E - MAIL CAMPAIGN

07 Jun 2003

E - MAIL CAMPAIGN

Marketing of Webservices

Enclosed find drafts of emails that Under may consider sending out to corporate to market / promote our Global Recruiter web services.

    1. Early Adopter

    2. HR Performance Report

    3. Mountain Goes to Mohammed?

    4. Needle in the haystack

    5. Water everywhere....

    6. Choice is yours

    7. The Right Candidate (Project PINCER)

    8. Compose & Broadcast

·     E - mailing should start only after the web - services is launched commercially.

·     A product launch must never be undertaken, without product being available on the shelves of thousands of stores across the country!

·     After seeing the advt. in newspapers/ TV, if customer rush to the store & do not find the product, then they will never come back !

Another thing.

·     E - mail circulars should be "spaced - out" at 10/15 days interval.

·     After each email circular, we must check - out, who & how many have responded positively and become actual "Early Adopters" - by filling in "Temporary Regi - Form".

·     Their names MUST be deleted from the mass - mailing list before pushing - out the next circular.

·     This (removal) is very important - otherwise an early - adopter will get irritated! He will get a very poor opinion about us!

And on every UI screen, there must be a link Names and Early Adopters

May be, it should be on homepage also.

Ever a corporate HR manager, who never received a single of our email circulars, would want to become an early adopter, the moment he clicks on this link and finds names of some "heavy wight" companies. Hence, this is very vital.

Circular #7 (The Right Candidate) is our main Battle Tank, under Project PINCER.

 So, this circular must be launched FIRST.

·     Under Project Manhattan, we have received nearly 87 000 resumes - against advts. released by (approx) 3000  unique corporate. So, if we do not apply any "cut off", then circular #7 will go to these 3000 companies. 

·     And because, we are offering them, these 87000 resumes (Butterfly versions ONLY), FREE, there is  good chance that, some 500, may click on our link (embedded in the circular) and, maybe, 100 out of these, may become early adopter, by filling in online "Temporary Registration Form".

·     Before we send - out the SECOND Circular (whichever), we must find out, how many have already become early  adopter, as a resole of the first circular.

·     Then this info. Must be "plugged" into the SECOND circular - so that recipients of second circulars are suitably impressed. !

·     And this process must be repeated, again & again, before sending - out the next circular.

·     If, the no. of "Early Adopter" keeps growing with each circular, it would have an avalanche effect (re - enforcing).

·     In the meantime, we have pulled the plug on project Mahattan !

·     But "Log Live Manhattan" - as an institution of experimentation (innovation - which must never end!

·     Projects EGO/ CYBER/ PINCER are all exaples of our desire Willingness to innovate.

·     With Project Manhattan, we paid the price of some "embarrassment / loss of face" (besides Rs. 1 lakh).

·     But, without those 87000 resumes, we could not have perfected our extraction logic (in ResuMine) nor could be have created those "Function Exposure Profiles" !

·     Without Project Manhattan, we simply, could not have developed Resumine !

·     Non Project EGO

·     Non Project PINCER.

HEMEN PAREKH