learning from Apple I- music

Page 1: Introduction Note (Dated 17-05-03)

To:

Kartavya

Abhi / Nagwekar

Inder / Pooja

Nagle Saheb

Subject: Learning from Others

In yesterday’s Fin. Exp., an article by S. Sadagopan (Director – IIT Bangalore) compares Napster with Apple’s “iMusicStore” service.

In enclosed pages, I have tried to simplify comparison between

→ What Sadagopan has to say about “iMusicStore”

→ What I envisage about our “Webservice”

If we are wise, we must learn from the mistakes made by others (– and it is so very easy to make “mistakes” on internet!).

Obviously, Apple has learned from the mistakes made by Napster. In turn, we must closely watch the Apple experiment & make “course correction” along the way of implementing our webservice.

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Page 2: Resume Storage and Tariffs

Header: In our own WebService (Global Recruiter) – VIRTUAL EMPLOYMENT EXCHANGE

Topic: What shall we do? Why? How?

Inspiration:

Apple’s iMusic – What it does / How / Why

→ iMusic stores digital music that can be readily served to the customer instantaneously.

Implementation in Our Webservice:

▶ Our Webservice will store 2 types of resumes:

• A subscriber’s own “private” database.

• 3P’s common/central database (built-up through projects Manhattan / Ego / Cyber / JAWS / resumes deposited by jobseekers to avail of our “free resume-blasting service” / resumes submitted on our website to download Butterfly version, etc.)

▶ A subscriber can access both databases freely. However, downloading from his own private database will be free, whereas he will pay Rs. 10/resume to download from 3P central database (unless the resume happens to be one which was originally donated/deposited by him).

▶ Same fee/tariff for download/email/print?

Goal:

We should target 2 million resumes 6 months from now (say, by Dec. 2003).

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Page 3: Ecosystem Strategy – Inspired by Apple

Header: In our own WebService (Global Recruiter) – VIRTUAL EMPLOYMENT EXCHANGE

Topic: What shall we do? Why? How?

Apple brought practical viability to the service. By taking the key stakeholders—recorded music bigwigs, music authors, and even the stores—into confidence, Apple has brought pragmatism to online music delivery.

Our Strategy for VEE (Virtual Employment Exchange):

We must make sure we create additional “revenue streams” for all the intermediaries/brokers who are likely to feel threatened by our attempt to set up VEE.

Stakeholders Affected:

• Newspapers (Loss of Advt. Revenue)

• Jobsites (Loss of Corp. Subscribers)

• Placement Agencies (Loss of Revenue)

• Postal Dept (Loss of Revenue)

• Courier Companies (Loss of Revenue)

• Ad/HR Agencies (Loss of Revenue)

• [Blank Placeholder]

Of these, jobsites & placement agencies are going to feel most threatened by VEE.

So, we must create “Additional Revenue Streams” for both.

In earlier notes, explained how to take into confidence these stakeholders by:

→ Showing them how they stand to make more money by joining VEE.

→ Simultaneously, we must create new media channels, e.g.:

• TV Channels (JAWS)

• Mobile Phone Operators (MMS Job-Alerts)

• Cybercafes, etc.
  So that we are not at the mercy (“lock-in”) of jobsites & placement agencies.

Transcription from Page 1/7:

Header:

APPLE’S iMUSIC

• What it does

• HOW it does

• Why it does

In our own WebService (Global Recruiter)

VIRTUAL EMPLOYMENT EXCHANGE, what shall we do? Why? How?

Main Content:

▶ Our webservice will store 2 types of resumes:

 – A subscriber’s own “private” database.

 – 3P’s common/central database (built-up thru projects Manhattan / Ego / Cyber / JAWS / resumes deposited by jobseekers to avail of our “free resume-blasting service” / resumes directly submitted on our website in order to download Butterfly version etc.).

▶ A subscriber can access both databases freely. However, downloading from his own private database will be free, whereas he will pay Rs. 10/resume to download from 3P central database (unless the resume happens to be one which was originally donated/deposited by him).

▶ Same fee/tariff for download/email/print?

Footer:

We should target 2 million resumes 6 months from now (say, by Dec. 2003).

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Transcription from Page 2/7:

Header:

APPLE’S iMUSIC

• What it does

• HOW it does

• Why it does

In our own WebService (Global Recruiter)

VIRTUAL EMPLOYMENT EXCHANGE, what shall we do? Why? How?

Left Column:

Apple brought a practical viability to the service by taking the key stakeholders, viz., recorded music bigwigs, music authors and even the stores into confidence. Apple has brought pragmatism to online music delivery.

Right Column:

Our virtual employment exchange (VEE) too must make sure that we create additional “Revenue-streams” for all the “intermediaries/brokers” who are likely to feel threatened by our attempt to set up VEE.

Table (Middle):

Affected Parties

• Newspapers (Loss of Advt. revenue)

• Jobsites (Loss of Corporate Subscribers)

• Placement Agencies (Loss of Revenue)

• Postal Dept (Loss of revenue)

• Courier Companies (Loss of revenue)

• Advt. Agencies (Loss of revenue)

• ?

Job Seekers ⇄ Employers / Corporates

Bottom Note:

Of these, jobsites & placement agencies are going to feel most “threatened” by VEE.

So, we must create “Additional Revenue streams” for both.

In my earlier notes, I have explained how to take into confidence these Key Stakeholders, by showing them how they stand to “make more money” by joining VEE.

Simultaneously, we must create NEW media/channels eg. TV Channels / Mobile phone operators / Cybercafes etc., so that we are not at the mercy (Lock-In) of Jobsites & Placement Agencies.