Rahul,
Smrithi, Yogesh, Swati & Sonal
(Top
right corner – “Notes” with newspaper clipping titled “New anti-fraud tool”)
Click
Fraud
This
has been a big problem for Google, Yahoo, etc. — all those who earn
their revenue when someone clicks on an ad.
This
is the reason advertisers are scared to advertise. They think hackers will
simply employ jobless people (from India/China) to keep clicking on
job-ads/resumes.
In
our case, our corporate clients may stop paying for every click! That’s what
would instantly kill our “Pay-per-click” business model — instead of killing
Monster/Naukri!
StudioRecruiter
would die a premature death if one (or more) of our malicious competitors hire
people to go on clicking on job-ads/resumes — just to malign us!
Unless
we find a 100% fool-proof way for jobseekers to register on StudioRecruiter, we
will have no way to find out who are genuine and who are fake.
There seems no way to verify.
We
have made sure that no jobseeker can click on a job-ad or a resume and get
to see it unless he logs in with user ID/password.
Till
that point, anyone can conduct a job search (or a resume search) without
registering/getting user ID/password.
But
“fake” jobseekers will register & get their user ID/password first. There
is no way to stop them.
We
will need to develop (or get ready-made) and use some anti-click-fraud tool
like what Google/Million Units researchers are using.
Till
that time, let us rely on jobseeker’s Job Search History Log.
If the same user keeps clicking/opening same job-ads again and again, then
obviously something is wrong!
They
should be allowed to open any (genuine) job-ad not more than once.
Can
we stop him from doing so?
Let’s give this a serious thought.
✍️
14/12/06
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