
this job. priority on night eamest...
our target
should be 10,000 job advts / day
This will
require should be 2 persons / 2 machines.
Vitthal should
be one of them.
And, if Deepa
Cannot be spared full time. for this any work, & I suggest you take any temporary
/ contractual" SSC boy for Rs. 1500 p.m
His target must
be 5000 / day (same as for Vittal).
I would like
this arrangement to be implemented & stabilized by next week and i.e. buy
21th Sept. That is enough time to a new PC (bare configuration)..
Of course,
clicking on a mouse is NOT "human use of human beings" and should be
used only till such time that
We get MYRIAD
modified (at a price of course) so that, for 5 minutes every morning, you
instruct it which jobsites
to visit &
download, automatically. OR
develop a
spider on Download Some our own spider free-ware, mentioned in FOSTER'S book OR
4
Recruiting on
the Web" (now available with kavita)
Maybe, Abhi may
wish to set a target. for implementing such a Spider - and "free",
"Deepa / Vittal to do some "human"work!
As far as
job-advts are Concerned, our first target Indian jobsites, starting is Naukri /
Monster / Jobs Ahead / Jobstreet/ etc. with Job advt
Today's advt.
in Times of India, speaks of 90,000 jols-(advts) available on
Times jobs. Com
In Google, if
you type.
India + job sites
you will get a
list of 200+ jobsites!
our spider,
should be able to download Job advts from all of these.
Earlier, we had
tried. "Infogist.com" "Lexilot.com (?) for spiders (commercially
available). Ent Our did not succeed because, at that time, Concentration was on
downbading of
RESUMES.
And to access
Jobsites require resume database all SUBSCRIPTION & PASSWORD.
But this is not
the case with job-advts-
Job-Advts fall
under "PUBLIC" category. & can be accessed/ downloaded by anybody
without password/subscription.
Gradually, we
must extend our efforts to USA based jobsites & download USA- based jobs
(IT jobs only).
This because
all Indian IT professionals want to migrate to USA (-except for those.. working
in 3p !).
If We Succeed
in downloading 2.5 lakh job advts / month (@ 10000 / day X25 days) and 10 Lakh
in next 4 months, then we have a large enough database for
Conventional job
search feature on Jobseeker.com Cour next website URL). "Functional-profile"
job search on Jobseeker.com
Match-Theory
job-search
of 20% 50%
Match-Index ->
Joh-Alert as
SMS on mobiles (17 million now,
"Job- Descriptions" for Guru Ad
module. "skill-wise keywords" for self-learning software. Mailing
List of Advertisers to promote Recruit guru
70 million by
2007)
ΔΑ "Job-
Descriptions" for Guru Ad module. "skill-wise keywords" for self-learning
software. Mailing List of Advertisers to promote Recruit guru Job-Market
Analysis Graphs (trends) sample given to Deepa 2/3 months back)
For publishing in newspapers / websites etc to
give us lots of free publicity.
Delivering JAWS
(jobs Across world summary)
To News Paper
Cybercafe
Another website
TV Channels Etc
On
Jobseeker.com there will be a configure your JAWS page which subscribers will
fill in & start getting KAWS at desired frequency.
Creating database
of Company-wide vacancies advertise over the years this will help both recruit
guru & 3p to market their services datamining at its rest!
I am sure you
can think up of many other uses.
But one thing
is most important whatever no of job-adverts get downloaded during the daytime must
get AUTO-CONVERTED & UP_LOADED on jobseeker.com same night! This process
too must be automated. There should be no need for human intervention.
CC: Sanjeev /
Kartavya
Kartavya/Abhi
Sanjeev / Inder
Nirmit / Raju /
Sriram
31-08-03
Delivering
Job Alerts over Cell phones
In internet
world (of e-commerce), if you are not One step ahead of competitors.. then you
are two steps behind them.
In my recent
note on "Positroning of Recruitguru", I talked of
Carving out a brand
new territory – totally different from that of Monster Naukri etc..
Create a new
"Industry--standard" concerned as far as Image Builder is concerned.
Set our own
"rules" of the game.
not to our take
our battle to Monster/ Not Naukri's territory.
Create a whole
new set of "Allies/ Affiliates Partners" Creation either for Content-
or for delivery of our content
Enclosed chart
& news cuttings must be read in this perspective (of wanting to differentiate
Recruit Guru from the likes of Monster / Naukri).
Today
Monster/Naukri as emails are delivering job advts as emails over internet /
desktop - once a day (?)
Then the recipient
logs into Concerned website, browses the job advt. & may apply online"
if he has already deposited his resume earlier.
This is the
TRADITIONAL method used by all jobsites - including 3pjobs.com at in past. In
fact, we were the pioneers in India !
If by now, 3p
jobs.com had grown even half the size of Naukri / Monster, then we would think
ten times (not just twice). before jettisoning / ditching this method of job alert!
It would be too
much of a risk to make a Sudden Course-Correction / to switch over to an
altogether different/new
• Delivery
Mechanism
Device
Fortunately for
us, 3pjobs.com remained an insignificant player amongst Indian jobsites. All
those who came much later, over to 3pjobs.com (in terms of no of resumes
revenues etc)
So much so,
that some 8/10 months ago, we decided to remove all Candidate related Customer
related "Services" from 3pjobs.com
(Job Posting /
Resume Posting/ Job Search Resume Search).
So 3pjobs.com
not even in the running (by self-volition) as far as Monster | Naukri etc
are concerned.
!
So Recruit Guru
does not carry any •historical baggage", any legacy hand-bound by past. It
is as far as what It is not did in the By clean break (initially) and outside
world is concerned, there no "connection" between 3pjobs &
Recruit guru.
This gives
Recruit gun a lot of "freedom" of movement /action/
innovation/experimentation.
•Recruit Guru does
NOT have to worry about any on fall out" (of such an experimentation) any
existing "customer "base", because it has no existing Customers!
And that
experiment should be such that it enables Naukri and Recruit guru to leapfrog
Monster/ Care-out a Virgin territory.
And I firmly
believe that experiment is to deliver job-alerts as SMS on cell-phone -
something which Monster/Naukri do not seem to have attempted so far (but
tomorrow, they can!)
In the enclosed
chart, I have put forward my arguments in favour of this proposal.
A cell phone
job-abort has an element of Instant gratification" -no matter where you
happen to be! You are not tied to a desk, an internet connection. You are not
tethered by a wire.
An executive
may find it Inconvenient his "private mailbox" during office hours,
but it is quite different with. a SMS. It is So Convenient and so
"private" (even if you are sitting in front of your boss treating).
or with 5 colleagues in a
And an SMS does
not cause you inconvenience, even if you are travelling
And Cell phone
as a "medium", as "Internet Access Device" is going to
grow. 10 TIMES as fast as a PCI-Soon 20 TIMES!
we Can
ill-afford to ignore this device -and this delivery mechanism - Where 4 tale
communications are going CONVERGE. to
It is not going
to be a pc put a cell phone, which is going to be the device. of
"CHOICE" for the young generation. We can ignore it at our own peril!
So in next 4 years,100
million Indians would want an Useful Content delivered to them on their
cell-phones
and,
Some 8/10 national
SERVICE-PROVIDERS would desperately broke for start an useful. content, from
"Content providers!
And, if
Jot-Alert" is such an USEFUL content, which cell phone owners want and
Service-providers want, then Recruit Gum Is ideally placed to deliver it!
And the obvious
implication is that there.100 million Cell phone owners, would have
to first SUBMIT
then 200ume to Recruit Guru!
And if Job-alert
delivery is coupled with "Apply On-line" feature, there is every
believe that these 100 million persons would submit their resumes.
If 50% are
self-employed, that still leaves 50 million!
And these are
the Resumes that we will "sell" (@ Rs. 10/= each) to our Corporate
Subscribers! At one download/year for each resume, this means Rs. 50
crores/year!
If cell-phones
are being pressed into service by.
▷ HDFC bank for allowing
Credit/Debit card holders. to make payments
Siddhi Vinayak
Temple to accept Rs.51/- from devotees to perform "Pooja”
then why not
for delivering Job Alerts"?
We have already
downloaded. 130,000 job advts from Monster Naukri in last 2 months.
In Sept/Oct, I
propose to raise this figure to 300000 job-advt & keep downloading
@10,000/day from various Corporate-sites).
We already have
"AUTO-CONVERTER" Software to Create a structured database of these
job advts (to facilitate matching" resumes with Jobs).
What is
remaining one small step, viz
Match/seach
module.
Delivery
(belecom) module
Accounts /
Billing mudule
Customise/Configure
module.
Admin Tool
Module. 31/08/03
Kartavya
Alhi Nagwekar JAM 30/06/2003
Inder
The Second Wheel
In my notes
NATURE
OF OUR BUSINESS"
(Dt. 08-04-1994),
I said,
·
Our business will have 2 wheels,
·
Information Technology
·
Telecom Technology
Telecom will be
the second wheel of our chariot.
our business
will be based / centred around.
"Super
highways of Information Flow"
But I wrote
this before Internet / Telecom revolution had reached the shores of India.
But 9 later,
things years We Now are looking up! have 3.5 million internet connections (-
but quite likely 30 million email IDF.) and over 6 million Cell-phone
connections, growing at 2 million/year.
There are, also
80 million TV sets, of which, some 40 million have cable connections (int quite
likely 30 million email IDs) all of which, will get a set-top box in next 3/5
years.
ICE
(Information - Communication-Entertainment) is poised to be the fastest growing
industry. Most of the investment is being made. in this sector.
Telephone
Companies. diversifying into providing are Internet Services - but giving
"connectivity" does not eam much revenue. It has become a
"Commodity business or, will soon become.
And cell-phones
lines (connections) will grow many times are faster than landline connections.
Cost per much cheaper (to install). Call phone prices. dropping too.
Within next 4
years, teledensity will go up. from 5/100 to 9/100 of population, Cell-phone
tariffs are dropping (although lowest in the World).
In last 3 months, average usage
of Cell phones has gone up from 400 minutes/month to 700 minutes/month nearly
highest in the world! - Everyone owns his/her voice. can deliver to another
cell phone
But very few
(only Companies) have DATA, which can be delivered over cell-phone.
Cell-phone
companies are desperately searching for DATA CONTENT, in order to differentiate
from competitors.
If they cannot
manage to get some competitive.
advantage thru
such differentiation, they would face. tough time.
And this is our
opportunity.
Enclosed
tabulation shows what "content", we can make available to Cell phone
Companies, which Could be of great interest to cell-phone users.
To begin with,
delivering job-alerts as SMS":""
(can we quickly
find-out, how many of our resumes Contain "Mobile No! ?_ even though. we
may not - certainly do not know, who are the "service-providers"
unless, we can figure that out from the "Numbering system).
Initially, we
will offer such content FREE to cell-phone companies. If they have to pay for
such content, they may shy away.
And, of course,
We must not have an exclusive tie-up with just one cell phone Company. we will
offer similar content. to all cell-phone companies...
And let them
decide whether they wish.
to
→ give away,
Increase OR "the content "free", in order to their
"subscriber-base
OR
they wish to
charge something for each. Job-alert delivered.
In making
"job-alert" available over cell- Phone, we are Selling Convenience
to. the young Jet set crowd, whose biggest problem is that they are.
on-the-move all the time & have hardly time to connect to internet / open mailbox
look-up job alert.
And to be able
to receive an SMS job-advt, when you are in the company of "friends /
"colleagues / relatives, can be tremendous
EGO BOOSTER
Now, you are showing
off to all your friends / colleagues/relatives, that
→ YOU ARE IN
DEMAND
→ YOU ARE
SOUGHT-AFTER
→ YOU ARE IMPORTANT
Once Kartavya
confirms that we can deliver such content, technologically (& in X days),
let Inder speak to Mr. Sandip Das (orange)- a good friend of Nirmit.
COMMUNICATION THE
SECOND WHEEL
|
COMMUNICATION CHANNEL |
Internet |
TV |
Print Media |
Cell-Phone |
Landline Phone |
|
TARGET GROUP |
JOB-SEEKERS |
|
CONTENT TO BE CARRIED |
|
|
|
|
|
|
JAWS Tabulation |
|
|
|
|
|
|
Job Alerts |
Email |
|
|
SMS |
Voice Mail |
|
Interview-Calls |
Email |
|
|
SMS |
Voice Mail |
|
JobSearch |
Website |
|
|
|
|
|
Submit Resume |
Direction Website |
Inter Active TV |
|
Zap / Upload |
IVRS/ Voice to Text |
|
TARGET GROUP |
EMPLOYERS |
|
Candidate Alerts |
Email |
|
|
SMS |
Voice Mail |
|
Resumes |
Email |
|
|
|
|
|
Resume Search |
Email |
|
|
|
|
|
Job Market Graphs |
Email |
|
|
|
|
Kartvya
Abhi
Vicky
Inder
This is a proof
that cell phone co are desperately looking for useful content providers in
order to improve their revenues.
I strongly
believe that delivering Job Alerts on cell phones (as SMS) would not only
increase the usage by existing subscribers but would even bring in new subscribers
for a cell phone co! A Jobless engineer (and there are several millions!) who
cannot afford a Rs 30000/- PC to receive email Job alarts, would readily buy
Rs.3000/- worth cell phone which sends SMS Job Alart! We could easily earn Rs.
2/3 crores per year from this application!
27/06/03
Abhi-Kartavya-Vicky-Inder-
A "job-akrt"
sent to a mobile is a non person-to-person" value added SMS Service.
owners pay approx. Rs. 1.50 per message. of this amount. T Rs. 0.50 0.75 is
paid to "Content Provider" by the concerned mobile-Service s).
Company. so, if
only I lakh jobseekers Sign-up for Such a service, we (as content provider) can
rake-in Rs. 75000/ DAILY! service-provider get the same amount. And, today,
with G3 (GMS/G CDMA), Service-providers are desperate to get some
killer-content ! They are all making huge losses & would want to grab any
straw! This alone con give us an annual-revenue of Rs. 3-4 crores ! what do we
need to implement this fast?
16/06/03.
Global
Recruiter-V. 3.0)
May
25, 03.
Kartavya
Abhi
Inder
Most Wanted.
"To be
wanted" is a strong human emotion. It gives depth/ meaning to existence.
"Self- esteem" of a "person depends upon how much he is wanted I
how much he is in demand.
Devoid /
deprived of this feeling (of being wanted) a person builds up all negative
emotions (anger/ frustration / jealousy / hate etc).
But, when this
feeling (of being wanted) is strengthened/re-inforced, a person builds up
positive emotions ( Love / Sympathy / Helpfulness).
The feeling of
being wanted, inflates a person's ego increases his "self esteem".
To make
success, Global Recruiter a resounding we must interweave strong emotions into
its fabric.
Global
Recruiter must skillfully employ
strong human
emotions to capture the imaginations of both, the recruiters & the
jobseekers.
And We purpose.
must "exploit" technology to this
Let us examine,
how we can exploit the feeling of " being wanted", amongst the jobseekers.
If I am a professional,
(employed unemployed), what would
- Worry me
most?
- Lift my mood,
the most ?
If I am
employed, losing my job would worry me the most.
But,
if at the same
time, knowing that 17 other Companies (wanting me), no ends! are "Looking
for me"" would lift my mood, to
May but be not
be "me" - by name. (Prakash Mehta), someone me ! quite like me -
could even be me!
I Suddenly
realize that "I am wanted / I am in demand / I am sought after".
All, I need to
know that on this 25th of May 2003, there are as many as 17 jobs (from 17
companies) which match. my resume so well (what percentile. match ?), that I
could simply walk in.
in case any of
these 17 Companies and simply land a Job!
Such knowledge,
would boost my ego l my "Selfrestan" to the sky!
I am good
enough to be" wooed" ! - And if the "Suitor" working a me
is handsome (read a large / reputed company), then a am in the seventh heaven
!!
And, it is
wise) emotion to So arouse Simple/easy (technology- such a powerful in the mind
/soul of a jobseeker.
We already have
a " "job-alert" Software, which matches.
a with given
job-advt
with
a given resume.
And this
match-making takes place, once- a day, on our jobsite.
All the new
fresh job advts, being posted during the last with 24 hours are
"matched" all the resumes in the database, and "job-alerts"
get emailed to each resume-owner.
I believe, the
software takes into account only the "incremental" job-advts. being.
posted on our website, during last 24 hours. This was a Sensible thing to do,
in order
not to overload
the server
not to flood
the candidates with.
job-alerts for
the same job-advts.
again &
again
But whereas may
think of continuing
this sensible /
practical approach, we Could also think of introducing a
You are wanted by
graph.
- a kind of Wanted
Index"
– a kind of
" Demand Meter"
- a kind of
Your Popularity chart"!
Date
This is like
Mr. A.M. Naik (CEO-LAT), first thing every morning, looking-up the Share-price
movement of L&T, TV/ Newspaper / Website etc etc. on I bet he gets this'
"feed" on his table (or on his mobile - more likely), every half-
an-hour during the trading-hours! All CEOS/CFOs do!!
We, too, could
plot such a graph, for each & every resume." each & every day,
without any
problem
Today plotting
such a graph would look ridiculous, because, I suspect, we have no more than on
our website !
But, starting
this week, we will start downloading single job-advts. posted on Monster /
Naukri/ Jobs Ahead / Job-street / Job ads etc. etc. and EVERY DAY. (Using
MYRIAD).
So, by end
June, we may be, daily downloading 500 job advt. That is
10000/20000
every month.
So even if we
retain keep these job advts "Live" on our website for just ONE month,
we would have at any given point of time, 10000/20000 jot advts.
And hopefully,
by end June, Abhi may have managed. to Convert (Reou Mine) &.upload on our
website 100000 email resume
So there will
be DAILY MATCH-MAKING between
-100000 resumes
&
20,000 job-advts
& "No.
of Matches" for each resume.
Plotting
these graphically everyday, for 100.000 Candidates may pose, Some load, which
we Overcome. can -processing-
We
could also think of doing all these "match-making "" OFFLINE
plot the
graphs
offline.
Then,
only upload the graphs (daily?) on our web-sewer based. Resume Database.
So of
each graph becomes -part & parcel.
BUTTERFLY RESUME
Which,
→ a
Candidate can log-in. & View & download
→ a
Candidate can receive as email
→ a
Candidate can as MMS(Mobile)
→ a
Candidate can show to his boss !!
(message"
I am not stuck with this job !").
show to
his prospective employer, saying "I am a most wanted person. (May not a
good idea!) Let us use technology to stir-up powerful. human emotions.
Afterthoughts
"Demand
Graph" must not be made a a part of Butterfly version. It will prove
counter- productive.
No
recruitment manager would want to hire a person with who goes such a huge EGO -
around shouting, Look here, I am in such a great demand I" Including
"Demand Graph" into Butterfly version would Create precisely such a
feeling.
11 So,
we reach. Condusion that the a "Demand Graph" may be an excellent
ego-booster / Comforter for a jobseeker, but it is not to be. shared with
potential employers.
But, of
course, you would want to share the Demand Graph with your friends 2
colleagues. Afterall, your esteem lies in their eyes! And you want to
"Compare notes" with them by looking at their Graphs. Demand
And
would it not be a matter of shame, If they - your friends / Colleagues - do NOT
have their OWN "demand-graph" ? Unthinkable! So, the virus spreads
& cult develops.
daily
graph-with 31 days of month- may be too large to appear on the small screen of
a GPS cell-phone.
So, we
may take
→
Average of 7 days & plot a "WEEKLY CHART
or
→
Average of 31 days. plot a "MONTHLY CHART)
These
small enough to fit onto a are cell-phone screen and therefore ideal for
zapping (as MMS) to friends / Colleagues.
A new
toy" is no good for a child unless, neighbouring children can see it -and Envy"
the child !! - and want to have Similar one of their own.
Candidates
may log into our website & View, large DAILY graph-ent only. a weekly or
monthly Version can be downloaded cell phone screen.
I
suppose, we can start OFFLINE experimentation, as soon as Deepa manages to
download 1000 job advts from various sites a using MYRIAD.
Kartavya
/ Nagwekar
Abhi /
Inder
31-05-03
Job Alerts on Cell-phone
This is
further to my note. The Second wheel of yesterday.
My
detailed thoughts on this subject a are jotted down in the margins of chapter
on" Luck", from book DoCoMo (copy enclosed). You may find it useful
to just glance thru the underlined paras & my notes.
One
technical point, which I am unable to understand is,
Do we
really need to tie up with cell- phone service providers, in order to deliver job
alerts. over cell-phones (GSM / CDMA type) ? If cell- Owner Can Simply log into
our website - using internet-connect feature of GSM/CDMA phone- then how does
Service provider come into the. picture? Once a customer gets connected to
internet Cell phone service-provider has no SAY ว in the matter, as to what the user
accesses (which site) & what he downloads". Can you pl. clanfy?
Kartavya
27-02-03
GPRS/CDMA (WLL)
Vs.
CONTENT
See
enclosed article.
To
popularise their "Services", all Cell phone Cos.
are
scrambling all over to find "content" -in which Subscribers. are
interested in & which can
be
delivered thru their service/network.
Everybody
(all Cell co) are experimenting with
→emails
→games
(eg. Cricket)
→Video
Clips of Events
→Songs
→News
→ stock
Quotes Weather Reports
→Greetings
→
Intemet
→Celebrity
Photo & Online lottery
→Astrology
(Forecasts?)
etc etc.
There
is no doubt, all of the above are of interest to Some-or other "Target
/Niche Group" of users of cell-phones.
But,
getting and holding onto - "job" is a lasic as
ROTI/KAPADA/MAKAN"!
This
"interest" (category) Cuts across, all the as above-stated
"target" groups.
Soon,
Cell-phones will be owned, even by "jobless" youth.
Now, in
fact, if we Could Convince the Cell-phone Service - companies, that their,
“Subscriber-Case" Can dramatically expand if they start delivering their
Job Alerts" over cell-phones, then there is a Pretty good chance that they
will jump at this (novel) idea!
Tell
them that 50 million educated unemployed youth are registered. With country's
900+ Employment Exchanges!
If
Bharati to Send BPL or Reliance, manage to send Job Alert" emails over
their Service, millions of educated youth, will start subscribing to their a Service
- over
"Prepaid
card! Tell them, over 2 million jobseekers are registered with Indian
Jobsites!!
And, We
are prepared to give offer this service/content to Bharate/BPL/Reliance
"FREE"!
We
don't pay them (the Cellco!) anything to their deliver our "Job
Alerts", to Subscribers! - No way !!
Cell co
are, their subscribers, message. That in any case, charging Rs. 1/= for each
SMS. is their "Revenue Model" -and they will continue with that, in
any case.
But,
We
are" obliging" them (cell co!) by giving free CONTENT (even at the
cost of loading our server).
And
that, they will leverage our (free) Content to boost their revenues by Vastly
expanding their subscriber-base!
Then
again,
the
cell-company, which jumps for our FREE CONTENT OFFER" first, will gain
tremendous
COMPETITIVE ADVANTAGE, its Competitors. It will get the FIRST-
MOVER
advantage.
I
suggest you / Nirmit speak to Some Cell Cos & show them demo of our
RESUMINE /RESEARCH as well. Nirmit knows CEO of One Mumbai-based Cell co.
cc: Nirmit.
Sanjeev
-Abhi- Kartavya
This
means, if we wish Job Alert as an SMS" application to develop for
Reliance, we would have to do so on JAVA But Reliance Infocom will provide us
Software Development kit In-house Testing Lab.
-Software
Development Kit
-
Inhouse Testing Lab
We
should go for Revenue-sharing" Agreement with Reliance. They already have.
5 million Subscribers - of which, I presume, at least 1 million will be
"active + passive" jobseekers.
06/10/03.
Kartavya
- Abhi - Sanjeev
with
ample landwidth at zero cost, Valuable "Content" would be in great
demand. As long as we can create content, we would not have to worry about
"Delivery Channels & "Delivery Devices".
03/11/03
Inder
20-10-2002
Abhi
Rajeev chawlin.
Deepa
Vikram - Sunitha
Reena
JAWS
(Jabs Across World Summary)
Some
2/3 years back, I sent a note to Cyril on JAWS. Please borrow from Rajeev &
read it.
Enclosed
flow-chart diagram of how JAWS is a schematic is supposed to work. Implementing
JAWS will require a combination of technical & marketing expertise, but it
more. technical than marketing. So let us all Concentrate on first solving all
"Technical" problems that we would face in JAWS. Inder is already
exploring the possibility of "Subcontracting" of the downloading of
job advts from. Various jobsites.
Next,
Inder will. "Composer" tool the premises of examine, if the Can be
installed at the "Subcontractor, So that he does the total job of
Converting each job-advt (using Composer) into our (3P) standard. Job Advt.
format. If the party is completely "trustworthy", may we give him the
even passwords to directly upload the job. advts (including ours), on various
websites. his own.
Abhi /
Vikram will have to develop Software ( on our web-server) which a will
automatically -and continuously- prepare the shown in Job Advt. Summary,
enclosed flow-chart. As shown in enclosed JWW Chart
You
will asking you the notice that, here, I am to reveal the identity of
"Advertising Company" - (which, don't do, on our we website, so far).
The reason is
Simple.
If we
want people (ie. jobseekers) to believe that this is a "real" /
"actual" job advt., they must see the name of the advertiser. This
alone will inspire Confidence. Mentioning the "Source" of each
advertisement, would further boost this confidence but I am not sure of its
other (negative) implications at this stage, so "Source" We will NOT
mention the at least, at This stage.
Once,
We have successfully developed the
Summarising Software,
We need to
be ready with the
"Mass-Messaging
Software
(The
broadcasting Software).
Although,
on the FLOW-CHART,
I have
mentioned a "Multi Media Messaging,
it
seems, that, at least to begin with, this Can be a simple
MASS E-MAILING SOFTWARE"
Whether,
we should use our existing We Web server for this purpose or should install an
altogether Separate/ independent (- and OFFLINE?) "Server, is for Now as
Concerned, Abhi/Reena to decide. for as Broadcasting" itself is it must be
in the nature of
"PERMISSION MARKETING".
We MUST
NOT, Summary express to broadcast Job Advt. Summary to anyone without his/her expess
permission/request! This is absolutely essential.
If we
start bombarding", unwilling people (with JAWS), we will suffer tremendous
damage in the long run There will be a negative "backlash" &
both, the jobseekers & recruiters. will shy away from us! our grand vision.
(of pervasiveness) will Collapse!!
And the
above-mentioned remarks, Cover, even They have become existing
Affiliates". our "affiliates" for a specific purpose (-as
explained on our website).
Now, if
we want them to accept, JAWS Summary, we must get their consent once again.
It will
be Inder's responsibility to obtain such "Consents" from all parties/
persons, whom we are targeting as potential "recipients" of Jaws.
Inder
will draft a "Series" of "Covering- letters/ Offer-letters"
- each designed for a specific TARGET GROUP.
Each
offer letter will sharply bring out the advantages/benefits" that the
recepient will receive drafting past the derive by agreeing to JAWS Summary.
Before, Inder will go than all the "Communications" Sent by me in the
past to jobseekers / recruiters & (especially) affiliates. available on our
These are Intranet.
In any
case, I would like to Seel approve such offer-letters (drafts) before these are
sent out.
Ideally,
the offer-letters (really,Offer E-Mails), should incorporate Return E-Mail
Consent" the
(See
what we have done in case of affiliate Colleges).
Ideally
also the Same CONSENT FORM should. be On our website, individuals /
Organisations, could (if they wish), enter it So that, ALSO, online.
Alternatively,
when we receive their Return E-Mail "Consent Form" duly filled We
could / should upload it on our So that 2 Server knows "Whom" to
broadcast statistics can be maintained viewed. in website, so that
-Server
Knows Whom to broadcast
-Statices
can be maintained / Viewed
We will
discuss this entire project, next Saturday at 10 am. Before that, please go
them my target dates, for which Inder must fix old notes. On Saturday, we
should keep ready an ACTIVITY-CHART.
Remember,
we CAN (-and must) qualify for a "Case study" at Harvard !
Regards
This
RADIO TV GUIDE today's Bombay Times. is picked-up from
Even
though, this gives a lot of publicity to the concerned TV channels/Radio
stations, do you think they have to "pay" Bombay Times to publish
these details? I seriously doubt. Reason is simple.
This
is, in the nature of Readership Service. people buy the newspapers, only for
this. So, if a newspaper wants to increase its Many Circulation (No. of Copies
sold), then it has to provide this service. And only when a newspaper has a
Large Circulation, can it attract, other "paying" advertisers. So, it
recovers elsewhere, the cost of "Real Estate (media- Spas Tiven away FREE.
!
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