Kartavya, Abhi, Vicky, Inder
India times, the country's largest content provider
Idea customers will now be able to access customized
content through the SMS and MMS.
"It is not just a partnership. It is a
revolution. When the margins in the cellular businesses are shrinking value services
play a key role in cellular activity. Enhancing the Idea brand value" in
the most convenient user friendly format.
Products that offer convenience and ease of use
SMS. MMS and IVR.
The programme is menu - driven
"Value - added services contribute three
percent of Idea's net voice revenues. This would go up to 10 per cent shortly"
The partnership would open up new revenue streams
for the cellular major
This is a proof that Cell - phone Cos. are
desperately looking for useful "Content" (from content providers), in
order to improve their "revenues".
I strongly believe that, delivering "Job
Alerts" on cell - phones (as SMS), would, not only increase the usage by existing
subscribers but would even bring - in new subscribers for a cell - phone co! A
jobless engineer (-and there are several millions!) who cannot afford a Rs.
30000/= per (to receive, email job alerts), would readily buy Rs. 3000/= worth
Cell - phone, which sends SMS job - alert! We could easily earn Rs. 2/3 crores
per year from this application!
h.c.parekh
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