E-MARKETING CIRCULARS

07 Jun 2003

E - MAIL CAMPAIGN

Marketing of Webservices

Enclosed find drafts of emails that Under may consider sending out to corporate to market / promote our Global Recruiter web services.

    1. Early Adopter

    2. HR Performance Report

    3. Mountain Goes to Mohammed?

    4. Needle in the haystack

    5. Water everywhere....

    6. Choice is yours

    7. The Right Candidate (Project PINCER)

    8. Compose & Broadcast

·     E - mailing should start only after the web - services is launched commercially.

·     A product launch must never be undertaken, without product being available on the shelves of thousands of stores across the country!

·     After seeing the advt. in newspapers/ TV, if customer rush to the store & do not find the product, then they will never come back !

Another thing.

·     E - mail circulars should be "spaced - out" at 10/15 days interval.

·     After each email circular, we must check - out, who & how many have responded positively and become actual "Early Adopters" - by filling in "Temporary Regi - Form".

·     Their names MUST be deleted from the mass - mailing list before pushing - out the next circular.

·     This (removal) is very important - otherwise an early - adopter will get irritated! He will get a very poor opinion about us!

And on every UI screen, there must be a link Names and Early Adopters

May be, it should be on homepage also.

Ever a corporate HR manager, who never received a single of our email circulars, would want to become an early adopter, the moment he clicks on this link and finds names of some "heavy wight" companies. Hence, this is very vital.

Circular #7 (The Right Candidate) is our main Battle Tank, under Project PINCER.

 So, this circular must be launched FIRST.

·     Under Project Manhattan, we have received nearly 87 000 resumes - against advts. released by (approx) 3000  unique corporate. So, if we do not apply any "cut off", then circular #7 will go to these 3000 companies. 

·     And because, we are offering them, these 87000 resumes (Butterfly versions ONLY), FREE, there is  good chance that, some 500, may click on our link (embedded in the circular) and, maybe, 100 out of these, may become early adopter, by filling in online "Temporary Registration Form".

·     Before we send - out the SECOND Circular (whichever), we must find out, how many have already become early  adopter, as a resole of the first circular.

·     Then this info. Must be "plugged" into the SECOND circular - so that recipients of second circulars are suitably impressed. !

·     And this process must be repeated, again & again, before sending - out the next circular.

·     If, the no. of "Early Adopter" keeps growing with each circular, it would have an avalanche effect (re - enforcing).

·     In the meantime, we have pulled the plug on project Mahattan !

·     But "Log Live Manhattan" - as an institution of experimentation (innovation - which must never end!

·     Projects EGO/ CYBER/ PINCER are all exaples of our desire Willingness to innovate.

·     With Project Manhattan, we paid the price of some "embarrassment / loss of face" (besides Rs. 1 lakh).

·     But, without those 87000 resumes, we could not have perfected our extraction logic (in ResuMine) nor could be have created those "Function Exposure Profiles" !

·     Without Project Manhattan, we simply, could not have developed Resumine !

·     Non Project EGO

·     Non Project PINCER.

   HEMEN PAREKH

EARLY ADOPTER

7 Jun 2003

Kartavya/Sanju/Abhi,

EARLY ADOPTER

·     "Early adopters are looking to your innovations, to serve as a change agent, they want to do thing differently"

·     JohnBeck/ Michael Wade in their book, "DOCOMO - Japan's Wireless Tsunami".

·     According to Beck/ Wade, “early adopters are shopping for productivity improvement".

·     I suppose, for you, productivity improvement means, being able to search thru thousands of email resumes which you are receiving (or have received) in matte of minutes and be able to shortlist/ lineup 5 candidates for interview on Friday afternoon.

·     If so, by this afternoon, you would want to convert your unstructured email resumes into a "Structured / searchable"  database, where all you resumes look like sample in attachment A.

·     Entirely and immediately possible.

 

All you need to do, is click on

3P Webservice Early Adopter

And you can exploit our innovations [For FREE] - to hire

·     Whom you need

·     When you need

  

·     Where you need

HR Performance Report

Would your next report to Corporate Management read?

"Our total cost of hiring came down from Rs. 76000 per position filled to Rs. 1600 per position - without addition of staff or any investment in HR/ Recruitment software Packages. We expect this trend to continue during FY 200/ 04.

Sure you can write such a report, if yours,

·     Stopped releasing job - advts in newspapers (-each costing, Rs. 2/3 lakhs)

·     Start searching thousands of email resumes that you have received during last 5 years (-so that you can locate the "right" candidate from your past responses)

But your problem is,

Your email resumes are totally unstructured, and, therefore, as good as "unsearchable".

you are (most likely) sitting on a goldmine but you have no method to refine the gold!

You wish, your resumes where as "structured" (-and as meaningful) as the sample in the attachment (A).

Then, you can search 10,000 and shortlist 5, within 3 minutes !

To make your wish come true, click here

3P Webservice Early Adopter

It is FREE

webservice suppor

www.3pjobs.com

Mountain goes to Mohamed?

·     Do you have a mountain of unstructured email resumes ? - thousands and thousands, and thoroughly "unsearchable"?

·     Would you like to have a Magic Ward, with a single wave of which, you can instantly convert all of these, to look like the sample at attachment (A)?

·     We call it, the Butterfly, but that is beside the point.

·     What is important is that your mountain of email resumes, suddenly comes alive with 100,000 Butterfly - versions, where you can find the one you want, within 3 minutes - completely searchable / structured database.

·     And to avail of this FREE service, you don't have to come to us. We will come to you, with our Artificial Intelligence software - your Magic Ward. To find out how, just click here 

-3P WebserviceEarly Adopter.

 Needle in the haystack

·     In corporate world, haystacks have re - appeared in the form of emailed resumes.

·     Hundreds and thousands of these - you may not even know, precisely how many. In which section.

·     But hidden amongst these thousands somewhere is the one, which you desperately need - right now.

·     And you have no way to find it within next 3 minutes - or, even next 3 days !

·     Do not despair.

·     With just one mouse - click, you can, now, convert those thousands of unstructured / unsearchable email resumes into a "structured" database, where you can find the exact resume that you badly wnat, within 3 minutes.

·     And that structured resume would look like the sample in attachment

·     And all of these structuring will takes place automatically - literally without human intervention.

All you need to do, to avail of this FREE service, is to click here

3P Webservice Early Adopter

Find every needle in the haystack - every time - to fill all the vacancies in 7 days flat.

    

    webservice support

  

    www.3pjobs.com

Water  everywhere

    - Not a drop to drink 

·     Do you have an ocean of email resumes but not one that makes any sense?

·     Would these thousands of email resumes make sense, if all of these were to get magically transformed into their Butterfly "avatar", like the sample in attachment (A) ?  - Automatically !

·     And, would it make mroe business - sense, if all of these thousands, instantly. create (automatically, of course- without human intervention) a "searchable" database?

·     Sure, it does, especially when you get this service, absolutely FREE !

·     Just click here

3P Webservice Early Adopter

You will never go thirsty, anymore.

   

Webservice support

www.3pjobs.com

Choice is Yours

Feeling Frustrated?

Because you are receiving hundreds of email resume against your job - advts. but just don’t have enough time to,

·     Go thru each & every carefully

·     Make a mental note of skills/ knowledge/ experience/ education / functional exposure etc. etc.

·     Rate each resume as, "Excellent / Good / Fair / Not suitable"

·     Create a structured database [of all these hopelessly "unstructured" resumes] so that you can search this anytime in future before you decide to re - advertise similar/ identical positions.

·     Send out interview - call emails to candidates shortlisted by searching your resume database.

But, now there is no need to feel frustrated.

When you use our webservice,

·     All incoming email resumes get automatically.

Converted into a "structured Database", thru application of our Artificial Intelligence software, ResuMine.

This self - kerning, knowledge - based software, even extracts the "keywords" from the emails and plots a graphical Functional Exposure Profile of each applicant.

The entire structured database created by ResuMine, becomes instantly "Searchable", using a no. of search - criteria, thru application of our unique search - software, ResuSearch.

He is your proof.

Take a look at attachment (A)

These are job - advts. Released by you during last few months, on various websites. Last column shows the no. of resumes in our own database which match you advertised criteria.

But these are ordinary unstructured email resumes, which we "structured", using ResuMine.

You can see a sample at attachment (B)

And we offer, all of these to you, FREE  for downloading on your local hard disk, if you wish, when you decide to become our webservice Early Adopter. (Click on this link)

Choice is yours

Webservice support

www.3pJobs.com.

The Right Candidates?

·     Attached find a list of job - advts. released by you during last few months, on various jobsites.

·     In the last column of attached tabulation, we have shown, against each of your job advt, the no. of resumes that  we have in our resume database, which meet you advertised criteria.

·     Enclosed SAMPLE RESUME, will convince you that some of these, could be the right candidates for your  requirements.

·     All these resumes are yours - absolutely FREE when you subscribe to our webservice. As an early adopter, we offer you 30 days FREE trial of our webservice.

·     To find out how, click here,

 Global Recruiter Webservice Early Adopter.

·     When you do, you may never need to advertise again ! you will save LAKHS of rupees !

Proactive Marketing of Webservice (Composing Job Advt)

Dear Recruiter : Compose & Broadcast.

·     Attached find a list of job - advts released by you during last few months, on various jobsites.

·     It must have taken you many hours to construct supose each of these and then some more hours to get them uploaded on these jobsites. And quite likely, once these get deleted, you have no record/ no database for future reference !

·     Now you have an option - a much more efficient/ productive option.

·     When you subscribe to our webservice, you will get to compose you job - advt in matter of minutes, using our Ad - compose tool. Then upload it, to any number of jobsites, at the mouse click of your mouse!

·     And the hundreds of unstructured email resumes that your receive, will get automatically converted into that you receive, will get automatically converted into a STRUCTURED/ SEARCHABLE database (see SAMPLE), which you can search anytime in future, before releasing next advt.

·     Cannot believe ? For a 30 day FREE trial, click on

·     Global Recruiter Webservice - Early Adopter.

HEMEN PAREKH