ASK ANY JAMMER CREATING COMMUNITIES

Abhi / Rajiv

June 08, 2005

Creating Communities

All recent books on Internet-based marketing talk about Creating Communities.

Communities of Users (of a given product/service)

Like minded people sharing similar interests,

persons with similar background (school/college/city/education/caste/status/religion/zodiac birthdates/profession etc)

persons with similar/identical “Beliefs” (political/social/economic/environmental etc)

In his famous book “Idea Virus” author Seth Godin calls these communities “Bee-Hives”.

In his opinion, such “communities” play a very important role in spreading a virus – a IDEA VIRUS.

And, JAM, after all, is an IDEA a CONCEPT.

We are struggling to see that JAM

IDEA/CONCEPT spreads across the country like a VIRUS, like a Wild Fire.

For this to happen, in each such Community/Bee-hive, we have to “Infect” one/few bees with the virus! Once, one bee is infected, the virus will spread through the rest of the hive.

This is the principle behind the "birth of bloggers & blogsites.

Everyone wants to “talk” – only if he can find some listeners!

Since times immemorial, mankind has “enjoyed” giving away “advice” – for free, if only one can find some “takers”!

Blogsites give the “talkers/advice-givers” an opportunity to say things. And the more controversial things get talked about more!

Drawing from the foregoing observations, our task is to create/construct COMMUNITIES OF JAMMERS.

[Of course, right now, with only 318 registrations – scope is limited]

Ultimately when each CITY boasts of several hundred – or thousands – JAMMERS it should be possible to create CITY-WISE communities of Jammers.

A city-wise FORUM/PLATFORM would provide an avenue for jammers of that city to meet/talk/exchange experience.

You may say,

Cities are CRUEL places! After working for 8 hours and spending 3 hours on the road daily, who has time to “meet/talk”?

You are right. NO one. Physically.

But it is different with VIRTUAL world – the World-wide Web.

In WWW, people can meet and chat from the comfort of their homes – at time of their choosing. Distances become irrelevant. Physical presence becomes irrelevant.

This would call for creating on WWJ an online “chat” feature where jammers can log in & share their experiences (– be ready for some nasty remarks too!).

We may not be ready for that – as yet! For that, we must wait till we have several thousand SATISFIED/HAPPY JAMMERS.

Then, a few negative responses/reactions would get overlooked by the majority of “happy” reactions.

But, in the meantime, can we think of introducing enclosed “Ask Any Jammer”?

Q:

How much time/effort required?

Against this, what is the “benefit” to be derived?

Will “potential” jammers get tempted to use it?

Will “existing” jammers get motivated to reply?

What happens in Worst-case?

 “ “ “ Best-case?

[Signature]

08/06/05

Ask Any Jammer

Dear Doubter

You are a pragmatist. Before buying a product or a service, you first want to check-out with people who have bought it/used it.

For you, it is same with JAM. Before you REGISTER, you want to check-out with others who have used it. What has been their experience, in terms of

Relevance of the job-alerts [how good a match with their job-preferences?]

 “Quantity” of job-alerts [to choose from]

We appreciate your concern. In fact, we encourage you to “talk-it-over” with a few Jammers who have been using JAM service for sometime. Let their experience (good or bad) guide your own decision.

Just enter your details/questions below.

We will forward your contact details/questions/

to 10 existing Jammers (either from your own City or nearby cities) and request them to respond to you.

directly

on your mobile no or on your email ID.

We have no doubt they will give you their honest/unbiased opinion.

And if they happen to be close-by, you may even want to meet-up and get them to share their experience with you!

Name:	First	Last
City:
Mobile NO:
E-mail ID:		Submit

Dear Jammer

I am considering to register on World-Wide-Jobs for JAM. Since, you are already using JAM for some time, I would appreciate getting your opinion/experience before I make up my mind. Could you please phone me or email to me?

With regards

No.	City
1	Ahmedabad	DELHI – 74
1	Amreli	Faridabad – 6
1	Aurangabad	Ghaziabad – 3
1	BADLAPUR	Greater Noida – 1
7	bangalore	Gurgaon – 3
1	bhopal	N. DELHI – 2
1	Bombay	New Delhi – 39
1	Borivali (W) Mumbai	New Delhi – 2
1	calicut	Noida – 17
1	chandigarh	149
6	chennai
3	chopda	Bombay – 1
1	DEHRADUN	Borivali (W) – 1
74	DELHI	Dombivli – 1
1	Dombivli	Ghatkopar – 2
6	faridabad	KALYAN – 3
1	Goa	Mira Road – 1
3	ghaziabad	MUMBAI – 80
1	Greater Noida	Mumbia – 1
3	Gurgaon	Navi Mumbai – 4
1	hooghly	Navi-Mumbai – 1
1	hyderabad	New mumbai – 2
1	indore	new panvel – 1
1	Jaipur	panvel – 1
1	Jamshedpur	THANE – 5
3	KALYAN	Thane (mumbai) – 1
2	KANPUR	Ulhasnagar – 2
1	Kharagpur	Vasai – 4
1	Kota	111
1	Ludhiana
1	Mira Road
80	MUMBAI
1	mumbia
2	N.DELHI
4	Nagpur
1	Nashik
4	Navi Mumbai
1	Navi-Mumbai
39	New Delhi
2	New mumbai
1	new panvel
2	New Delhi
17	NOIDA
1	panipat
1	panvel
1	Pardi
2	Parbhani
1	patiala
3	pune
2	rajabad gzb
1	Shivpuri
5	THANE
1	Thane (mumbai)
1	thrissur
1	TRIVENDUM
2	Ulhasnagar
1	vadodara
4	vasai
1	Vijayawada
318		149
		111
		260

08-06-05