JOB MINING

Kartavya / Abhi - Deepa / Back to HCP

04-03-03

“JobMine” Software Tool

• See my yesterday’s note, enclosing magazine! “naukri.com”
• Enclosed, find similar magazine “Jobnet”
• You would have noticed that both magazines are published by different jobsites.
• They are, through these magazines trying to convert their online content into offline (print) content in order to reach out to millions & millions of jobseekers who have no access to internet or who find surfing from Cybercafe too expensive.
• Trying to achieve this objective (of reaching out to millions) by printing YOUR OWN MAGAZINE is a very expensive proposition. A hell of a lot of effort is required in compiling / composing / editing / printing / distribution etc. etc.
• Question to be asked (and answered) is:

If the only objective is to “deliver”

Our job-ads content to millions of jobseekers, is it necessary that we should “own” OUR OWN MEDIA / COMMUNICATION-CHANNEL?

Would it not be far cheaper — and extremely efficient — to use SOMEBODY ELSE’s media/channel?

In any case running/operating a Media/Communication channel (whether TV / Radio / Newspaper / Magazine / Telephone / Cellphone / DSL / VPN etc. etc.) is a very complicated/specialized job. We have no “core-competence” in that. In any case, it is not our main job!

Our main job is to create (job-advt) “content”. That is our expertise, not running a media.

We should become “content providers” to media companies (as far as job-adverts are concerned). We should become an “Aggregator” of job-advt. related content & let the media companies distribute such content to millions of their subscribers.

This is the concept behind “JAWS” (Jobs Across World Summary).

And we want such media companies (especially newspapers & magazines) to print our CONTENT free-of-cost! — in much the same way that, today, they do print TV channels / Radio channels / Train Timings etc. etc. free-of-cost to...

The Content-Provider!

Reason Why?

Because such content is in high demand by the newspaper/magazine readers. In fact, many subscribers buy newspapers/magazines only for this purpose. They have no use for political news!

Eg.:

Target Readership	Content
Shareholders	“Share-prices”
Movie-goers	“Movie-details”
Travellers	“Train Timings”
TV Watchers	“TV Channels”
Professionals	“Conf/Seminar details”
Elders	“Obituary notes”
Jobseekers	“Job-Adverts”
Contractors	“Tender data”
Students	“Coaching-classes”
Children	“Cartoon-strips”
Ladies	“Recipes”
	etc. etc.

And most of the newspapers obtain such content “free”. Sometimes they even pay the content-provider to give the content (eg: syndicated cartoon-strips / expert columns etc.).

Newspapers/magazines make their money from:

• Subscriptions (a large circulation also brings more paid adverts)
• Paid Adverts

• As of now, our “Composer Tool (Auto Conversion)” is able to pick up digital job-adverts from 2/3 websites & create a “structured database”.

But if “JAWS” has to succeed, we should have a tool (JobMine), which is able to process any digital job-advert from any source (–including job-adverts appearing in print-media, which we scan & OCR).

Only such a “structured database” of thousands of job-adverts picked up from hundreds of “sources” & uploaded on our website can truly become SEARCHABLE.

And then only we can persuade dozens of newspapers/magazines to become “subscribers” of JobMine (just as corporates would become subscribers of Resumine).

With one major difference.

In case of Resumine, corporate subscribers would have to pay us for each transaction.

In case of JobMine, newspapers/magazine subscribers would get our JAWS content “free” – and in a format ready for printing in their respective publications.

In my notes on “JAWS” I have given a “format” of JAWS as it would appear in newspapers.

You may wonder

– Why should we give away such “content” (JAWS summary) FREE, which we compile spending a lot of time/effort/money?

Answer

When millions of jobseekers read our “Jobs Summary” in hundreds of newspapers/magazines, they would log into our website to see the full details of those jobs in which they are interested. And in case, they get interested in some of these jobs, they would be tempted to post/submit their resume on our website, so that they can click

APPLY ONLINE

This would enable our website to build up a very large resume database.

Of course, when any jobseeker (having submitted his resume to us) clicks on [Apply Online], we (i.e., our server) will forward his resume with full name/contact details to the ADVERTISER.

So we don’t make any money! This becomes a FREE service to the job-advertisers & FREE to jobseekers!!

So, where & how shall we make our money?

My theory is as follows:

First we are creating (getting into motion) a VIRTUOUS CIRCLE

More Job Adverts

→ appearing in more print media

→ causing more visits to our website

→ causing more resumes to get posted

→ tempting more Corporates to come & post their job-adverts directly on their own, on our website

(rather than release a job-advert in newspaper & then wait for 3P to pick it up / convert it into structured database & then upload it on its website).

If someday, we have 10 million resumes on our website, why should any Corporate take the trouble of composing/releasing a job-advt on websites/newspapers? Would he rather not straight away conduct a RESUME-SEARCH on our website?

This is how we will make money. This is why JAWS – and therefore JOBMINE tool – is very important.