PROJECT INCUBATE

Project "Incubate"

30/04/03

(Abhi, Kartavya, Inder, Nirmit)

Benefits of Working with L&T (EPC)/L&T Infotech on customization of Resumine/Resusearch

▷ L&T is a large recruiter

▷ L&T’s HR department executives possess vast domain-expertise in the area of HR processes in general and recruitment processes in particular. We can tap this.

▷ L&T is highly computerized / IT & Internet savvy, moving towards a "Knowledge-Economy."

▷ L&T’s young (MBA?) recruiters are looking for cutting-edge tools to enhance their productivity. They are not quite happy with HR modules of SAP/PeopleSoft.

▷ Working closely with L&T would give us an opportunity to integrate our application with SAP/PeopleSoft.

If we do a good job, every client of SAP/PeopleSoft in India could become our client too!

If they too are unhappy with HR modules of SAP/PeopleSoft, and we tell them that L&T has already succeeded in such an integration, we would have an easy job in “selling” our webservice to these corporates — most of whom are large employers.

▷ Working with L&T for Customization could also bring some business for our executive-search group.

▷ For their own customization needs, L&T engineers/executives would create specific “Knowledge Bases” in respect of:

• Specific “Functions”

• Specific “Industries”

Once we build these “Knowledge Bases” into our Resumine/Resusearch, we would have an “easy” job of selling our webservice to all other “competitors” of L&T.

Obviously, these corporates, being in similar/identical businesses/industries/products/services, would have the same customization needs!

Corollary

The corollary to this argument is that, in each industry, we should pick up one leading company for collaboration for customization.

This company becomes our laboratory in which we “incubate” industry or function-specific “Knowledge Base.”

Once we acquire/assimilate this knowledge-base in Resumine/Resusearch, then we can leverage it to make the rest of the companies (in that industry) as our “subscribers”!

By working with such early-adopter companies, we gain hands-on experience about the entire industry – very valuable.

30-04-03

S/N	Action	Responsible	Target Date
1	Make a list of which “Knowledge Base Creation Tools” to be installed at L&T’s premises (on main server) so that these tools are accessible from all depts. of L&T (e.g., L&T Infotech / EPC Group etc.).
2	Install these tools at L&T & explain/demonstrate how to use these & create knowledge-base of keywords/key phrases etc., to all “Knowledge Creators.”
3	Load the tools with respective/dept-wise databases of: → email resumes received in last 1 year → job-adverts released (on jobsites or print media)
4	Supervise/Monitor “Knowledge-Creation” process / “Knowledge-Refining” process to ensure timely completion
5	Email created “Knowledge-Base” to 3P & coordinate with Abhi/Kartavya. BRAND June 2003 ▷ A brand with a positive direction attracts buyers. Direction → Heading Up Breadth → Familiarity, widespread acceptance Depth → Meaning that others aspire to (Reach) Traits that many people want to be identified with ▷ What do we want our brand to represent? (e.g., Harley Davidson → “Male” & “Rebel”) ▷ Name must spark interest in: Who we are What we do ▷ Be distinctive in naming your business. (Name recognition) / Familiarity effect Our tendency to choose what is familiar to us → Memorability Choose a name that is Unique / Sensory / Creative / Outstanding / Unusual ▷ Look for a name that people can see, smell, taste, feel, or hear. ▷ Service names, unlike products, We feel less comfortable in our relationships with services. ▷ We need to know that service is: Serious Experienced Consistent Accurate Rarely do we choose services playfully or frivolously (NOT for fun!). ▷ Prospects regard most services as serious business. A service must appear serious. ▷ Customers instinctively associate hyperbolic names with second-rate companies. ▷ Look for a name that makes the prospect, not you, sound important. ▷ The more commonplace you sound, the less interest you will attract. Say something new! ▷ Say your proposed name loud. ▷ People best remember familiar names and the most recent events in their lives. ▷ Keep your name short – eleven letters or four syllables maximum. ▷ Human mind abhors longer names – and refuses to use them. To become a brand, keep your brand-name short. (e.g., FedEx / AmEx / Deloitte / Les Miz / Reliance / IBM / Wipro / Infosys / L&T / Sify etc.) ▷ Hotels have been historically better at branding. (Indian examples: Taj / Leela / Oberoi ?) ▷ Our Competitors? ABC, PSS, Concept, RSM MaFoi, Shirlputr, Boyden, Sampporna Egon Zender, Korn Ferry, Hewitt Monster, JobsAhead, Jobsdb, Naukri, Jobstreet ▷ IBM → “Safe Choice” (No one ever got fired for choosing IBM) ▷ Jenson & Nicholson → “When you think of color, think of us” ▷ Yahoo → “When you think of Search/Net, think of Yahoo!”

MAKE MORE MONEY

Dear Cybercafe Owner,

Make More Money?

Here is how.

Take a colour print-out of attachment and display it prominently next to each PC in your cybercafe.

Within days, visitors to your cybercafe will double – and spend twice as long time.

In 2 months, we will send you another proposal to quadruple the number of your visitors.

With regards,

Webservice Support

3P Consultants (P) Ltd.

www.3pjobs.com

P.S.

When the jobseekers come back to collect their butterfly version of resumes from you, you may charge them appropriately for your printing cost etc.

Annex A

Dear Cybercafe Owner,

Make More Money

We can help you make more money than your neighbouring competing cybercafes.

If you implement our suggestion, all the surfers from your neighbouring cybercafes will start visiting your cybercafe – and bring you lots of revenue.

We will email to you a daily summary of jobs being advertised on leading jobsites. We will do this every day. All you do is to display this summary prominently (somewhere where it gets noticed) in your cybercafe.

This valuable content will be emailed to you daily, free of cost/obligation.

50% of cybercafe surfers are searching for jobs & applying online. You will be able to provide them a ready-made summary to help them decide against which jobs to apply. You are giving them a great service.

These jobseekers will use your cybercafe to apply (send their resumes to advertisers by email). For each job, they will need to send their resumes separately. So you will get repeat business – and make more money, much more than your neighbouring cybercafe, until he too discovers about our free service. So don’t wait!

If interested, please let us know.

With regards,

3P Cyber @ 3pjobs.com

P.S.

Enclosed find a sample tabulation to help you decide its usefulness. Each A/4 size page will contain 20 job details. If you wish, you could print & give to jobseekers on chargeable basis.

Here is the TABULATION format.

The top part must repeat again & again after every 20 job-listings.

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JOBSEEKERS – FREE SERVICE!

How do you ensure that your resume is the BEST amongst thousands which these Advertisers will receive?

→ Email your resume to 3P and our Artificial Intelligence Software will transform & return to you the most impressive resume an advertiser has ever seen!

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JOBS ACROSS WORLD SUMMARY – JAWS

For the benefit of jobseekers, compiled & circulated free to Cybercafes by:

3P Consultants (P) Ltd.

Email: cyber@3pjobs.com

Advt No.	Advertiser Company	Position	Posting City	Main Specifications (Age / Exp / Edu / Industry / Function)	Source

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Notes:

▷ To impart authenticity/credibility, it is vital to mention the name of the advertiser company and the “source” (e.g., Naukri, JobsAhead etc.).

Otherwise, how else can a jobseeker be convinced that we are listing real jobs?

▷ Since the job-adverts are public domain info, we are not violating any copyrights / intellectual property rights.

• We are not hiding the source.

• We are not manipulating the content or misrepresenting.

• We are not claiming that the “content” belongs to us.

• We are not making money out of this.

▷ Nowhere are we saying/implying (even indirectly) that:

• We (3P) have been “retained” by advertisers.

• Applications should be sent to us.

▷ If anything, we are doing a great favour to the advertisers, by broadcasting their adverts to cybercafes, so as to reach thousands of jobseekers who might otherwise miss these!

We are, in fact, helping to increase their “response” – absolutely FREE OF COST!

They should thank us!!

▷ We are not preventing the jobseekers to log into the source websites, locate actual/full job-adverts, find email ID of the advertiser, and then apply directly.

In fact, we are encouraging the jobseekers to email their resumes directly to the advertisers – after they get it transformed by our software!

Even this suggestion is being made with the noble intention to help the jobseekers – so that his resume gets “noticed.”

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Question:

How/where will you find the email IDs of 50,000 cybercafes?

This database is crucial to the success of our project CYBER!

▷ You could go to various search engines (including Indian search engines) and type:

• “Cybercafes + India”

• “Cybercafe + India + Association”

If you discover that a Cybercafe Association of India exists, it may be relatively easier to get a listing of their members with email IDs.

There are several cybercafes on Marol Maroshi Road. You may ask if any knows the existence of such an Association.

▷ Cybercafes (as a group) are major clients of ISPs. So it’s possible that major ISPs may have a full-time executive (marketing) in charge of cybercafes only. If you can penetrate ISPs, you can get email IDs of all cybercafes at one stroke.

▷ Independent database vendors (like Vipul Zaveri & 2/3 parties who keep sending us circulars re: email databases) could be another source.

▷ All cybercafes may be paying Income Tax – in which case ITO would have a database!

▷ Under Internet Security Law, cybercafes are supposed to be registered with Police and maintain a register of visitors – which Cyberpolice can examine. So Cyberpolice would be yet another source.

Storage Cost Calculations

It costs him very little to store such resumes on his hard disk – not more than 10 np/resume!

See following calculations:

• Today, a hard disk costs approx. Rs. 1,000 per GB (= 1000 MB = 1,000,000 kb).

• And 1 GB can store 10,000 resumes (@ 100 kb/resume – I don’t think “Vocation Designated Staff Resume” can take even this much space!).

• We are talking of “long display” which gets forwarded under our Resume Forwarding Service from a partner cybercafe – but with name/contact info.

This means for Rs. 1,000 you can store 10,000 “long-displays” – which works out to 10 np/resume!!

In fact, for the daily batch of resumes being forwarded, our software will calculate the cost & the email will read:

“COST OF STORAGE FOR ENCLOSED/ATTACHED 100 resumes on your hard disk is Rs. 10/– ONLY!”

We permit/allow the Personnel Manager to download from our website a FREE application software / search-engine.

Using this software, he can search the entire database of resumes that he receives from us under this service!

So, over a period of time, not only he builds up a huge Resume Database (absolutely free), but we make it possible for him to “search” this database offline, in the same way he could have searched a bigger/similar database online.

We provide a feature/software button using which, he can forward (redirect) any one resume – or the entire DAILY FILE – to anybody:

• within his organisation

• outside his organisation

Why would he want to “redirect”?

▷ He may want one of his colleagues (e.g., Production Manager / Maintenance Manager / Sales Manager / Design Manager etc.) to take a “look” at a particular resume, for its “suitability evaluation” against an existing/forthcoming vacancy.

▷ He may want to send the entire file to his son, who is running a recruitment agency! (Obviously, he is himself running such an agency in the name of his wife/son! Or, he will start one as soon as we succeed in planting this idea in his head!!).

In turn, such a “Recruitment Agency” (which we help him set up) would also become our partner!

So, whatever hardcopy “resumes” which he receives against his company’s print-media job-advt, can also be entered into the same resume-form (given thru our Resume CD) – and passed back to us for uploading on our website!

We could also make available to the Personnel Manager a FREE email extraction software.

Using this software, he can create an EMAIL MAILING LIST (names/email addresses), which his Marketing Manager can use to promote company’s products/services.

Any marketing manager would love to get hold of such a ready-made mass mailing list, which keeps growing forever!

Many companies are actually “downsizing” through VRS (Voluntary Retirement Scheme).

They have compiled long lists of employees whom they want to get rid of under a “golden handshake.”

But morally, they feel very “guilty” about this – getting rid of an employee who has worked with them for 20 years!

So, they would like to “help” such employees – proactively, if they can – in finding some part-time / full-time gainful employment elsewhere.

So, they do not want to be “receiving” a daily dose of resumes – they want to be in a position where they are able to be “giving away / broadcasting” their own daily dose of (VRS employee) resumes!

Of course, depending upon case-to-case, they may:

▷ Wish to hide the identity of an employee – or make it public (with employee’s consent).

▷ Wish to forward such resumes to a “neutral” agency (like us), who will upload the resumes on its website.

▷ Wish to forward such a list/tabulation of resumes to other “corporates” (who may even be their competitors), who are likely to value/employ such staff. They may not want to do such “broadcasting” themselves.

Of their redundant staff, on their own, it would be so embarrassing — but they may want some agency like 3P, as a middleman (an “exchange” of redundant staff?) — to do the dirty work!

For many companies, we could play the role of such a “Forwarding Agent”, if they:

▷ Agree to receive resumes from us (under resume forwarding service) — even if they have no use.

▷ Agree to enter the resumes (of their surplus staff) in our standard resume forms (This will, in course of time, make our forms the industry standard).

▷ Forward such “files” to us for uploading on our website.

▷ Give us names of companies, who, from their industry-knowledge, could be ideal “employers” for their own surplus staff.

This becomes a “Reverse Resume Forwarding Service”!

(A resume receiving service?)

Only available to corporates, who accept our Forward Resume Forwarding Service.

By offering such a “carrot”, we can overcome the objection/resistance of a Personnel Manager.

3P JOBS

RESUME FORWARDING / REVERSING SERVICE

Dear Personnel Chief,

When you subscribe to this service:

▷ Once-a-day, you will receive thru email, brief resumes of jobseekers who have requested us to forward their resumes to you / your company.

▷ You can call up/contact such jobseekers directly on your own and, if you wish, appoint them in your organisation at anytime (now or in future), without any obligation to us.

This is an absolutely free service and you do not have to make any payment to us — nor keep us informed about your dealings with these jobseekers.

▷ You can UNSUBSCRIBE / RE-ACTIVATE this service at anytime, whenever you wish.

▷ Over a period of time, thru this service, you will be able to build up a huge digital resume database on your local hard disk.

IT WILL COST YOU NO MORE THAN 10 NP PER RESUME!

▷ You will be able to search this OFFLINE database anytime, by downloading Search-Engine from our website.

THIS SEARCH-ENGINE IS FREE!

▷ You will be able to forward any resume (or the entire daily file), to anyone, within your organisation or outside your organisation, at the click of a button!

You may wish to forward any particular resume to a particular colleague/co-professional, for his/her attention/evaluation.

All that you have to do is to enter the resumes of your surplus staff, using our

OFFLINE RESUME ENTRY CD

supplied to you free-of-cost.

Once entered, you can send us this database thru email and we will upload it on our website. (Complete anonymity of your employees is guaranteed, during an online resume-search by a headhunter/recruiter).

If you wish, we would forward your employee database to Personnel Chiefs of companies of your choice.

▷ We will broadcast to hundreds of cybercafes / colleges / placement agencies etc., any job-advt posted by you on our website.

By becoming a member of this service, you would be able to download (free) from our website:

EMAIL ADDRESS EXTRACTION SOFTWARE

Using this software, you will be able to extract (from the resumes sent to you daily) email addresses of thousands of persons and create a mailing list.

Your Marketing Manager would love to use this list for promoting products/services of your company.

▷ You will be able to help/redeploy staff rendered surplus under your Voluntary Retirement Scheme.

As an organisation subscribing to our Resume Forwarding Service, we offer you, free:

OUTPLACEMENT SERVICE

for your surplus staff.

EMAIL MESSAGE
RESUME FORWARDING SERVICE FROM www.3pjobs.com

Dear Sir/Madam:

▷ Enclosed find resumes of jobseekers who have shown interest in your company.

▷ You can view any particular resume online or offline by ticking/clicking on appropriate column in the short-display.

▷ Save database (this file) on your hard disk and search it anytime in future by clicking DOWNLOAD FREE SEARCH ENGINE.

▷ You can forward one or more resumes to anyone by entering email address (at the bottom of short display) & clicking on FORWARD button.

▷ Click here for downloading (free) Email Address Extraction Software. Create your own personal mailing-list to broadcast your future vacancies.

▷ For redeploying your own surplus staff, use our free Outplacement Service. For this service, click here to download Resume Forms / Application Software.

▷ If you do not wish to receive resumes under this service, click here UNSUBSCRIBE. To reactivate, visit our homepage.

SHORT DISPLAY (Table format with columns):

• Sl. No.

• Last Name

• Category

• Grade

• Current Location

• View Addr (Online)

• View Addr (Save)

OPERATION “LOCK-IN”

Objective:
To lock-in thousands of cybercafes into our Cybercafe Program.

How:
▷ By creating for them a Revenue Stream/Flow which is substantial/irresistible, when they join our Cybercafe Program.

Method:
▷ Create a “Resume Forwarding Service” which will work exclusively from the premises of only those cybercafes which become our “partners.”

▷ Under this service, the visitors of a partner cybercafe can instruct 3P to forward his/her resumes to certain companies whose job-adverts… 

• Specific companies by their names displayed in a drop-down list.

▷ A Cybercafe will fix its own “rates/tariff” for the Resume Forwarding Service.

• He will enter this “tariff” in an ADMIN TOOL / PERSONAL PAGE before starting this service.

OR

• He gives this “rate/tariff” to us and we enter it into the ADMIN TOOL before activating this service (as far as that particular cybercafe is concerned).

• Cybercafe owner will be at liberty to change the “rate/tariff” at anytime he chooses (of course, thru the ADMIN TOOL only).

• 3P Webserver will NOT initiate the “dispatch” action unless and until:
  • Cybercafe owner has actually collected cash from the visitor.
  • Cybercafe owner clicks on FORWARD button.

▷ Even though we are not asking for any share/% of the tariff collected by a cybercafe, we most certainly want to compile statistics on each cybercafe re:
• How many resumes we received.
• “And for how many/which candidates” we despatched.
• How much money did that cybercafe earn from this service.

• We should be able to do this for any period — for one or for all cybercafes.

• So far → what has been described = General Theory of Lock-In.

• Now → describing Special Theory of Lock-In (with a playful nod to Einstein).

Special Theory context:

• Covers strategic alliance with S. Kumars.com Ltd (SKCL).

• May cover other alliances in the future.

Mechanism:

• Daily/weekly/monthly “revenue” earned by a cybercafe under SKCL franchise to be shared among partners in predetermined but variable proportions.

Parties concerned:

• SKCL franchisee cybercafe

• SKCL itself

• 3P

(Revenue-sharing percentages left blank, to be fixed later).

• Online payment gateway (to 3P) not envisaged.

• Instead → accumulated/aggregate accounting system.

• Resume Forwarding Revenues earned by all SKCL franchisee cybercafes put together → used to determine 3P’s share.

Process:

• When “share” is received (via Cheque/DD), it will be entered into ADMIN TOOL → allows real-time tracking of outstanding amounts.

Fail-safe clause:

• If share not received by a predetermined period → tool should shut off resume-forwarding service to SKCL franchisees.

• Importantly → dealing only with SKCL parent body, not each franchisee.

Comparison with General Theory:

• General Theory = direct tie-up with individual cybercafes, no revenue-sharing obligation.

• Special Theory = corporate-level alliance (e.g., SKCL), pooled revenue-sharing.

• Even under Special Theory, 3P must retain the right to shut-off service for any cybercafe if:

• Acting unethically.

• Stops displaying 3P homepage as default browser page.

• Q: Why should individual cybercafes join this program?

• A: Because →

  • At our cost/effort, cybercafe offers Online Apply / Resume Forward Service to visitors.

  • Cybercafe incurs no cost, but collects money from visitors at 3P’s expense.

  • No revenue share needed with 3P (under General Theory).

• Benefits to cybercafe:

• Income is daily, in cash.

• No dependence on “success-based” recruitment outcomes.

• No follow-ups or long settlement cycles.

Besides this "Resume Forwarding Service,"
Cybercafe can – and most certainly will – charge a visitor different/varying "CASH" amounts for

• Submitting / Posting Resume ☐

• Editing Resume ☐

• Conducting a "Job Search" ☐

• Opening email box (to check whether there are any job alerts / interview-call letters etc.) ☐

As far as these (other) "services" are concerned, cybercafe can independently fix any amount/tariff and neither has to inform us NOR has to share any revenue with us!!

This whole program (Resume Forwarding Service – and other services listed above) are directed to MASS-MARKET of several hundred MILLION unemployed people (42 million registered with 914 employment exchanges – June 1999).

Being "unemployed," they have no access to internet thru an office PC!

Their only access to internet is thru a cybercafe!

(% of surfers in India accessing internet thru cybercafes, went up from 7% in 1998 to 35% in 2000!)

As far as cybercafes are concerned, collecting money from these "hopefuls" is the name-of-the-game.

This will be an especially convincing argument (on part of the cybercafe), if he is able to show/demonstrate/convince a visitor that:

• There are several hundred/thousand job-adverts on www.23jobs.com, which seem "ideally suited" to him.

• There are 50,000 / 100,000 companies.

..whose names/details are ACTUALLY visible on www.3pjobs.com, to whom he can “choose” to send his resume.

(This is possible by taking CD-ROM of Department of Company Affairs (Rs. 2472) which lists:

• 5.5 lakh registered companies

• 70,000 Limited companies.

I am sure 100,000 of these have email addresses as well).

Now, for the first time, not only a person has a choice, from amongst 1 lakh companies, to send his resume,

but

• he can send to 500 companies (VOLUME) (Volumes he could never have targeted in the past – even if he knew the existence of these companies & their addresses).

• he can do this for a nominal cost of maybe Rs. 1 per company (ECONOMICS).

So, what a cybercafe offers him is a UNIQUE combination (UNBEATABLE), of

COST (Rs. 1/application!)

TARGET VOLUME (500 companies – or more!)

CHOICE/OPTION (1 lakh companies to choose from)

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This is “DIRECT/TELE MARKETING” in its ultimate form! – a jugalbandi of computers & telecommunication.

And today, any fresh graduate, whose parents have spent Rs. 1 lakh in giving him school/college education, would be more than willing / happy / anxious to invest another

Rs. 500/-

for securing his future!

This amount (for an individual) is affordable.
For cybercafe, it is a FORTUNE!

Next, this should bring in millions of resumes on our website, a valuable database, which we will continue to sell, again & again, to those corporates who will conduct a resume-search on our website & then select a shopping basket.

In the beginning, this ONLINE SALE will require some manual back-office effort (receiving cheque/forwarding resumes), but in course of time, even this will get automated thru a payment gateway.

Next, this will provide “synergy” to our other “Partner Programs.”
e.g.:
If we have a database of 1 MILLION resumes on our website, a large number of other (Vortal) websites would come forward to become our “partner websites.”

Q: So, what do WE get in return for helping a cybercafe earn lots of money? What is in it, for us?

Ans: There is no “free” lunch in the world. You cannot get “something” for “nothing.”

Imagine, if we could have 3P’s homepage as the default page (of browser)

• in 10,000 cybercafes

• on 50,000 computers (5/cafe)

at least 12 hours/day!

That is one hell-of-a-lot-of PUBLICITY, something we cannot “buy” by spending CRORES of rupees on newspaper adverts!

What we get in return, is a BRAND-EQUITY.

This could make 3P the most recognisable brand in India!

Q: What would it cost us to implement “Operation Lock-In”?

Ans:

One-time Costs

• Developing web-based system/application

• Creating database of 1 lakh companies (from DCA CD-ROM)

• Creating a “starting database” of 20,000 dummy job-adverts for subordinate & entry-level jobs

• MS-SQL & other “Messenger” software

• Webserver (?)

Repeat Cost

• Monthly rental charges of webserver, capable of being scaled-up from dispatch of 500 resumes/day to 500,000 resumes/day!

Success Factors of Operation Lock-In

The most important success factor (in this operation) is the ability of a cybercafe owner to “lock-in” his visitors. His visitors must return to him again & again, for lifetime.

If we help the cybercafe owner to lock-in his customers, in turn, he will be more than willing to remain “locked-in” with 3P!

He must know that, as long as he remains locked-in with 3P, he can expect a perpetual/ever-increasing flow of “easy” revenue.

Such a realization would ensure that he never “leaves” us.

So, how do we ensure that “his” customers remain “locked-in” with him?

We can ensure this by giving to each partner cybercafe, a unique

CUSTOMER SERVICE PAGE

• There will be one page for each “Customer” of that cybercafe.

• This page will be created automatically, the first time when a visitor submits his resume to 3P thru that cybercafe.

• Thereafter, every time that customer uses any “service” on 3pjobs.com, that page will “record” that activity automatically and create a Customer History.

This “history” will comprise:

• Name / Contact info / PEN

• History of resume entry/editing

• History of job-searches conducted

• History of “Resume Forwarding” requests made

• History of “job-alerts” sent out to that visitor by 3P

• History of “getting shortlisted” by a recruiter (thru shopping basket)

• History of “interview-call letters” sent to that candidate by 3P

• History of all the money earned by that cybercafe from that candidate

All of these “history-pages” should be chronologically arranged.

Now take the case of “Job-Alerts.”
Once a customer has submitted his resume, he will start getting job-alerts. He will never come to know about these, unless he “opens” his email box frequently.

Now, let us assume that he has submitted his resume to a particular cybercafe, which is physically located:

• Next to his residence (if unemployed)

• Next to his office/factory (if employed)

• Next to his bus-stop or his rail station.

In other words, some place which he is likely to pass by at least once during the course of the day.

This makes it very easy/convenient for him to drop in his cybercafe EVERYDAY and inquire with the cybercafe owner if there is ANY MESSAGE for him, from 3P.

Using visitor’s PEN, cybercafe owner opens the jobseeker’s PERSONAL/HISTORY PAGE and gives him an answer within seconds.

Now, if there is one-or-more job-alerts in his name, what will the jobseeker do next?

Obviously, he will log into the

“Resume Forwarding Service” page (special page),

• Enter the job-advt. nos.

• Pay tariff to cybercafe owner

• Submit/despatch.

So, revenue, again & again, for the cybercafe owner!

And, most certainly, the jobseeker would also want to check, everyday, whether there are any INTERVIEW-CALLS for him.

This is even more important/crucial for the jobseeker’s point of view. Having sent his resume to 500 companies (thru Resume Forwarding Service), he MUST check EVERYDAY if there are any call-letters (emails).

So, he must, once again, log in to “access” his mailbox (in fact, I expect cybercafe manager to do this for him!).

So, once again, daily/repeat revenue from each job-seeker!!

We can go one step further:

Suppose we tabulate (daily), each partner cybercafe-wise,

• all “job-alerts”

• all “interview-call” letters (only those sent out by us & not those which a corporate might send out directly on his own, in respect of resumes received from that cybercafe).

AND,

we despatch this TABULATION, daily, to each partner cybercafe.

THEN,

cybercafe manager can take a printout & display on his notice-board, first thing in the morning.

So, daily-visiting-customers simply need to look up these tabulations to see if their PEN figures anywhere.

This is quite like:

• SSC results displayed on school notice boards

• Sikkim / U.P. lottery results displayed next to lottery-tickets-vendor (or even newspapers).

Only difference: in our case, this will be a daily affair.

Such a “LOCK-IN” device will particularly appeal to relatively small towns with very few cybercafes, where, for the entire population, their only means of “accessing internet” is thru those few cybercafes.

In such towns, these few cybercafes will, in any case, be the “hang-out” places for the town’s unemployed youths!

And even if a few of these guys get a job-alert, that news is bound to spread like wildfire throughout the town. This falls in the category of VIRAL MARKETING!

If there is a local (regional language) newspaper being published in a small town/city, we should convince the publisher himself to become our PARTNER CYBERCAFE.

In that case, he can actually print our daily JOB-ALERT despatches in his newspaper itself! This will make the jobseekers run to his cybercafe to shoot-out “RESUME FORWARDING REQUESTS”!

His cybercafe income may even subsidise his newspaper losses!

Even today – and even in big metros like Mumbai – every second day, we get a small leaflet/pamphlet, inserted by a local shopkeeper/local business, along with our morning TIMES OF INDIA.

Local newspaper distributing agencies will do this for any local business for 5/10 np per pamphlet. Distribution is generally restricted to a small locality of 500/5000 families buying “any” newspaper.

With a SOLID revenue model, having tasted good “earnings,” the PCOs would be the first ones to jump on the Internet bandwagon, only if we could convince them that:

• Pitroda gave them a “means” to “exist.”

• 3P would give them a “method” to “grow.”

People (poor people) could not afford a telephone on their own but they had a great/latent NEED to use one. PCOs solved that problem.

Same with Internet. People cannot afford a Rs. 30,000/- PC and an expensive phone line and equally expensive ISP charges, but a cybercafe provides them an ideal solution – not for “idle” surfing but for a life-and-death matter of jobs, a matter of ROTI–KAPADA–MAKAN.

3P FORMS (Partner Cybercafe)

Resume Forwarding Service (Subordinate staff/Fresh Graduates)
(Service available to visitors of Partner Cybercafes only)

I am a registered member of your website and my details are as follows:

• Username: [________]

• Password: [________]

• PEN: [________]

Please send my resume/biodata to the following:

• Select following job-ads listed on this website (separate by commas): [________]

AND/OR

Send my resume/biodata to following companies/contacts:
City: [________]

Name of Company	Tick
A	[ ]
B	[ ]
C	[ ]
Another Company	[ ]

To view the details of any company, simply click on its name.

[SUBMIT]

“OPERATION LOCK-IN”
Resume Forwarding Service (RFS) Framework

Type of Premises	RFS possible for	Job-search Advt List only	Job-search + City dropdown list
Partner Cybercafe	X	✓ (Partner Cybercafe Page)
Any other Internet connection (including non-partner cybercafes)	(General Page) (We send our TERMS to advertiser when forwarding)	X

Notes:

• Partner collects tariff from visitor.

• We collect NOTHING from either party (i.e., jobseeker or advertiser).

This means there will be 2 separate pages for RFS:

• General Page (without city dropdown list)

• Partner Cybercafe Page (WITH city dropdown list)

Dear Visitor:

In all, you have selected [___] companies for sending your resume/biodata.
Now make the payment to the Cybercafe Manager (as per tariff fixed by them) and request him to enter below:

• Cybercafe Password [________]

• Cybercafe Username [________]

[FORWARD]

Thank you.
Your resume (with your name/contact information) will get forwarded to the companies selected by you, within ONE HOUR.

If these companies feel interested, they will contact you directly.

Your Resume Forward Registration Number is [________].

Resume Forwarding Service – DECISION RULES

Sl. No.	Type of Resumes	Job-search (With Contact Info)	Job-search (Anonymous)	Company Names (With Contact Info)	Company Names (Anonymous)	Terms
1	College Students	✓		✓
2	Fresh Graduates	✓		✓
3	Subordinate Staff	✓		✓
4	IT / Non-IT Professionals		✓	✓	✓

TERMS:

• In case (Sl. No.) 1/2/3, we collect no fees of any kind from the concerned companies. Only Cybercafe owner will collect from the candidates, whatever he decides.

• For Serial No. 4, Cybercafe will not charge anything from the candidates. We will collect our “standard fees” from corporates, after they accept our “TERMS” (we are sending anonymous resumes).

MESSAGE (To accompany a Resume)

Resume Forwarding Service
of
www.3pjobs.com

Dear Sir/Madam,

Under our resume-forwarding service to jobseekers, we attach the resume of a person who has shown interest in your Organisation.

In case of interest, you may contact him/her directly, simply stating that you received his/her resume thru www.3pjobs.com.

You do not owe us anything for this service.

With regards,

---

P.S. If you do not wish to receive resumes under this free service, please let us know, to enable us to remove your name from our database.

REQUEST FOR E-MAILING JOB-ADVT. SUMMARY

Dear Inder,

We have gone thru your proposal and request you to email to us Job-Advt. Summary, on clear understanding that:

• This is a FREE service which we can discontinue at will.

• We can redistribute this free content to anyone by email/print etc.

REQUESTOR DETAILS

• Name of Requestor: [Last Name] [First Name]

• Designation: [________]

• Resi. Phone: [________]

ORGANISATION DETAILS

• Name: [________]

• Business: [________]

• Address: [________]

• Phone: [] Fax: []

• E-Mail: [________]

INTEREST DETAILS

• Please email Job-Advt. Summary: [ ] Daily [ ] Weekly

• Preferably Job Adverts should pertain to:

  • Industry: [dropdown]

  • Function: [dropdown]

  • Design-level: [dropdown]

  • Posting City: [dropdown]

[SUBMIT]