HOW TO BECOME A VEE

Attn: Abhi

Date: 16/06/05

How To Become a VEE = Virtual Employment Exchange?

WWJ must NOT be seen/perceived as a JOBSITE (like thousands of others)

The only way we can differentiate from jobsites is by becoming

• Empowerer of jobsites
• Enabler " "
• Godfather " "
• Foundation " "
• Soul " "
• Only "Content-Provider" for jobsites
• Industry Standard " "
• Money-Maker for " "
• Centre of Jobsites Network

We must make jobsites "depend" upon us—not "compete" with us.

In turn WE MUST NOT "compete" with jobsites

Therefore, WWJ must keep-out of the standard/routine "processes" employed by jobsites, Viz:

Resume Posting } By Candidates

Job Search }

Job Posting } By Corporates

Resume Search } (Revenue-Source)

These are the "processes" which make all jobsites look alike/similar and therefore "Competitors"

But, WWJ will go all out to help the jobsites to make their own "processes"

• Better
• Faster
• More Relevant

thru a no. of "mechanisms". If we succeed in helping jobsites in this, they will treat us as a friend/an ally & not look upon us with distrust/suspicion.

It is far better to have 200 (or 2000) friends than 200 enemies!

How can we make their "processes" better?

(#1) Thru better/simpler/faster "Software" (GuruMine/GuruSearch/GuruJob/GuruAd)

(#2) Thru bigger/better content/databases of jobs & database of resumes (Something, which, on their own they may not be able to acquire/build-up for many years)

We have already developed

• GuruMine Resume Submission/Extraction/Conversion to ImageBuilder
• GuruSearch Resume Search using various "Standard"/typical search-criteria but also search based on percentile.

We have yet to develop

• GuruJob
• GuruAd

We may decide to offer all 4 softwares at one go, as a "Suite" or we may first offer GuruJob & GuruAd and a little later, GuruMine/GuruSearch

Why should a jobsite take our offer—even if the softwares are offered FREE?

All of them have their own 4 processes running reasonably well.

So, they have no real/immediate "Incentive" to change-over, unless they see a dramatic improvement which will bring them more money.

In anycase, "Resume Posting & Job Search" are free for candidates.

So, if candidates have to put-in some extra effort/make more clicks—or put-up with a poor display the jobsites are not too much bothered!

This is a "FREE" service, afterall! So, don't grumble!!

But, if we offer

• A huge database of Jobs (100,000) then Candidates will flock to jobsite.
• A huge database of Resumes (2/3 millions) then Corporates will rush to that jobsite.

As far as Jobs database is concerned, we can provide this huge database RIGHT NOW. No problem.

And GuruJob (the job-search engine) is same as

• Job Preference = (Job-Search Criteria)
• Short Display
• Full Advt. Display
• "Apply-Online" Link.

We had all of these on 3pjobs.com, so not difficult.

As far as Resume Database is concerned, we have, our own, 5 lakh resumes + receiving 7000 per month.

Then we can also start downloading 10,000 per day (3 lakh/month) from Monster.

So, we can start Resume Search with 5 lakh & keep adding 3 lakh/month!

If partner jobsites offer this to their Corporate clients, they can get more clients—and make more money (our main goal).

Of Course, our Jobs database will also keep getting bigger & bigger when we succeed in

• getting Newspapers to email their job-advts (Thru Project Rain)
• get Corporate clients of many partner jobsites to compose their Job-advts online, using GuruAd
• Ourselves add many "non-partner" jobsites to our daily "Download" process
• Introduce JAB (Job Advt Broadcasting) as a "optional" feature of GuruAd.

So, it is clear to me that if at all jobsites decide to join us, that would be to benefit from these large databases (of jobs & resumes) that we offer and not so much for the sophistication of the softwares that we may offer.

Sophisticated or not, their existing softwares/forms are serving them reasonably well/satisfactorily—and nobody is complaining, neither jobseekers nor Corporates!

But—after removing "Career History" section—(which always remains blank)—if we process the incoming resumes (Offline?) thru GuruMine & create "Function Profile Graphs" which become visible (Only to Corporates) during Resume-Search, then I feel, Corporates may still like that feature.

Being able to arrange short-list/Display, in descending order of percentile score, would dramatically improve the productivity of a recruitment manager.

I believe, we have already processed some 3.8 lakh of our own resumes thru GuruMine so this resume database is all ready to be offered thru partner jobsites.

If we upload only plain text resumes (5 lakh + 10,000/day from Monster), these can be searched using something like ISYS. A very cumbersome/slow process which throws-up hundreds of "Relevant" resumes! Corporates will NOT like this.

Jobsites at present already compel/force jobseekers to fill-in "Structured forms", thereby getting jobseekers to create structured database. They have no love lost for the jobseeker—if he has to slog for 10/15 minutes.

If our Software (Resume Posting-Software) is also a structured form (maybe slightly different), then jobsites will ask,

"What is the big deal in your software? It is just your form Vs. my form! Why should I change to suit your convenience?"

Of course, if our "Resume Posting" contains NO form—only a plain text posting, we can argue,

"By adopting our process, you are making jobseeker's 'life easy'-without sacrificing any 'search-criteria' & compromising on relevancy of search-results".

Can we also think of an alternative under which, all partner jobsites RETAIN their "Submit Resume" form—as long as, they also provide—[if not already done]—a box for pasting plain text resume? This is a small "modification, which jobsites may not resist.

In this case, our software working OFFLINE (GuruMine-modified) will ignore all structured data and focus on plain text only & extract the fields.

Thereafter, maybe, we could think of mapping

Fields extracted by GuruMine (Modified to omit "career History" section)

with

the fields already filled-in by a jobseeker in the FORM existing on a partner jobsite.

This (mapping) would provide Validation.

Let us discuss further once you have all gone thru this note—and yesterday's note.

Signature

Date: 16/08/05

 

Diagram Analysis:

The diagram illustrates a central platform (WWJ) connecting two main groups: JOB SEEKERS and CORPORATES.

Central Platform and Services (WWJ)

The central circle, labeled WWJ, appears to provide four main services, dividing the ring around it:

1. Post Resume (Connecting WWJ to JOB SEEKERS)
2. Guru Ad (Connecting WWJ to CORPORATES)
3. Resume Search (Connecting WWJ to CORPORATES)
4. Job Search Guru Job (Connecting WWJ to JOB SEEKERS)

Connections and Participants

The two main groups interact with the central platform through these services:

1. JOB SEEKERS

• Participants: Multiple external circles labeled JS (Job Seeker) surround this section.
• Interaction Flows: Arrows point from the JS circles to the center for the following services:
• Post Resume
• Job Search Guru Job

2. CORPORATES

• Participants: Multiple external circles labeled JS (Job Seeker - Note: This seems like a consistent labeling error in the drawing, as these circles are on the "CORPORATES" side. They likely represent "Employers" or "Corporates" themselves, or the JS are the ones being targeted.)
• Interaction Flows: Arrows point from the center to the external circles for the following services:
• Guru Ad
• Resume Search

 

GumAd

14-06-05

Important Points:

• HR Mgr. (in a circle, connecting to both versions)
• GumAd = Enterprise Version
• Private Database of 100 Job-advts
• Migration Path (connecting Enterprise Version to Jobsite Version)
• GumAd Jobsite Version
• Common Database of 100,000 Job Advts

In both cases, to the extent possible, UI should be identical or very similar.

After using "Enterprise" version for a few months, if HR mgr. decides to migrate to "Jobsite" version, then he must feel quite comfortable. He should not have to learn "New Tricks" to use the "Jobsite" version. This "ease" will reduce his resistance to migrate.

Then it is possible that some of these HR managers may, first want to "compose" a job-advt on their own server and when satisfied, may want to "upload" it on,

 

Partner jobsites and/or

Non-partner jobsites (Eg. Monster/Naukri/JobsAhead)

In fact, I believe, 3P's consultants do the same, using "AdCompose" tool developed by Deepa. I believe they are using this tool for more than 1 year - and happy.

Their experience would guide us. Have they faced any problem?

Of course, in 3P's case, they are uploading job-advts to only 2/3 jobsites which they subscribe to (Monster/Naukri).

So, Deepa must have "mapped" the fields on "AdCompose" with "Post Job Ad" Forms of Monster/Naukri.

Does this mean, we will need to map GuruAd fields with Job Ad fields of dozens of jobsites (whether partner or not)? Kind of a UNIVERSAL MAPPING SOFTWARE?

This raises a related question.

Do all jobsites have a structured FORM for posting advts? - or some permit posting of any Word text?

Second related question:

How many Jobsites are "free" and how

many are "PAID"?

DEVELOPMENT ATTACK PRIORITIES:

	Type of Site
Type of Posting	Free Posting	Paid Posting
Structured Form	\textcircled{2}	\textcircled{4} Monster / Naukri etc.
Free Text	\textcircled{1}	\textcircled{3}

 

We will need to compile 4 lists of jobsites - one for each Quadrant. That will simplify our task of development.

Why are "free" sites "free"?

It is obvious that they are unable to attract sufficient no. of Corporate advertisers to post jobs on their sites.

May be so few jobseekers visit them (may be never heard of these sites!) and so few of them have deposited their resumes on these sites that

Corporates don't see any point in posting their job-advts on these sites!

"What is the use, if no one is going to See my advt?"

In such a situation, one way these jobsites see to attract Corporate advertisers, is to keep job-posting FREE.

By keeping it free, they hope they can attract some advertisers.

This (freeness) is their way to compete against Monster / Naukri etc. Budget/Cost conscious HR managers may get attracted to post jobs on these sites, thinking,

"What do I lose? Nothing! At worst, I may not get much/any response - so what? Let me post my advt on \text{30}^{\prime\prime} FREE sites - instead of one PAID site."

Can we think of targeting

these Cost-conscious HR managers by offering them FREE, enterprise version of "GuruAd", telling them,

"Now not only you need to compose your job-advt just ONCE on your own PC, but,

at one stroke, you can upload it on \mathbf{X} no. of jobsites - which are FREE !"

They should love this!

those Customer-hungry jobsite owners, who permit FREE posting, by telling them,

"Your problem is Corporates don't come forward to post their jobs on your site, because you don't have enough jobseeking visitors - nor enough resumes for conducting a resume-search.

You are stuck in a VICIOUS CIRCLE !

Here is how you can turn it into a VIRTUOUS CIRCLE !

You install (i.e PULL) "GuruJob" from WWJ. Tell your jobseekers that now they can

Conduct a jobsearch on your site with 100,000 jobs database

"Apply Online"

Not even Monster/Naukri offers such a huge jobs database by themselves. We do because we "aggregate" from dozens of jobsites

When you announce you have GuruJob, thousands of jobseekers will STOP visiting Monster/Naukri and will flock to your jobsite!

And, to be able to "apply online", these thousands will ALSO deposit their resumes on your jobsite. Your resume database will swell enormously.

And, if Corporates come to know that you have a huge resume database (- a fact which you will need to publicize amongst them), they would want to

post their job-advts on your jobsite (especially if it is FREE).

come & conduct a resume-search

[ Both of which, in course of time, will bring in revenue for you ].

So, we give you, for free

GuruJob to attract millions of jobseekers to your site

Next

GuruAd to attract hundreds of corporates