CYBER

Kartavya

cc: Abhi

Project CYBER

29-04-03

Enclosed below is revised “Tabulation” of Jobs Summary. You will notice that I have removed columns of “Ind. & Function”, in order to accommodate “Advertiser’s email ID”. Without Advertiser’s email ID, it would become nearly impossible for a jobseeker to benefit from this summary.

To obtain this email ID, he would end up visiting each jobsite to locate that particular advt. & then obtain email ID. This would take hours!

And then, how on earth can he locate the job Advt. – since the job-advt. No (AM 30294 etc.) are OUR numbers & not the number given by the advertiser or the jobsite!

If the cybercafe has to be placed in a position where it can generate “extra” revenue using FREE content supplied by us, then the TABULATION has

[Table Sketch]

| Advt No | Advertiser Company | Advertiser’s email ID | Position | Posting City | Man-specification (Age, Exp., Edu-Quali) | Source |

to contain “Value”, for which the jobseeker/surfer is willing to pay Rs. 5/10 to cybercafe owner.

By providing Advertiser’s email ID (next to the Advertiser’s name), we are providing that “Value” – (besides raising our credibility with cybercafe owner as well as with jobseeker). Now the tabulation contains all essential info, based on which, a jobseeker can straight-away “apply” without having to visit the “source jobsite”.

Position Name would give him a fair idea of:

• Function

• Designation-Level

and Advertiser’s (company) Name, would tell him, which “Industry”.

So, we have created a “VALUE-PROPOSITION” for

→ Cybercafe owners

→ Surfers

But, you will ask,

“Where IS the value-proposition for ourselves? Only very indirectly, we are hinting to the surfers to send their email resumes to us for processing – hoping that many will send and that would help build up our resume-database of 1 million resumes. But there is a distinct possibility that only a few may…

send their resumes for processing. Then our main objective is unmet.”

This may very well happen and our main objective remains unfulfilled.

But,

if 2 lakh surfers at 2000 Cybercafes either “buy” or look at our Tabulation in one year, then we would have certainly created a BRAND-AWARENESS, at a negligible cost. To create same level of brand-awareness, any other media would cost us a fortune! Job-Summary tabulation can be created automatically and the email (with covering-letter) can also go out automatically – so, there is practically NO cost.

On the other hand (other extreme),

If lots of Surfers get their resumes processed by us and then, they use these BUTTERFLY resumes again & again, every time they apply for a job, then there is a distinct possibility that, in a year, 5000 corporates may receive, between them, 500,000 Butterfly resumes from 50,000 candidates. This constant “bombarding” of Butterfly resumes will make these corporates aware of our webservice (because, at the bottom, each converted resume carries an announcement).

Once again, riding piggy-back on the job-

applications/resumes of thousands of candidates, we will manage to reach out to our potential (corporate) clients – again at very little cost!

And then (hopefully), in each of these Corporations, 10/15 senior executives would get to SEE/VIEW the incoming Butterfly resumes. These are the executives, in whose departments are those “vacancies” and they are either responsible for

→ Rating of applications or,

→ Interviewing of candidates, or both.

So, we are (in a very subtle manner), planting an idea in the minds of these executives, to send in their own resume to 3P & get it processed, to see how it looks!

Just as a virus propagates thru air or water, we want that the concept of “Butterfly” resume, propagates by “Sight” (i.e. seeing) & “Sound” (executives/candidates discussing amongst themselves the merits of Butterfly resumes).

Within itself, project CYBER has the potential to make our Global Recruiter THE INDUSTRY STANDARD. Let us unleash this potential & do it FAST.

Deepa has already found email ID of 270 cybercafes, with whom, we should make a beginning on 5th May.

29/04/03