June 27, 2005
To
Abhi
Rajeev / Rejji
GuruNet Business Rules
In one sitting, it is impossible
to anticipate and write down all business-rules.
In enclosed pages, you will find
some. As & when some new ideas come, I will keep sending notes.
In the meantime, pl. study
enclosed as soon as you can, so that, we may delete each point (pros &
cons) and reach a conclusion.
(Signature)
27-06-05
GuruNet (VEE) Business Rules /
Features / Processes
GuruNet will consist of a Virtual
network of websites – mostly jobsites – to begin with, only jobsites.
Partner jobsites would need to
have following processes on their websites currently
- For Corporate-clients (Subscribers)
Job Adut. Posting }
Resume Search } PAID
Resume Posting } Mostly
Job-Search } FREE
Resume Blasting (Free or Paid)
Partner jobsites would agree to POOL
into GuruNet’s common/central database
- All resumes getting posted by jobseekers
- All job-advts “ “ Corporates
This would mean, from any partner
jobsite,
- A corporate would be able to conduct
a resume search on COMMON/POOLED
resume database
- A jobseeker would be able to conduct jobsearch on COMMON/POOLED
job-advt. database.
This (Pooling of assets) is
the CORE principle of GuruNet.
It is only thru POOLING,
that GuruNet can succeed in attracting a large no. of jobseekers and large no.
of (paying) Corporates.
It is only thru POOLING,
that GuruNet can expect to rival/overtake Monster/Naukri.
For GuruNet, hosting platform
will be Recruit-Guru.Com (RG)
On RG, there will be
“Online” registration by willing jobsites (Application for Membership).
Before activating MEMBERSHIP
of any applicant website,
- There will be some kind of online/offline “verification”
re: genuineness of applicant (we do not want any
pornographic/dubious /fly-by-night website to become Member).
- There will be receiving of a “License-fee”
from applicant. This will be thru cheque with a covering letter. In any
case, we are not expecting thousands of members, so we will not
provide online payment.
The license-fee, to begin
with, could be a very small amount of Rs. 100/= per year (which could be
raised gradually in subsequent years).
The “License-period” (of One
year) will start from the day we “activate” the service. This means
next license-fee amount will fall due on anniversary.
Hence, license-periods will not
coincide (may not coincide).
License-Fee (even a nominal
amount) is necessary to establish
{RecruitGuru as Licensor}$$
{Partner Jobsite as Licensee,}$$
in order to protect our
Intellectual Property Rights (IPR) over softwares technologies (our ownership)
to be able to “terminate” any
member’s license, in case of breach of any license-conditions/terms.
We may even decide to draw-up and
enter into a brief (2/3 page) offline/hardcopy “License Agreement” on
stamp paper to protect our legal rights.
All job-advts and resumes flowing
into the COMMON / CENTRAL database, would automatically become
{PUBLIC DOMAIN INFORMATION}$$
to which, no partner jobsite/s,
individually or collectively, claim any ownership / copyright.
When a job-advt or a resume
arrives into CENTRAL / COMMON database from a given jobsite, a copy
will remain in the LOCAL / INDIVIDUAL database of that website.
That concerned partner/member may
decide whether or not to retain that record/document in its own database
and when to delete it.
Under no circumstance the
entire COMMON / CENTRAL database, reside on the local webserver of any
partner member.
5/24
How long to retain any given
job-advt or any given resume in the COMMON database, will be decided by RG at
its sole discretion – although RG will laydown a “GUIDELINE FOR
RETENTION” and make it known to all members thru an ADMIN TOOL.
On Recruit-Guru.Com itself,
there will be no provision for any of the processes, VIZ
- Job Posting / Resume Search (Corporates)
- Resume Posting / Job Search (Candidates)
The UI for all the
above-mentioned processes will be “identical” as pulled from RG.com
{Displays will also be
identical.}$$
The advantage is that if any
change is required to be made, it need to be done ONLY on RG server.
New features (eg: Job Advt.
Broadcast) can also be added from one single source (i.e. RG).
Subscribing Corporates
will be able to download full resumes (those that get shortlisted, at
the end of a resume-search).
Q:
If, after subscribing to Monster,
we are able to download thousands of resumes automatically, then how will we
prevent someone else playing the same trick on us?
Ans: It’s very much possible to
stop someone playing the same trick on us.
Jobseekers (conducting jobsearch)
will be able to - download full job advt
- email “ “
- apply online
Even though this service is FREE,
they would need User ID / Password.
For jobseekers, a RESUME-BLASTING
service will be incorporated (to send resumes to placement agencies).
By keeping a substantially
lower “price/charge” for resume-blasting as compared to Monster / Naukri /
JobsAhead, our partner jobsites will be able to attract a large no. of
jobseekers to take advantage of this service. This will enable them to make
money.
7/24
In Resume-blasting service, a
partner website
fixes price
collects money, then
activates
so we will need a signal from
partner before we could email resume.
Points to be decided:
No other jobsite displays the
names of the placement agencies - hence a jobseeker is “kept in dark”. If
GuruNet displays these names, it will merit “credibility”.
Most jobsite offer only
one-or-two options, such as
- Blast to 500 agencies
- “ “ to 1200 agencies etc.
and charge between Rs. 500 to
700.
Can we think of an option,
where a jobseeker himself decides & selects agencies ($\checkmark$)? In
this case, he is not forced! If he selects 212 agencies, he sends cheque for
Rs. 212/= ! NOW, he feels he has the control.
2/4
Resume-Blasting to Corporates
(End-Employers)
I don’t think any site offers
this option. If GuruNet offers, then it will “differentiate” itself from
run-of-the-mill jobsites.
GuruNet must “differentiate”
itself from all routine jobsites – and not merely in the size of its job-adut.
database/resume database, but also in terms of its “features” & the
“convenience” it offers to both jobseekers & Corporates. It must
make their life “Simple”.
We can provide a droplist (or
more than one droplists) of Corporate-Names and then a jobseeker can select
($\checkmark$) any no. of these.
Once jobseeker has paid the
partner-website – and we get signal – we blast the resume to the selected
Corporates.
In this feature, jobseeker
bypasses the intermediary Viz: Placement Agencies. His resume directly reaches
the employer!
The dropdown lists could be:
BS 500 or ET 100 Top Companies
{OR}
Most frequent job-advertisers (as
found from our database of job-advts – constantly updated) arranged in
descending order of the no. of advts. released / posted. The “No. of Advts
Released (Cummu)” itself could be displayed against the name of each advertiser
(incl. Placement Agencies).
This (descending) arrangement
will tell the jobseekers
{“Who is hiring the most?”}$$
He will think his chance (of
appointment) is better/higher if he applies to such companies.
“Resume-Blasting to Employers”
could become a feature which enables a partner jobsite to make more money. At
least, we must promote it as such.
If GuruNet can boast of many
features whereby Jobsites can make money, they will be willing to join VEE.
Job Advt. Broadcasting (JAB)
This could, perhaps become THE
MOST POWERFUL feature to enable partner jobsites to make TONS of money!
And this is one feature which
Monster/Naukri CANNOT offer!
When a Corporate posts a
job-advt. on any partner jobsite, at the bottom, there will be a message:
"Dear job-advertiser:
Thank you for posting your
job-advt. It has become "searchable" by all jobseekers conducting
jobsearches from all partner websites of GuruNet.
But this is still, a
"passive" method. Your advt. will just sit there in the database,
waiting for some jobseeker to come by and discover it! There is no way it can
shout/announce its presence!
Do you want your advt. to go out
and reach-out to most suitable candidates?
On their mobile-phones?
within next 15 minutes?
And then started getting resumes
within next 30 minutes? - instead of 30 days!
We will do this for you - for
just Rs. 1/2 per candidate to whom we deliver your
Job - Advt. Broadcast (JAB)
We will deliver your JAB, thru
our associate
www.World-Wide-Jobs.com,
using their Job Alert Mobile
(JAM) Service.
$\{Then we will send you the
bill, mentioning the no. of JAB sent out.
To convince you, you will be
charged nothing for the first 10 JABs.
Just say,
"Please JAB my job-advt
$\checkmark$"
$\longrightarrowA partner jobsite
may also decide/declare to adjust JAB charges from "Resume-Search"
subscription amount lying to the credit of corporate? But how? I think
What are the different
ways/methods by which a partner jobsite can/will make money?
CURRENT SCENARIO
[Diagram with a circle split in
half]
- Left: Resume - Search Subscription from
Corporates
- Right: Job Advt. Posting - Subscription from
Corporates
FUTURE SCENARIO
[ When jobsite joins GuruNet
network ]
[Pie Chart Diagram]
- Left Bracket: Revenue From Corporate Subscribers
- Advt. Posting
- Resume Search
- Job Advt. Broadcast (JAB)
- Right Bracket: Additional Revenue from
Jobseekers
- Resume Blasting to Placement Agencies
- Email Job Alerts
- For attaching FUNC. PROFILE to Resume during Apply
- Online.
This diagram should be made part
of our "GuruNet Membership Offer" Folders which we will send to
jobsites. They would think of joining when they see so many extra stream of
Revenue.
Job Alerts thru email
Many jobsites are currently
offering this - and charging a fixed monthly/quarterly/annual subscription to
jobseekers. We too should have this feature on GuruNet.
While offering all these
services/features, our problem will be to devise a foolproof
billing/payment/account-keeping/activation software. To understand look at
following:
|
USERS ⟶
SERVICES ↓
|
Corporates
|
Candidates
|
|
Fixed Annual (or Quarterly)
Subscription (Advance)
|
Job Advt. Post
|
E-mail Job alerts
|
|
Resume Search
|
|
|
Pay-Per-Use Charge
|
Job Advt. Broadcast [JAB]
|
Resume Blasting - to Corpo. -
to Pl. Agencies For attaching FUNC. PROFILE graphs to text resume (apply
online) for each click
|
Next look at following:
|
Service
|
How will it get
"Activated"?
|
Payment Mode
|
|
TO Corporates
|
|
- Prepaid - Post-Paid
|
|
Job Advt Post
|
Automatically - once Jobsite
sends us Green Signal
|
Prepaid (M/Q/Ann) Fixed Sum
|
|
Resume Search
|
”
|
” Fixed Sum
|
|
JAB
|
”
|
- Prepaid Advance - No fixed
period - STOPS when "advance" gets exhausted
|
|
TO Jobseekers
|
|
|
|
Email Alert
|
”
|
Prepaid/Fixed Sum (M-Q-A) STOPS
when Period gets over
|
|
Resume Blast - Corpo. - Pl.
Agencies
|
These being
"ONE-TIME" activities, will get activated after receiving from
partner jobsites, a "SPECIFIC SIGNAL" $\odot(as opposed to
"PERIOD-BASED SIGNAL")
|
- Prepaid (but "Amt"
of advance will correspond to No. of Corporates or Agencies selected for
blasting
|
|
Attach FUNC. PROFILE graphs
|
"Period-Based" signal
from jobsite
|
Prepaid/Fixed sum for M/Q/A
STOPS when period over
|
I feel even "Attach FUNC.
Profile graphs to resume" service should be made a Fixed
Monthly/Quarterly/Annual subscription - payable by candidates in advance to
partner jobsites.
Why get into the trouble/hassle
of keeping count of "No of Apply Online" clicks - then keep adjusting
PREPAID amount paid/balance etc. etc.? Too much overhead.
If we do this, then the only
"Pay-Per-Use" services remaining, will be
- JAB (For Corporates)
- Resume Blasting (For Job seekers)
I don't think any candidate would
want to blast his resume again & again to placement agencies/corporates.
But you never know what jobseekers will do, if, for a "Onetime" fixed
amount, they could be entitled to "Unlimited" blasting for a month or
a Quarter! So, we may be better off, keeping it "Pay-per-use".
To really simplify matters - at
least till GuruNet really becomes very popular amongst corporates &
jobseekers - we should even consider making JAB as a "Fixed
charge" service for 3 month.
Then we can figure out, how many jobs actually get "broadcast" to how
many JAMMERS. If the load becomes too much, we could later convert JAB into
"pay-per-use" (involving all counting/accounting/billing/balance-calculation
problems).
With bandwidth/hosting &
hardware prices falling all the time, I believe, more & more
service-providers would want to change-over to a "Fixed monthly/Quarterly
charge", irrespective of usage. This is already happening in mobile-phone
services.
Earlier I spoke of a
"Revenue-earning" feature $\starAttaching FUNC. PROFILE graphs to
resumes when delivering these to advertisers. I even put it under
"Pay-Per-Use".
I looked upon this as an
additional source of revenue from jobseekers.
On second thought, I think it is
a bad idea to
make it "Pay-per-use"
payable by jobseekers.
I think, this feature/service
must be made FREE!
We may not even mention it
anywhere on GuruNet pages.
We just quietly process each
resume thru GuruMine to generate FUNC. PROFILE graphs.
But we don't send regular
ImageBuilder to employers.
We simply attach FUNC. PROFILE
graphs - with a brief note, explaining its significance and how
percentile-score makes an HR's life so easy & increase his productivity
manyfold.
Jobseekers need not even know
that we are attaching their FUNC. PROFILE graphs to the advertisers.
For obvious reasons:
If we intend charging a jobseeker
for this "optional" service, then first we would need to convince him
how it would help him - besides explaining how these profiles get generated in
the first place - not an easy task.
If a particular candidate's
percentile score is "Low/Poor" in any case, he does not want ANYONE
to see his profile - certainly not by a recruitment manager!
Even if a candidate gets high
percentile score and therefore, he is keen to show it to Recruitment Manager,
there is, earlier-mentioned hassle of
Counting/accounting/billing/payment/balance etc. etc. A very complicated
proposition indeed.
On the other hand, let us see
what happens, if we simply attach & send the profile, along with each &
every "Apply Online" click, without the knowledge of the candidates?
We can claim/boast to Corporate
job-advertiser that, we are giving them this FABULOUS/FANTASTIC,
"Value-Add", absolutely free-of-cost!
We can claim this like CRISIL or
S&P or DUN & BRADSTREET's
"Rating" given to all
Companies.
No Company can influence this
$3^{rd}party - independent - unbiased rating.
Because, above-mentioned
Companies DO NOT accept any money/fees from the companies which they are
rating! Hence the rating-companies (CRISIL etc) do not
stand to gain/benefit by rating
some Company high (AAA+) and some company low (--BB).
This independence/neutrality
gives "credibility" to their ratings. The ratings are above
suspicion!
We must claim the same to
Corporate job-advertisers by saying, "We do not accept any fees from
jobseekers for rating/creating their function profiles. We do not create FUNC.
PROFILES of only those candidates who pay us (i.e. to our partner jobsites).
- We rate all of them.
- We don't show them their rating.
- We don't share FUNC PROFILES with them
- We do it, purely as a Value-Add for you, to
increase YOUR productivity.
And, last & most important
point,
- You can get these FUNC. PROFILES of candidates ONLY
from GuruNet partner jobsites. No other jobsites can give you these -
neither Monster nor Naukri.
Hence, if you Value these
"Ratings", you better post all of your job-advs on GuruNet jobsites!
I think these arguments will
impress Corporate Advertisers. Then, when they really find these FUNC PROFILES
a very important “INPUT” for their decision,
"Shall I call this guy for
interview or not?"
then, more $\&more, they
would post their job-advts on a partner jobsite.
May be less $\&less posting
on Monster/Naukri.
And, since, jobsites make their
money from Corporates, they too will be very happy that,
Whereas earlier they were getting
only 10 job-advts posted on their site every-day, now they are getting 100!
Not only we succeed in making
partners happy and prove our point, that by joining us they will make more
money,
We will also succeed in getting
many more job-advts (to serve our WWJ/JAM Community) thereby reducing our
Vulnerability to Monster/Naukri shutting-off downloading!
Flow of job-advts
This (Flow) will be bothways i.e.
Advts. getting posted on partner
jobsites will flow to WWJ database and then used for matchmaking/generating JAM
Advts. being downloaded (by
GuruSpider) for purpose of JAM, will also flow into GuruNet (VEE) Jobs database
and become searchable by jobseekers.
In both these cases,
"Source" must be the jobsite concerned.
This "two-way" flow of
job-advts. will make both, WWJ $\&GuruNet stronger. This flow will include
JAB advts. (posted on partner jobsites) also flowing into WWJ.
Flow of Resumes
There will be NO flow of resumes
either from WWJ to GuruNet
(we have promised JAM members
that
no one can search/see their
resumes!)
Or from GuruNet to WWJ
(In anycase this does not serve
any purpose, because, on WWJ there is no resume-search! )
Of course, what we will directly
download from Monster/Naukri or any other jobsite, including 3P's so far for
accumulated advts $\&resumes, will go into GuruNet database.
When a candidate conducts
job-search, the short-display must show, against each job-advt, its
"Source" i.e. name of jobsite (as done in JAS). This will convince
the candidates that GuruNet does "aggregate" jobs from many jobsites
(of course, since he has no independent method of finding whether all of these
jobsites are "partners" or not, he will simply think/believe that
they are partners!)
It is very important to give to
both jobseekers $\&to Corporates, an impression that GuruNet has a large
no. of partners - especially to Corporates.
We must also use this
"gimmick" to convince "potential" partner jobsites to join
GuruNet.
All we need to do is to provide
some User ID/Password to such "potential" (but hesitating) jobsites
and tell them,
Sir,
"Now conduct a jobsearch and
see for yourself, how many thousands of job-advts. we have.
Also see the "sources".
Most of these sources are our partners!
you can also conduct a
"resume-search" and in the short display, against name of each
candidate, you will find the name of the "partner" jobsite from where
this resume came!"
But if bulk of job-advts $\&resumes
have come from Monster/Naukri, they are unlikely to believe what we say!
So, we would (at least to begin
with), need to download job-advts $\&resumes from a large no. of small
jobsites - in order to create an impression, that many jobsites have joined
GuruNet!
